# data[].attributes.body
Even celebrities are getting in on the media development!

# data[].attributes.attachment_link.readable_text
Reese Witherspoon and Otter Media, the joint venture between media executive Peter Chernin's The Chernin Group and AT&T, today launched Hello Sunshine, a new cross-platform content company dedicated to telling female-driven stories, FORBES can exclusively report.

Hello Sunshine will continue the work Witherspoon has done in recent years as both a producer and actor of championing stories helmed by strong female characters through her Pacific Standard production company. But rather than just sticking to feature films and cable television shows, Hello Sunshine plans to branch out to digital shorts, podcasts and series tailor-made for the social media age.

"It was borne out having two teenage kids and seeing the way they consume content and how women consume content," said Witherspoon, speaking over the telephone. "We're thinking about reaching women where they live, on their laptops or on their mobile phones."

Witherspoon founded Pacific Standard with producer Bruna Papandrea in 2011. Their goal: creating women-centric content with female characters that were complex, beyond mere foils as wives or girlfriends. They struck gold by snapping up the rights to soon-to-be-bestsellers and adapting them to the big screen. The first two books the pair bought turned into 2014's Gone Girl and Wild, which grossed a combined $422 million at the box office (the latter earned Witherspoon a Best Actress Academy Award nomination).

In September, Witherspoon and production partner Papandrea split as Papandrea reportedly left to start a new venture. Pacific Standard will now function as a subsidiary of Hello Sunshine; it will continue to produce its current projects in development, including All Is Not Forgotten at Warner Bros. and Luckiest Girl Alive at Lionsgate/Summit.

"So many women feel completely invisible," explained Witherspoon, who says Hello Sunshine's name embodies its aim to bring a little joy into women's lives.

The new company's CEO will be media and tech industry executive Kerry Tucker, who previously ran video startup The Video Genome Project, served as CMO at Victoria's Secret and headed up marketing at Martha Stewart Living Omnimedia.

For Chernin's Otter Media, partnering with Witherspoon targets an audience the media veteran feels is untapped.

"I think women are underrepresented in media in general, and particularly underrepresented in storytelling," said Chernin, whose Chernin Entertainment production company is behind shows such as Fox's New Girl.

He's not wrong: Female characters fill only 28.7% of all speaking roles in film, according to an annual study by USC's Annenberg School for Communication and Journalism. Behind the camera, women accounted for just 15% of directors across 205 scripted series and 109 movies in the same survey.

Both Chernin and Witherspoon cite a desire to tell stories about women throughout the country, not just on the coasts.

"There is a focus in digital media on New York and Los Angeles and Gen Z," said Witherspoon. "But there's a lot going on in the middle of the country and there is a whole other world of people from [age] 25 to 65 that want to hear about their lives."

Witherspoon will continue to source material from books. She says she hopes to use Hello Sunshine to expand upon the Oprah-esque book club she has formed on Instagram by filming interviews with authors, for example. (Witherspoon regularly posts reading material with the hashtag #RWBookClub to her 7.7 million followers.)

There has been no set dollar amount dedicated to the project, though Chernin's Otter Media has $500 million in funding invested or committed--and more at its fingertips.

Otter Media currently houses digital production company Rooster Teeth and youth-focused YouTube multichannel Fullscreen Media, plus Japanese anime-related endeavors Crunchyroll and VRV through its over-the-top subsidiary Ellation.

Chernin founded Otter Media as a joint venture with AT&T in April 2014 to finance, acquire and start digital ventures and over-the-top video services. Teaming up with the telecom giant is the latest in a series of career evolutions for Chernin, the former president of News Corp. who greenlit The Simpsons and backed Titanic before leaving billionaire Rupert Murdoch's organization in 2009. His independent The Chernin Group continues to back TV shows and movies through Chernin Entertainment, while funding investments including meditation startup Headspace.

