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Persuasive adverts give the customers the impression that it is desirable to have/own these products, For example, McDonald’s - I’m loving it and Nike - Just do it campaigns

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The idea is to give the as the look of an official article in an informative manner

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Persuasive adverts give customers the impression that it is disirable to own these products. For example

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DEFINITION
When a new product is launched, the primary goal of the brand is to attract consumers towards trail of the product.

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Businesses pay for their products to get shown on tv shows/Movies so they can promote there product.

If a TV show/Movie uses a product and have not been paid to promote it, they will have to hide the bussinesses logo.

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The platform for Belgium's international community

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Product Endorsement is when a celebrity of famous individual promotes and helps to advertise a product. They recommend the use of a product to the public. Product Endorsement is a key element in business advertising and marketing campaigns.

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Product Endorsement is a written or public statement by a celebrity, business or professional group extolling the virtues of a product and recommending the use of the products to the public.

A Product Endorsement from an authoritative figure is a key element in business advertising and marketing campaign.

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Informative advertising is the delivery of advertising messages through mass media with his the intent of informing a target market about the benefits offered by a new product

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Is a type of promotion that aims to persuade a costumer for buying a particular product, especially in the presence of several similar products in the same category

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A business pays for its product to appear in a movie/ TV programme as advertising of the product this means lots of people will see the product if it’s a popular show/ movie.
A disadvantage of product place could be that it interferes with the plot of the film, it may clutter the screen and viewers may get confused if there is too much on the screen and it is very expensive

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A written or public statement by a celebrity, business or professional group extolling the virtues of a product and recommending the use of the product to the public. A product endorsement from an authoritative figure is a key element in business advertising and marketing campaigns.
What are the four main types of endorsements?               - Conditional Endorsement. A “conditional” endorsement is one of the ways in which a check may be endorsed.
- Restrictive Endorsement. A restrictive endorsement restricts or limits negotiability.
- special Endorsement.
- Blank Endorsement

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is a marketing technique which references to specific brands or products, such as a film or television program. Product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. During the 21st century, the use of product placement on television grew, particularly to combat the wider use of digital video recordersthat can skip traditional commercial breaks, as well as to engage with younger demographics