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Spirit of Brand

Togetherness, sustainable, organic, recyclable, modern, smart, snappy, brave, local, transparent, casual, cool, inviting, openness, innovative.

Website for longer. Instagram for shorter usage

Brand Dictionary

Relaxed, casual, cool, and direct brand

We’ll

You’ll

You

Tone of voice

Welcome to …

Here, we’ll

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https://pangaia.com/?gclid=CjwKCAiAx8KQBhAGEiwAD3EiP8C3NuBlkJLrNTjg6d15flsoBG-cKuSCcQBi-CEEYsbdrUwDErIq2hoC6yoQAvD_BwE

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Materials science brand on a mission to save our environment | PANGAIA

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PANGAIA designs products for living in, for any situation and for basic needs. PANGAIA creates products with smart technology and use as many sustainable & recyclable elements as possible.

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PANGAIA is a direct-to-consumer materials science company bringing breakthrough textile innovations and patents into the world through everyday lifestyle products. Every technology we work with aims to solve an environmental problem of the fashion/apparel & nature industry.

We hope to drive these solutions further by making technologies and materials available to companies across different industries. By introducing these innovations, we design materials, products and experiences for everyday and everyone.

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Welcome to PANGAIA, a materials science company on a mission to save our environment. We are a global collective of one heart and many hands — scientists, technologists, designers — creating essential products from innovative tech and bio-engineered materials.

We design products for living in, for any situation and for basic needs. We create our products with smart technology and use as many innovative elements as possible.

Designing an Earth-positive future, together.

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The style is simple, casual and easy to mix and match, with a wide range of colours to choose from. However, it is much more expensive than the same type of clothing, which is probably why it is a sustainable product.

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Sustainable Natural Deodorant That Works | Wild Natural Deodorant

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Go Wild for a plastic-free natural deodorant that’s kind to your skin and the environment. 5 great scents. No nasty aluminium, parabens and sulphates. Cruelty-Free. Made in the UK.

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Wild is a natural sustainable deodorant that’s made from anodised aluminium with compostable, recycled plastic free refills. The llittle device is designed to last.

Offsetting is their priority. For every deodorant they sell, they will contribute a percentage of sales to our chosen climate charity 'On A Mission', to support their incredible reforestation projects.

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The problem
Millions of bathroom products are thrown away every year and the sustainable and natural alternatives out there don't cut it - until now. At Wild, we want to shake-up the throwaway culture of bathroom products with high-performing products made from natural ingredients that never compromise on convenience or efficacy.
The solution
Single-use plastic stinks so we’ve created a reusable deodorant applicator made from aluminium that will last you a lifetime.

Forget waste, you can refill your case again and again with our bamboo pulp deodorant refills which we’ll deliver straight to your door. The refills are made from natural fibre so once empty, pop them in your paper recycling or compost heap where they’ll rot away to nothing. Every time you refill your case, you’ll save 30 grams of plastic going to landfill.

We want to keep our planet Wild. Every time you buy from us, you help grow the Wild forest thanks to our partnership with ONAMISSION. By planting more trees, we’re proud to be carbon negative and so far we’ve planted over 50,000 trees and counting!

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Wild packages their deodorant in bamboo pulp instead of plastic that ends up in landfill or is hard to recycle. Each Wild refill comes wrapped in a little sleeve of bamboo pulp. It’s completely zero waste - bamboo pulp is completely natural so can be composted or biodegraded once you’ve finished with the deodorant, leaving no trace of the refill.

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We ditched plastic packaging for deodorant lovingly wrapped in bamboo pulp and we think it's a pretty awesome thing. Given our love for bamboo, we were pretty excited to find out that September 18th is World Bamboo Day. Celebrate with us and read about why bamboo is so great.

What's the deal with bamboo and why is Wild packaged in it?

Bamboo pulp packaging is our eco-friendly replacement for plastic deodorant packaging. Instead of plastic that ends up in landfill or is hard to recycle, each Wild refill comes wrapped in a little sleeve of bamboo pulp. It's completely zero waste - bamboo pulp is completely natural so can be composted or biodegraded once you've finished with the deodorant, leaving no trace of the refill.

