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Good Job for positioning map and competitor analysis

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NourishMe:
High Quality - Many different types of food items, all being cooked and made by high quality chefs.

High Price - NourishMe offers only a subscription based menu per month. Prices ranged between RM90/month, RM170/month and RM300/month.

NakedLunchbox:
High Quality - Multiple family meals, also made from many professional chefs. Also, NakedLunchbox makes specialized juices with high quality fruits.

High Price - Prices are above average in the healthy food industry market. Prices range from RM12.90 -RM27.90 (one meal).

Epic:
Low Quality - Products used in meals are cheaper (possibly less healthy than the standard in the healthy food industry). Also, Epic uses more processed food like Ramly Burger, Frankfurt and Minced meat

Low Price - Prices are insanely cheap, ranging from RM6.80 - RM19.80. Epic also offers different types of promotions for example, Buy1Get1Free CrazyDeli.

Veggers:
High Quality - Resources are gathered from trusted sources (local farmers) for example fresh organic vegetables. The best chefs in the field to cater to specialized products. Veggers also offers the nutritional stats on each product for the customers' viewing pleasure.

Low Price - Prices are just below average, ranging from RM10 - RM 23. With different types of promotions (new promotions every trend/event/holiday) Veggers ensure to be cheaper than most of their competitors.

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Well Done for SWOT analysis

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Strength :
1)Cost-Affordable Pricing

2)Highly Skilled Workforce (Quality Chef)

3)Influence of Social media (Promotion through Instagram, Facebook)

4)Purity and High Quality of Raw Materials

5)Improve Health

Weakness :
1)Business Management Skills

2)Limited and Local Distribution Networks

3)Not much Variation in our Products

Opportunity :
1)Online Store/Delivery (More job opportunities)

2)Health Conscious Trend

3)Opportunity to have Partners in Business

4)New Markets/New Supply Chains

Threat :
1)Competition (Many Companies)
Covid19

2)Customers' Changing Tastes (Trends are volatile)

3)Fear of Lost Revenue by Business

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Following illustration of burger looks good and so tempting :)
Good Job Students !!

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Sector : F & B

Company Name: Veggers Inc.

Reason: Vegetarian foods at a cheaper price than most food with higher nutritional values.  Especially in COVID-19, people are stuck to their houses so we provide cheap, vegetarian and nutritional food. We also provide dietary meals with nutritional stats for customers (who purchases the service) to keep up a healthy lifestyle during this pandemic.

Products- Veg Burger(Oat bread, cashew nut, lemon sauce,), Salad, Mashed Beans, Mushrooms, Sweet Corn, palak paneer

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Ages 11-17:  (Kids)

School-goers who may be studying from home

Teenagers who are trying to be vegetarian

Teens who might enjoy fast food with great nutrition.

Cheaper price for kid meals

Ages 18-25: (Young Adults)

Workers who are more interested in working than their health

Interested in or would consider getting a dietary plan made out for them so they can easily follow their calorie intake

Might not be able to cook as they are busy with work. So they look for food that can be easily supplied to their doorstep

Ages 25 and up: (Adults)

Adults that are more concerned with their health

Enjoys modern food with vegetarian twists (vegan burger, salad/mushroom instead of fries)

Wishes to enjoy the convenience of fast food with the advantage of being nutritious

Summary: Kids, Young Adults, and Adults. Being vegetarian is not cheap and fast, with Veggers, kids will be able to enjoy vegetarian foods cheaply. Also, young adults can be more focused on their jobs which leads to the decline of their health so Veggers gives the choice to follow a dietary plan to help scope out their calorie intake to keep them healthy. Lastly, Adults who might want fast food or healthier food can opt-in for both at Veggers as we provide foods at amazing speed while being healthy.

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PRODUCT/SERVICE

Vegan burgers, Salad, Mashed Beans, Sweet Corns, Delivery Service, Dietary Meals

Our products are catered for health-conscious individuals and people who practice a vegan diet which contains no animal product.

Our company specialises on vegan burgers which consist of the secret ingredients we use to fulfil our customer’s needs

The ingredients include ( oat bread, cashew nuts, lemon sauce, mushroom ), etc.

Delivery service is also provided for folks living around Klang valley and selected areas as it could be an easier option due to the current pandemic situation.

Our company also uses biodegradable plates and cutleries to encourage and support the sustainable developments goals campaign. Through this, we could contribute a little to the balance of the ecosystem.

