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1. Do you think that the Vermont Teddy Bear Company responded well to the issue?

2. How can the Vermont Teddy Bear Company prevent the public’s judgement or disapproval when making other bears or products in the future?

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1. Did McDonald’s take enough action to solve the problem? If not, what more could they have done?
2. What other ways could Carr-Jordan have expanded her campaign?

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1. Was United’s response enough or should they have done more to help this situation?
2. With all of the bad press that they get, what can United Airlines do to improve their public image?

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1. Do you believe if there was more social media at the time this would have been more well known?
2. Do you think that it was smart that the campaign and information was bilingual?
3. Do you believe that if there was no pre campaign research the campaign still would have been a success?