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Our target audience
Our target audience was white, middle class males aged 18 - 24. We aimed to target this audience because this is the main audience that most Indie music is aimed at. We gathered that this was our target audience from our extensive research that we conducted before beginning to plan our music video. We performed this research of our target audience through several means, including by watching previously made music videos in our chosen genre (Indie-rock) and by directly asking the target audience on social media and through questionnaires (survey-monkey.)

Media products need a target audience so that the media product's creators can target their audience, making the product specialized for their product, making it personalized specifically for their audience.

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Our Wordle was used to establish a number of scenes in our music video. The Worldle was used by using the most common and relevant words that came up in our music video. This helped as we emphasized these more common words in our video and in our ancillary products. An example of where popular words have been emphasised is in our magazine advert and in our CD packaging (digipack.) In these products the word remedy was emphasised using a bold typeface (font) and using prominent imagery that is often associated with this word. The imagery that was used include each member of the band drinking a flask with a colourful liquid inside, suggesting it is a remedy/medicine. This suggestion of a remedy is further implied by the coloured powder explosion in the background of the ancillary products.

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During the research and production stage of our project to create a music video, we researched previously made music videos and other media to establish what would be the best course to take. To better understand the best course of action that we would take, my media group and I created a Video Log (Vlog) to show to our target audience so that we could develop our understanding of what would be expected in an Indie-rock music video. Before creating our Vlog, I looked at existing Vlogs, taking note from these videos on what my group should and should not include when creating our own Vlog. We included a number of details within our Vlog in order to communicate the ideas we wanted to include to our target audience. We included details on a variety of matters related to our music video including Cinematography, Locations, actors and editing techniques that would be used. We then got feedback from our target audience as to what should be changed so that our target audience would better understand it. From this audience response, we adapted our ideas and concepts for our music video, therefore adapting to suit our audience's expectations of a video in the Indie-rock music genre.

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To develop our understanding of how our target audience viewed our early music video, especially the editing and scenes that had been shot, we showed what we had made to a small selection of our target audience. Feedback was then collected from this audience, which we used to develop our music video. We adapted a number of areas in our music video so that it would suit the needs and expectations of our target audience. An example of this is the use of several different locations, located in different areas that would keep the audience fixated on the video while not straying from what they would expect of an Indie-rock genre music video. Our target audience asked a number of challenging questions that would ensure that our music video would

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We used our pitch feedback to further develop our ideas. We developed our ideas by using the feedback that our audience had given, and adapting the changes that they suggested to our music video. An example of how feedback was used in our pitch to improve the creativity of our initial music video include the improvement of the editing and concepts that would be used in the video. For example- it was suggested to include the concept of a "girlfriend" within the music video so that it could better appeal to the target audience as this is one of the features expected in a Indie-rock music video.

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surveymonkey results - use the graphs and explain what these meant

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surveymonkey results - use the graphs and explain what these meant

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From the results of our survey monkey questionnaire, we came to the conclusion that our target audience would expect our video to be a narrative with elements of another video genre, which would feature a band playing instruments, in a suburban location setting. By knowing what our audience would expect, we could adapt our video to include or not include these stereotypes, therefore we could decide whether we did or did not agree with the expectations of our target audience.

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Youtube - comments, logs etc analyse the audience?! who watched it? what does this tell you?

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Youtube - comments, logs etc analyse the audience?! who watched it? what does this tell you?

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From the analysis of who has viewed our music video, there is a clear target audience as the analytic suggest that the audience came from the UK and the video was mainly viewed on mobile devices, suggesting that we had mainly received views from our target audience. This tells us that we correctly targeted our target audience through social media and YouTube. It is also suggested by the analytics that we have been correctly marketing our music video as the audience we were receiving were exactly the target audience we were aiming for.

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peer evaluations of pitch, rough cut - how did you use the comments etc?

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peer evaluations of pitch, rough cut - how did you use the comments etc?

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The peer evaluation of our pitch and rough cut was essential as this feedback was used to directly improve our music video by using the specific comments detailed at the bottom of the page. There were a number of comments that were useful and not useful in improving our music video. The questions that we received in this feedback were very useful for the improvement of our music video and ancillary products. By having a peer evaluation of our products before making them public (to our target audience), our products could be polished and be improved so that fewer changes and adjustments were needed when we asked for feedback from our target audience.

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While creating our ancillary products, that would compliment my group's main product (music video), we collected feedback continuously about our (1) magazine advertisement and our (2) digipack cover. By regularly collecting feedback, we were able to improve our ancillary products so that they suited the needs and expectations of our target audience (white, male 18-20 year olds). By conducting several rounds of feedback, by asking our audience, we can enhance the quality of our ancillary products and better target our audience.

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The comments that we received through social media, from our audience, were put to good use. The comments and responses were taken on board by us, and used effectively to improve our planning and our overall music video. The social media responses we received were not often very technical or detailed, so we often had to adapt and interpret what was said in social media responses so that we could make our products fit best to what was said by the audience.

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Facebook/Twitter/Instagram - how did you use the comment etc?

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Facebook/Twitter/Instagram - how did you use the comment etc?

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Using the social media responses that we received, from our target audience, we changed and adapted several areas of our music video, so that we could make our music video and ancillary products a better fit for what our target audience would expect. An example of this is in the changing and removing of several scenes so that locations that did not fit in with the expectations of our audience, while replacing and re-filming these segments with these suggestions so that our audience had a better understanding.

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how useful was audience feedback did they construct a preferred/oppositional or negotiated reading?

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how useful was audience feedback did they construct a preferred/oppositional or negotiated reading?

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The audience feedback on our music video and ancillary products (magazine advert and CD packaging; our digipack) was an essential part to the improvement of these products. By continuously improving the products we created we are able to create a music video, digipack and magazine advert that all look professional and of a high quality. Audience feedback ensured throughout the making of our products that we always associated our products with our chosen music video and music genres. Overall, I think that our audience feedback constructed a preferred reading for our products, therefore giving our ancillary products and music video a positive performance, thanks to the feedback of our audience to enhance it.