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Minimalist Architecture Studio General Linkedin Banner-4

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eCertificate [Sowden, Emma 17-07-1999 ULN 9967512716] [Q] Gateway Qualifications Level 4 Diploma in Digital Marketing.._

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eCertificate [Sowden, Emma 17-07-1999 ULN 9967512716] [U] Gateway Qualifications Level 4 Diploma in Digital Marketing.._

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Digital Marketing Analytics and Metrics Infographic

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Digital Marketing Analytics and Metrics Infographic

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After conducting the Focus Group it became clear that Primark is known for its cheap and "on-trend" clothing. When asked if they had heard about Primark's latest campaign,  "Primark Cares", the participants explained that neither of them had heard about the campaign. This highlights the fact that this campaign needs to be re marketed to reach a wider audience. Once the idea of the campaign had been explained to them the participants explained they firmly believe that the campaign was "green washing" (When brands say they are being ethical and sustainable but in reality they are continuing their non sustainable and unethical ways.) This highlights the lack of trust some of the public have for Primark.

Participants were also keen to highlight that the recent pandemic has changed their shopping habits with more people shopping online and using second hand clothing apps such as Depop and Vinted. This shows the importance of an online store to retail brands as well as the shift in buying culture to a more sustainable buying habit.

When asked about their views on Primark's current website the majority of participants were confused about the main function of the site due to the fact the webiste is not transactional. It was highlighted that delivery costs may end up being more expensive than some of Primark's clothes so the idea of a purchasing online and then collecting in store would benefit Primark's customers.

Finally participants also agreed that the introduction of a "luxury" range within Primark may help the brand keep their place on the high street along with a more believable and factual sustainablity plan.

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75% of respondents answered yes to shopping at Primark and 83% of respondents said they shopped at Primark due to their cheap prices. This indicates that Primark's popular for its low prices.

75% of respondents said they were not aware of Primark’s new "Primark Cares" campaign. This lack of awareness highlights the fact that Primark's current marketing strategies aren't reaching a high percentage of their customers.

In response to asking if Primark has the ability to change and become more sustainable and ethical 50% of respondents answered maybe with 25% of respondents answering either yes or no.

63% of respondents answered yes when questioned if they would shop online if Primark had a transactional website.

The majority of respondents said they thought Primark would benefit from a e commence app or website.

63% of respondents answered yes to buying something after seeing the product online.

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Supporting evidence for your choice of retailer

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Supporting evidence for your choice of retailer

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“Primark loses £800m in Covid-19 lockdowns”

Coronavirus lockdowns have cost Primark £800m, with the clothing retailer expecting profits to tumble by two-thirds this financial year.

Revenues at the retailer fell by 75% between 1 March and 20 June, to £582m, Primark’s owner, the FTSE 100 conglomerate Associated British Foods (ABF), reported on Thursday.

The figures underline the difficulties faced by the retail sector, with companies ranging from Harrods to the Topshop owner, Arcadia, among the high street operators announcing more than 6,000 job cuts on Wednesday.

- Guardian, https://www.theguardian.com/business/2020/jul/02/primark-loses-800m-amid-covid-19-lockdowns

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06/10/20

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I think I did fairly well in my practice interview. I prepared for the interview by using the STAR (Situation, Task, Action and Result) technique to plan my answers. This technique really helped me to think carefully about the question and also ensured that my answers answer the questions as apposed to going off topic. By acknowledging tasks I have successfully completed either at College or in work allowed me to feel comfortable about answering the questions as I was discussing real life scenarios and this gave me the confidence to really showcase my achievements. Upon reflection I believe I need to slow down when talking and take more time to answer rather than rush through. I will try to dedicate about 1 to 2 minutes to answering interview questions. Although I had my questions pre written and thought about I still used a lot of filler words such as “urm” and “like” upon reflection I believe this is an area I need to work on but by practicing this I think I should be able to overcome this.

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MBTI (16 Personalities) Reflective Blog 

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MBTI (16 Personalities) Reflective Blog 

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MBTI (16 Personalities) Reflective Blog  

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26/10/21

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My score has improved from 62% to 82%, the main reason for this increase is due to an increase in self confidence. Previously I was unsure on where I what I wanted to do after my L4 Diploma this has recently changed, this change has increased my knowledge and confidence in the jobs section of the pulse test causing an increase in my score. After completing my mid-point pulse test I am please to see that “Career Well-Being” has been removed from my “Areas to Focus On” as this is an area I have been keen to develop and improve since taking the initial test.

I still need to focus on developing my Industry Skills, “CV & Apply for Jobs" and “Interviews & Follow Up”. To develop my Industry Skills I will try to read and make notes articles from Drapers / BoF / Retail Week at least 4 times a week. To develop my CV I shall use the FRA Careers “CV 360” Feature and work on my CV until it reaches a high score, should my score be low initially I will work on key areas highlighted by the report. Using the tools provided to us by FRA Careers as well as self-conducted research I will work on increasing my knowledge and skills on successfully going through the interview process and the steps taken prior to the interview.

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https://www.linkedin.com/in/emma-sowden-172359174

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Peer Feedback on another students Wireframes 

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Peer Feedback on another students Wireframes 

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Peer Feedback on another Students Wireframes

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The results from the Instagram Polls highlight how well know Miss Selfridges is known. They also show how sustainable fashion is becoming increasingly more important to the younger audience. Finally these results show the interests of the target market , this will help when it comes to brain storming the activities available at my Pop Up Event.

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The online survey was designed to learn more about the target audience with 20 carefully selected respondents. The results highlight their age, budget, shopping habits and how sustainable their lifestyles are.

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Instagram Polls
The instagram polls have highlighted that even though the audience are conscious about climate change but they still like to buy new clothes. The collection will fit both the audiences needs. The original idea was to have a festival themed pop up store, after looking at the results I will continue use this theme but I will also give visitors the chance to win a summer holiday.
Online Survey
The majority of the respondents fell into the highest age band (22+), this will mean they will have a higher disposable income and can also drink the cocktails at the pop up store. Shopping in physical stores wasn't as popular as online shopping, as the pop up store is physical I will have to ensure the promotion technique is strong to persuade the online shoppers to visit the store. Even though the  respondents don't think about sustainability all the time they are aware of it, I think this result maybe due to a lack of sustainable clothing in the high street fashion market.

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Final Assignment

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Gamification Project - Tamar, Emma and Ally

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Supporting Document

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Supporting Document - Gamification - Project 1 

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https://40093731.wixsite.com/my-site-1

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Emma Sowden YOU 2.0 Feedback Sheets copy