Bamboo is a grass and it grows much faster than wood pulps. It's been known to grow over half a metre a day so it can be harvested quickly, and will replenish itself just as quickly. This avoids the problem of packing made from chopping down trees that have taken hundreds of years to grow. When grown and harvested sustainably, bamboo pulp is a deforestation-free fibre.

How does it go from a bamboo shoot to bamboo pulp packaging?

Once the bamboo has been harvested, it's chopped into chips and washed. After this, pulping begins. The bamboo chips are pulverised and cooked to break them down and isolate the fibres which will be turned into the refill packaging. The fibres are turned into a paper-like material, cut to the right size and made into the refill sleeves which you see wrapped around your deodorant. The result is a pulp which has similar properties to paper but also has strength, tear resistance and antibacterial properties.

And what happens once I've finished a refill?

There's a lot of choice. The bamboo pulp is natural, meaning the bamboo sleeves are recyclable, compostable and biodegradable. Underground, our bamboo sleeves can be broken down in 6-12 months. It doesn't need to go into an industrial composter - if you've got a home compost heap, that'll do perfectly. If you want, get creative and repurpose your bamboo pulp sleeve. You could have a go at rewilding it and use it as a compostable pot to grow your own plants in. As always, we love to see photos of what you do with your empty refills!

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We ditched plastic packaging for deodorant lovingly wrapped in bamboo pulp and we think it's a pretty awesome thing. Given our love for bamboo, we were pretty excited to find out that September 18th is World Bamboo Day. Celebrate with us and read about why bamboo is so great.

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Wild is a bright and cheerful brand that uses lots of colour throughout their branding. I really like that they don’t conform to green washing. This makes the brand more eye catching and believable

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Descriptive
Eco-dress, Lasting
Suggestive
Artemis, Gaia
Invented
Onic, nessop
Acronym
MCI (modern, casual, innovative) JJ (James Jay)
Geographical
Baobab - Victoria falls
Founder
Iwobi, James
Hybrid
J WOBI, I, SOFIA, JAI (Victory in Hindi)
Translation
Kikaboni (organic Swahili) Kisasa (modern Swahili)

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Is a website that rates sustainable and ethical brands

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Good On You - Sustainable Fashion and Beauty Brand Ratings

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Thousands of brand ratings, articles and expertise on more sustainable fashion and beauty. Know the impact of brands on people and planet, and discover better options.

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Is a completely transparent fashion brand. Here’s an example of how they display their products to the consumers

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Main Fabric: 100% Wool
Mulesing-Free Certified
Mill: Weaved and dyed in Portugal
Fiber Origin: Uruguay

Lining: 100% Tencel
Mill: Dyed and weaved in Portugal
Fiber Origin: Produced by Lenzing in Austria

Buttons: 100% Buffalo Horns
Made in Italy
The bulls are raised in India as domestic animals and the horns are by-products which are often wasted
Standard 100 by OEKO-TEX Certified
Learn more about OEKO-TEX certification here

Sewing Thread: 100% Organic Cotton

We have nothing to hide !
Our average margin ranges from 2.5 to 3 while the rest of the fashion industry's margin is between 4 to 6

SIZE & FIT

Fits true to size

Take your regular size

Soft & water repellent fabric

Shipping & Returns

Free standard shipping to countries within the European Union. Shipping costs to countries outside the EU will be displayed before checkout.

Our deliveries to third countries are tax-free export deliveries according to the Value Added Tax Act § 4 no. 1a UStG. If delivery is made to non-EU countries, any additional customs duties, taxes, or fees are payable by the customer, not to the provider however, but rather to the local customs and tax authorities. Before placing an order, customers are advised to make enquiries with their local customs and tax authorities.

Consumers have a 14-day right of withdrawal from the moment the goods are delivered. The costs for the return shipment as well as any related costs for importing the goods back to Germany shall be borne by you.