Chernin does not see any tension between the female-driven Hello Sunshine and Otter Media or The Chernin Group's other properties. In January, The Chernin Group reportedly spent between $10 million and $15 million purchasing controversial male-focused website Barstool Sports; its site includes a "Girls" section of scantily-clad women and has been accused of peddling sexism in its posts.

"I think they coexist," said Chernin. "[21st Century] Fox has FX and National Geographic and Fox News, and those are attempts to create content businesses that appeal to very specific audiences."

For Otter Media's partner, AT&T, the new venture adds another feather to its content cap. The telecom giant in October declared its intention to take over Time Warner in an $80 billion move that will transform it from a tube through which media is consumed via satellite, cable, broadband and wireless service into one of the biggest media producers in the United States.

Of Hello Sunshine, Chernin concluded, "It's a relevant indication of how deeply AT&T believes in building its content business."

# data[].attributes.attachment_link.title
Reese Witherspoon Launches New Multimedia Venture With Peter Chernin And AT&T

# data[].attributes.attachment_link.description
Reese Witherspoon and Otter Media, the joint venture between media executive Peter Chernin's The Chernin Group and AT&T, today launched Hello Sunshine, a new cross-platform content company dedicated to telling female-driven stories, FORBES can exclusively report.

# data[].attributes.body
A quick tutorial in the Bone Tool in Flash

# data[].attributes.attachment_link.title
How To Create A Walking Stickman In Adobe Flash Using Bone Tool

# data[].attributes.attachment_link.description
This tutorial will teach you how to create a walking stickman in Adobe Flash, using Bone Tool. Read the full tutorial here: http://www.agentsofvalue.com/2014/05/how-to-create-a-walking-stickman-adobe-flash-using-bone-tool/

# data[].attributes.body
Another poster I designed with a very important rule!

# data[].attributes.body
Here's a quick run down of what's included in Animate

# data[].attributes.attachment_link.readable_text
Adobe have just launched their 'new' application, Animate CC. A major component in the Creative Cloud application suite, Animate CC replaces Flash Professional CC, and is available to download now.

Create your own professional website with Wix.com

As we previously reported, Animate CC is an evolution of Flash Professional. The name change is based on the changing role of the application. Adobe believe that the renaming of Flash Professional CC as Animate CC more clearly defines its position, and its purpose: Flash Professional was for producing SWF content, Animate CC is for producing animation.

the Flash brand may be something of a pariah, but animation is one of the hottest trends on the web

Although Flash Professional CC has exported to numerous formats for some time, the change in emphasis from proprietary technology to web standards has opened up a realm of new possibilities for the community-formerly-known-as-Flash; the Flash brand may be something of a pariah, but animation is one of the hottest trends on the web.

What's it for?

Animate CC is, as the name suggests, designed for any animation job. That ranges from micro-interactions, to banner ads, to interactive infographics.

Anyone who spends time putting together app prototypes, animated Dribbble shots, or simply wants to design with motion, will find Animate CC invaluable.

A lot of attention on Animate CC will inevitably focus on what's new, but what I find most attractive is what isn't. As someone who first picked up Flash 4, many years ago, what excites me about Animate CC is how familiar it is. This is a new application that uses tools I'm already proficient with. What's more, in addition to Actionscript, Animate CC will accept JavaScript, so the scripts we used to replace Flash animation can now be repurposed as part of a powerful, unified workflow.

What's new?

Animate CC marks something of a renaissance for the application. Feature additions have stagnated under the Flash name in recent years, as Adobe focused on patching security issues, and sought ways to integrate Flash into the new world of responsive design. Animate CC introduces more new features than the last two CS versions of Flash combined.

A major update is the ability to resize the stage, anchoring content to any position, streamlining the process of scaling designs. You can now export for multiple resolutions, invaluable for bitmap work. Animate CC also introduces new vector drawing tools, including some astounding new vector brushes that don't need to be converted to shapes to be edited.
Some of the new vector brushes.
Animate CC joins the rest of the Creative Cloud range by integrating CC Libraries, allowing you to share assets across multiple files. If you're exporting for HTML5 Canvas you can also take advantage of Typekit integration.
Adobe Stock integration.
One of the coolest new features-expect to see it introduced across the Adobe CC range-is tagged swatches. Think of tagged swatches as Sass variables, but for vector graphics: set a color as a tagged swatch, use it in your artwork, later on make a change to the swatch and see the color updated in your artwork; give it a month and you'll wonder how you ever lived without it.
Tagged swatches in action.
About those formats...

