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Innovators: These ones are the one leading on edge of change. Has the highest incomes.
Thinkers: These consumers are the high resource group who are motivated by Ideals.
Believers: These are a low resource group of those who are motivated by ideals. They are conservative and predictable consumers.
Achievers: These consumers are the high-resource group of those who are motivated by achievement.
Strivers: These consumers are the low resource group of those who are strived by achievements. They have values very similar to achievers but have fewer economic, social, and psychological resources.
Experiencers: These consumers are the high-resource group of those who are motivated by self-expression.
Makers: These consumers are the low-resource group of those who are motivated by self-expression.
Survivors: These consumers have the lowest incomes. They are the oldest of all the segments, with a average age of 61.

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Producers split audience into demographic and psychographics. Demographics is the Age, gender and race broken into bands depending on the job and skills. The psychographics is split into groups based on social class, lifestyle and personality. With this they should reflect persons characteristics and patterns of living.

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Demonstrates different ways of reading a text.

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Demonstrates different ways of reading a text.

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Clear understanding shown for primary and secondary research, understanding how producers market a product for an intended target audience and different audience theories. Well done.

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At the start of the film when Richard is in the pub seeing Herbie dealing drugs. Richard stares at the dealers and then shouts 'CUNT' . This surprised Herbie and made him confused on who is this guy?

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Dead Man Shoes:
Director- Shane Meadows
Release date- 1 October 2004
Certificate- 18+
Budget- £723.000

Love field:
Director- Mathieu Ratthe
Release date- 25 April 2008
Certificate- N/A
Budget- N/A

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The sleeve note is like what the back cover represents and what it tells us about the genre.  The main colour is red representing danger and anger.  Making the genre possibly a thriller.  The text used is in a bold font to represent the characters. Use marketing techniques to help bring attention to the film.

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This is a popular approach to understand mass communication. This focuses on the consumer, or audience instead of the actual message.

Basic Model:
Identify- being able to recognise the product or person in front of you, role models thats reflect similar values to yours.
Educate- being able to get information, knowledge and understanding.
Entertain- what you are consuming should give you enjoyment and a form of escapism. Forgetting about our worries.
Social Interaction- the ability for media products to produce a topic of conversation.

Applied to the Internet:
The the last good few years the internet would has taken a massive part of the way gratification theory is perceived.
Music has benefited like websites such as YouTube what at time can be downloadable and applicable to a film.
WikiPedia allows us find factual information that we can consume and assemble as a part of our work. The internet allows us to have freedom and escape all worries we may have.

Criticism:
They believe the public have no control over the media and what it produces.
The media could have a unconscious influence over our lives.

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The film VALS appeals to survivors.

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Richard - This the older brother of Anthony, he was been serving the war and then realises his younger brother has been killed. From this he comes back the UK to avenge his brothers death. His heroic act to do this is seen in a positive way. He is stereotyped in the way he dresses.

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Sonny - This is the leader of the drug dealers. He's the one thats in charge. He is represented in a negative way as for he's the main causer of all mischief. He changes the situation because he causes the deaths of his friends. Stereotyped as in the leader of drug dealing, bossy, in charge of others.

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Anthony - The younger that died. This was caused due to hanging around with the wrong people. From this the dealers took Anthony to there advantage. Anthony could be seen at first in a negative way, but as it plots out he is seen in a positive way. As for he was vulnerable and didn't know what he was doing. He was a stereotypical character as for the death was what started the creation of the story.

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Tuff - This is like the sidekick of Sonny. The sheep of the situation. Richard sabotaged his suit making him mad. Tuff did bad things to Anthony making Richard kill Tuff. Stereotype has for he was the more upper class of the drug dealers. With the suit. See him in a negative way.

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Herbie - This is one of the main drug dealers that got introduced right at the start of the film. He is acted to be this hard man first then when he encountered Richard he became scared from the response Richard gave him. Making him vulnerable. He is seen in a negative way.  Stereotyped in the way of how he dresses like a hard man. The dirty look. Normal for a drug dealer... Stereotypical.

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This is what you can see in a certain scene. Picking up on things such as camera angles, music used etc. In the film there's all sorts such as tense music. Thrilling angles that engages you to the audience. Even scenes of iconic location on where they are from.  For example in the picture below. It uses a low angle shot making the man in the picture more dominant and in control. A light to dark type of contrast. The man is blacked out by the sun leaving the mystery behind who it is.

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Trailers have many genre conventions. In this you can spot a thriller and horror based film. They make it tense ans its it on a cliffhanger to grabs the viewers attention straight away.

