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The purpose of this video is to entertain the audience and also to make the audience feel upset for the main character.

This results in the reinforcement of an emotional song by having such an emotional video to go along with it.

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This music video shows the growing up of 3 main characters, from their childhood right through to young adulthood. In the video, you see a young boy who is presented as being unpopular (as you can tell from him eating lunch alone) and nerdy (the fact the boy wears thick, round glasses conforms to the stereotypes of a childhood nerd). He falls for a girl but is bullied by another boy who is seeing this girl. This boy appears to be a lot more cool (he is wearing denim. Denim is cool) and therefore the girl is seen to be with him.

This plot continues throughout the video, even when the boy is grown up and proposes to the girl, only to be stopped by the bully and have the wedding ring thrown into the water. This is done in order to make the audience have an emotional connection with the main character.

The video is concluded with the girl turning around whilst walking away with the bully and looking towards the boy. This is when the video comes to an end, and you do not see who the girl chooses.

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The narrative also works like a mini film, with a beginning, middle and end. Nearer the end of the music video, despite the fact the boy is still being bullied, is is clear that he has grown into a young adult.

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This narrative music video tells a story. Although the lyrics of the song do not feature in the video, the story is suggested in the lyrics of the song. For example, this video is about an unpopular boy who fancies a girl, but keeps getting bullied by her boyfriend.

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Scouting For Girls' official music video for 'Love How It Hurts'. Click to listen to Scouting For Girls on Spotify: http://smarturl.it/ScoutingSpotify?IQid=SFGLHIH As featured on Greatest Hits (Deluxe Edition).