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The Retail Market can be defined as the market which facilitates the selling of goods or services directly to the consumers, instead of other intermediaries. Consequently, the retail market distributes products at the end of their supply chain.

https://www.thebalance.com/what-is-retail-sales-3305722

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Online now accounts for almost 20% of retail sales, growing at ten times the rate of store sales in the first half of 2018. August’s interest rate rise, combined with a falling pound, may impact consumers’ ability to spend in the second half of 2018. Retailers may have to consider absorbing costs in the short-term to avoid instore price rises outstripping average wage growth. Retailers need to ensure that their stores remain relevant and consumers want to keep coming back to them. Experience is more important than ever, and stores need to be more than just places to transact. Some of the most innovative and compelling stores make digital a core part of the physical experience.

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Market size : In 2018, the global retail market is projected to amount 24.86 trillion US Dollars in sales revenue. Between 2000 and 2018, department stores sales have dropped almost 50%, according to the US Census.

Growth rate : Retail industry in the Global region will expand at a CAGR of 6.9% over 2013-18 will be $20 trillion in 2018.

The Department Stores industry has continued its long-term decline over the five years to 2018, with revenue expected to fall at an annualized rate of 3.3% to $155.3 billion. While rising competition from e-commerce has accelerated declines, revenue contraction is primarily attributable to the increasing number of major players that have expanded their product ranges to include groceries, which transitions their revenue to the Warehouse Clubs and Supercenters industry (IBISWorld report 45291). This trend is expected to continue through 2018, with revenue anticipated to fall 2.7% over the year.

Profitability :  Deloitte analysis has shown for the UK that profitability is declining with three year average margins declining by two percentage points between 2010-11 and 2014-15.
Retail market performance - Growing sales will not necessarily lead to a commensurate increase in profitability. Take for instance the UK where margins have remained under pressure as prices have fallen for most of the last five years.
The relentless rise of e-commerce - While the majority of purchases still take place in a store, the online channel represents a growing proportion of sales. The shift to online shopping has been driven by changing consumer behaviour, with consumers choosing to shop more and more online, increasingly via their smartphones. In a recent UK Deloitte survey we found that in the previous three months more people had shopped online than in-store.

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Demographic environment : Studying the target population and its characteristics.

Cultural environment : the influence that culture has on the consumers’ beliefs, art, morals, and tastes.

Social environment : the most powerful effect on the consumers, due to its ability to change people’s habits.

https://studymoose.com/external-environmental-factors-affecting-the-organized-retail-industry-essay

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Market Position : Comprehensive assessments on the company's competitive market position, by using the following tools : the company’s market share, size, brand recognition, growth rate and expected/potential growth in the future.

Marketing and Distribution Channel : Feedback regarding the company's marketing strategy and distribution network, which are meant to attract customers through an overall pleasant shopping experience.

Diversification : Assessment on the company’s diversification strategy when it comes to products, target consumers and target geographic segments.

Operating Management : Assessment on the company’s business operations and their efficiency.

http://www.pefindo.com/index.php/fileman/file?file=338