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This advert is shot in a similar style to how I want to shoot the advert and it also has vibrant colours which can help me in a visual standpoint.

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New Coca-Cola Zero Sugar 30 Second Advert | Coca-Cola GB

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This trailer for Detroit showcases the style of filmmaking that I'm going to use for this advert.

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Detroit Trailer #1 (2017) | Movieclips Trailers

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Two friends are walking into the college, one has a Coke bottle, the other has a bottle of water. The one with the Coke bottle walks faster than his friend and eventually the friend catches up to him at the classroom.

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This advert will be aimed towards both genders at the age range of 16 - 20 because of how the main characters are in that age range.

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The look of the characters in the advert

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The look of the characters in the advert

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The characters will wear clothing that is very akin to this hoodie

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The main location that I'll be shooting at will be the college as the advert doesn't require any other locations

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I'm going to have to use royalty/copyright free music because of the BCAP legal rule.

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The advert will be shot in a documentary style (very handheld, zoom ins and outs) and for the two characters, one will have vibrant colours in his shots and his friend will be greyed out as he drinks water

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The main competitor for Coca Cola is Pepsi.

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Coca Cola Bottle