# data[].attributes.body
Family Values (Jay, 2016)

# data[].attributes.body
Asher Jay (Evans, 2016)

# data[].attributes.body
Poacher's Rifle (2017)

# data[].attributes.body
Elephant and her calf (Elzenga, 2014)

# data[].attributes.body
The clear details of the artwork show an elephant with its young and the weapons for tusks to portray the violence needed to harvest tusks. Along with the title and the message written in hanzi, it portrays that the animals that are dying are not the only ones being affected. The only thing I feel that may not have been clear is how those left behind are being affected. Although to me there is only so much this piece could say. It did however have me research the message a bit more to find out the types of hardships the surviving herd deals with. Which I feel that is a strong point of this type of art activism. The message isn't always clear cut, which in turn causes you to discover for yourself what it is all about. The research I did brought on an emotional response when seeing images of normal elephant herds and in contrast graphic images of poachers using axes to remove the "valuable" tusk. This artwork has definitely had an effect to really bring to light the appalling ivory trade. I feel she has been successful in trying to educate everyone in how this and many other for profit illegal animal trades are destroying the population of animals that we share this world with.

# data[].attributes.body
Evans, B. (Photographer). (2016, August) Asher Jay [Online Image]. Retrieved from https://www.nationalgeographic.com/magazine/2016/08/3-questions-asher-jay/?          user.testname=none

National Geographic. (July 21, 2014). Asher Jay: Art as a Weapon | nat geo live [Video File]. Retrieved from https://www.youtube.com/watch?v=p6GFIZnZBn4

Jay, A. (2016). What does asher do? Retrieved from http://www.asherjay.com/about-asher-jay/

Jay, A. (Artist). (2016). Family Values [Online Image]. Retrieved October 22, 2018 from http://www.asherjay.com/campaigns/m2bd3kifl0vt1qeri0am756xa6ar19
Copyright 2016 by Asher Jay. Reprinted with permission.

Shannon, G., Slotow, R., Durant, S.M., Sayialel K.N., Poole, J., Moss, C., McComb, K. (October 23, 2013) Effects of social disruption in elephants persist
decades after culling. Frontiers in Zoology. https://doi.org/10.1186/1742-9994-10-62

Meyer. A. (2015). Role of matriarch elephant. Retrieved from https://www.elephantsforever.co.za/matriarch-elephant.html

Elzenga, J.W. (Photographer). (2014).  Elephant and her calf. [Online Image]. Retrieved October 22, 2018 from https://www.mnn.com/earth-                              matters/animals/stories/15-of-the-hardest-working-moms-in-the-animal-kingdom Copyright 2014 by Johan W. Elzenga. Reprinted as per fair dealing                policy.

Facebook (2017). Poacher's rifle. [Online Image]. Retrieved October 22, 2018 from https://www.express.co.uk/news/nature/824047/poacher-shot-dead-elephant-            Hawange-National-Park-Zimbabwe

# data[].attributes.body
The only thing I think is a weakness for the piece is that unless you are personally concerned about the illegal ivory trade and its detriments, you may just pass this by without thinking much of it. I know this may be true because of all the art I came across about themes and causes that frankly, I didn't care about. I let them go by and kept scrolling through images until I came across something that I was personally interested in. So I believe this isn't just a weakness in this piece but a weakness in art activism itself.

# data[].attributes.body
In the art work their are two baby elephants with the larger mother elephant. This depicts the dependence that young elephants have for their mothers. They are usually close by to be able to learn from them as shown in the image below. The oldest of the herd is usually called the matriarch. She is key to teach those who came after how to raise their own babies. All of the other female elephants aid in caring for the young. (Meyer, A., 2015)

# data[].attributes.body
With regards to the disruption of herd, the older elephants which are killed for their tusks often hold knowledge and are teachers to the younger generation. There for the orphaned elephants don't learn the proper responses to dangerous situations. The event of seeing members of their herd is traumatic enough to cause dysfunctional behaviour later in their life such as hyper-aggression and fear. (Shannon et al., October 2013)

# data[].attributes.body
This is a piece of art that was part of a campaign to show what impact the purchase and trade of elephant tusks has on not just the animal itself but as well as the members of it's herd. The Chinese characters say "Stop the trade, every tusk costs a life".
Asher Jay is trying to portray how the killing of these animals affects the very social structure of the elephant herd and the young animals left behind.

# data[].attributes.body
Asher Jay has created art work, films and ad campaigns to try and bring a message of change in the way we as humans affect habitats and wildlife itself. Her works are "to incite global action on behalf of wildlife conservation." (Jay, A. 2016) She has had a deep connection to animals since she was a child when her large incisors had her believe she was a bat. Years later when reading an article about fruit bats being bred for human consumption she felt she had to do something about it because she had recently been one. It was later in life where she did make the choice to work in wildlife conservation through many non profits. She made began campaigns to educate the Chinese market that wild elephants and rhinos were dying for every tusk and horn harvested. (National Geographic, 2016)

# data[].attributes.body
The guns used to depict the elephants tusks are meant to show that the tusks are harvested in a violent and gruesome fashion. The manner the ivory is extracted is a horrid event. The animals are shot to immobilise them and the animals are still living as their tusks are hacked off by axes afterward. (National Geographic, 2016) In the image below the very tools depicted in Asher Jay's artwork are shown confiscated by rangers along side the tusks that were harvested by a poacher.