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IN THE EVALUATION, IT'S NEEDED TO HELP REFLECT ON WHAT THE WEAKNESSES WERE AND WHAT THE STRENGTHS WERE IN ALL THE STAGES OF CREATING THE PROMOTIONAL PACKAGE AND MUSIC VIDEO.

I BELIEVE THAT TECHNOLOGY IS PLAYING A HUGE ROLE, BECAUSE NOT ONLY IS WORK MARKED THROUGH TECHNOLOGY, IT'S ALSO GIVING EVERYONE A CHANCE TO EXPERIMENT WITH A RANGE OF MEDIA AND PRESENT WORK TO A QUALITY STANDARD.

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I NEEDED INSPIRATION FROM ONLINE TO HELP PRESENT MY WORK IN A CONVENTIONAL, BUT ALSO WITH SYNERGY TO THE MUSIC VIDEO. THIS IS WHY THE INTERNET WAS HELPFUL IN ACCESSING IMAGES TO HELP FIND ALREADY-MADE ADS AND WEBSITES TO CONNECT THE LINKS AND INSPIRE FROM.

ANOTHER IMPORTANT FEATURE WAS ACCESSING DAFONT.COM
TO USE A UNIQUE STYLE FOR MY ARTIST. PRE-MADE FONTS WOULDN'T CAPTURE THE AUDIENCE'S EYE, NOR WILL IT BE CONVENTIONAL TO POP. SO PLANNING WITH NEW FONTS AND GETTING FEEDBACK WAS NEEDED.

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TECHNOLOGY PLAYS A ROLE IN ALMOST EVERY PART OF THE EVALUATION, FROM WHAT DEVICES TO USE THE PC WITH, TO HOW TO PRESENT WORK AS CREATIVELY AS POSSIBLE.

I FIND THAT WITHOUT APPS, I WOULDN'T BE ABLE TO PRESENT THE KNOWLEDGE FROM PREVIOUS STAGES IN A GOOD WAY. I WOULDN'T NEED RESEARCH AS MUCH, AS ALL MY WORK HAS BEEN PLACED ON THE BLOG WHICH WAS REALLY USEFUL FOR ACCESS.

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I BELIEVE THAT WITHOUT TECHNOLOGIES IN THE PLANNING STAGE, I WOULDN'T BE ABLE TO CREATE A PIECE AS EFFECTIVE AS WE HAD WHEN IT CAME TO THE MUSIC VIDEO.

THIS IS BECAUSE AUDIENCE FEEDBACK, WHICH WAS TRANSMITTED THROUGH WHATSAPP/SNAPCHAT TECHNOLOGIES HAVE HELPED DISTINGUISH THE WEAKNESSES IN OUR PIECE AND CREATE SOMETHING THAT WOULD APPEAL TO WIDER AND TARGET AUDIENCES.

ADDITIONALLY, WORK WOULDN'T BE AS SUCCESSFUL EITHER BECAUSE RESEARCH WOULDN'T BE POSSIBLE TO A HIGH QUALITY - IT'LL TAKE LONGER TO MANUALLY GO OUT IN PUBLIC AND ASK EVERYONE WHAT THEY THINK OF CERTAIN CONVENTIONS.

THAT'S WHY I FIND THAT THE INTERNET WAS THE MOST USEFUL SOURCE OF TECHNOLOGY AS IT HELPED WITH THE INTENSITY OF THE DEADLINE APPROACHING, TO PLAN WITH EASE.

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THIS SOFTWARE HAS A RANGE OF TOOLS THAT HELPS TO COMBINE WORK TOGETHER.

FOR EXAMPLE, IT CAN PROVIDE TRANSITION EFFECTS, MANY VIDEO/SOUND TRACKS AND A RANGE OF EDITING TOOLS THAT BRING WORK TO LIFE.

THROUGHOUT THE 2 YEARS OF USING THIS, I'VE BECOME MORE COMFORTABLE AND RELIANT ON DEVELOPING SKILLS ON IT.

WORK HAD TO BE CREATIVELY PRESENTED, WHICH IS WHY THIS APP WAS PARTICULARLY USEFUL IN CREATING ANIMATICS.

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YOUTUBE WAS EXTREMELY HELPFUL IN FINDING FREE, UN-COPYRIGHTED SONGS TO PRESENT MY EVALUATION QUESTIONS IN VIDEOS. I WANTED TO USE SOMETHING THAT WOULD KEEP MY AUDIENCE ENGAGED IN MY WORK AND ALSO TO PROVE THAT I CAN USE A RANGE OF MEDIA.
ADDITIONALLY, IT WAS ANOTHER PLACE TO UPLOAD AUDIENCE FEEDBACK AND PROGRESS OF WORKS WITHOUT THE DAILY LIMIT THAT VIMEO FREE BOUNDS THE USERS TO.

