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Another strength of our rough cut in our music video is that it fits the codes and conventions of a rap video. This is evident as all of our replies said that the music video rough cut appeals to them as a genre of rap and it was quite clear what genre and type of audience we were trying to appeal to

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A limitation to our rough cut from the results we obtained in our survey is that we lacked a range of locations which made are rough cut look quite repetitive and lack creativity. Also the lip syncing was not a 100% in time so we had to reshoot various clips from his verse.

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However, a strength of our rough cut that we gathered from our survey results is the camera movement was deemed to be really fluid and precise. This is good as we aimed to take this same criteria into our re shooting. I feel we did this successfully as are re shots still kept the same camera fluidity.

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From looking at this it is clear that the results we obtained means that from our first rough cut are music video is not yet complete. This is because it only received a raw mark of 3/5. This also led us to re shoot our footage.