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Chevrolet Volt Electric Hybrid Commercial

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How the 2012 Chevy Volt Works TV Ad Commercial

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http://www.tituswillcars.com 1-888-226-8688 The all-new Chevy Volt is here! Check out this cool video to learn all about how the Chevrolet Volt is not only different than any other car (hybrid or not) out there, but also why it is just SO cool!

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Advertising   Basic informative advertising   Colgate

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- Informative ads are less common in television and print, because consumers tend to ignore them

- Consumers who are highly involved in a particular product category pay attention to an informational ad.

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Present information to the audience in a straightforward manner

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Stay on your game with new SNICKERS® NFL hunger bars.

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- Some are meant to be realistic and others are completely irrational

- Common fantasy themes include sex, love, or romance.

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Lift the audience beyond the real world to make-believe experiences

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- Provides an effective way to communicate the product's benefits to viewers

- These allow a business to illustrate how a product meets the specific needs of another business

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Displays how a product works

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HeadOn - Apply directly to the forehead! Watch the original commercial that started it all. Or to be extra annoying... you can embed it on all your friends' profiles! By the way, for those of you who are wondering what it does...

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- Many authoritative advertisements include scientific or survey evidence.

- This approach works well in print ads, because buyers take the time to read the claim or findings presented in the advertisement.

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The ads employ a physician, dentist, engineer, or chemist to state the particular brand's advantages compared to other brands.

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Ashton Kutcher's Nikon Commercial - Celebrity Endorsement

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- Offer an effective method for promoting services

- Most buyers believe what others say about a company more than they believe what a company says about itself

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A customer relating a positive experience with a brand

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- Doesn't show the ad until end of commercial

- Usually hard to tell who is advertising until end of commercial

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Resembles a 30-second movie with a plot or story suggesting the brand is more at the periphery rather than at the center of the ad.

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- Slice-of-life commercials depict the common experiences, especially the problems people encounter, and introduce the brand to solve the problem

- In some ads, the actors portray the dilemma or problem and solve the problem themselves. In others, a voiceover explains the benefits or solutions to the problem that the good, service, or company provides

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Provide solutions to the everyday problems consumers or businesses face.

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- Has become an increasingly popular executional framework

- 4 years ago, marketing professionals rarely used animation in business-to-buisness advertisements, but is very common now.

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The technique of photographing successive drawings or positions of puppets or models to create an illusion of movement when the movie is shown as a sequence.

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Signifies the manner in which an ad appeal will be presented and a message strategy conveyed.