Arguably the biggest issue for the Flash platform, and by extension Flash Professional, was its reliance on an installable plugin that no one wants to install. Animate CC frees the application from the player by embracing web standards, opening up the whole of the web, including mobile.

According to Adobe over a third of the content produced in Flash Professional CC was HTML5, and in Animate CC you can export for HTML5 Canvas, WebGL, 4k video, you can even generate a sprite sheet based on keyframes and animate through them with CSS. Animate CC also introduces .OAM packaging, which is essentially a .zip format allowing you to package up assets to import into other Adobe tools like Muse CC, or Dreamweaver CC. Perhaps the biggest news is that Adobe have learnt the lesson of Flash, and have future-proofed Animate CC by building in export support for as-yet-undefined formats (just in case there's another revolution around the corner).
The new OAM format.
The one downside of the multiple format options is that you need to be aware of the technical limitations of the format you're exporting to; not all of Animate CC's features are supported by every format. Helpfully Animate CC will warn you if you try and export a feature that your chosen format doesn't support.

It's worth noting that Animate CC hasn't abandoned the SWF format, you still have the option to export for the Flash player. However the expectation must be that most designers will export for web standards, if only to maximize reach.

Is it any good?

if you use Animate CC to add an ill-advised 'intro' to your site, that's on you

Of course, haters gonna hate. Animate CC will inevitably be dismissed by some as "Flash by another name". However, never has it been so true that a bad craftsman blames his tools: Animate CC exports to web standard formats, it doesn't require an embedded player, and there are no inherent security vulnerabilities; if you use Animate CC to add an ill-advised "intro" to your site, that's on you.

Animate CC may not be the perfect animation tool, but for the first time in years it feels like appending "yet" to that statement may not be so foolish. Against the odds, Adobe may have succeeded in breathing new life into an application many designers never expected to install again.

# data[].attributes.attachment_link.title
First look at Adobe's Animate CC | Webdesigner Depot

# data[].attributes.attachment_link.description
Adobe have just launched their 'new' application, Animate CC. A major component in the Creative Cloud application suite, Animate CC replaces Flash Professional CC, and is available to download now. As we previously reported, Animate CC is an evolution of Flash Professional. The name change is based on the changing role of the application.

# data[].attributes.body
A handy website to sign up for a weekly newsletter with Javescript news and updates

# data[].attributes.attachment_link.description
JavaScript is a trademark of Oracle Corporation in the US. We are not endorsed by or affiliated with Oracle.

# data[].attributes.body
Just a few apps that may be useful for novice multimedia developers

# data[].attributes.attachment_link.readable_text
Until a few years ago designing an attractive presentation, or any other form of multimedia content, required expert designers. You first had to explain your idea to the designer who would then spend hours in isolation, using complex tools and software, to turn them into reality. Most of the times, however, you would still go away dissatisfied with the final product.

However, this is no more the case thanks to different online tools available freely on the internet. Using these tools,you can create multimedia content in a matter of minutes. You no longer need to explain your brains out to a designer who would still prefer following his own ideas. There's also no need for any complex applications and prior designing knowledge.

In every niche and field, you can always find tools that'll simplify your work; just like we have CMSs like WordPress and Drupal to make it easy to build and manage blogs, tools like IMCreator and Easy WebContent for building HTML websites and tools like Photoshop for designing almost everything, there are also reputable tools for creating multimedia content.

All you need is an internet connection and a creative mind. These simple drag & drop tools will help you create awesome multimedia content with minimum trouble.

Here's a list of 9 such tools that you can turn your ideas into reality instantly.

