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Creado Por :
Ivan Hernandez
Cynthia Camacho

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lso known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. In order for this to work you need to be part in others work with a big audience. The advantage is that you might be able to reach a big amount of people. It help Film company to pay for the content. It increase the profit margins for the movie.
Disadvantages, it can interfer with the plot of the movie. It creates a Cluttered screen. Its very expensive. Competitive brands can cancel each other out.
This is mostly for big company like Cocacola

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Window display is consider basic in alot of stores, it gives you the opportunity to show bystanders what the story is typically selling and the type of product they offer. In order for this to work you need a window and a store. The advantage is that you may update this advertisement anytime. The disadvantages are that it will only reach the people passing by. This is very common on fashion and clothing stores.