For orders that are returned to us from outside the EU kindly note:

Any duties / costs related to the return have to be born by you and will be deducted from the refund. Please inform yourself about how to declare the goods in order to avoid any extra costs before shipping your return.
You can arrange your exchange or return on the following site: https://returns.attirethestudio.com/
Our General Terms & Conditions apply. Here you will find details about your withdrawal.

Free standard delivery within the EU

WELCOME TO ATTIRETHESTUDIO.COM

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NEWSLETTER SIGNUP

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Main Fabric: 100% Wool Mulesing-Free Certified Mill: Weaved and dyed in Portugal Fiber Origin: Uruguay Lining: 100% Tencel Mill: Dyed and weaved in Portugal Fiber Origin: Produced by Lenzing in Austria Buttons: 100% Buffalo Horns Made in Italy The bulls are raised in India as domestic animals and the horns are by-products which are often wasted Standard 100 by OEKO-TEX Certified Learn more about OEKO-TEX certification here Sewing Thread: 100% Organic Cotton We have nothing to hide !

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Attire the studio is a fully transparent fashion brand that goes into depth with their items on the website.

Their mission is to revolutionise the fashion industry becoming the new standard in transparency and sustainability.

On their website they have a whole transparent section which includes where each garment is made. In these sections is a short story about its origins and facts of the factory such as how many workers

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ATTIRE THE STUDIO uses cookies to give you the best browsing experience in alignment with your preferences. Cookies allows you shop our collections and use any personalized features available on our website. Click the "Read More" button to view our Privacy and Cookie Policy to learn more about this.

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This statement from Attire tells us not to fall for buzzwords like ethical but rather show the transparency of our brand to our customers

But as more and more shoppers become aware of sustainability and brands’ eco-conscious claims, they are also switched on to greenwashing and other types of colourwashing.

Brands advertising their sustainable practices, will likely see more resistance from consumers: for many of us, it doesn’t make sense anymore to promote a conscious range to dress up one’s image, without actually doing the work to improve production standards!

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Our meaning behind the name:
Baobabs are long-lived deciduous tree native to mainland Africa. Over time, the Baobab has adapted to its environment. It is a succulent, which means that during the rainy season it absorbs and stores water in its vast trunk, enabling it to produce a nutrient-dense fruit in the dry season when all around is dry and arid. This is how it became known as "The Tree of Life".

This relates to our brands clothing for life element. We want our clothes to never go to waste and have a life time guaranty.

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https://lucyandyak.com/?utm_source=google&utm_medium=cpc&utm_campaign=1072726046|brand&utm_content=254300371088&utm_term=lucy%20and%20yak&matchtype=e&adposition=&device=c&gclid=Cj0KCQiAjc2QBhDgARIsAMc3SqTMCgLJZxzT--xR2tthH5Qc6AWEc8UiXh6fnNrl9Qkg_0Dou9nfyBAaAhCaEALw_wcB

INFORMATION
Lucy & Yak began in depop where they first sold dungarees. From there, a website was created and the company was established in the uk. From the owner's basement to a warehouse, the company now has 13 employers.

LUCY AND YAK MISSION
We want to prove that everyone from production to customer can be happy. Our aim is to demonstrate that a clothing label can produce awesome unique clothing of a high quality, at the same time we want your experience and our customer service to be phenomenal every time without exception. But most importantly, our goal is to prove that you can do all of this without someone in the chain not receiving their fair share. We believe it doesn’t have to be at the expense of someone like some will have you believe. We think the system doesn’t have to be “winners and losers”. The system is whatever we all decide to make it, so let’s make a system where everyone wins.

STYLE
Bold, unisex and ultra comfy, the brand has a cult of highly engaged fans who congregate on Instagram and join Facebook groups to buy and sell old pairs, and swap sizing and styling tips. Its range has expanded to include trousers, boilersuits, dresses, leggings, T-shirts and recycled fleeces, as well as a newly launched Made In Britain line.

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Lucy & Yak ethical clothing / organic dungarees / independent

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We are Lucy & Yak. Colourful and comfy ethical clothing designed in Britain and produced in India by well paid tailors that we know personally. We use organic cotton, recycled wool and recycled polyester and we try to be as sustainable as we can be. We are completely independent so we can put people…

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Arnhem Clothing. Free spirited women’s bohemian clothing. Based in Byron Bay, Australia.

