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Proposal

1. Product name: Dove Deodorant

2. Product info:
This is a very essential product for me and also for a lot of people. I have chosen this product because I use this product on a day to day basis and it helps maintain my personal hygiene as it kills odour and reduce sweating.

3. Ad Objective:
My ad objective for this product is convince more people to use this product by sharing how it benefits them and also the dark side of not using it.

4. Strategy:
In my research I have found that young teenagers are not accustomed to using deodorants. Hence, teenagers from the age of 18-21 will be target audience. The usefulness that I use for my strategy is the is the fresh fragrance that the user will carry. Not only will it give out a nice odour it will also be very attractive.

5. Big Idea:
Anyone can use it, its unisex!

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Proposa
Product name: Macbook Pro

Product info: I choose this product because Macbook Pro is a great device for video editing, photo editing, coding and audio editing. Why it is so good, because Macbook Pro has new high-performance processors and memory to let photo editing retouch and edit in a high speed, and also editing video with Final Cut Pro are must smoother. So Macbook Pro all performance are must faster.

Ad objective: My objective is to reach more people and introduce this product to more people. To persuade them how well is Macbook Pro in performing editing work and coding work.

Strategy: My strategy is to show a complete work of an editing work to let the customers know what kind of outcome will give. Not only I am targeting those expert in editing, software engineer, I am also targeting student.

Big idea: Use it and you will be a Pro.

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Proposal

Product name
Amway Glister Mint Refreashers Spray

Product Info
I opt Amway spray because I literally used it everyday since I brought it. Especially during the situation now, products that can kill germs is getting my attention. This is a product that is good and I recommend everyone should have one in their hand. It can keep our mouth with fresh breath, kill 99.99% bacteria, portable, convenient to bring whenever we like.

Ad objective
To reach more people and convince them to buy. Amway Glister spray is not a expensive product but is totally worth the price. it had many use. although the directions of the products is to spray into out mouth, we can spray when we injured and scar. Or when your throat feel uncomfortable or when you had a sore throat it can actually reduce the itchy of out throat after we spray. Thus, when we are heat we got ulcer it can fasten the recover speed too.

I will show and list the benefits of this products could bring and the new use of it.

Big Idea
99.99% germs can be eliminate within seconds.

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Proposal:

1. Product name: COWAY Water Purifier

2a. Coway with the world’s best specialists and scientists working hand-in-hand to achieve the mission that make the vision a reality. The reason why I chose this product is because it is a Mighty Water Purifier as it can be from drinking to cooking. Besides, it provide a pure water with minerals with a simple touch, beneficial for everyone’s health.

b. Objective
Task:

To introduce the new product of Coway Water Purifier

To persuade/ inform the audience, the importance of water purifier as it can provide the cleanest drinking water for everyone.

c. Strategy

Target at a new audience (younger generation/ old people)

Show some of the disadvantage when without the water purifier (effect of drinking dirty water.)

Show the product has a new use/ features.

Need to have more advertising and promotion about this brand.

d. The BIG IDEA:

All with a simple touch of action and make your life easier.

All with a simple touch of action that enhance your life better.

Safer, healthier in just a perfect size of water purifier.

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Proposal:

1.Product
Focus Point flexible and light frame eye wear

2.Info
I chose this product because it is very big change from any regular eye wear i wore back then and it also can be a very stylish eye wear while being really light at the point i dont feel the weight of the eye wear on my nose and ears and having it being flexible its a lot more durable when  pressure is applied to the frame at the point temples can bend almost at a 90 degree angle before breaking and the rims can bend about 5 to 10 degrees angle inwards and outwards.

3.Objective
To express the product to the public
about its flexible comfort and to persuade to the public that they need only 1 pair of eye wear for all the sort of events both physical and social

4.Strategy
The Main Target Audience are young active people that does different activities through out their day from sports to social event but always want one sort of eye wear that fills in all the different type of events and situation's they will be in all day.

5.BIG IDEA
Be prepared for the day, Be flexible all day

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1. Product Name: Fossil Watch

2.
a. I choose this product because it is very useful for me as I doesn't have a clock in my room and I think watch is a must for everyone, it could be an item to match your outfit.

b. The problem of this product is consumers might think that watch is not an necessary item to them, they might think that watch is an luxurious item. But watch as watch it more into an attitude, to shows respect to others. It's give first impression about have a well dress-up to meet the person regardless expensive or affordable watch. So the ad objective is to create awareness about the attitude of watch. Also, introduce our product is a branded yet affordable  watches for consumers to persuade them to have it.

c. My target consumers will be young adults/teenagers age around 16-25 who are looking for modern yet classic affordable watch. Especially those who are working, because a watch could lead your outfits more formal. So I will raise awareness by having a quote to understand the important of a watch. Also, features the watch  with sporty yet modern design to tell them it could be leisure and also be formal in the meanwhile.

d. The one thing about this product Modern. It is suitable for everyone, it could be sporty, it could be anything.

