# data[].attributes.headline
Individual factors that affect the significance ascribed to the text:

# data[].attributes.subject
Individual factors that affect the significance ascribed to the text:

# data[].attributes.body
- Past experiences
- Personality
- Socially learned norms
- Patterns
- Mentalities
- Personal ethics
- Academic formation
- Personal conditions: Age, gender, social class, religion.

# data[].attributes.body
- The sender (Narrator)
- The receiver (Reader)

The reader constructs the meaning from the building blocks the story provides.

# data[].attributes.headline
Linguistic meaning can never be absolute.

# data[].attributes.subject
Linguistic meaning can never be absolute.

# data[].attributes.body
Example 1: "Nice" was once a synonym for "Ignorant". Meanings change with time.

Example 2: Something we said was understood in a different manner.

Language is always open to changes in conventional meanings and to interpretation.

# data[].attributes.body
Contemporary: The reader is a co-author of the text, a participatory reader
Tradicional: Little or no importance to the reader, a passive receiver