# data[].attributes.body
Strengths:
The strengths throughout this brief were that I had an idea for the first element straight away, and the second followed easily enough.

Weaknesses:
I find that when doing hands on things like cutting out or using a craft knife is hard for me. I get impatient and I do not do everything I need to. This came to pass when I tried to make the model and I feel like I should be more patient and also take my time. Another weaknesses is time management which I can always do better.

If I could do this brief again:
I would look at what I know I can do and only push myself a little to do something more hands on if I know I am going to patient enough to put the work in for it. Also, I will work on my time management so I'm not working on it last minute.

# data[].attributes.headline
Final design picture of model and leaflet background

# data[].attributes.subject
Final design picture of model and leaflet background

# data[].attributes.body
The model was somewhat fragile so I snapped this picture so that the size comparison could be seen for when it is placed on a counter or a worktop.

# data[].attributes.body
I added the event information onto the chain and the lower frame body of the bike, so that people had all the information they needed to attend and where to go. I kept the font dark purple so that it all blended together in the team colours.

# data[].attributes.body
I took the Rapha Noctune title from the webpage so I had an accurate design and then cut them apart from each other so I could place them equally proportionate on the mailer. I kept them white so that they could stand out more.

# data[].attributes.body
I got a bike clip art from the internet and recoloured it so that it was the same pink as the Rapha cycling team. I made the sure the font was the dark purple from the team colours before I started using their slogan on the wheels. I used the pathing tool to make the letters go round the wheels.

# data[].attributes.body
I feel for the comfort of time constraints that Design one in the way to go. Its whimsical in the fact it's information on a bike, which helps people identify what the event is about. The colours it'll be in (Pink and purple) are the colours of the Rapha bike team, so will help more in identifying what the event is from and also what it is about.

# data[].attributes.body
Design 3 is a linked up load of bikes, like when you cut up paper to make linked up men, with the information on each bike so that when it is opened out, you have a pattern of bikes and the event information.

# data[].attributes.body
I was going to have the background in a couple of places little bikes running around like the background was already having a race, with the information over the top. (There were more bikes on this design but unfortunately it did not save with them on.)

# data[].attributes.body
I opted to try and do something that could be posted through the mailbox to help advertise the whole event. My first design is making a giant bike and adding the information onto it.

# data[].attributes.body
I added the word "Noctune" to the other side of the bike seating so that once they are stuck together you can look on either side and read the name of the event.

# data[].attributes.body
After recolouring the bike, I added the word "Rapha" to the one side before flipping the canvas over after saving the file.

# data[].attributes.body
I gained a fair use picture from the internet of the Penny Farthing to recolour, applying the team colours of salmon, grey and dark purple to the parts of the bike.

# data[].attributes.body
With making the model bike to sit on the front of the display, I found it was going to be very time consuming to make a 3d model penny farthing, especially one that was going to be painted and therefore showcasing the teams colours and also stood out.

So I wondered if there was a more convenient way to do it and also save a little time. I thought about using a sort of optical illusion as it brings a curious person to gaze upon it and also will make them want to look into what the model is about, and will therefore look at the leaflet.

# data[].attributes.body
Finally I added a bevel effect and a stroke effect to the Penny Farthing to make it stand out a lot more on the leaflet. Though part of me hopes the actual model of the penny farthing in the other bike club colours will help attract the eye in the first place.

# data[].attributes.body
I moved the penny farthing to the middle of the chain ring to make it stand out a lot more as to what the leaflet was advertising. I also used the same gradient colours to clip the penny farthing so it matched the chain ring.

# data[].attributes.body
I added the information needed and resized the chain ring sp that it became a bit more of a background item though still stood out as it had two colours on it. This is where the black background helped to make all the font and the chain ring stand out even more.

I added a penny farthing at the bottom as I felt like the leaflet could of been a little vague as to what it was about and I did not want to put too much writing on it otherwise it could be seen as crowded.,

# data[].attributes.body
I opted to add some effects to the chain rings as I wanted it to stand out more as part of the leaflet. I added a bevel effect and a slight shadowing effect to it.

# data[].attributes.body
I had to separate the Rapha and the Nocturne parts of the title so that I could place them where I wanted in the leaflet, otherwise they would of took up a lot of room.

