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I got inspiration from the Patty&Bun X Dukes Cupboard collaboration to collaborate with Snog frozen yogurt. The Dukes Cupboard collaboration got so much attention from hardly any advertising and marketing technique - Patty & Bun is very popular and lots of people go there just like Snog frozen yogurt. Queens Vintage will have lots of marketing so it will draw attention.

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Patty&Bun x Dukes Cupboard - Phoebe White

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Patty&Bun | Cultural Marketing Strategy Founded by Milo Harley and Ned Membery, Duke's Cupboard has quickly become the capital's most renowned vintage stall thanks to impeccable editing and an approachable attitude to fashion with a good sense of humour and an even better eye for a gem.

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Dapper Dan was an icon in the 80's he started the bootleg trend and used fabrics to create customised items of clothing. He was a fan of vintage designer and this is what Queens Vintage sells.

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Daniel Day (born August 8, 1944), known as Dapper Dan, is an American fashion designer and haberdasher from Harlem, New York. His influential store, Dapper Dan's Boutique, operated from 1982-92 and is most associated with introducing high fashion to the hip hop world, with his clients over the years including Eric B.

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Dapper Dan Talks His Gucci Partnership, Dressing Harlem’s Notorious Gangsters, and Getting Busted by Sonia Sotomayor (Exclusive)

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Gucci and Dapper Dan's First Collection Is Here and It's Really Good

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You can finally shop the highly-anticipated collaboration.

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Researching popular clothing brands of the 80s was really important. This is so I know what kind of stock to sell as I would like it to be based around the 80s as this era was a very fashionable period of time. I took some of these brands and used them in my essay.

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No matter how much time goes by, designers and the fashion forward are constantly looking back to the '90s for guidance, and many of the decade's most prominent brands remain relevant today. From the pioneers of streetwear to the rise of hip-hop fashion, these are the best brands of the '90s.

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Wikimedia Commons has media related to 1980s fashion .

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Why the eighties was the decade with ALL the style statements

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The 1980s fashion scene birthed more style icons than any other decade. From Madonna to Princess Diana, these were the very best eighties fashion moments.

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In 1980, young hopeful photographer Anita Corbin started taking pictures of other young women in London's pubs and clubs, documenting the unseen lives of various subcultures. Over the course of nine months her project turned into a series, Visible Girls, that offered a glimpse into the worlds of punks, mods, skinheads, rastas, and rockers.

The Visible Girls exhibition of 28 double portraits toured the country in the 1980s and 1990s, and the images stood out as rare pieces of social history, showing women from youth tribes in their natural environments. However, Corbin lost touch with the women themselves.

Anita Corbin

Simeon and Simeon at the Orchard Youth Club, Slough, March 1981

Then, in 2014, BuzzFeed News published a series of the images after they were shared on Tumblr. This turned out to be the catalyst for Corbin reconnecting with the visible girls - now all middle-aged women - and one by one they started to get in touch with her.

Corbin has now interviewed more than a third of them for an exhibition of new portraits and the original pictures that opens on Thursday at the Artlink gallery in Hull as part of the 2017 City of Culture programme. It will then tour the country, and Corbin has launched a crowdfunding campaign to bring the exhibition to more towns and cities in Britain. She is now in contact with 70% of the original women photographed, and plans to photograph more of them by the end of 2018.

"It was a bit of a dream that I had," Corbin tells BuzzFeed News. "I did try to do it in 1991 but I couldn't find any of them. All the numbers had changed or they'd moved away, so I let it go dormant for about 25 years. And it wasn't until your piece came out that I thought, This is a possibility now.

"And in the last three years even more connections have happened because of technology. I think BuzzFeed was the catalyst and then I subsequently had the show last year and lots of press through that. Social media and media coverage has allowed me to find them, or them to find me."

Some of the women featured in the original series hadn't seen each other for decades and were reunited by the project. One, Mary, who was half of a pair of mods, googled "mod" to find out the name of a song and found BuzzFeed's article, before contacting Corbin. By chance, Sandra, the other half of the pair, also got in touch just days later.

"So they're now reconnected through the Visible Girls project, which in a way is what it's all about," says Corbin. "You know, rekindling those old friendships, those strong bonds of young women, that idea of 'me and her against the world'.

"That's been the most exciting and joyous feeling, when you can actually be a catalyst for these people coming together and reconnecting with their younger selves.

"It's not about saying it was wonderful in the good old days, it's just about connecting with a younger version of yourself. It was a period in our lives when we were starting a new phase."

Here, some of the women featured in the exhibition tell their stories in their own words:

Carrie Kirkpatrick (left): I got into punk first at the age of 12 and went really quite wild with it. It was this massive energy, a means of escape from difficult situations at home. I didn't really know what punk meant, but I found it really empowering. Going to gigs and drinking and taking drugs was exciting, another identity that was much more me. I felt free.

I was in so deep with punk that I was getting into trouble with the police. At that point there was a whole skinhead revival, and Gill suggested we get into it. It was easier to be part of that scene, and we didn't have any trouble any more because skinheads were somehow more structured by nature, not so wild. It was all more clipped, with smart clothes, perfect hair, and nails. Perhaps because of its working-class community roots, it was a lot more straight-as-a-die.

The politics at the time were dreadful. I lived in south London - I grew up surrounded by right-wing views and the reason for that was sociological. South London had seen a lot of immigration in certain areas and it was very much a "them and us" attitude. I spent a lot of time making sure I deprogrammed my conditioning around racism. In our skins group, we were conscious of it [racism] being all around, but actually our lot weren't really that bothered with it. I've become cautious of people who have never moved on from that time.

Gill Soper (right): It was good fun being a skin. It was rebellious and different. Between '78 and '79 there was so many [subcultures] to choose from: punk, disco, reggae, the mod revival, 2 Tone. And when you're young you're fickle and you latch on to the newest thing, which for us was being a skinhead. Everyone I knew was a punk one day - then shaving their head and wearing jeans and braces the next.

It was the clothes that drew me - well, if I'm honest, it was actually the fellas to start with. But closely followed by the clothes and the music and the attitude. It was a hard look - I wasn't aggressive, but it was strong. When we all went out together it felt so good. We all had suits made. There were the shirts, the feather cuts, and the shoes. But I didn't feel like the skins were my family. There was a sense of belonging I suppose, but it was more like an escape. I guess the clothes, the music, the scene, the group, it all offered life a bit of structure.

I was a punk originally, but I couldn't go the whole hog with it because I was also into disco. If you turned up at a disco event with a blue mohican you wouldn't be so welcome.

Susan Stecker (right): [My sister Linda and I] weren't part of a subculture really. I was 16 then, too young then to be aware of what subcultures were. But we wouldn't have been scared of a punk or crossed the street if we saw some. I don't remember ever being frightened or feeling intimidated by going up to London. I don't think we were scared of very much really. The world seemed a less scary place back then - either that or it was the courage of youth!