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1. Product name : LISTERIN

2. a. The product I choose is Listerin Total Care. The reason why I choose this product is because using mouthwash was important for me to maintain my oral hygiene and health. Moreover, having a dental problem to fix can be costly, time-consuming and tedious. Therefore, we have to prevent any dental problem before they occur. The pugilist of Listerin will be Colgate who did the oral product too.

B. The ad objective was create the awareness about importance of using mouthwash everyday to reduce chronic bad breath and fight over the gum disease.

C.  My new targeted consumer will be youngster around  12-22 years old who started to care about their oral healthy and having the problem of bad breath. Since enhance the oral hygiene should be reached out when they are young.

D. This product wasn’t only concern about the oral health and hygiene but it also concern the first impression that you have give to people. You want people remember your smarts and charm but not your breath.

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Proposal content:

1. Product

MSI RTX 2070 Super Gaming X Trio (Graphics Card)

2. Info:

Why did I choose this product?
I chose this product because I literally use it everyday as without it, I am not able to play games. Not only which is a hobby of mine, but something that I have a passion for that I would like to get into in the future.

What is the ad objective?
It is a part of a PC that any person can buy/change/upgrade to improve their viewing experience on a computer. Without it, you are not able to display anything on the monitor/TV and the issue is that even though many people might know about it, they are not willing to build their own PC or get someone to build it as it seems tedious to maintain, comparatively to a laptop where it is all-in-one. However the problem with laptops, is that it is all-in-one. So if one main component is damaged, there is no option to fix, but to replace the entire laptop. Whereas when referring to a PC, one can either get the part fix (if within warranty) or change just the singular part, without having to buy a new entire device.

How are you going to solve that product's problem (STRATEGY)?
The main issue with a PC is that many people would assume that you would have to build a big computer. That statement is wrong as now there is a market in which it can fit in all shapes and sizes. Yes, when I mean shape, it does not have to be fit is a cute or a rectangular box. It can even be customised (however that will bring up the cost). But the main problem that needs to be solved is giving the awareness to the public that PC’s can be big or it can be so small it would fit in a shoebox and be carried around, and it only needs to be plug into a wall and TV.

What is the one thing (BIG IDEA) you can say about this product?
That it is customisable. As stated in the product’s problem, is that the issue people have about a computer is that it will be big and take up a lot of space. But because there is a huge market and different needs for computers, there can be many sizes and also hardware for the budget and spacing you would want.

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1. Product Name
Men's Biore

2. Product Info
a)The reason why I chose this product is because I use this product everyday and it does brighten and improve oily skin.
Besides that , it feels refreshing to start off your day by cleansing your face.

B) The ad objective is to encourage young male executives to take care of their skin as it will affect their skin when they grow older. This is because many boys tend to neglect facial care, which leads to dull and oily skin. This product can encourage them as it is an easy and effective cleanser, it will not consume a lot of their time to take care of their skin, just one easy step will do. With one wash, the skin becomes clear and fresh.

C) New targeted consumers will be young male executives between the age of 21-30, who care more about building up their careers than taking care of their skin. It is important to remind them that good and clear skin can lead to good impression to employers and others as well.

D) This product focuses on flushing away stubborn oil which tightens pores and gives you a clear skin.

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1. Product Name
Simple Skincare

2.Product Info
a) The reason why I chose  Simple Skincare is because this is an ultimate holy grail to me ever since I started using it as it is very gentle to the skin. This product works on all skin types including the most sensitive ones.

b) The ad objective is to help those with sensitive skin to cleanse their face without irritating it but it also hydrates, soothes, softens rough patches, redness and most importantly super effective.

c) Target to young teenagers who wants to start on trying facial products that won't irritate their skin and most importantly super effective. My strategy for this ad is to showcase to young teenagers as this product produces the softest facial products with only basic, skin-loving ingredients.

d) This product focuses not just on our skin, but also on our world. Their new packaging is made from recycled plastic and is heading towards a more environmentally friendly environment. Just like one of their motto, "We are kind to skin, and kind to the planet".

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1. Product Name:
THERMOS vacuum flask

2. Product Info:

a. I choose thermos because it’s can keep the beverage hot or cold for extended periods of time and it’s was same size as other water bottles.

b. To encourage people develops a good habit of drink hot water

c. Target at the young boys and girls, age between 9 to 25. Target from 9 years old because we hope to develop a good habit of drinking hot water since they are young.

d. THERMOS give you warm when you cold.

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1. Product Name: LAMY Fountain Pen

2. Product info:
a. The reason I chose this product is because I believe that good pen can help with bad handwriting. It also creates a sense of personal style and attitude. I had used it everyday for my hobby and homework.

b. LAMY ad is able to convince people that their fountain pen develops the user's creativity with various choices of nips (task) as many people think fountain pens are old fashion, rigid, and not practical  (problem).

c.  LAMY sparks creativity by inviting the potential buyers to write and express their individuality using a variety of LAMY nips.

d. LAMY has changeable nibs and a extensive range of colors for their fountain pen.

