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-Townshend Tennessee
- Aimed for adults in surrounding cities seeking some rejuvenation in the mountains. It will draw in tourists as well.

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https://www.pinterest.com/obonell123/spa-dream-board/

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The elimination of stress and tension is critical for improving and maintaining ones overall well being. At Mountain Mist we work to curate physical and mental rejuvenation with treatments, designed to satisfy the whole body, which are provided by highly trained staff in the field of esthetics and skincare. Our on-going goal is to exceed the expectations of our clientele with hands-on professional service.

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Our salon goal is to have you leave feeling better than when you entered. Offering friendly staff, a relaxing atmosphere, and top tier spa services. We want to create an experience that will have you glowing inside and out.

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One Year: Within the first year of opening the goals of the salon will be to gain consistent clientele and build a reputable name. Creating an online presence and generating buzz in both local and tourist communities. Essentially creating a stable business with steady increasing income.

Five Year: To continue off of the first year goal, within the first five years this spa will build itself off of its increasing income and continue to grow its reputable name. It may expand to bigger locations or offer more services by taking on new staff members. It will solidify itself as a quality spa and continue to draw the same clients back as well as consistently bringing in new clients

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For advertising I would focus most of my efforts online curating a professional website, facebook, and instagram to draw in tourists and potential clients from neighboring cities. In terms of paper advertising however, I would create a nice business card and brochure that give contact information and reflect the nature of my spa.

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Documents for Taxes and Other Legal Actions

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Documents for Taxes and Other Legal Actions

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In Tennessee alongside the establishment form I also had to fill out a business application which included information on taxes. through this document my business would be registered for taxes and my business would be recognized by the law. To file taxes as the business starts up I would be able to handle the numbers and keep the books with potentially the help of a program or app. Still as business grows I would definitely look into finding an accountant. I found an accountant located in Maryville, Tennessee named Walker and Cummings CPAs that I would like to work with. They have lots of experience with small businesses and so I would be able to trust their guidance.

As far as legal matters go I was also able to find a law firm I would want to work with named Schaffer Law Firm PLLC, which also has lots of experience with small businesses. I really looked for places that specialize in small business work so I could feel confident trusting them.

For a sales distributor it was a little more difficult to find someone or a company to work with, however,  I was able to find a business located in Nashville named State Beauty Supply.

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I made the decision to make my business an LLC as it seemed to offer the most efficient protection and would have many advantages for myself and my business.

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I found in creating this budget that it would cost me roughly $7,200 dollars to start my business with all necessary supplies. In this cost there are a few items such as the facial beds and machines that make up a majority of the cost but still that's quite a bit of money. I broke my budget down by procedure specific costs and general expenses to help organize my thoughts. I would keep that organization when keeping inventory. For inventory purposes I would use a system that employees can access and update themselves so all I would have to do is double check those numbers and update inventory as it is restocked.

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I would utilize an hourly plus commission pay in my spa. I feel the hours put in should be reflected in the paycheck but I also think there should be some room to put in the work and make more through commision.

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Ideally once the spa has established itself it would be able to draw 120 clients a week. This is with 3 rooms working 6 days a week each seeing roughly 7 clients a day. This number may not be met everyweek but it is what I would aim for. Still if the spa can average higher than 90 clients weekly it would be fine. Those client numbers combined with retail sales will work out well.

I would want to retail local business to support the community and connect with the beauty of the area. I found two businesses that meet this criteria, misty mountain and mountain dreams. Both are local to the smoky mountains in Tennessee and draw off of the natural environment. I think this would also go over well in the tourist crowds the spa would draw, as these products would be much more useful than a regular souvenir.

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Licenced Esthetician

Lives in the area

Preferably with experience working in a spa

Has flexible hours ( can work weekends)

Can preform facials and machine facials

Can preform waxing services

Can preform body treatments

Creative problem solver

Team player

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I visited Signature Salon in waukesha. I went for their 45 minute cleanse and exfoliate facial as I had never been to this spa or any spa to receive a service before and wanted to get something simple. My esthetician was named Jamie and she was wonderful. She seemed confident and relaxed while working with me. What I found most interesting was that prior to my service I had to fill out a virtual consultation form and create an account online with the spa. This was interesting to me but made sense that online accounts would be easier to manage and update than paper consultations. I definitely could have come more prepared to talk about my skin, as I stumbled to find the words to describe my skin and skin concerces before the facial but overall I felt prepared from the information I read about the procedure on their website. I would say the spa stayed consistent with my preconceived notion. I had heard many good things about them and was recommended to go by my mom, so I had a good impression that was maintained throughout and after my visit. I believe their online presence does reflect their salon however there is such an array of services at signature that i cannot speak for all of it after only one facial treatment. Still, from my experience the atmosphere and service quality seen on their website is reflected in the salon itself.