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Suggestion - Partner with unique tour operators to organize an interactive tour of parkview square and atlas bar (virtual tour participants can interact with the people at Atlas) - Christine

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Suggestion - Partner with unique tour operators to organize an interactive tour of parkview square and atlas bar (virtual tour participants can interact with the people at Atlas) - Christine

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Online retail shop for bottled cocktails, homewares, spirit, curated gin sets, gin subscriptions, grazing food items and gift sets

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Online retail shop for bottled cocktails, homewares, spirit, curated gin sets, gin subscriptions, grazing food items and gift sets

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Free download for App. App links to online store to drive online sales.

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Free download for App. App links to online store to drive online sales.

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Create App  to supplement traditional hard copy menu... Access to offerings and promotions anywhere and anytime.

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Create App  to supplement traditional hard copy menu... Access to offerings and promotions anywhere and anytime.

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Monetizes extensive collection of gin and other spirits.

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Monetizes extensive collection of gin and other spirits.

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Better customer engagement with extensive offerings

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Better customer engagement with extensive offerings

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Upsell opportunities. e.g., gin tower experience, vintage martini.

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Upsell opportunities. e.g., gin tower experience, vintage martini.

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Upsell and cross-sell opportunities with better access to offerings

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Upsell and cross-sell opportunities with better access to offerings

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Broaden customer engagement with new content and knowledge. Enhanced brand value. Increase inbound marketing.

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Broaden customer engagement with new content and knowledge. Enhanced brand value. Increase inbound marketing.

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Exposure to new initiatives and campaign

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Exposure to new initiatives and campaign

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Suggestion: Corporate Zoom gatherings with Atlas Gin appreciation (Bringing the Gin tower experience to your home) - Christine

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Suggestion: Corporate Zoom gatherings with Atlas Gin appreciation (Bringing the Gin tower experience to your home) - Christine

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Participate in a Tech Challenge that has sponsorship of up to $200k.  Atlas provides the challenge and Tech companies will bid for this challenge, paid by the sponsor.

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Beginners and how to bring their friend on board

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Beginners and how to bring their friend on board

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customers that are newly introduced to Gin they need to know where to start. when they develop  interest, how can you share with their friends easily

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Suggestion: Make your Atlas Cocktail at home with Atlas Head Bartender (Could be team bonding experience) - Christine 

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Suggestion: Make your Atlas Cocktail at home with Atlas Head Bartender (Could be team bonding experience) - Christine 

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Suggestion: Make a 360 tour of Atlas Bar in the app (because it is so pretty !!) - Christine 

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Suggestion: Make a 360 tour of Atlas Bar in the app (because it is so pretty !!) - Christine 

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AS this is a latent need built based on existing business, who are the possible initial adopters of this new concept?
Then think MVP and/or prototypes

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What’s the download rates you expect?

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 "certification/recognition" for hobbyist 

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 "certification/recognition" for hobbyist 

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Introduce some courses to lay person that they can be recognized for their knowledge on Gin appreciation

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You mentioned you are a knowledge center. How about thinking of providing training services to educate bartenders in gin, its history and how it is used in bartending

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With the app, make customer sign up, input their interest, background, and other information, then using some algorithm to propose 5-7 types of Gin for customers to order, like “For you” ... or he/she can browse through the whole menu. With data captured from the customers, you can consider starting a loyalty program and also analyze your inventory needs for restocking. And use the data for potential advertising or pushing other items to them.

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Gender, Ages, Spending power

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customer might not have much knowledge or interest about Gin, need to have a 1-3 min video to introduce what is so good about Gin. Thanks

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See Pernod Ricard case study by London Design Firm - Native. https://native.com/work/pernod-ricard

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Have a series of questions in the app to collect customer's preference or liking and suggest the recommended gins

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some customers may be thrill to have some Gin Cocktail named after themselves? their company ? or their Label ?? or as a gift (e.g. design a cocktail named after my wife and gift for her)

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May be good for use AI to choose the right gin for customer

Add to : allow customer to easy login your menu n ordering n payment as well

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instead of in house

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Bartenders as your ambassador to bring the Atlas experience out of the physical location - Christine

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Together with selected Tech companies

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If you can collect the data and preference of individuals (type of gins or cocktails they like)
You can target them further with future new cocktails and events based on their preferences

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Tagging on Singapore Hawker Culture as a World heritage culture. Can Gin gain exposure through Food Centre   ?

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to put the LIKE in your social media and provide feedback.

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Gin cocktail making

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Facebook, Tik Tok, YouTube, Linkedin, Twitter and many .....

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Consider augmented reality or virtual reality to engage customers

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Allow new customers to know Different types of gins there are n ultimate come back to try then

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selling Gin/cocktail via other Platforms?

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selling Gin/cocktail via other Platforms?

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Food panda mart? Grab Mart?

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Send out/market selected events and promotions that your data show which those customers would be very keen on.
Collaboration with other firms which can drive more sales revenue (Private events and dinning, New Launches etc)

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1. Identify the existing groups of customers u have.
2. How to introduce them to Gin (if they are not gin drinker) or make them repeat customer.
3. What type of customer do u want (space constraints).. spend effort n focus on them?

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Each persona will uncover different business model.
I.e. executives who want to re-create the ALTAS experience at home to house party - possibly need something like. And less of an APP https://native.com/work/pernod-ricard

I.e. young and growing graduates getting into the job market
- this could be utilising the society and build a following. potential GTM strategy is to work with influencers and build a FOMO effect.

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Customers can submit and share their Cocktail design using Gin

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Customers can submit and share their Cocktail design using Gin

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can app users submit their cocktail design for comments

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On going digital.engagement will provide recurring income

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Self making cocktail with 5 glass package

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Develop a robot bartender to mimic some famous concoctions

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Develop a robot bartender to mimic some famous concoctions

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These robots can be used as a unique franchise concept

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Suggestion - To reference Starbucks AR App in Shanghai. It is similar to what you are trying to achieve - Customer Experience in the Bar - Marcus

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Suggestion - To reference Starbucks AR App in Shanghai. It is similar to what you are trying to achieve - Customer Experience in the Bar - Marcus

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As mentioned, perhaps stocking the mini gin / martini cocktail meant for tourists, to various distribution locations in various parts of the world partnering with some e-commerce distributors eg Amazon, or DHL for delivery to individuals participating in global corporate events, with the Atlas brand.
The stocking exercise could be done 3-6 months prior to the event planned.

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Have the app suggests the list of suitable gins to customer who are there more for the food

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Why an App : what is the value proposition 

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Why an App : what is the value proposition 

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Do u need an app?
Does it serve your purpose / intent?
Does the cost makes sense ?
Can alternative solution be found ?
Can u break up the steps needed now to move forward n eventually leading to an App ultimately (if needed).

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With customer’s data captured, consider pushing relevant ads on app and monetize through advertising.