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Ella Eyre's website

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I looked at other artists' website , I saw that the colour scheme of their album tend to match the colour scheme of their website; I decided to replicate this.This convention is evident on Ella Eyre's website and her album. The dark colours used on her album cover are used on her website.

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Kizoa Movie - Video - Slideshow Maker: Example

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Kizoa Movie - Video - Slideshow Maker - http://www.kizoa.com

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Video explaining successfulness and why my target audience would be attracted to this

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I used a similar font on GLO's website to match the font I used for the tracklist on the Digipak. I choose to do this because

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I planned to use colours that I used in the music video like purple, blue and red . For the digipak, I decided to use purple as the main colour for the digipak because it was a prominent colour  throughout the music video and it was a perfect colour as it was complemented the white texts that I was going to use. Also, I had to choose a bright colour because we were consistently using bright LED lights in our videos as it was a part of our synergy.

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There is a clear connection between the digipak and the music video because I used a glowing outline on the inside panels to mimic the scribble effect I used on the dancers. I did this so the audience could recognise that they are linked products. This was inspired by Disclosure because they use an outline effect within their music video and on their digipak.