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There is a festival selection on the DVD cover showing its many awards and showings such as Venice Film Festival. This can be a method for students to go buy the film

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The title itself tells a lot about the film. The word 'Dead' in the title means it could be a Horror type genre. The word 'Man' could represent the killings of only men in the film. The picture on the cover is a man holding an axe. Questioning is this the weapon he uses for his victims. Its colour themed black and red. Red for anger and danger. Black for death and darkness.

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The age target audience is aimed for over 18 year olds. The reason for this is because this film is too violent for anyone younger. Going from blood and gore. To the representation of women. The use of illegal drugs and bad language.

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This is where the audience can implement there thoughts ans opinions on the film. This could be on a website and this can lead to a Make or Break moment. Why? Because people that haven't watched the film may go look at a review to see if its worth watching the film or not. This movie exactly got a lot of positive feedback. Making more people get attention to start watching the film.

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There wasn't many special effects that were included in this film. One of them was the black white effect to represent when a flashback was in order. This is a technique so viewers can see more clearly when it is and isn't a flashback. Another effect was when Richard drugged someone of the dealers and they used a POV camera technique and made it look trippy to get the message across on what it was like and how they was feeling.

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To start with they made a website. This website did not do very well. Therefore meaning later on it got taken down. Then this led to making magazines and posters which actually got a lot of attention. This eventually got ranked 12th for the best magazines in film lifetime. Received a lot of media attention leading them to radios in Nottingham. From this they got interviewed getting asked questions about the film which led to various awards for the film.

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The weekend opening only made a budget of around £1,825. This is very low as for it was not marketed in any theatres but only in some placed of the UK. This means people across the globe wouldn't even known about this film.

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This film was set of a budget of £723.000, this is a low budget to start a film with.

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This is how the audience can be easily influenced by the film. This suggests the information is like getting put straight into our minds without thinking twice. The message in this film could be by the only way you get through a family death is to kill the ones who did it. This can be a negative impact to some viewers.

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The situation is that Richard had come back from the army to find out what had happened to his brother and to avenge his death. Has this continues Richard goes and kills each one of the drug dealers who took part in his brothers death. He does this successfully and the resolution led to him basically dying due to the chaos that he realised.

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I don't identify with any character. But I did enjoy watching Sonny because he's on of the main and dominant character.

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Which characters are marginalised by the text?

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Which characters are marginalised by the text?

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In the text the women are marginalised in the text/film.

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There intentions was to make the audience feel sympathy and greed for revenge as for what the story unfolds. They want the audience to feel like this because this is what will make the film feel more real. Engages the audience making it more likely to be more enjoyable to watch.

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The film represents middled aged men and women that are working class. This also represents the way how middle ages people from the UK dress. Especially in the time 2004. The camera techniques what are used are to help create the emotion of the certain scene. To help create mystery. The sounds are used and most effective when it can create tension or even any emotion to make the watcher feel more sympathetic.

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At this point, his first victim occurred . Theres a reason why Richard isn't scared. Firstly id say he isn't scared because he feels he had failed his brother meaning Richard no longer gives a damn what happens to him. Other reason why he is not scared is because he has been in the war. So this is nothing to him compared what he had been in.

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This is also known as desk research, involves summary of existing research. Used for researching subjects and experiments.

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How are the women represented in this Film?

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How are the women represented in this Film?

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Women are represented in a very bad way but for reason in this film. For example for this is that at one point of the film Sonny forced a girl to sleep with Anthony. This has a bad way for the girls to be represented by how the drug dealers treat the girls. Its not the girls fault just the way they are portrayed.
Patti the mother of the dealers doesn't control there boys and lets them free on what they do. This is another bad way to girls get portrayed.

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'There's blood on my hands, look what you made me do'
Richard let Mark go because Mark go because Mark created a new life. Had a wife and kids. A family to look after.  Richard believe's he created no crime but the crime of not stopping it. Mark was never actually involved in the ghastly acts on what caused the death of Anthony. After all the murder he did  to the dealers. He believes he doesnt deserve to live to he go Mark to kill him.

At the end of the film i feel sympathy towards Richard as he is deeply sorry for letting his brother down.

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This is where you conduct your own research. This information leads you to help what other sources have information on the thing you looking for.

Quantitative - The use of numbers to measure success of failure and the way you can measure by using charts.

Qualitative - This is the main type of research to find out people and there understanding. Do this by holding interviews or surveys.

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At this point the dealers realise the extent of their situation. Do i sympathise them? No i do not. As a watcher of the film i believe the crimes the dealers have committed, i think that they deserve to be scared as for they believe they could be next to be killed.

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Dead Man Shoes
18
STARS:
Paddy Considine, Gary Stretch, Toby Kebbell
Director:
Shane Meadows
Producer:
Mark Herbert, Louise Meadows
Screen Play Writer:
Shane Meadows
Distributor release date:
1 October 2004
Spin of merchandise:
There has been t-shirts, with dead man shoes pictures.