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THIS APP REALLY HELPS TO MAKE WORK STAND OUT, WITH ENDLESS USES OF VIDEOS AND GIFS THAT BRING WORK TO LIFE.
I LOVED USING THIS APP IN PARTICULAR, AS IT HELPS EXPAND IDEAS, AS YOU CAN SEE ALL THE INFORMATION IN ONE PAGE.

THE FREEDOM OF PRESENTING IT ALSO ALLOWS ME TO HAVE CONTROL OVER MY WORK, WITHOUT WORRYING IF I'VE MISSED ANY KEY INFORMATION

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A HEADSET MEANT THAT I COULD ACCESS SOUND AND THUS CREATE EFFECTIVE VIDEOS WITH GOOD BACKING TRACKS AND AT THE SAME TIME, CREATE A RECORDING THAT HELPS COMMUNICATE MY IDEAS FORWARD.

AT SCHOOL I WAS GIVEN A HEADSET TO RECORD Q.1 WITH, WHERE I WAS ABLE TO WORK AT HOME WITH MY MICROPHONE AND CREATE WORK QUICKER AND SUFFICIENTLY. THE MICROPHONE AT HOME HAD LESS BACKGROUND NOISE AND INTERRUPTION, WHICH IS WHY THIS WAS USEFUL IN HELPING ME COMPLETE MY EVALUATION.

ADDITIONALLY, WITHOUT THE HEADSET I WOULD STRUGGLE WITH USING A RANGE OF MEDIA, AS I NEEDED TO USE YOUTUBE AND OTHER MEDIA APPS TO PRESENT A VISUAL PIECE OF WORK.

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THIS TECHNOLOGY HELPED DEVELOP IDEAS BY ALLOWING THE GROUP TO TAG AND ACCESS EACH MEMBER'S GROUP TO DEVELOP IDEAS AND ALSO TO HELP GET INSIGHTS FROM TEACHERS - WE GET FEEDBACK EVERY TERM ON HOW TO HELP PLAN OUR WORK BETTER, SO THE BLOG WAS A NECESSITY.

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IV'E BEEN ABLE TO RESEARCH MANY WEBSITES AND ADS FOR INSPIRATION AND TO HELP PLAN MY OWN WORK.

FOR EXAMPLE, MUSIC VIDEOS SUCH AS 'LOST ON YOU' AND '1-800..' HAVE HELPED ME UNDERSTAND WHICH SHOT TYPES AND ANGLES TO USE FOR ANY GENRE.

ESPECIALLY WITH POP CONVENTIONS, I WAS ABLE TO GOOGLE THOSE AND APPLY THESE TO MY PITCHING PLAN.

THIS WAS USEFUL, BECAUSE IT HELPED RESEARCH HAPPEN QUICKLY AND EFFICIENTLY.

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WHEN IT CAME TO PLANNING HOW I'D LIKE TO PRESENT MY ANCILLARY, PHOTOSHOP HAD MANY TOOLS TO HELP MAKE THAT HAPPEN.

FOR EXAMPLE, IT HAS A RANGE OF TEXT EDITING TOOLS, COLOUR MANIPULATING TOOLS AND EVEN ANIMATION OPTIONS, WHICH CAN BRING THE PLAN TO LIFE.

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THE CAMERA WAS GREAT AT CAPTURING HIGH DEFINITION
PHOTOGRAPHS TO PLAN FOR OUR ANCILLARY PHOTOGRAPHS.
ONE OF OUR GROUP MEMBERS WAS COMFORTABLE WITH THE CAMERA AND WOULD ADJUST SETTINGS TO SUIT THE LIGHTING.

MODES SUCH AS:

PORTRAIT

AUTO-FLASH

MANUAL FOCUS

HELPED THE ARTIST STAND OUT MORE IN EACH PHOTOGRAPH. WITHOUT THIS TECHNOLOGY, WE WOULD HAVE TO RELY A LOT ON EDITING IN PHOTOSHOP, WHICH WOULD BE DIFFICULT.