There was quite a lot of us [in our social group], but I was still young and hadn't quite found out who I was and I liked all different sorts of things and it was probably just the start of going out for me.

We wore whatever was in fashion really - I think the sweatshirt I'm wearing was from Miss Selfridge but we also shopped at local boutiques. Going by what I am wearing in this picture, I wasn't properly clubbing by then - it would have been something better than that horrible jacket!

A lot of the clubs would be playing disco but I also liked Spandau Ballet, Adam and the Ants, Heaven 17, David Bowie, so it was the start of, I suppose, the new romantic stuff. I had my own stereo with cassette and record player and lots of 12-inch singles.

Linda Robinson (left): I remember this photograph being taken but I only saw it for the first time over 30 years later when it was on Facebook. I was hysterical with laughter. I had to call Susan. We were like, "OH GOD HOW AWFUL WE LOOK!" My kids were wondering what on earth I was shrieking on the phone about at 7am.

In my teens, I loved having my photo taken - Southgate station had a photo booth so we would all crowd in there. I had an Instamatic - I was always at Boots getting pictures developed. If I took a photo that I didn't like I ripped it up and no one would ever see it, but it's different for my four daughters. I can see the stress they go through, looking at images of themselves on social media, worrying they don't look good. If someone takes a photo of you now, it's out there forever.

We are Jewish so that was our scene. In our early teens we would hang out at McDonald's, the Baskin Robbins in Golders Green; we would go to pubs, not drinking but hanging around outside. We'd go to Hampstead and meet at the Milk Churn for a salad or ice cream and hang out there all night, to meet new people, but boys mainly.

Charlotte Wager (left): Tessa and I live on opposite sides of the world now but we have stayed close and that original photograph has always been in the back of my mind, as has that era.

I remember what it felt like to be a mod: exciting, part of something really good, a club, a team, something you looked forward to, planned for, dressed up for. That feeling was much more about my youth, than where I am today - in part because that feeling was also about being young and carefree. That's not really where I am at now. Which is not to say I'm unhappy, but my friendships and what drive me today are completely different.

Excitement has a different quality now. I run marathons and it's very solitary, but I can absolutely get the same high from training and racing. I have a lovely group of running friends, many of them women, although we don't socialise. Maybe part of it is that now I feel like an established, successful woman so although I love my girlfriends, I don't need a web of women to carry me and give me confidence in quite the same way.

In the 1980s I was still a mod but I had also become a CND youth leader. I was very into political activism, campaigning and organising marches, and debating all over the country. There was a bit of tension between that and the mod scene but I was very passionate about both so I made the two work.

Tessa Morton (right): [Charlotte and I] got into this '60s crowd when we were 16 and 17. Then we got into the scooter crowd. And we loved that it was an edgy crowd. We didn't want people to see that we were middle-class [ laughs], we wanted to be seen as a bit Quadrophenia. But we'd go home to nice Sunday lunches and warm beds and parents who didn't quite know what we had been up to.

'60s Motown - we were really into that, and boys with scooters were part of the scene. We had to be on the back of their scooters because the good clubs were dotted all around London. The only problem was, once you got there, if the boys decided to piss off you were left stranded. Charlotte and I were like, 'Right, we'll get scooters then - and we can go where we wanna go!' And it became an identity, this all-girl scooter club called The Rosettes.

At the time I remember thinking, I was going to marry a mod, have a mod house and mod babies. We would be away down to Brighton for the weekend, but I'd tell my parents I was staying at Charlotte's. As long as they thought I was with Charlotte - another nice middle-class girl from a good school - they were OK.

Sue Lenham (right): Nobody else was into rock 'n' roll when I was at school - it was too retro. My dad brought us up, which was unusual in the 1960s, and my family situation was challenging. I had to be independent and I think the [rocker] scene let me express myself.

I found out later that my dad had been an Edwardian [a particular type of teddy boy]. It turned out we had frequented the same haunts! Unknowingly, I followed in my dad's footsteps. He had had a challenging upbringing too and was also very independent as a result. Maybe we both saw our subcultures as an escape.

In the early days, Nikki [Nicole] and me would sneak off to Mildenhall air base to practise our dance moves on their great wooden dance floors. The men there assumed we were gay because we danced together, which was good really because we didn't want any of them bothering us whilst we were practicing.

Nikki has always been in my family of choice. I didn't get on with my sister and Nikki had experienced considerable family problems, so we were both sort of orphans and became each other's family. I looked out for her.

When we reconnected for the new photograph... Jeez, after 20 years it only took five minutes to realise we were still sisters under the skin. It was bloody awesome.

Nicole Le Strange (left): "I was 18 in this picture, it was 1981. I was a rockabilly - I loved the music, the clothes, the hairstyles, and the dancing. But also, it was my refuge. I experienced the most horrendously abusive childhood, so my subculture was a safe place for me: More than anything else, it was where I was accepted completely.

I grew up being told by my mother that I wasn't good enough because I wasn't a boy, because I was ugly, because I was too tall and too skinny. I remember her saying to me, 'If abortions had been legal when I'd got pregnant with you, you wouldn't even be alive.'

Then I met the people who became my friends [in this rockabilly group] - Sue particularly - and they didn't try to mould me. They didn't want me to change. I felt like a superhero. The clothes I wore then certainly weren't a costume - I dressed like that all the time because I wanted to - but it sort of was my "superhero costume"; it was when my outward appearance truly reflected my inner feeling, and I was totally accepted for that.

I had never really liked this photo, but reflecting on it I realised suddenly one day it's not about how I look, it's about what that photograph means. There I am at such a hard time in my life, but I am with Sue, the only person in the entire universe who loved me unconditionally. With whom I could (and still can) be exactly who I want to be. Even into my early thirties, I remember watching the movie Thelma & Louise. There's this one line, "You get what you settle for", and I realised that until that point that had been my life.

Carol and Nicola at the Tabernacle, Notting Hill Gate, 1981

Nicola (right) and her wife Kelley in Seattle, Washington, 2017

Nicola Griffith: All I remember about that photograph was that I was trying to protect Carol, because about two minutes before she'd been freaking out a bit. We'd been taking magic mushrooms, you know how it goes. Anita came up and said, "Hey, can I take your picture?", and I turned round to say "No!" but Carol beamed and went, "Yeah!"

If I identified with a tribe then I'd say it was lesbian feminist. We did have some signs and signals - the haircut, the women's sign badges, ties and braces - and I wore them because I liked what they stood for: equality. But I also wore them because if you were in the supermarket and you saw someone else with that double women's sign you'd think, Thank god, I'm not the only one. Not everyone in the room will turn on the dyke and spit.