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1. Product Name:
Ray-Ban eyewear

2. product info
a. the reason I use this product is because the quality is good and this product has many models that suit me and one of the most suitable ones that I use now.

b. the ad objective is for people who need glasses but still stylish, have good quality, and the best service.

c. This product is intended for adolescents, adults, and seniors whose age range is 12 years - 60 years and above because glasses are worn by common people without age limit and are commonly used for people who have nearsighted, anti radiation, and stylish.

d. has a wide selection of frames and is designed for you.

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1.  Product name: FPHP Hand Sanitizer

Provide information:

2a. I've chosen FPHP Hand Sanitizer. The reason is; I always go out and buy groceries for my home. I realize that I often hold something that may contain germs around the surface of things. Therefore, I always carry FPHP Hand Sanitizer everywhere I go as this product has convinced me to be aware when I go out and buy things outside especially in this COVID-19 situation.

b. The problem that consumers may have is the doubt that this product is still new compared to some well-known brand hand sanitizer. And they maybe don’t get to find this product elsewhere since it is only available in Farmasi Pantai Hillpark. What objective that I would propose is to tell the audience, either verbally (word of mouth) or perhaps visually the effectiveness of FPHP hand sanitizer.

c. The targeted audience would be around the aged of 20 to 30 that cares about their cleanliness. The strategy that I could showcase in my advertisement is how FPHP can be portable and effective. Other than that, I would like to showcase taglines such as “....” (still thinking)

d. The big idea;  Well I can say is, “ Spray to keep the germs away”. It focuses on how FPHP hand sanitizer using ‘spray methods’ and easy dry. Yet this is so easy to carry it anywhere since it is just a pocket-size hand sanitizer.

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1.  Product name: Davidoff Instant Coffee

2a. This product that I chose is Davidoff Instant Coffee. The reason why I chose this product is because it is a household favourite in my home, and it is a product we drink every day. I also believe that it is an instant coffee that comes the closest to fresh ground drip coffee.

b. The problem that consumers may have with coffee is that they may not think that instant coffee can have the same quality of coffee as the ones they get at a café. They also may think that if they were to recreate the coffee they get at a café, they would need to have the same materials used in a café. The ad objective will inform viewers that they don’t need to go to a café to enjoy premium tasting coffee, when they can quickly enjoy Davidoff Instant Coffee at home.

c. The strategy that the ad will use is by showcasing how quick and easy it is to make the coffee at home. Another strategy is to showcase the "luxurious-ness" of the brand, especially on the packaging.

d. The big idea will be: Luxurious coffee can be found and made at home.

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1. Product name: SAMSUNG GALAXY EARBUDS

2a. I had choose SAMSUNG GALAXY EARBUDS. The reason why I choose this product because it useful and important for me that use everyday. It has the premium sound quality, rich & high-resolution live sound tuned by AKG Acoustic Specialists Sound. This is the reason that I love it very much.

b. There are many consumers would like to buy earbuds that are no brand as it price is cheap. The quality of others earbuds was worse and low quality as it use simple material.Samsung galaxy earbuds also can produce a superb, neutral-leaning sound signature for a more accurate representation of your music than most consumer earbuds.The ad objective is to convince the younger generation who like to enjoy music about the stunning sound the product have.

c. The targeted audience would be around  18-25 years old younger generation that like to have personal space to enjoy stunning music. The strategy that the ad will showcasing the high quanlity sound and melodious sound that the earbuds had. Another strategy is to showcase the earbuds is portable and easy to bring.

d. - The big idea will be :Keep a song in your heart with your smart earbuds.

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The A1 PROPOSAL

a. Product Name: 4Life TF PLUS ADVANCED

b. Although this brand is popular, it still lacks of pr, promotion and word-of-mouth. It is especially important to consume this product especially since there's a corona outbreak. It helps build up your immune system. Hence, prevention is better than cure.

c. Educate the public understand the importance of this supplement for people's health. This product should be targeted to people who earns middle class income.

d. This product is made of clean compounds has been used to traditionally fight illnesses. It is a HALAL and vegetable capsule which plays a big advantage as anyone can consume this safe and healthy pill.

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The A1 PROPOSAL
Choose a product that you always use at home. You could propose it as the product/brand to be advertised using the desk calendar as the platform.

Proposal content:

1. Attach a picture of the product and provide its brand name (original picture you have taken using your phone, and not from internet)

2. Provide info:

a. Why did you choose this product? (Write about the product, prospect, pugilist)

b. What is the ad objective? (the task and problem about the product that the ad you create could solve).

c. How are you going to solve that product's problem (STRATEGY)? (eg. Target at a new market?; Show the product has a new use?)

d. What is the one thing (BIG IDEA) you can say about this product?

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a. product name: Senka Perfect Whip.The reason why I choose this product is because this is my everyday facial washing soap that I use to wash my face when I woke up and before I sleep.

b. the problem that consumers may face is usually those with dry skin and can't find any product suitable for their skin type.

c. target women of all ages with dry skin type. The strategy is to challenge the consumer to take pictures of how their skin changes after using SENKA regularly.

d. The big idea is Senka Perfect Whip could moisturize your skin to your pores, and make a dry skin moist gradually in time.