# data[].attributes.body
I started to add the company and event name onto the leaflet, using the stock photos of the brand itself so that I could have an exact title that went with the whole campaign. I had to resize them throughout due to moving the main image around.

# data[].attributes.body
The first part was making the spokes which I labelled incorrectly, as my inspiration was from something my friend had tattooed on her and what it was actually called was a bike chain ring. I found a pink to purple gradient to place as a clipping mask behind it so it had the colours that matched with the event colours of the company Raphas and the event itself.

One of the small logos that were used for the event were the RIDE in a square shape, so I added one of those to go with the flow of the other leaflets and posters that would be around about this event.

# data[].attributes.body
Out of all the designs I have drawn I like the fifth one the best as I love the simplicity in the bike parts i.e the spokes. I was hoping to get the colours of the Rapha Nocturne within that to showcase the connection between the team hosting the event and what the event is about.

# data[].attributes.body
With making the miniature model it would be made from recycled materials so it would be more cost effective.
The second part of the idea is the leaflet and it would showcase the information of the event, where the event will be and what other fun happenings is on that day also.

# data[].attributes.body
The Penny Farthing bicycle obtained its name from the penny and farthing coins of the time. The bike was made entirely of metal instead of wood and the tires were rubber. The high centre of gravity often caused the rider to topple forward whenever it hit any small obstacle. This bicycle was given to local business man George Ace (1861-1943). In 1879 he became Amateur Cycling Champion of Wales and Monmouthshire holding the title until he retired in 1885. The same year he rode from Haverfordwest to Tenby in one hour twenty-four minutes on roads that where not smooth with tarmac and on a bike that had no gears and weighed forty pounds. Later in life he became actively involved with motor cars and is credited with introducing the first autocar into Wales.

# data[].attributes.body
"ABOUT

BACKGROUND
The inaugural Nocturne took place in 2007 on the London streets around the historic Smithfield Market. The event attracted over 5000 spectators and was recognised for its innovation, receiving a Visit London Sports Tourism Award.

The London Nocturne is now an established highlight of London’s events calendar and in 2016 the event moved to a new high profile City location and was televised live on Eurosport International.

The event attracts the leading British pro teams as well as World Tour star riders with past appearances from Mark Cavendish, David Millar and Geraint Thomas. Other celebrity guests have included Sir Paul Smith, Geoff Banks, Pierre Koffman, Jody Scheckter and Sir Chris Hoy."

"NOCTURNE FESTIVAL
The success of the Nocturne has been driven by the unique format:

Held in the evening with the finale after night fall

Diverse race programme, leading up to the Elite Criterium

The race circuit has an F1 feel with hospitality, pit area and big screens

Involvement from local businesses and other attractions creates a festival around the racing

Feature races appeal to beyond the cycling audience and have included ‘Le Mans’ start Folding Bike Race, Fixed Gear Longest Skid competition, Penny Farthing Racing and Corporate Team Challenge "- From the Nocturne wesbite.

# data[].attributes.body
"The finish straight will be located along Cheapside with St Pauls Cathedral as the back drop. At 1.3km the course is almost 250m longer than Smithfield and the finish straight is over double the length - however, it is not totally suited to the fast finishers with a technical section on the back straight.

The good news for spectators is that it will be much easier to access and move around the course. St Pauls tube is located right on the finish line with exits on either side of the finish line. At the other end of the finish straight Bank station is only a few hundred metres away and major rail links (Cannon Street, City Thamslink, Blackfriars) are only a 5 minute walk away. " - Quoted from the website of the event.

# data[].attributes.body
"DESCRIPTION

The city's award winning bike race returns 10th June 2017!

Thousands of spectators attend every year to watch a mix of elite and amateur racing from the afternoon into the night. This year the course will be returning to Cheapside with St Pauls Cathedral as the back drop." - From the screenshot of the Event on website.

# data[].attributes.body
The Club is split into chapters located around the world. Each chapter has a unique identity and when you join the RCC you choose the chapter geographically applicable to you. (taken from Raphas website)

# data[].attributes.body
The Rapha Cycling Club (RCC) is the first cycling club of its kind, an active riding and racing club designed to create a global community of like-minded, passionate road riders. (From the Rapha website)

# data[].attributes.body
This idea has a 90 degree angle card board to showcase the advertising for the Raphas event and then the penny farthing would be sitting pretty at the fore front of the work. The plan is for the 3d aspect to attract the eye and then people would read the leaflet information.