As we get older we become more ourselves, individuals, and that makes us less tribal -less willing to just go along with things, more likely to ask questions. When I was 19 I hadn't learnt the rules of the tribe and just said stuff. I wasn't very popular. After a year or so I learnt to keep my mouth shut because asking questions was Not Done. But the thing I most disliked about the lesbian feminist ethos was The Collective: not just that we were equal but that we all had do exactly the same, no matter what your particular skills. Everything together all the time. It drove me crazy - ridiculous and just wasteful.

Since then, I've belonged to many tribes. I'm still part of the queer community here in the US, and different writers' communities - science fiction, crip fiction, historical fiction. I'm doing research, and a PhD, so I also mix with historians and academics. There's my neighbourhood community, the online crip community. I'm part of many subcultures now but don't wholly belong to any.

Carol (left) and her wife Ann in Hull, 2017

Carole Holmes: That day [when the original photograph was taken] we were at a disco after attending the first national lesbian conference in London. It was exciting - there was such a sense of solidarity. It was important to show people that we weren't just a "little group".

Growing up, I knew there was something inside me that I really needed to understand, but I wasn't sure what. I knew that I needed to get away from small-town expectations: working in the local factory, getting married, and having Christ knows how many kids. I wouldn't call what I was doing rebellious. It was, I think, desperation.

My subculture gave me a hook to hang my coat on for a while. It provided a sense of family but in hindsight it wasn't truly me. The real me was that small town girl, and all of a sudden I'd met all these clever, student feminist lesbians. I was very working-class and they used language I only pretended to understand.

But it was through [the subculture] that I realised, Oh, I'm a lesbian!, and it was important for me to find that tribe. That particular subculture allowed one, true part of me to flourish - but it wasn't always in alignment with the other parts. People are more complex than their communities."

Visible Girls Revisited is at Hull Artlink from 7 July to 11 August, Exeter Phoenix from 17 November to 21 December, Norwich Arts Centre from 7 February to 14 March, and Bristol 3CA from 6 September to 4 October 2018. More dates will be announced shortly.
Anita Corbin is still trying to contact some of the original Visible Girls. If you can help, find out more at visiblegirls.com. Interviews with portrait subjects by Deborah Willimott.

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Pictures Of Women From London's '80s Subcultures, Then And Now

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In 1980, young hopeful photographer Anita Corbin started taking pictures of other young women in London's pubs and clubs, documenting the unseen lives of various subcultures. Over the course of nine months her project turned into a series, Visible Girls , that offered a glimpse into the worlds of punks, mods, skinheads, rastas, and rockers.

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Two years before starring in Thelma & Louise, Davis got on stage at the 61st Annual Academy Awards to accept an Oscar for Best Supporting Actress in "The Accidental Tourist." She wore a silver dress with a tulle train.

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The Magical Outfits Your Favorite Celebs Wore in the '80s

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Two years before starring in Thelma & Louise , Davis got on stage at the 61st Annual Academy Awards to accept an Oscar for Best Supporting Actress in "The Accidental Tourist." She wore a silver dress with a tulle train.

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Fashion

May 5, 2022

36 Iconic 1980s Fashion Moments We Never Want to Forget

When it comes to '80s fashion, we have a (surprising) amount to be thankful for. While the decade previously hadn't influenced our wardrobes for a long time, in recent years, we've come to the realisation that all the most current trends today are courtesy of the '80s. Now, if you're not too familiar with the nuances of this era, there are a few standout looks we're sure you'll recognise: big shoulders, white jeans, underwear as outerwear and oversize jewellery. It was the decade of the power dresser but also of punks. It gave us Madonna, Sade, Tina Turner and Cher, plus numerous other superstars whose sense of style influences many right now.

Photo:

Getty Images

Don't believe us? From the fact that Princess Diana's archive is inspiring some of the world's most influential designers to the more basic resurgence in women wearing blazers with jeans again, we've found 36 A-list images that prove these '80s fashion looks are as current now as they were then. Keep scrolling to click through our gallery of iconic '80s outfits.

1. Madonna and Her Bodysuits

Photo:

Julian Wasser/Getty Images

Style Notes: This is classic '80s Madonna, but the underwear/bodysuit look is bang on the money for now. You can forgo the pearls—just wear yours with some high-waisted jeans for a night out.

2. A "Naked" Dress, as Loved by Cher

Photo:

Getty Images

Style Notes: As if we needed any more proof that Cher is the ultimate style queen, here was the star doing the naked dress before everyone was doing it at the Met Gala (and every other award show going).

3. Roll-Necks for Everyone, Including Brooke Shields

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Getty Images

Style Notes: Brooke Shields was America's number one sweetheart back in the '80s, and here she proves exactly why.

4. See-Through Layers Were Loved by Kim Basinger

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Getty Images

Style Notes: The Jenner/Kardashian clan already has this look down. But the originator of this style? Another Kim, Kim Basinger.

5. Structured Shoulders, Styled by Courteney Cox

Photo:

Getty Images

Style Notes: Okay, so the term "structured shoulders" is just another way for us to say "shoulder pads" and attempt to not freak you out, but we've seen a real trend toward this look. Shout-out to Courteney Cox for wearing this on the red carpet pre–Monica Gellar days.

6. Corset Belts Were a Cyndi Lauper Essential

Photo:

Getty Images

Style Notes: While Kim Kardashian West has been a major factor as to why waist belts have gotten popular again, we can't deny that Cyndi Lauper may have started the trend. Also: those zebra shoes.

7. Chunky Jewellery Was Joan Collins's Armour

Photo:

Getty Images

Style Notes: Joan Collins is so incredible in this snap. Is there anything we don't love about it? Answer: No. The jacket, the simple black top, the red lippie… However, it's the gobstopper necklace our magpie eyes focus on. Joan knows the power incredible jewellery has in pulling together an outfit.

8. Checked Outerwear Was Adored by Royalty

Photo:

Getty Images

Style Notes: There were so many incredible outfits we could have included from Princess Diana, but we settled on this "country-casual" one. The heritage check on her jacket and matching skirt are classic attire. Not only has this Harrington-style jacket made a comeback in hipster circles, but we're also seeing plaid coats everywhere. Coincidence? We think not.

9. Showing Off Your Socks Was a Meg Ryan–Approved Move

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Getty Images

Style Notes: Want to know the real way to update your outfit to be 2022-ready? Just add socks à la Meg Ryan. Yes, really.

10. Tailoring Made Up Grace Jones's Wardrobe

Photo:

Getty

Style Notes: Grace Jones will never be anything less than fierce, but this incredible look has been seared into our minds. Who wouldn't want to look so focused in a razor-sharp piece of tailoring? (Purple makeup optional, of course.)

11. Miniskirts Were Loved by Kylie Minogue

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Getty Images

Style Notes: Kylie Minogue wore a lot of high-shine minidresses like this. Get inspired by investing in 2021's version with a great multicolour version. (They're selling out everywhere right now.)