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SEGMENTATION
a) Demographic Segmentation
Veggers Inc. priority in the market are men and women between the ages of 25 - 60
According to consumers report, at least 6.2% of the overall population decides to change their diet above 40 years old to practice a healthy lifestyle.
Hence, our dishes prepared would be slightly inclined towards the adult’s preference of choice and are specially made for them.

b) Geographic Segmentation
-Instead of just selling vegan products to the locals which are meat lovers  we came with products like french fries, sweet corn and vegan pies which are loved by all the locals in Malaysia
-seasonal products which are loved by Malaysians such as sambal on any main course that we provide or vegan curry
-Desserts such as cendol or ice kacang and many other more

c) Psychographic Segmentation
-adapted to the lifestyle of the Malaysian consumers as most of them are non-pork eaters
-We provide a place for the customer to hang out with their children and at the same time for some entertainment.

4P’s

PROMOTION

1.Advertising

We use the media to promote and sell our products

2.Sales promotions

To attract more customer, veggers.Inc came up with the idea of giving out coupons for certain products to attract more customer to purchase our products

3.Public relations

Set up charity funds to help the unfortunate while also boosting the company’s name

4.Direct marketing

Occasionally our company will provide services to corporate customers, local governments and charity events.

PLACE

1.Restaurants

We generate most of the sales from here

2.Mobile apps

Allow customers to access information such as the newest deals and also purchase the product that they want. e.g location of restaurant, place orders

PRICE

1.Bundle pricing strategy

Providing meals and other product to the customers at discounted prices rather than making them purchase each item separately

2.Psychological pricing strategy

Price the product to make it significantly more affordable by rounding it off to the nearest dollar. The consumer will purchase the product as they will think it is worth purchasing based on perceived affordability

Competitors:

-Similar products selling in Epic and Subway

-ready to go salad bowls selling in supermarket

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Glad to see few videos.........all members should post theirs

Start working on marketing plan

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KEVEN TAI YUAN TIAN

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ISAAC LIM

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TRILOCHAN KANNA
https://youtu.be/oFHbL67PjZA

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SHANKARNIVASH RAO
https://youtu.be/Z9ni4TiWstY

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To bring customers into Veggers, and keep them coming back while allowing customers to always have a choice between non-veg and veg meals with an affordable price and convenient time frame. To improve the food cost we need to achieve 24%  by the end of 2021. We would like to increase our company’s sales every year by opening businesses all around the city in Malaysia. We are trying to franchise our company globally to increase our profit gradually and fulfill demand for customers who prefer dietary meals. At the same time, we must build brand awareness by making advertisements in movies/tv shows, youtube, instagram and many other social media platforms. By doing so, our Veggers Inc. can be promoted anytime, anywhere and anyway by humans through social media platforms. Also, we will launch new products every month to target new customers or markets.

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In figure 1 above, it is just a simple design of our burger. Ingredients may vary according to consumer’s preference and choice. Consumers could also select their preference of sauce as an additional flavouring. The type of sauces we provide are as follows: barbeque, hot sauce, garlic sauce, tomato and chilli, thousand island and mayonnaise.  The most important aspect of our company is to assure consumers having healthy diet meals even if it is a burger. Live healthily and live happily.

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Specific:

1. Appeal to customers as a healthy fast-food chain, with a wide range of targeted customers.

1. Increasing Veggers’ sales is one of our priorities. Exact weekly or monthly sales goals will need to be achieved. RM 80,000 increase in sales for the first year.

1. Improving social media engagement will be our on-going goal. There should be an increase of 50% in social media. As we are targeting a very broad age-range social media is a one-stop wonder for engaging with all age groups.

1. Reducing food waste is an important environmental goal that Veggers’ will strive to achieve by decreasing food waste by 20% gives us a value that can measure our progress.

Measurable:

1. It can be tracked monthly and quarterly by inventory and financial results. For example, decreasing food waste which will give us a quantifiable method to measure Veggers’ progress.

Achievable:

1. To generate the sales our goal is to boost social media engagement especially Instagram more than Twitter. As we promote a healthier lifestyle, Instagram will have a broader client base that will understand the concept of vegans.

1. Veggers’ will invest much of our effort to continue attracting customers and staying relevant by incorporating the latest technology, which is more efficient like the POS system, work diet trends into the menu  (dairy-free, gluten-free and calories). Special offers and host events that attract continuous traffic into the outlet.

Realistic:

1. Veggers’ sales project RM 80,000 for the year and the current food course performance must be of 24% (RM 19,200). To understand our food cost we need to divide 24% by 52 weeks which is RM 369.20.

Time:

1. Veggers’ will be reminded to remain in the moment, stay mindful of the needs and take constant active stances on improving their menu and outlet.

1. Veggers’ will have to achieve this annual average by the end of 2021.