# data[].attributes.body
To answer some of these questions I felt like I needed to fix the design a little more.

Where would you put it?
I feel like, due to the size I wanted to make it, that it would be a good idea to have it on the till of a shop, just colourful and sitting there and would therefore catch the eye of someone who was just paying for something.

Shops? Too small for street?
I feel like with the dimensions and the time constraints of the brief that putting it in a shop would be better than having it on the street ad no one seeing it.

Big enough for people to read?
I had originally wanted to put the writing on the body of the model but I feel like people would struggle to read it so I have adapted my idea since then to have a back ground attached to my model.

Why recycling? Support companies need?
For me I just felt that making it out of recycled materials would be easier for me overall, nothing to really do with what the company wanted. With that being said, recycling is going out of fashion in society standards and could still appeal to the eccentric target audience more.

Print on recycled material?
I was hoping that I could do that either with actual using a printer or painting it on myself. That has changed with the small background leaflet that will be with the model.

Promote event or race?
In all honesty I had wanted to advertise the whole event to people but with the model being only of one bike type it would probably be easier to advertise the one event with mentions of it being of a bigger event.

Is this doable? You would need loads of these.
With the specifications of the model and the small leaflet it comes with I am pretty sure you could get many done in one sitting and have them placed by tills all around the areas of interest.

Will catch person's eye? Decorative?
My plan was to use the colours of the Raphas biking club who sponsor the event to show off their team and also with the bright leaflet it comes with it will definitely be eye-catching.

Point of sale? Back board?
My plan changed with this question because the peers gave me an idea to put a back to the model with the information on for the events and such instead of putting it on the model and maybe not being able to see the writing.

# data[].attributes.body
The target audience is for people who are a little weird, a little out of the "normal" for society's standards. They're colourful, wild, wacky, out of tune, with fun quirky personas that defeat the box that society holds humans normally.

# data[].attributes.body
The plan was to use recycled materials like foam or dowelling rods to create a 3d model of about 8 inches high and 6 inches long. I want it to be big enough that you can read the event on the body of the model but also see what the model is. I intend to make the model move, thusly making it look more realistic.

# data[].attributes.body
I wanted to think outside the box from what I would usually do, which was go for a poster or some form of digital media.

Thinking ahead I thought of other media I could use, and 3d printing came swirling through my head. Making a 3d model of a penny farthing was a damn good idea. Especially if I could use the colour scheme of the bike company Raphas to colour the bike and then use white font to advertise the event.

This I found to be a silly idea after speaking to someone who could actually use the software ( CAD ) I found trying to use another student to achieve my idea was probably a dumb idea. Through speaking to them however we came up with a plan to use recycled materials instead, potentially cardboard, dowelling rods and some form of foam.

# data[].attributes.body
Reading through the brief I found myself drawn to it like a moth to a flame. Through being a little odd myself I feel like this brief is a good starting one for me.

Looking at the brief I thought of bikes from the get go, gathering a small amount of research on my phone about the company that supports it and what the actual festival. The main question was which event I wanted to advertise. Through this I opted for the more crazier bike, the Penny Farthing.

With the bike chosen I wanted to look into the colour scheme a little more, and I found myself looking up the bike company which used the colours dark pink, light pink, grey-blue, black and white. This meant that I had some forms of colours to use for the idea I had started to formulate.

# data[].attributes.body
eccentric

ɪkˈsɛntrɪk,ɛkˈsɛntrɪk/

adjective

1. 1.

2. (of a person or their behaviour) unconventional and slightly strange.

1. "he noted her eccentric appearance"

2. synonyms: | unconventional, uncommon, abnormal, irregular, aberrant, anomalous, odd, queer, strange, peculiar, weird, bizarre, off-centre, outlandish, freakish, extraordinary;

3. 2.

4. technical

5. not placed centrally or not having its axis or other part placed centrally.

1. "a servo driving an eccentric cam"

noun

1. 1.

2. a person of unconventional and slightly strange views or behaviour.

1. "he's seen as a local eccentric"

2. synonyms: | oddity, odd fellow, unorthodox person, character, individualist, individual, free spirit, misfit; More

3. 2.

4. a disc or wheel mounted eccentrically on a revolving shaft in order to transform rotation into backward-and-forward motion, e.g. a cam in an internal combustion engine.