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https://www.uniqlo.com/uk/en/home

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Women's, Men's & Children's Clothing | LifeWear | UNIQLO UK

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Shop online and discover our new collection with £10 off your first order when you sign up to our newsletter!

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Claudia Fischer | Fashion Photographer | Adelaide

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Adelaide based fashion, commercial and editorial photographer

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Riley Studio is a true sustainable fashion pioneer, with its collections of gender-free wardrobe essentials created solely from recycled, organic and waste materials – and all made in limited quantities, so as to avoid overproduction.

Their latest drop, for example, features an innovative puffer jacket made from technical recycled nylon from Japan, filled with recycled polyester (hailing from plastic bottles diverted from landfill) and dyed using onion skins and rice husks. Plus, all items come with a lifetime repair guarantee to ensure that no Riley Studio garment ever becomes waste.

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Riley Studio creates gender free fashion from organic and waste materials. We make things the right way, not the easy way and our timeless designs last a lifetime, not a season. We are a growing community based on care: for our supply chain, for our community and, most fundamentally, for our planet.

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Welcome to BAOBAB
Here, we will recyclable

We will sustainable

We will Togetherness

We will innovative

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I really like Baumans one.

The type of fonts I was looking for were rounded in appearance and there were some handwritten looking fonts, some square fonts were also distinctive. I thought that an uncomplicated typeface would show the brand's concept of simplicity and eco-friendliness.

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I really like cooper and lucida and century gothic as they fit the essence of the brand.

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This artisan-driven collection of women’s, men’s and children’s clothing is made entirely in Africa. Supermodel Liya Kebede was inspired to launch the brand following a trip to her native Ethiopia, where she met a group of traditional weavers who no longer had a market for their craft, and the brand is committed to elevating craftsmanship and creating jobs across the continent. The cotton fibres used in handwoven collections are sourced in Africa, and dyed yarns are free from harmful chemicals. Lemlem has also designed a limited-edition collection made from biodegradable merino wool blends and has plans to introduce swimwear made from polyester fibre created using recycled plastic bottles. Packaging takes the form of recycled paper and compostable poly bags, and cutting scraps are incorporated into accessories.

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lemlem is an artisan-driven sustainable fashion label for women, men and kids, founded by supermodel Liya Kebede. Designs are made in Africa by local artisans, using handwoven cotton. Sales benefit the lemlem Foundation to fund maternal health and women's empowerment programs in Africa.

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Degrowth- the idea that we cannot continue to have exponential economic growth, while continuing to live within the boundaries of our planet. Given that our current economic systems are predicted on continuous growth.

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2 Baobab ideas in 2022 | sustainable fashion photography, sustainable fashion, fashion photography

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Mar 8, 2022 - Inspiration for sustainable fashion brand. See more ideas about sustainable fashion photography, sustainable fashion, fashion photography.

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Having unsold items is a big problem for luxury brands and is a massive waste. Therefore as a brand we need to think consciously and potentially make clothes to order or realise small amounts?

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The fashion industry has been known (and called out) for its lack of diversity, ingrained racism, and numerous examples of cultural appropriation. The 2020 Black Lives Matter movement helped shed even more light on these issues, pushing consumers to question their favourite brands and urge them to do better.

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Fredoka- is a big round, bold font that shows a fun brand. Because our name has a lot of rounded letters, the x-height looks really nice and constant especially when all the letters are lowercase. When in capital case the letter B creates a space adding a more bubbly fun feeling to the letters.

Poppins- each letter form is nearly monolinear with optical corrections applied to stroke joints. The x-height is set a lot higher in this font creating an overall more rounded word.

Nunito sans- is a well balanced sans-serif font. It’s very similar to Freoka but not as thick in weight. Although the letter a is different it doesn’t work as well with the overall word as it stops the round flow.

Playfair Display- is more of traditional font. The serifs make it feel more of a luxury brand and the teardrop terminals on the letter a add a delicate feel which relates to the natural elements in the branding.

