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Promotion

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good signage and offer written big and clearly, colour used is bright

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adding signed albums to promote album sales

also NCT VISION WILL DEBUT SOON

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This is one of the better brand for mineral water and now they are promoting their sales by prompting the consumers to buy their mineral water and stand chance to win exclusive make up product voucher like Sephora

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Promotion is evident and clear to the customer 

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Promotion is evident and clear to the customer 

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Items are arranged rather neatly and promotion offered was printed in large print to catch the attention of customers.

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Unit4: The brand name is clear.The brand has different colour for different flavour hence, it gains consumer attention to new products.
Unit5: The brand endorsed by celebrities(aspirational reference grp) causing an impact to fans and cause them to purchase.

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promotion signage is displayed right infront  of the store to attract customers

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When you enter the store, the first thing you see is the promotion and people will get attracted.

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Promotions
for this brand

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The promotional deal attracts the attention of consumers.

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The good signage about these is there's a promotion on going. And for the bad signage is there is no price for customer to see.

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monthly specials beside the entrance

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attracts customers as there is a free gift included

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Promotion is clear to viewers/Customers

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promotion attracts customers attention which makes them buy the product

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The promotion shows clearly with the word WOW to attract buyers

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Price Reduction and Promotion. I choose this because it has special promotion offered. In Unit 5 : it is under social factors in Customer's Family.

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The information of the promotion is clear.

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Promotion
School discount
And cheaper

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Promotional deals

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This is a signage which clearlyinforms customers onwhere the self-checkout is located at and the proper requirements; single basket purchases and payment by card and cash.

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It is vibrant and chooses a different colour for each flavour (and it's suitable). It will attract consumers' attention and is on promotion now.

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pleasant store atmosphere: the store is calm and not chaotic. there was also soft music playing in the background. the products are organised and neat

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KOUFU-a culinary treat, happy knack for chancing upon fine food and to eat well.

The meaning of the brand really make sense with the interior of the food court. from its nostalgic designs and features to its colourful organic furnitures really captures the identity of the brand.

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Offer is indicated by large, bold lettering and the promotion period, giving customers a sense of urgency to encourage them to buy the product

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See oreo > get hungry > buy > wallet now empty

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This has a 2nd buy at 50% off promotional deal

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Follow this 帅哥 here !! @aaron.infinity

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example of promotional deals

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The word "exclusive" can trigger customers to want to buy the intended item to get the prize

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Watsons discount poster. Builds their retail image around discounted prices as such posters and signages are plastered all over the store. Also emphasizes membership (store loyalty), where even more discounts will be given. This attracts buyers who tend to buy cheap and in bulk. It also has a halloween theme, fitting for the season and is visually appealing.

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when you enter the store, this is what you first see. the price for the chocolates are cheaperthan usual &&&&& chocolate is a want not a need so > offer > tempted > buy

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Zirs
I chose this photo because it captures ny attention when i was passing by the store.I feel like this is a good strategy as the promotion was clear and distinctive for customers to see.This promotes the importance of retail image. Secondly, this pushes the psychological needs of the consumers that can be satisfied through self reward as customers are allowed to purchase 2nd buy at 50%

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unit 4:
1. watson usually have like a promotion where they sell item for example like "3 for $5" and you can save 16%. issa good deal bcos it can cost up to $2 each. 😜

unit 5:
1. self reward

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https://padlet.com/discussion1/unit4and5

include name, photo and short explanation of how your photo relates to Unit 4 and Unit 5