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By using very long shot and to take the landscapes.

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By using medium long shot to represent that I am lost and depth to show two of the map of the campus.

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By using very long shot to take two ladies walking together.

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南澳大學 - 墨喬校舍 4

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南澳大學 - 墨喬校舍 4

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南澳大學 - 墨喬校舍 3

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南澳大學 - 墨喬校舍 3

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南澳大學 - 墨喬校舍 2

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南澳大學 - 墨喬校舍 2

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The surrounding LOVE necklace design concept aims to spread love to strangers worldwide and give helping hands to them. Also, it seeks to express love to the one important—no matter what nationality, gender or age, everyone should be loved.

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Attention:
Making the promotion video eye-catching and feeling love is necessary to attract audiences and customers. However, many companies mainly sell accessories in the market. Therefore, only eye-catching is not enough, and the video must increase the desire of people to buy. Love is surrounding worldwide, but not many people can feel it and spread their love to others. Therefore, the promotion video will include some love shoots between pedestrians helping each other or some closest family or couples reactions.

Interest:
The necklace is mainly worn by women and is primarily a popular accessory. To increase the desire of people to buy, the surrounding love necklace must stand out and the video increase audiences' interest. Therefore, shooting some ordinary and daily moments of love can increase the sympathetic response of love is surrounding worldwide. Those moments don't have to be big; for example, some couples cuddling in the street and donating money to the homeless are moments to spread and express love. It will also touch the audience's heart and hopefully increase hopes to be the ones spreading love.

Desire:
The best way to convince your audience of your message is to deliver it through feelings. Therefore, shooting some moments of street and people react when they are spreading love and expressing love and helps to others. Although those things seem normal and happen all time, they happen all the time, and people will easily forget that it is also a way to spreading the love around. Thus, it is easy to explain people's ideas, aims, and desires to recover the company or the product.

Action:
After shooting those moments, it is important to remind what is the product. Therefore, at the last five to ten seconds, it will focus on the necklace and its details. Also, providing links to the company website and name can help customers search for more information and the design concept. Moreover, to spread the idea of love to the audiences and hope that they can be a part of spreading love to others.

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As the necklace aims to spread love worldwide, thus using different people of different ages and nationalities can promote the meaning of love and spread love. The screen will use as fantasy, and romantic shoot fades. The first 5-10 seconds will shoot on the website of people buying it online and unbox it. After that, it will start shooting how people wear it and how it looks when they wear it. Some shoot will be wearing it by themselves, and some will be wearing it by their partner. Inviting some couples to wear it can help show some love vibe in the promotion video. Randomly shoot their feelings and reactions when they wear them to show their exact feelings and comments on the necklace. The late 5-10 seconds will be some quotes about love and focus on the necklace and its detail in the promotion video.

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The target audience is anyone who loves accessories/females/couples. Because of the surrounding love necklace for ladies to wear, it shows feminize. 18 years old to 65 years old are all suitable to wear.

During 18 years old is just the start of being an adult, meaning that it is time to get out from the parents' help and try to survive in this world. Not everyone is honest to you, so this necklace will be suitable for 18 years old adults to wear, remain themselves, not affect others, and be proud to be themselves.

And around 20 to 50 years old (OL)is suitable to buy it to remain themselves not to lose themselves in business or under pressure. Trying to love themselves and putting themselves as the first priority.

For 50 years old or above, they can mostly buy it as a gift to their children or for themselves as a gift. Busy for nearly half of their life, it is an important and remarkable gift to reward themselves for the busy life in the past 50 years. A gift to the children can be a marriage gift or a family heirloom or remaining their child to love themselves and show their love.

Men can also buy for the partners as a gift or engage present.

The 'Surrounding love' necklace aims to spread love worldwide regardless of gender, relationship, or nationality. Love can solve most of the problems. Not only love others, loving ourselves is important too. We have to accept our shortcomings and be proud of being ourselves.
However, the website is mainly decided for 18-45 years old adults.

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Thoughts on the course:
Feeling nervous and don't know if I understand what will be going on. Trying to catch up and ask more questions about the course and the assessments for more details. Numbers of idea are up from my mind and it confused me.  I afraid that I can't make my work perfectly and able to show my thoughts and message through the assessment.