12. High-Waisted Jeans Were Worn by Models, Singers and Actresses

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Getty Images

Style Notes: We have some serious love for high-waisted jeans. Tina Turner pulls this look off with aplomb, and we have to agree: Bauble earrings and a white vest are great accessories.

13. Baggy Cropped Trousers Were a Part of the Off-Duty Celeb Uniform

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Getty Images

Style Notes: Well, how else do you expect to show off your socks? Thanks to Demi Moore for inspiring us all those years ago.

14. Tights—Especially Sheer Ones—Were Loved by Sassy Ladies Like Debbie Harry

Photo:

Rex

Style Notes: Debbie Harry has brought us many a trend. But during the '80s, we got to see her in chic little black dresses, which she accessorised with a flash of low denier at most times. And in case you didn't know, that kind of hosiery is news again.

15. Bold Buttons Adorned Every Blazer

Photo:

Rex

Style Notes: We've seen this trend start to appear on trousers, from old-school joggers to jeans with shiny gold buttons, as well as on the classic Balmain blazers that remain forever popular. Jerry Hall's gold buttons down her nautical blazer and accessorised with gold bracelets made for the ultimate '80s power look.

16. Off-the-Shoulder Silhouettes Really Picked Up Steam

Photo:

Rex

Style Notes: True, Goldie Hawn didn't invent the off-the-shoulder style, but she knew how to do it right.

17. Leggings Were Worn by Rockers and Fitness Fanatics Alike

Photo:

Rex

Style Notes: Joan Jett will never be anything less than cool. Her punk-inspired ensembles often involved oversized jackets and skintight trousers. While leggings have definitely come on a bit since then, take inspo from this look and pair your leggings (or black skinny jeans) with a leather jacket this weekend.

18. No Outfit Was Complete Without Shoulder Pads Like SJP's

Photo:

Getty Images

Style Notes: Things tended to be pretty oversized during the '80s, and no other item was as exaggerated as the blazer.

19. Every Major Celeb Had a Sequin Moment

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Getty Images

Style Notes: When aren't sequins a great idea? As seen on Diana Ross, this look is making us wish the festive season were already here.

20. And a Tassel Moment, Too

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Getty Images

Style Notes: Yes, the '70s might have been the era for bodysuits, but with the '80s came extra bits like tassels.

21. Vinyl Jackets Were Introduced to Replace Standard Leathers

Photo:

Getty Images

Style Notes: The vinyl-coat trend has been everywhere in 2021 (and will continue the rest of the year). But it was in the '80s when one of the original supermodels, Cindy Crawford, made it look iconic.

22. No Casual Outfit Was Complete With a Graphic Tee

Photo:

Getty Images

Style Notes: Model Pat Cleveland knew how to make a graphic tee look chic. It's still one of our favourite outfits for the weekend.

23. Sunglasses Were the Biggest They've Probably Ever Been

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Getty Images

Style Notes: Susan Sarandon is just one of the reasons we love Alessandro Michele's oversized Gucci sunglasses.

24. Even Denim Jackets Were Supersized

Photo:

Getty

Style Notes: Before Sex and the City, SJP was already pushing the fashion boundaries.

25. Geek-Chic Glasses Ruled the Celebrity Roost

Photo:

Getty

Style Notes: Geek-chic glasses might be commonplace now, but it was during the '80s that they really took off. While we might all be into metal frames right now, we predict that acetate frames, as seen here on Jane Fonda, will be making a comeback.

26. It Was a Time of Over-Accessorising, so Gloves Were Key

Photo:

Getty Images

Style Notes: Daryl Hannah's got all the accessories a decent '80s look should have, but you'll notice time and again that gloves (especially with layered jewellery) are key for this decade.

27. Skirt Suits Were a Favourite for Society Girls

Photo:

Getty Images

Style Notes: Sarah Ferguson and Diana, Princess of Wales, were both particularly keen on skirt suits for their more formal events in the '80s. The look translated quickly into offices and parties, especially in this ultra-matchy form.

28. Aerobic Gear Wasn't a Street Trend, But It Was Essential

Photo:

Shutterstock

Style Notes: Jane Fonda started it in the 1970s, but by the time the 1980s arrived, spandex leggings, leotards and legwarmers were commonplace, and everyone was a fitness fanatic (for a time, at least).

29. Harem Pants Were Given the Green Light

Photo:

Getty Images

Style Notes: Call them MC Hammer pants or harem pants, but never forget that drop-crotch trousers (the more draped, the better) were a key look in the '80s. Here's Donna Summer doing them justice.

30. Polka Dots Kept Coming Back Through the '80s

Photo:

Getty Images

Style Notes: Polka dots are back again, but one of the most current-looking ways they were worn in the '80s was thanks to singer Sade and this cool shirt.

31. Flouncy Sleeves Were a Princess Diana Go-To

Photo:

Getty Images

Style Notes: Princess Diana's balloon-sleeved monochromatic blouse is too good to leave out and feels so current.

32. Beige Continued on From the '70s Well Into the '80s

Photo:

Getty

Style Notes: Beige really took off in the summer of 2018 (and continues still), but you need only look to Debbie Harry, who wore the trend three decades ago.

33. Oversize Blazers Were Best Worn With Trousers and Plenty of Jewellery

Photo:

Getty

Style Notes: The oversize look was everywhere in the '80s and wasn't just limited to jackets—jewellery, too, was statement. In 2021, this is a trend that is going strong.

34. Laura Ashley–Style Prints Looked Just as Cute Then

Photo:

Getty

Style Notes: A trend that has made a surprising comeback, Laura Ashley–inspired dresses are everywhere right now. Yes, that's Gwyneth Paltrow!

35. No Classic Wardrobe Is Ever Complete Without a Safari Jacket

Photo:

Getty

Style Notes: The most timeless of jackets. Even in the '80s, it looked incredible.

36. Green Was Often the Colour du Jour

Photo:

Getty

Style Notes: Green was very popular during the '80s, but no one wore it better than HRH.

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We're going back... from the future, to see the greatest 80s fashion trends.

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I thought I would research how important it is to have a reusable bag that is branded. According to this article is a great marketing tool and really helps to promote a business. I decided to do my own tote bag as I need the word to get out everywhere about Queens.

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Coming up with clever advertising tools can be a struggle, especially during the last months of the year. After all, it's easy to burn through your initial list of ideas within the first few months. However, it is your challenge as a dynamic business to keep your strategies fresh, so prospects stay engaged. It's key to make sure your strategies allure your customers.

Custom tote bags enable you to maximize brand awareness, as well as making a lasting, memorable impression. Branded tote bags are flexible marketing tools that work for schools, real estate firms, advertising agencies, marketing firms, nonprofits, online businesses and more.

