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Sainsbury's effectively communicates to their consumer base by writing and publishing press releases that allows customers' to stay up to date with the latest news across Sainsbury's and their family brands. Press releases | J Sainsbury plc

Sainsbury's makes use of online promotions on their website that communicates to consumers the offers on the nectar card. Offers | Sainsbury's

Sainsbury's have a 'Short-Life Policy' whereby they highlight any short life items in the email they send with an e-receipt. Customers can can refuse delivery of short-life products and they will automatically process a refund for the items.

Short Life Policy

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Sainsburys will have to know what products to develop by using market research, customer feedback, competitor analysis, and data analytics to identify unmet needs and opportunities. - (how do businesses know what products to)developSainsbury's also has test kitchens, though primarily for their magazine, Sainsbury's Magazine. The magazine's food team uses these test kitchens to develop and test recipes, focusing on reducing food waste. - (does sainsbury's have test kitchens - Google Search)

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Marketing research

Sainsbury’s make advantage of loyalty campaigns (nectar card)- in order to track customers spending habits- in order to modify their sales strategy potentially discounting certain products or offering promotions in accordance with the data collected

Big data and databases- Sainsburys would track the data received form loyalty programs or form online sales and compile a database I order to more effectively and efficiently track specific spending habits and align their marketing strategy to tailor towards individuals

Sustainability practices- Sainsburys have often realigned their sales strategy to fit with ongoing geopolitics for example during the 2008 financial crisis they amended their ‘try something new today’ campaign to the ‘feed your family for a fiver’ campaign as they had discovered that families where less likely to buy expensive branded products and were searching for more sustainable and cheaper alternatives

Competitive monitoring- Sainsburys would use schemes such as the ‘Aldi price match’ in order to be more competitive in what is already an extremely competitive retail environment-

As retailers now focus on online strategy and online sales Sainsburys can use tailored software in order to ‘scrape’ prices from other retailers and compare and contrast prices

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Sainsbury’s aims to grow market share by expanding its food range, making it the preferred choice for more customers. The company will enhance the Nectar loyalty platform, focus on increasing Argos’ value and convenience, and drive cost savings through technology and infrastructure investments, targeting £1 billion in structural cost reductions to support growth and efficiency.

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Strategy update: “Next Level Sainsbury’s”

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“Next Level Sainsbury’s” strategy to build on momentum and deliver enhanced returns for shareholders

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Sainsbury’s hopes its significant investment in leading fashion brands will support its ambitions to become a leading physical and digital destination for inclusive family fashion in the UK.- Sainsbury's launches third-party fashion brand offering in-store.

Sainsbury’s has unveiled a new online food service, ‘Occasions by Sainsbury’s’, offering customers a year-round selection of made-to-order products for parties, gatherings, and special events. -Sainsbury's launches 'Occasions' platform to tap into at-home hosting

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Sainsbury’s launches third-party fashion brand offering in-store

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Sainsbury’s introduces third-party fashion brands in nine of its stores with plans to expand its proposition over the next five years.

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Sainsbury's have a help centre website which helps customers with returns & refunds, products & gift cards, Ordering, delivery and collection, prices and payment, T&C 's and company values.

They have a range of different phone numbers customers can ring to get in contact with them.

The variety of support services could create a good image for the company

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Search for help with Sainsbury’s online shopping, read about important customer announcements and ’Get more from Sainsbury’s