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4 fonts i think are most suited to our brand 

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4 fonts i think are most suited to our brand 

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gray design(capitals),  century gothic, fredoka, poppins

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11.10.2021 - #инстаграм #instagram #aesthetic #сторис #красота

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possibility of shooting on a 2010 digital camera

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possibility of shooting on a 2010 digital camera

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Togetherness
Brave
Openness

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Baobab - fashion for life

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We aim to connect local people to create local innovative fashion.

We want to give you the experience of feeling great on the inside and the outside as you wear our clothes for life.

Be brave and join us on our journey together for a better future in sustainable fashion.

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I picked out some complementary colours from our mood boards to create this.

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I think Fredoka one fits the essence and direction of the brand as it's simple, straight forward, easy to understand and bold.

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The word mark looks simple and coherent. I have modified Baumans by making the a more rounded and changing the shape of some fonts. And it also seems to fit the word baobab.

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Moodboard redeveloped with new colour scheme 

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Moodboard redeveloped with new colour scheme 

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After receiving g feedback we decided that our logo was unbalanced so to solve this. Placing the height of the tree at the centre of the word makes it more solid

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His piece “modern magic” uses the colours purple and orange.
Within our brand we can use purple to show the brands quality and wisdom and orange to represent the precious nature of life

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After receiving feedback we understood that our colour palette was showing too many options to narrow this down we decided to focus on less colours

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Just as in fashion, photography and art are influenced each year by popular trends. These trends can make a major impact on what type of photos sell well and what clients ask for during sessions. Understanding what’s popular and being able to implement some of these trends in your work can help your photography stand out from the crowd, especially if you’re ahead of the curve! If you’re not sure what new trends your clients may be looking for, check out these predictions for the top 5 photography trends of 2022!

1. Rustic backgrounds and outdoor photography

The pandemic has influenced many major trends over the last few years and the popularity of outdoor photos and portraits, as well as rustic backgrounds, will continue to gain traction in 2022. Outdoor portraits offer a safe, socially distanced session for clients and landscape photos provide inspiration for everyone hoping to get outdoors and active.

For photographers who concentrate on creating stock imagery, rustic backgrounds for still life photos are predicted to remain popular. Using earthy tones, items from nature, and focusing on creating an organic, natural feel will stand out.

2. High drama photos

Another big trend we’re seeing this year is a surge in photos that are considered “high drama.” These photos incorporate surreal and realistic elements to create engaging, eye-catching pieces. You can add drama to your photography by using high contrast elements, lighting effects, unusual colors, and different techniques such as super close zooms and forced perspective.

3. Authenticity and candid imagery

Capturing life as it is, no-filter needed, is a trend we predict to see in a major way this year. As many of us share our lives online with friends, family, and followers- using our digital presence to connect with others- authentic, true-to-life photos will resonate more than ever. Whether you’re taking “candid” engagement photos or capturing still life images, you’ll want to experiment with minimal edits to some of your photographs or stick to edits that seem natural and real.

4. Captivating colors

Bright, dramatic, vivid colors are in for 2022. Whether it's a pop of color or dominates the piece, focusing on color can make your photos eye catching and compelling. Capture bright colors in a piece by using neon signs, ultra-saturated elements, and colorful buildings.

5. Using equipment in innovative ways

While your favorite camera may be your best friend, 2022 is all about trying something new (or something old) and making use of different equipment. This includes using current technology, like more advanced smart phones and drones, to take innovative photos. It also includes taking a step back to film photography, which doesn’t offer the same editing capabilities you find with a digital camera. Try using a new technique or different equipment this year to create your art and explore your creativity!

Become a professional photographer with NYIP

Whether you’re an experienced photographer or a new hobbyist, take your skill to the next level with online photography classes from the New York Institute of Photography. Learn more about technique, your equipment, the business, and what course is right for you today by reaching out to our admissions team at 1-800-583-1736!

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Uncover the top photo trends for 2022: outdoor photography, high drama photos, candid imagery, captivating colors, and using equipment in innovative ways.