Read also: Tote Bags: The Marketing Tool Hidden in the Fashion World

Branded Tote Bags 101: Outlining Your Branding Strategy

We've put together the key benefits of implementing promotional bags to your marketing efforts, along with useful tips you can follow to optimize your advertising campaign for success:
Grow Your Brand Awareness
Come up with an attractive tote bag design that turn heads to actually make an impact on your brand awareness. Exhibiting your logo in a large printable area can be a highly effective way to showcase your brand to hundreds of people in your target market. Your strategically placed logo will draw the attention of passersby when the recipient uses your branded tote bag to go to the shopping center, park or somewhere else.

People should be able to easily see your logo from the distance. If relevant, add your contact details on the bag to increase potential trade. Ask yourself if your bags are attractive to your target market - are they visually stunning? Do they convey your brand identity?

Not only is a promotional bag a great marketing tool to raise brand awareness, it can also help you spread the word about social media campaigns, sales, events, worthy causes and everything in between. Creative applications can work really well for charities, marketing agencies, box subscription companies and pretty much any business that's looking to build buzz for any marketing campaign.
Stay on Budget
One of the major concerns when creating any promotional item is cost. When compared to other marketing tools like step and repeat banners, branded tote bags are a relatively inexpensive way to get any message across. Promotional bags are ideal for businesses on tight budgets. Our personalized tote bags are sturdy, affordable and stylish.
Hand Out Marketing Your Clients Can Touch
Most of us lose complete track of how many times we check our smartphone during the day. So believe it or not, it's actually easier to remember a print item rather than an online advert. Prospects will be more likely to remember a face-to-face communication and the moment when they received your totes. Make a statement, include your logo and encourage recipients to reuse your tote bags.

Mix Style with Functionality
One of the greatest benefits of custom bags is their functionality. Everyone loves freebies! They are useful items and much-awaited. Include a call to action, funny message of stunning picture to help people recognize your tote bags from a mile away.

Bonus tip: Insert items that relate to your business to make your totes even more memorable: bottle openers for a brewery; custom stickers for a school; branded keychains for a real estate firm; magnet buttons for a restaurant.
Increase Brand Recall
It's no surprise that prospects will be more likely to memorize remarkable campaigns. With custom tote bags, your receivers will be able to remember your brand for as long as they use and reuse your branded totes. Tote bags are not simply souvenirs; they are powerful branding tools. Apart from your logo design, chose an artwork or picture that represents your product or come up with a custom design for trade shows, social media campaigns or events.
Connect With Customers in an Eco-friendly Way
Unlike the environmentally harmful plastic bags, branded tote bags are eco-friendly. Not only contributing your grain of sand to the planet wellness will show your respect for the environment, you will also build customer trust. Tip: choose natural (off-white) color to convey your "green" message.

And there you have it! Easy right? Using custom bags as promotional items is a win-win for your business and your audience. Stay passionate, think out of the box, and express your brand identity in a killer way! You will gain the attention of your audience and will increase customer loyalty.

At 4OVER4.COM, we offer premium printing services for Marketing and Advertising Agencies. Just let us know what you need and we'll help you put together your next print marketing strategy!

We hope we have given you some great ideas that can make your next offline marketing campaign a success. Which of the ideas featured above was the most inspiring for you? Share your thoughts with us in the comments section below.

Now it's time to sign up for 30% OFF your first order!

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How Branded Tote Bags Can Dramatically Benefit Your Business

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Coming up with clever advertising tools can be a struggle, especially during the last months of the year. After all, it's easy to burn through your initial list of ideas within the first few months. However, it is your challenge as a dynamic business to keep your strategies fresh, so prospects stay engaged.

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I decided to invite influencers to the Launch party. This article helped me as it says how important influencers are to brands and how they are a great marketing tool to promote a brand.

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One of the hottest new trends in digital marketing is influencer marketing. In fact, searches for the term "influencer marketing" increased over 300% on Google in 2017 versus 2016.

Social media influencers, loosely defined, are people who have a large audience reach across social platforms and have built a lot of trust in a specific industry. Because of this trust, they're often able to persuade (or "influence") their followers to purchase products and services from brands they promote.

Influencer marketing is an incredibly effective way to reach interested consumers. It delivers 11x higher ROI than other forms of digital marketing and marketers often see a 7x return on their investment.

In this post, we'll review some of the techniques influencers use to promote products and brands and discuss key ways you can reach out to influencers.

What industries have influencers?

The short answer is - all of them. If there's an industry, there's an influencer, but some industries lend themselves more naturally to influencer marketing than others. Beauty and fitness, gaming, health, fashion, and travel are some examples. But just about any industry can benefit from influencer marketing.

AdWeek lists the most popular verticals among influencers as follows:

Fashion and apparel (36%)

Food and beverage (25%)

Beauty (23%)

Fitness (7%)

Retail (4%)

Travel and hospitality (2%)

Technology (1%)

Finance (1%)

How influencers promote brands

Instagram is the biggest platform for influencer marketing with nearly 13 million brand sponsored influencer posts In 2017. That number is projected to double this year.

Influencers offer a compelling combination of authenticity (even if it's often just perceived authenticity), a large audience, and a story that feels personal because of the medium in which it's being delivered.

Influencers integrate products and services into their lives just like the rest of us, making what they promote seem special, but also relatable.

Here are four common ways that brands can leverage influencers on social media.

1. Product Promos - The most straightforward technique in influencer marketing is for the influencer to post a photo or video of a product being used or worn.

2. Hashtags - Hashtags are short words or phrases preceded by a pound sign. On social media platforms like Twitter and Instagram, hashtags make it easy for users to find specific content focused on a topic or theme. Brands and marketers can create unique hashtags for their brand, event, service or product (or just about anything, really). On Instagram, nearly 20% of all hashtags are branded. Posts with hashtags get about 13% more engagement than those without.

3. Viral Campaigns - Influencer involvement can help a brand's campaign or message spread rapidly and organically - a process known as "going viral." Influencers tend to be friends with other influencers, so if they get on board with a brand, there is enormous potential for the brand's message to go viral. Companies can create challenges, giveaways and contests to help get the viral ball rolling.

4. Brand Ambassadors - Brand ambassadors get paid to promote or endorse a brand (or their products and services). Brand ambassadors tend to be very involved with a brand's overall marketing objectives. For example, an ambassador for Apple might use or feature a variety of Apple devices in their social media posts and videos, attend brand events, and host giveaways or contests. This is obviously a much more expensive flavor of influencer marketing than a one-off post would be.

Examples of influencers doing their thing

Jake Paul is an influencer with nearly 12 million followers on Instagram and over 17.5 million YouTube subscribers. He often posts photos of himself wearing merchandise from various brands (or his own merch). He'll comment about the merchandise in his videos and captions, tag the company or person he's promoting, and may direct people to visit his bio for a link to the brand's website.

