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-ensuring that the candles aren't too feminine, so the packaging can be really simple with no elaborate design.
-the store itself will be more of an urban vibe, so it can attract both genders (men wont feel too overwhelm)

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-wooden features
-brick walls
-dim lighting
-one scent- perhaps lavender, something calming
-props: LED lights decorations, plants and other herbs

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mostly pastel colors- the stores itself will mostly be brown and grey tones, perhaps the product packaging can have pastel tones as the candle is going to be white

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-the bar can serve an "Instagram" purpose, use hashtags to promote the shop in stores. this can includes having decorations that is quite cool and arty.

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- warm lighting, exposed bricks, wood tones
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the candles will be sold at a medium range/high price due to its customized element.

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customized products- slightly more expensive than the normal product range
-need to do market research--> potential competitor: ?
- yankee candles ranges between £19-£25- perhaps we can sell it for cheaper but have like a set (essential oils, candles and in-scent stick for a set price like £35-£50)

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- Customers can visit other shops/cafes in mall while waiting to collect candles
- might not be as impacted by weather due to being inside

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USP: it is environmental friendly, using herbs and flowers incorporate into the white candles so its "organic".
-customization: able to customize your own smell and ingredients, as well as having your own name onto the packaging, perfect for a gift. (occasion product/seasonal?)

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art piece

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have an Instagram-like store front