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AUDIENCES FOR SIMILAR MEDIA: NIGHTCRAWLER AND GONE GIRL STUDIES

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AUDIENCES FOR SIMILAR MEDIA: NIGHTCRAWLER AND GONE GIRL STUDIES

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In my YOUGOV audience research work, I researched the audiences for Nightcrawler and Gone Girl, both thriller films like Scratch.
Personality: Gone Girl
Analysis: Gone Girl fans would describe themselves as 'clever' and 'kind' which gives us an idea of what a female thriller audience would like to see when it comes to protagonists/heroes they can relate to. They would describe a main flaw as being 'insecure', which is consistent with the 'Nightcrawler' audience. This suggests insecurity is a trait frequently found in thriller audiences.
Brands: Gone Girl
Analysis: Southern Trains are the main brand that Gone Girl fans consume. This suggests many of them commute to work or live in South London above anywhere else. They also are consumers of apple and twitter, which indicates what social media platforms we would use to advertise our film if it were a real film to be created.
Entertainment: Nighcrawler
Analysis: Nightcrawler fans other favourite movies include 'Gone Girl', and 'The Babadook', both films we will draw inspiration from due to their thriller/horror genre and popularity. Some favourite TV shows include 'Black Mirror', another thriller which indicates the other type of media our target audience would most likely consume.
Lifestyle: Nightcrawler
Analysis: Nightcrawler fans are also great fans of movies in general, watching movies at home, board games and skiing. This suggests many Nightcrawler fans are very interested in film and movies, suggesting that fans of the thriller genre have a certain expectation of the films as they know a lot about film/movies and watch them frequently.

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These samples of audiences from my Yougov profiles homework inspired us to create a character that reflects this personality type in order for the audience to feel a rapport and connection to the protagonist.

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From a previous research task on the blog, research shows our primary audience is females ages 15-18. Although this is different to many thriller film target audiences (for example, Nightcrawler fans are typically male, aged 25-39), this target audience is the most realistic and effective for us. This is because our group is only teenage girls and so it made the most sense and was the most beneficial to have a target audience similar to ourselves. The film has a unique selling point in the female protagonist who is a juxtaposition of the typical female characters audiences see in thriller/horror films. This should appeal to our target audience as they will see the protagonist as a reflection of themselves due to the similarities - the character is relatable as a result of our research into the personality types and interests of our target audience. Despite the difference in age from other typical thriller film audiences, we hoped to appeal to those with similar interests as other thriller movies, even if they are females aged 15-18. These interests, from our YOUGOV profiles, include 'Watching Movies at home', TV Shows such as 'Black Mirror', other thrillers such as 'Nightcrawler' and 'Gone Girl', and pop-culture. Our target audience will most likely come from the demographic E, as they will be students. This contrasts with typical thriller audiences coming from the ABC1 demographic, although this pertains less to social class as the audience are students and so immediately fall into E. In terms of Psychographics, our target audience will be explorers. These are typically students, and hopefully the thrill our title sequence creates as a thriller appealed to their fast paced and adventure-seeking lifestyle. From my YOUGOV profile of our ideal audience member, their personality type is often be laid-back, adventurous, thrill-seeking and kind. We then used this research to our advantage by basing the film around what we think our audience will want to see.

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Our wider target audience, and secondary audience, will be much broader. From my research tasks I can see that thrillers are a popular genre and that the most popular films for 24-35 year old's were thrillers. The secondary audience may include friends of the audience, so males aged 15-18, and family members of all ages. Our wider target audience will be mostly 20-45 year olds, of both genders and mainly ABC1 social classes. Yougov profiles stated that audiences who enjoyed 'Nightcrawler' and 'Gone Girl' were aged 20-39 and had a fairly active lifestyle. We will try and target this audience by following the conventions of thriller films, as we may not target them through our main characters (teenage girls will be less relatable to men and women of an older age, from the demographic ABC1).  Some examples of our wider audience are the audiences of films like 'Nightcrawler' and 'Gone Girl'. In summary, wider thriller audiences are usually 20-40, middle to upper-class film enthusiasts, more likely to be from London. Here are the demographics of samples of our wider audience:

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An audience are the people who consume a media text, by viewing it, listening to it or reading it. They are defined and grouped through demographics and psychographics:
Demographics: a characteristic used to classify people for statistical purposes, such as age, race, or gender.

Psychographic: a way of dividing the audience in terms of social class, lifestyle and personality characteristics.

Primary Audience: The primary audience of a film is the main audience the film is targeting. This is who the creators think of when creating the film, and base many decisions in the film on what would appeal to this audience. For example, an action films primary audience is men aged 15-35, fitting into the demographic C1 to E.
Secondary Audience: A secondary audience is an audience who will see the film through circumstance or through friends and family. They are not who the film is aimed at, but will most likely watch it. An example is parents, who are a secondary audience to animation. They will end up watching the film as they will take their children to see it, although it is not a film they would choose to watch on their own, nor is the film made for them.
Target Audience: A particular group the film/motion picture is aimed at.
Why is an audience necessary for success?
Target audiences allow film-makers to create and base a film off the audience's needs. A film is far more likely to be successful if the creators have thought about what would be received well by an audience. If there is no clear target audience, the film won't have structure and it will be harder to decide what do when shooting and editing the film. Having a target audience is also helpful in advertising and marketing. For example, if a films target audience is teenagers, they will be more successful in advertising their film through social media rather than print media.

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Who Would Be The Audience For Your Media Product?

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Who Would Be The Audience For Your Media Product?