Frank Body is a natural skin care company based in Australia, presents one of the most impressive case studies of how influencer marketing + hashtags + user generated content can equal tremendous success. In 2015, Frank Body hired some influencers to promote their coffee scrub products and associated the campaign with the hashtag #letsbefrank. With the help of influencers, the campaign went viral, with people posting hundreds of videos and photos of themselves using the product.

Celeste Barber is a comedian with over 5 million Instagram followers. She has a parody account where she primarily posts (hilarious) photos of herself mimicking celebrities. She will occasionally promote a company or brand on her feed and tag them either in the post or in her bio or both. Here is an example of a post promoting Carl's Jr. (while leveraging Celeste's unique brand of humor).

How large is large?

So how big does a social media personality need to be before they're considered an influencer? As with most things, the answer isn't straightforward - Huda Kattan, a makeup artist with her own cosmetics line, has over 24 million followers on Instagram and over 2 million YouTube subscribers.

Many influencers have a much smaller audience, but dominate specific niches and can be very useful for branding and promotion because they're so well-known (and trusted) in their specific niche.

Finding influencers in your niche

BuzzSumo is a paid tool that lets you research influencers by keyword and industry. They offer a 7-day free trial and also provide a limited number of results for free per day.

Another way to find influencers is with the help of a social media monitoring tool. Awario, for example, provides users with a ready-made list of influencers across all social media platforms and the Web. They are sorted hierarchially based on the number of followers or the website traffic, and the number of times they mention the user's brand or industry keywords. Awario offers a 14-day free trial, so you can see the list of influencers while still using the tool for free.

However, you don't necessarily have to pay money to find the influencers in your niche. A great way to discover influencers is to search for specific topics on your social media platform of choice and start following the popular posts for a given topic. You can also look to see who is following the influencers you've discovered to build a more complete list.

Reaching out to influencers

Most influencers who are open to working with brands are simple to contact - just send them an email or direct message introducing yourself. If they respond that they're interested, you can set up an appointment to discuss the type of promotion you're interested in. Professionalism and courtesy go a long way with influencers, so make sure you approach them the way you would any company that you'd want to do business with.

There are also agencies that specialize in social media strategy and working with influencers. They can be particularly helpful if you want to work with a very high profile influencer or need help with creating a campaign with the intention of making it go viral.

Final thoughts

Influencer marketing presents a unique opportunity for brands to connect with consumers on a personal level and when it works, it really works. However, there are some pitfalls and a certain lack of control involved when engaging influencers who enjoy a level of creative freedom with their content that traditional advertising campaigns don't.

Not all influencers will be a good fit for your brand, so be sure to research each one thoroughly before reaching out. Once you do find an influencer that's a good match, you'll be well on your way to benefiting from this new, exciting form of social media marketing.

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How important are social media influencers to your brand?

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One of the hottest new trends in digital marketing is influencer marketing. In fact, searches for the term "influencer marketing" increased over 300% on Google in 2017 versus 2016. Social media influencers, loosely defined, are people who have a large audience reach across social platforms and have built a lot of trust in a specific industry.

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Researching the advantages and disadvantages was really helpful - even though its more expensive its so much better for the environment. 'Because they come from natural sources, natural dyes are not harmful to the environment, which makes it so appealing for consumers. Natural dyes are biodegradable and disposing them don’t cause pollution.'

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Natural dyes, as the name suggests, come from sources found in nature such as plants, animals, fruits, insects, and minerals. If you're thinking about using natural dyes for your business, you need to weigh its pros and cons before you decide.

Below is an outline of the advantages and disadvantages of natural dyes that you need to look into before deciding to use them for your operations.

Advantages of Natural Dyes

Minimal Environmental Impact - Because they come from natural sources, natural dyes are not harmful to the environment, which makes it so appealing for consumers. Natural dyes are biodegradable and disposing them don't cause pollution.

Renewable - Natural dyes are obtained from renewable sources that can be harnessed without imposing harm to the environment.

Color pay-off - If you're going for a soft hue or soothing shade, natural dyes can help you achieve that look.

Safe - Some natural dyes, such as carmine found in lipsticks, will not cause harm or health problems when ingested.

Disadvantages of Natural Dyes

Cost - A larger amount of natural dyes may be needed in order to dye a specific amount of fabric as opposed to synthetic dyes. For instance, one pound of cotton may be dyed with just five grams of synthetic dye, whereas 230 grams of natural dye are needed to dye the same amount of material. Since that is the case, using natural dyes is more expensive than synthetic dyes.

Color pay-off - Color pay-off from natural dyes tend to fade quickly. More so, quality may not be as consistent than what synthetic dyes can deliver.

Availability - Another issue with natural dyes is their availability. It can be difficult to produce because the availability of raw materials can vary from season to season, place, and species, whereas synthetic dyes can be produced in laboratories all year round.

Harmful Effects - Natural dyes can also be harmful to some extent. Logwood has ingredients, hematein and hematoxylin, that can be have harmful effects when inhaled, ingested, or absorbed through the skin. Bloodroot, another natural dye source, can cause irritation and inflammation when inhaled. More so, natural dyes may need mordants for application. While these substances help the dye stick to fabrics, they can also be toxic. Example of mordants used in natural dyes are aluminum, copper, iron, and chrome.

Sustainability - While natural dye sources are renewable, sustainability can still be an issue for natural dyes because producing them require vast areas of land.

Is Using Natural Dyes the Right Solution for your Business?

Just like all things, using natural dyes has advantages and disadvantages. The right decision between choosing to use them for your business or not will depend on a lot of factors, most of which has to do with your needs and goals.

Consider its impact on the environment. Natural dyes have lesser environmental impact compared to synthetic dyes. However, you also need to factor in the cost and sustainability. Can natural dyes meet your needs in terms of production volume?

If you're looking for a way to use dyes that adheres to your budget and doesn't cause too much harm on the environment, consider working with KeyColour. KeyColour is a manufacturer of eco-friendly industrial dyes at reasonable prices. If you want to know more about our products and how we can help you, please get in touch with us. Meanwhile, if you want to learn more about dyes in general, visit our blog section.

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Advantages and Disadvantages of Natural Dyes | KeyColour

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Natural dyes, as the name suggests, come from sources found in nature such as plants, animals, fruits, insects, and minerals. If you're thinking about using natural dyes for your business, you need to weigh its pros and cons before you decide.

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We get asked what the best reusable bags are a lot! Bulletin Bag features custom bags made from a wide assortment of materials and fabrics. Each one material carries its own advantages and disadvantages, so the best reusable bags really ARE in the eye of the beholder, er, project manager!

While it's true that manufacturing and shipping reusable bags has an impact on the environment, any reusable bag is more environmentally friendly than the alternative: single use paper or plastic bags. High quality bags are often better for the environment in more ways than one.