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THE FLEXIBILITY OF THE CAMERA'S FOCUS AND ZOOMING OPTIONS ALLOWED THE GROUP TO EXPERIMENT WITH NEW SHOT TYPES. AN EXAMPLE WAS TO MANIPULATE THE DEPTH OF FIELD BY MOVING BACKWARDS AND ZOOMING IN. THIS CONTRAST GIVES AN INTERESTING IDEA OF THE WORLD AROUND XYRA MOVING.

ANOTHER EXAMPLE WAS MANUALLY FOCUSING OUT AND INTO THE LIGHTS. THIS MAKES THE VIDEO FEEL QUITE CINEMATIC AND ENGAGING AS OPPOSED TO USING JUST STILL SHOTS.

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PREMIERE PRO WAS REALLY GOOD IN PUTTING TOGETHER THE PLAN OF OUR MUSIC VIDEO.

WE HAD DRAWN ON A TEMPLATE AND WAS ABLE TO ADD MUSIC OF 'UNBREAKABLE SMILE' ONTO THE VIDEO IN TIME WITH EACH SCREENSHOT.

THIS WAS A SUCCESSFUL WAY TO PITCH IDEAS TO THE CLASS AND SEE WHAT WORKED WELL AND WHAT HADN'T.

IN EVALUATION, THE PROGRAM HELPED THE GROUP DECIDE WHICH SHOTS WERE EFFECTIVE AND WEREN'T IN REAL-TIME. THIS HELPED DEVELOP OUR IDEAS FURTHER.

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THE LIGHTS WERE BRILLIANT IN CREATING A BACKGROUND THAT WE COULD LINK WITH EACH OF OUR PRODUCTS (SYNERGY).
THIS IS BECAUSE WE COULD MANIPULATE THE COLOURS WITH GELS AND CREATE THE RIGHT HUES FOR OUR BACKDROP.

WITHOUT THIS TECHNOLOGY, PLANNING OUR ANCILLARY PHOTOS WOULD BE DIFFICULT BECAUSE WE WANTED TO MAKE OUR ARTIST LOOK AS UN-TOUCHED AND NATURAL AS POSSIBLE. THIS IS BECAUSE HER BRAND IDENTITY IS ABOUT SELF-LOVE AND EXPLORING.

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USING PHOTOSHOP, I WAS ABLE TO ADJUST SIZES OF FONTS ACCORDINGLY AND ALSO EXPERIMENT WITH THE BRAND IMAGE FONT OF THE ARTIST [XYRA].

THIS WAS USEFUL BECAUSE I WAS ABLE TO SEE WHICH COLOURS WORKED AND WHAT HAD TO BE CHANGED, WITH AUDIENCE FEEDBACK.

ADDITIONALLY TO THIS, IF I WERE TO USE PAPER AND PLAN IT OUT AS A SKETCH, IT'D TAKE A LONGER TIME FOR ME AS I'VE ALREADY VISUALLY BEEN ABLE TO PRESENT MY WORK.

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THIS WAS THE MOST EXCITING THING TO PLAN, BECAUSE PHOTOSHOP OFFERS A RANGE OF TOOLS SUCH AS SHAPES AND LINES.

THIS HELPED ME MAP OUT THE BANNERS, LINKS AND ALSO THE ARROWS OF ANIMATION.
THE EDITING OF 'BLENDING OPTIONS' HAVE EVEN HELPED ME EXPLORE MORE INTO HOW MY SLIDESHOWS WILL WORK AND WHAT COLOURS COMPLIMENT.

I WOULDN'T HAVE BEEN ABLE TO PLAN OUT HOW I'D USE COLOUR BURN/MULTIPLE WITH IMAGES ON PAPER, SO PHOTOSHOP WAS EXTREMELY USEFUL.

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THIS SOURCE OF TECHNOLOGY HAS BEEN VERY USEFUL IN THE EVALUATION STAGES. THIS IS BECAUSE, WITHOUT IT, I WOULDN'T BE ABLE TO ACCESS THE IMPORTANT APPS AND SITES TO CREATE MY EVALUATION.

THIS SOURCE ENABLES EVERYONE TO USE A WIDE RANGE OF MEDIA TECHNOLOGIES, WHERE MULTIPLE PLATFORMS AND RANGES OF PRESENTING CAN MAKE WORK EASIER TO CONSUME AND APPRECIATE.

FOR ME, IT'S PERSONALLY HELPED ME LEARN HOW TO USE MANY SITES AND HAS ENABLED ME TO RESEARCH HOW TO PRESENT WORK BETTER AND USE VIDEO SITES SUCH AS YOUTUBE AND CAMTASIA.