Without a shadow of doubt, EWC Presenter is one of the best tools out there for creating rich multimedia content. It is a free online tool with amazing functionality and a literally endless list of features. You can create highly interactive multimedia presentations, infographics, animations and web pages using this comprehensive designing tool.

There's no need for any coding or designing knowledge either. The EWC Presenter gives you a highly user friendly interface which only requires you to drag & drop objects, shapes and effects on to your desired location.

It offers the users a wide range of design templates which cover all the major categories of users like businesses, education, technology and creative works. Since the EWC Presenter is a free online multimedia tool, you do not need to download it to your computer. It simply loads in your web browser and runs as smoothly as any desktop based software.

There's a lot to explore in this awesome tool and you can use its comprehensive online help tutorials to learn anything about its features and capabilities.

Pitochart is one of the top online applications for creating multimedia content. It offers its users all the necessary features, options and tools needed to create highly engaging and attractive multimedia presentations and infographics. You have a range of themes and templates to choose from and can drag & drop a long list of objects to enrich your multimedia content. Add images and videos to the recipe and you have a complete multimedia solution at your service.

Create beautiful presentations with Easel.ly and take storytelling to a new level. Designed specifically for children and teachers, Easel.ly gives you lots of attractive themes and templates to choose from, to create highly engaging and interactive multimedia presentations and infographics. It has a rather simple user interface that makes it easier for even common users to create their content with no hiccups.

Sound Slides helps you tell stories in a different way. You can use a combination of attractive images and background sounds to create awesome storytelling experiences. The presentations created using this tool can be viewed on all major mobile platforms as well. You also have the option of saving your presentations as videos and publish them directly to websites like Youtube and Vimeo. The friendly user interface of Sound Slides makes sure that you don't face any problems in creating your multimedia slides. All you need to do is combine your images with sound files and let Sound Slides do the rest for you.

Prezi can easily be called one of the pioneers of modern multimedia presentations. This exciting tool creates highly engaging presentations that capture the attention of its audience. It's a very simple and user friendly application that does not require its users to have any prior designing or programming experience. You can integrate videos, images and all sorts of multimedia content in your presentations using Prezi. It also gives you the option of importing your PowerPoint presentations but the real fun of using this tool lies in creating presentations from the scratch.

Upload your images and videos to create rich media presentations using Empressr. Not only does it offer a wide range of editing features, it also lets you import content from websites like Flickr to further beatify your presentations. You can also share the finished presentations via email or embed them into your website or blogs. It's a very good tool for corporate presentations as well.

This great online tool creates highly interactive data charts and figures that can be embedded in web pages both as static or real-time data charts. It offers a large range of charts, graphs, figures and data representation techniques including serial charts, pie/donut, radar/polar and xy/scatter/bubble charts that can be used in designing engaging presentations or attractive infographics. It's a free online tool with a very user friendly interface which is ideal for amateur users.

iPresent is another rich media presentation designing tool that allows you to add images or videos to your presentations to make them attractive for the audience. You can also import existing PowerPoint presentations and modify them using a wide range of editing options. Presentations can be published as Html pages and can be embedded into your website and blog.

Cacoo helps you create eye-catching diagrams using a very friendly user interface and easy to use drawing tools. You can use this online tool to create multiple diagrams like sitemaps, wireframes, and network charts. All the basic features and services of this tool are free and provide the user a powerful package of creative options. However, the paid version has even greater diversity in tools and options. The application also gives you the option of sharing your work with multiple users to enhance team work and collaboration. You can control user access rights for individual users and grant various levels of access to your work within your team.
This post is written by Joseph who writes for HindSite Interactive, a top web design and web development company.

# data[].attributes.attachment_link.title
9 apps for creating multimedia content * Inspired Magazine

# data[].attributes.attachment_link.description
Until a few years ago designing an attractive presentation, or any other form of multimedia content, required expert designers. You first had to explain your idea to the designer who would then spend hours in isolation, using complex tools and software, to turn them into reality.

# data[].attributes.body
Poster - Three Important Aspects to Multimedia Development