So, how do you pick the best reusable bag for your needs? Read about your material options in this guide to help with your decision. You may also want to look at how to wash reusable bags as well. Sometimes, the best reusable grocery bags are those that you don't have to spend extra time cleaning!

COTTON bags come in many variations. Bulletin Bag offers traditional cotton, organic cotton and recycled cotton reusable bags. Organic cotton is grown without pesticides and is typically certified using global standards. Recycled cotton consists of reclaimed organic and traditional cotton scrap (that would typically end up in a landfill), which is reclaimed or spun into new yarn. Traditional Cotton production involves a raw, natural fiber, but requires more chemicals than any other crop. Note that cotton comes in different weights that are specified in ounces. Cotton canvas reusable bags are typically 10 to 12 ounces, but we do offer less expensive bags that are between 5 and 8 ounces. Take care to note the weight when comparing like bags. Cotton is often regarded as the material which yields the best reusable grocery bags because of its many advantages:

Advantages
* Biodegradable/Natural plant fiber
* Renewable resource
* Strong and durable
* Soft, smooth and pleasant to the touch
* Widely available in the USA and abroad
* Can be machine washed, with like colors, in cold water. We recommend air drying to reduce shrinkage and to preserve the longevity of any printing.
* Cotton provides the ideal 'canvas' for logo printing on reusable bags. In addition to screen printing and full color heat transfer printing, some custom cotton bags can also be printed in full bleed

Disadvantages
* Not moisture resistant unless chemically treated
* High water consumption crop
* Traditional (non-organic) cotton accounts for 16% of the world's pesticides
* Heavy, bulky and expensive to ship
* As with anything made from 100% cotton, bags can shrink and wrinkle with machine washing (to limit this, wash in cold water and air dry).

HEMP grows well without pesticides or fertilizers and is drought tolerant. Each acre yields three to six tons of dry fiber. Hemp fibers are one of Earth's longest, strongest and most durable fibers and are several times stronger than cotton.

Advantages
* Extremely strong, durable, and rot resistant
* Can grow in poor soils with little water
* Refined hemp is soft, smooth and pleasant to touch
* Most hemp reusable bags can be machine washed and dried
* Hemp gets stronger over time and 'breaks in' nicely when used frequently
* Hemp can be blended with other materials to make highly desirable, high end fabrics with texture similar to linen (hemp is typically blended with cotton or recycled PET)

Disadvantages
* Currently cannot be produced in US (hemp products in the western world are imported)
* Can be expensive
* Can be grainy, though most is refined. Refined hemp uses a fair amount of water

JUTE is a natural plant fiber, often referred to as hessian or burlap.

Advantages
* Natural renewable resource
* Jute is biodegradable and compostable
* Cultivated
* Durable
* Grows in high rainfall areas and require little to no pesticides or irrigation
* Can be blended with other fabrics (like nonwoven polypropylene)

Disadvantages
* Not very resistant to moisture unless chemically treated or laminated
* Grainy texture
* Printing limited to thick lines and bold objects (no fine details)

POLYPROPYLENE is a form of plastic-a flexible resin polymer. Nonwoven polypropylene bags are regarded as the best reusable grocery bags by some, due to their low cost and relative durability. The primary market measurement for nonwoven polypropylene bags is GSM (grams per square meter). GSM measures the weight and density of the material. The higher the GSM, the stronger the material. The fabric density is directly correlated to the quality and durability of the bag. GSM is indicated on almost all of our nonwoven polypropylene reusable bags. If it is not specified, please contact us for more information. Polypropylene can also be woven, though it's not as common a material. We offer several woven polypropylene bags, though most are produced overseas at large quantities only.

Advantages
* Recyclable #5
* Very strong
* Can be made from recycled materials
* Chemical resistant
* May be woven, making it less porous and easier to wipe clean
* Wide variety of material color options
* Flexible printing options. Can be screenprinted (spot colors), printed in full color (heat transfer), printed in full color/full bleed or even laminated with a gloss or matte finish

Disadvantages
* Type of plastic
* Not biodegradable or compostable
* Product of the petrochemical industry
* Non-renewable resource
* Not readily available in the USA
* Not recommended for machine washing (hand wash or spray clean only)
* Texture of the bag and thickness of inks used require fairly thick lines and larger font sizes

NYLON is a type of synthetic polymer originally made to replace silk in fabrics.

Advantages
* Nylon is strong and durable
* Lightweight material
* Compacts easily - can be folded, stuffed in a pouch, and carried in a pocket, pocketbook, backpack or car cup holder
* Easily dyed which creates interesting material color options
* Water resistant
* Can be screenprinted (spot colors) or printed using a full color heat transfer

Disadvantages
* A petroleum-based product
* Slow to break down
* Heavy use can cause screenprinting inks to break down

POLYESTER is a polymer typically made from polyethylene terephthalate (PET), the same material found in drink bottles. Polyester can be recycled through reheating, thereby converting back into polymer fibers for further reuse.

Advantages
* Versatile material
* Polyester is resistant to water and mold-mildew
* Resistant to crinkling
* Compacts easily - can be folded, stuffed in a pouch, and carried in a pocket, pocketbook, backpack or car cup holder

Disadvantages
* A form of plastic
* Slow to break down
* Heavy use can cause screenprinting inks to break down

RECYCLED PET is a durable, eco-friendly fabric made from post consumer recycled plastic bottles and containers. Using recycled PET reduces waste and conserves oil and non-renewable resources. Reusable bags made from recycled PET create a market for post-consumer recycled materials. Some of our best-selling reusable bags are the ones that are made from recycled materials!

Advantages
* Strong and durable
* Requires 2/3 less energy to manufacture products made out of PET
* Can be blended with other fabric, like hemp or polyester, to make a nice material for reusable bags
* Recycled PET reusable bags can be screenprinted in spot colors. Some blends can be printed with a full color heat transfer. Recycled PET can also be laminated and printed will beautiful full color, "all over" graphics

Disadvantages
* A form of plastic
* The process of transporting, sorting and recycling post consumer waste expends energy and can create pollution (Remember: reduce, reuse, recycle - in that order)
* Not recommended for machine washing (hand wash only)

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Reusable Bag Materials: Which Option is Best? | Bulletin Bag [.com]

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We get asked what the best reusable bags are a lot! Bulletin Bag features custom bags made from a wide assortment of materials and fabrics. Each one material carries its own advantages and disadvantages, so the best reusable bags really ARE in the eye of the beholder, er, project manager!

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I looked at this website because I wanted to know the names and types of different types of marketing. This is so I could figure out what the best marketing technique was for Queens Vintage.

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advertising types; advertising techniques; newspaper advertising; magazine advertising; radio advertising; tv advertising

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Types of advertising | Business Queensland

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An introduction to the wide range of advertising methods that you can use to promote your Queensland business.