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1) Potato chips
2)Camera
3)Dunk Low Shoes
4)phone case
5)sunglasses
6)glasses
7)hand cream
8)chocolate
9)boardgames
10)camping gears
11)heat tech inner
12)headphones
13)rings
14)necklaces
15)brush
16)dogs
17)camping
18)hiking
19)Hong Kong
20)Red leaves in Tai Tong
21)cars
22)pizza
23)Bags
24)light
25)mirror
26)body lotion
27)masks
28)blue tooth speaker
29)bed
30)mouse
31)computer
32)foundation
33)wallet
34)cooker
35)fridge
36)orange juice
37)iPad
38)iPhone
39)MacBook
40)iMac
41)clothes
42)bags
43)iron
44)candle
45)flower
46)brush
47)hairdryer
48)toys
49)camera lens
50)toothbrush

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The above video is a necklace and rings promotional video from Tiffany & Co by Beyoncé. This video talks about love between a couple by using a 70s or 80s way. It used different methods to promote its product. In the first 7 seconds, they used the typewriter to type some words about love. Then, Beyonće and her husband defined love and included videos of their reaction when falling in love.

This advertisement inspired me to use different perspectives to promote the product. Beyonće looks gorgeous when falling in love. This will also make the customers think buying the necklace will be as beautiful and happy as the Beyonće. Using the love between people can also firmly touch the audience and customers. It mentioned different definitions of love and allowed customers to define love for themselves. And a measure of if love is present within themselves and their relationships. It gives what they wish to receive, something that is endless and brings forth more positive things.

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This video is a simple way to spread the idea of believing in the arrival of happiness and shining four-leaf clover to protect all wishes by sentences and the photo of the necklace. The blessing of the four-leaf clover represents hope, faith, love, and luck and sends flashing prayers to illuminate a happy life.

However, it cant show the message through the video. It only adds a sentence at the bottom of the video and a necklace photo. There is no more details or design concept about the necklace. It made people think it was a low budget and cheap advertisement, and it didn't catch the customers' interest. Therefore, this is a failed advertisement. It can change the focus into the design concept and more detail on the necklace. Or add some interaction with the customers to find resonance from the customers. It might be better than the original.

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【信念】御守🍀 MaBelle《幸福祈願》鑽飾系列

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The above reference is a study about “celebrity Advertising: An Assessment of Its Relative Effectiveness”. It talks about the different effects on promoting between celebrity and non-celebrity. The study shows that celebrity advertising has an effective influence on the customers and also help create a voice for the brand. Some celebrity fans will blindly support their idols and hope to use the same items as their idols. The advertising messages delivered by celebrities provide more appeal and attention than non-celebrities. Therefore, many big companies or interpretation brands will be more willing to find celebrities as spokespeople.

Believability and intentions are probably more important dependent variables affecting the study. For example, the number of haters and fans of the idols will strongly influence the result and the sales figure. To sum up, celebrity and non-celebrity advertising do not have a big difference. Consumers might generally feel that celebrities are attractive and may draw attention to the advertisement. However, celebrities do not make the advertising more effective or believable.

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Celebrity Advertising: An Assessment of Its Relative Effectiveness 

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Many years ago, accessories became part of women’s life. Accessories is embellish on the whole look and increase additional marks on impressions. Nowadays, accessories act as embellish, but they also step with the fashion. Accessories not longer a signature of women. It started to have a fine line between masculine and feminine, and men were willing to dress up from accessories. Accessories mainly include necklaces, rings, earrings and bracelets. However, the fashion drowns the shoes, hats, scarfs and glasses part of the accessories too.

Consumers surveyed indicated the unique functions of women to spend on fashion accessories are latest hits items, affordability of branded accessories, comfort, etc. However, men are different from women. They spend money on items considered functional and necessary. Therefore, they were more concerned about functional and durable fashion accessories. Thus, the accessories market is divided into two gender services two different needs.

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This reference is about “An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness” online shopping has become a trend because of the pandemic. Therefore, people have strong expectations of online shopping and its quality. Moreover, online advertising is growing, and engagement is related to the effectiveness of advertising in the context of online media. Online shops need to have attractive products, posters, and unique selling points to stand out from all other online shops.

Many online shops will hire freelance models to take product photos and provide different size examples. Hiring a freelance model can increase interaction between customers and the shops, and it will help create a friendly and nice image for the shops. On the other hand, more interactive may have even stronger relationships. Therefore, online shops usually have Instagram live with the customers and the model. Sometimes, they will promote their products. Sometimes they will chat with the customers about some daily stuff. This will help increase belonging and faith to the customers, and some will also become friends with the customers.