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You can also choose to order online and get it the next day in store for free. And also students can get 10% off all year.

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I found this tech device around the corner, there's a small game in it, you can pair the fastest style of Topman, and once you finished you can leave your email in the system, they will send you a survey and you will have the chance to win 250 pounds gift card. I think it's a great way to drive customers' interests, but the game is a little bit silly and not much new styles to choose.

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If you have too many pieces to purchase, Topman offers Dropit service, you can just leave your shopping bag on floor -1 and Dropit will deliver it to your door. I think its only useful if you are really buying a lot, and it might also take some time.

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I saw a giffgaff ad in Topman's fitting room, it offers a free SIM card for those customers who are in need, which is sweet but also a bit annoying for those who are here just to buy clothings.

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They offers a really convenient service, customers can use NIKE app to scan the barcode to request their own size and then try them on in the pickup area, they don't need to wait for the sales person to help them, which is really customer friendly.

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One thing that is really cool is that there are always some DJs in nike store, they play musics in store, which offering customers a really live experience, making them feel young and energetic.
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Nike puts up some posters in store to drive customers interests, they can complete the challenge and earn special badge, they can also customise their own tee.

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The modern decorations in nike store is really strong, offering customers a high tech felling, which is really good to demonstrate nike's professional role in sports industry.

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Riccardo Tisci’s renovation placed an installation by Hudson at the heart of the Regent Street store. Customers could observe the creation process of the installation's elements due to an integrated 3D printer.

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The latter Burberry collection was streamed outside the Flagship Store in Regent Street.

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educative and informative signboards about collaborated artists

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Insight into Collaborations given by videos in store

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A huge section on the other floor to highlight other brands that Topman

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Taking photos (with friends) helps to memorise the experience and the connected feelings.

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Topman
iPad is carried around by store staff to drive sale buy advising customers to buy through online when customer's choice is not available in the store

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A corner specialised for vintage clothing that somehow goes with topman's brand image.

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Affective associations: happy , optimistic- positive valence..casual conversation with employees and I gained a deep feeling of social involvement within the store

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Nike..In store stimuli was attractive due to the use of gym equipment--> good mood/ awaken emotions of happiness

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Nike Town store visit - Resident DJ in store to create good mood and shopping environment 

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Nike Town store visit - Resident DJ in store to create good mood and shopping environment 

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Heather Tam

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Nike Town store visit - inclusive activity in-store 

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Nike Town store visit - inclusive activity in-store 

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Heather Tam

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Topman store visit - festive greetings and promotion

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Topman store visit - festive greetings and promotion

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Heather Tam

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Topman store visit - 'third space' retail of barber shop

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Topman store visit - 'third space' retail of barber shop

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Heather Tam

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Burberry - Men's collection - Pallavi

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Ted Baker - Women's collection - Pallavi

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Concession of Oliver Burton makes me stay longer in the store and inspire me and makes me excited.

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Ted Baker - Women's collection - Pallavi

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Ted Baker - Laptop Bags - Pallavi

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A piece of white marble make the cute bag accessary prominent and really inspire people and sparks joy.

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Craftsman come every weekend to design pattern for special customers makes people feel exclusive shopping expereince.

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Topshop, the mannequins are represented like humans, with make up

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NIke, displaying pictures to stimulate the customer

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Nike weight lifting section -Lucia Cesario

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Nike weight lifting section -Lucia Cesario

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After I want to nike, I want to start running!!

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BENUGO was so nice!!

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The screen changing photos in Topshop inspire me!!=)

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Iteractive mannequin, organized visual merchandising

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Energentic music, lots of merchandise and staff was helpful. Only problem was that you almost feel like it’s too much merchandise.

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Topshop Oxford st. - Benugo Café

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Oxford Street

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Topshop Oxford Street: Variety of merchandise and different style
clothes than the most
mass stores - friendly staff - nice window display.

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Burberry Regent Street: Very helpful staff -  amazing visual merchandising - you feel special

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Thomas's cafe at Burberry. Merchandise is also displayed and they have a space for private dinners, which can be rented for free - costs for food, drinks and service obviously apply.

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Christmas candy and accessories, makes me feel excited about christmas coming up.

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Student discount all year round

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Coffee and christmas decoration at Benugo Cafe at Topshop. Makes me feel comfortable and I am spending more time at the store enjoying the atmosphere

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Cupcake bakery makes me feel happy

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Personalised Jewellery at Topshop

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Ted Baker had a good section division and was able to shop along the lines. In addition, there were many employees that one-to-one correspondence was possible.

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Topshop has the advantage of having a large store and a shop-in-shop form that can display various brands and even from beauty to café.  The section is divided into its own division, but it is complicated. So if people want to buy a specific style rather than just look around, they will wander. It was also difficult to find an employee.

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Polo Ralph Lauren London Flagship Store, 169-173 Regent Street, Mayfair, London W1B 5TQ

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Burberry, 121 Regent Street, Mayfair, London W1B 4TB