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The Process Used When Commissioning an advert is as follows. Firstly, The sales team pitches and negotiates with clients for a brief chat. Then The Creative writer and copywriter writes a copy of the script. This stage also involves the music, and voiceover choices. Then the script is passed back to the client and it is then discussed, if the client likes it then the process continues, if not then they start the process again. once the idea has approval the creative producer then works on making the advert. once the advert is complete it is then passed back to the client for signing off. Finally, the advert is scheduled through trafficking departments and then played on the radio.

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A Production house is a set of studios, they will have the same facilities as a local station except it   will be on a bigger scale. These production houses will have a microphone, a few headsets, a sound board, sound proofing and a computer set up.
Clocktower Creative is a production house that offers a multitude of voice over talent so if you need a young boy to voice over on the advert, clocktower creative will provide a voiceover artist the fits the criteria to "bring your scripts to life".
Radio works is another Production house that regularly produce a wide range of content fo their customers involving audio. They have two air cooled studios with adjacent voice booths which are available for clients to record radio adverts, podcasts etc.
radio airtime media offer free script writing services to create your radio advert script. They offer both national and regional stations for broadcasting the advert.

Local Radio Stations (such as 94.4FM, Salford City Radio) Will Make There Own Adverts for Free but will broadcast them for money, there are also some Larger scale radio stations (Like Key 103, Hits Radio) that will both create their own adverts and broadcast them for money.

Community radio stations will make adverts for local companies to help out the local area and can ear some quick easy money.

For a company to advertise a on air advertisement that will get aired 3 times a day for 30 seconds for 30 days it would cost £200 which makes it £2.22 per spot. But you can have it aired 6 times a day for £300 making it £1.66 per spot. There is also an annual advertisement lasting 30 seconds a piece at 3 spots per day for £1,200(£1.11 Per spot) and you can get a time sponsorship with this, this means that your advert will get a verbal mention 16 spots per day for £3.33 per day adding up to the total of £600.

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A sound library is an array of sounds stored on a file such as CD's or Digital audio files. They offer a quantitative amount of sounds for you to use in an advert in this case but can be used in music videos or movies and animations. A Bed/ effect can cost different amounts of money depending on the use, for example the "what's over there" sound effect fluctuates depending on the use, for a Digital advertising use it can cost £499.00 for the bed but for professional use it would just cost £69.00 for it. https://www.audionetwork.com/cart
The Prices for sound effects change for certain usage because say if it's used for an advert, the effect will be used more often than if it was used in a TV show once. So that is why the prices change for the usages.

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Negotiated production Budget.
The smaller companies will use the local sales teams because they will need a smaller transfer and smaller sales outlook and plan. However, the larger companies such (as apple or Microsoft) will use national agencies as the need to reach a much wide audience. It is important because the sales team are essentials, This is because they are the ones who recommend the advertising methods to begin with thus putting the production into play.

Music Royalty Payments.
It is a legal requirement to pay music royalty to keep rights of the song or a sting. Without paying royalties you are breaking copyright fraud and are defrauding musicians. This act can lead to very expensive consequences.

Voiceover artists' fees.
the price of your voiceover will fluctuate depending on who it is doing your voiceover. well know artists will charge you a lot more than a artist who is doing their first piece of work, However if you want the advert to do well you may have to pay for a more experienced artist as they would know what they are doing and can make the advert sound a lot better.
The amount a company pays for a voiceover actor is usually telling to how successful the brand is or how important the advert itself as a company will pay a lot of money if the advert is important/ relevant to helping the brand out of a financial ditch.

Trafficking Costs.
Traffic departments look after the scheduling of adverts. They make sure that the advert doesn't run over/short of the given time slot. They also make sure that there is a good selection of adverts in the break with yours, they also are the ones who track the success of the adverts looking at if sakes figures are being enhanced by the advert.
The trafficking costs are the essential costs required to get the most out of your advert and then track the success of the advert after release.

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The woodrooms recording studios have a great set up as it offers 'crystal clear voiceover' along with dynamic custom built control room and a mixing board. it also has a decent space to it as it is totalling to over 2000 sq ft and has large and small editing suites, this also means you can bring in your own instruments and record little stings into the advert.
You would need a microphone or two to record the voiceovers preferably at the highest possible quality so that the sound doesn't sound fuzzy or record the sound too loud or too quite. You may also need to hire out a sound proofed recording booth to place all of the equipment discussed. You would need to have at least one monitor along with a desktop to record the sound onto and edit, you can also get additional non-copyrighted sounds from the internet and add them into the voice recording. You might also need to hire a sound board/ mixing board so you can physically adjust the sound whilst recording the voiceovers which will save time editing the clip on the editing software such as adobe audition. Adobe audition is a piece good sound editing software because it is easy to use and you can make the sound gradually get louder throughout the recording as well as making the voices monotonous/robotic or make them go super super high pitched over a song or piece of music.

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In the radio commercial sector there are a lot of important jobs, One of these being the sales team. The sales team pitch the idea and sell packages to potential audiences/ buyers. There is also a Creative Producer who actually makes the whole advert happen, they actually make the idea. They would also work with the Copywriter who writes a copy of the advert script and covers the legal aspects of the whole advert, these are usually freelancers. They must also be able to pick out if another advert uses that advert without an agreements. A crucial role in the commercial sector is the recording engineer, this person is in charge of making sure that the sound is recording and exporting it if need be and all of the technical equipment used he/she must ensure that the technology used is functioning properly. They must be able to work with a large group of people, must be patient and have dedication.