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My Jute bag is going to be naturally dyed. I found this article by chance and I really liked the idea of naturally dying fabric to be more sustainable.

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Natural dyes for many fabric types can be made from nuts and berries. It's possible to dye fabrics any array of colors you want, naturally!
Note: Look here if you're searching for homemade hair dye.
It's January. Cold, windy, snowy, and just plain miserable in many parts of the country.

During the winter break from school, when I'm cooped up in the house for days on end, I like to have projects to work on. Specifically, I'm a soap maker, but even that gets to be old hat after a while. So I started looking for new things to work on and came across an old book that told of natural dyes for fabric made with nuts and berries. Intrigued, I started doing some research and found that it's not that hard to make fabrics the beautiful color you want.

Types of Fabric to Use

Not all fabric can be easily dyed with natural materials. The best ones to use are those made from natural materials themselves. Cotton, silk, wool, and linen will take the dye the best.

Synthetic blends will take some dye, but will usually be lighter in color. If you're not sure and can risk the item you're planning to dye, go ahead and do it. If it's something valuable, try to find a similar scrap of fabric and try that first. I use a piece of muslin to gauge my color saturation before I dye my clothes. You can find muslin at any fabric store or online here.

Natural Dyes for Fabric

We use natural dyes for fabric because we want something non-carcinogenic and not harmful to our environment.

Natural dyeing is gradually making its way in the global market and the production of naturally dyed eco-friendly textiles itself is a boon to save the environment from hazardous synthetic dyes.[1]

Not all natural materials will produce a dye, and some produce colors that are nothing like the original plant it came from. Here's a list of colors and the plant material that will give you shades in that color.

Natural Dyes

Orange: carrots, gold lichen, onion skins

Brown: dandelion roots, oak bark, walnut hulls, tea, coffee, acorns

Pink: berries, cherries, red and pink roses, avocado skins, and seeds (really!)

Blue: Indigo, woad, red cabbage, elderberries, red mulberries, blueberries, purple grapes, dogwood bark

Red-brown: pomegranates, beets, bamboo, hibiscus (reddish color flowers), bloodroot

Grey-black: Blackberries, walnut hulls, iris root

Red-purple: red sumac berries, basil leaves, daylilies, pokeweed berries, huckleberries

Green: artichokes, sorrel roots, spinach, peppermint leaves, snapdragons, lilacs, grass, nettles, plantain, peach leaves

Yellow: bay leaves, marigolds, sunflower petals, St John's Wort, dandelion flowers, paprika, turmeric, celery leaves, lilac twigs, Queen Anne's Lace roots, mahonia roots, barberry roots, yellowroot roots, yellow dock roots

Note: You want to be sure to use ripe, mature plant material and always use fresh, not dried. Dried plant material will usually give you muted colors and sometimes no color at all. Chop the plant material very small to give you more surface area. If the plant is tough, like yellow dock roots, smash the root with a hammer to make it fibrous. This will also give you more exposed surface area. If you know you won't need it for a while, but the plant is at its peak, like nettle, you can chop it up and freeze it for a few months. Just be sure to label it.

Prepare your Fabric for Natural Dyes

Before you start the dyeing process, you'll want to get your fabric ready. First, wash the fabric. Don't dry it though - it needs to be wet. Then prepare your fixative or "mordant." This is to help the fabric take up the natural dyes more easily. For berries, you'll want to use salt and for any other plant material, you'll want to use vinegar. Here are the measurements:

Salt: dissolve ½ cup salt in 8 cups cold water

Vinegar: blend 1 part white vinegar to 4 parts cold water

Place your damp fabric in the fixative solution for an hour. Rinse with cool water when done. Then, it's time to dye the fabric.

The Process for Natural Dyes for Fabric

Before you start, cover the surface of your work area with a newspaper. Also, I use plastic sheeting because I don't want to dye my countertops. Be sure to wear gloves so you only color the fabric, not your hands. Then, prepare your dye.

The Process

1. Place the plant material in a large non-reactive pot (like stainless steel or glass). Remember the dye could stain some pots and spoons, so use these only for dyeing.

2. Fill the pot with twice as much water as plant material.

3. Simmer for an hour or so, until you get a nice dark color.

4. Strain out the plant material and return the liquid to the pot.

5. Carefully place the fabric in the dye bath and bring it to a slow boil. Simmer for an hour or so, stirring once in a while.

6. Check your fabric. Remember, it will be lighter when it dries. An hour should produce nice color, but darker hues can be achieved by allowing to sit longer, even overnight. Turn the pot off after an hour and allow the fabric to sit in the warm water as long as needed.

7. When you get the color you want, take the fabric out and wash it in cold water. Expect the color to run some as the excess dye is washed out

8. Dry as usual.

That's all there is to dye your own fabrics. I've done sheets, curtains, shirts, towels, and even undies!

Have you ever used natural dyes for fabric? How did it turn out?
Note: Look here if you're searching for homemade hair dye. ******* Sources

Yusuf, Mohd et al. Natural Colorants: Historical, Processing, and Sustainable Prospects. Pubmed. January 2017.

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Natural Dyes for Fabric: All Natural Ways to Dye Fabric Different Colors

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Natural dyes for many fabric types can be made from nuts and berries. It's possible to dye fabrics any array of colors you want, naturally! Note: Look here if you're searching for homemade hair dye. It's January. Cold, windy, snowy, and just plain miserable in many parts of the country.

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Natural Jute Bags with Luxury Padded Handles

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Natural Jute Bags with Luxury Padded Handles 100% bio-degradable and Eco-friendly Jute and Juco bags. Ethically sourced from ISO certified mills built to last

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I was going to use a Polypropylene material for my bag but from reading articles I found out that Polypropylene isn't very good for the environment. I chose a Jute bag because its better for the environment and its a cheaper option.

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We get asked what the best reusable bags are a lot! Bulletin Bag features custom bags made from a wide assortment of materials and fabrics. Each one material carries its own advantages and disadvantages, so the best reusable bags really ARE in the eye of the beholder, er, project manager!

While it's true that manufacturing and shipping reusable bags has an impact on the environment, any reusable bag is more environmentally friendly than the alternative: single use paper or plastic bags. High quality bags are often better for the environment in more ways than one.

So, how do you pick the best reusable bag for your needs? Read about your material options in this guide to help with your decision. You may also want to look at how to wash reusable bags as well. Sometimes, the best reusable grocery bags are those that you don't have to spend extra time cleaning!

COTTON bags come in many variations. Bulletin Bag offers traditional cotton, organic cotton and recycled cotton reusable bags. Organic cotton is grown without pesticides and is typically certified using global standards. Recycled cotton consists of reclaimed organic and traditional cotton scrap (that would typically end up in a landfill), which is reclaimed or spun into new yarn. Traditional Cotton production involves a raw, natural fiber, but requires more chemicals than any other crop. Note that cotton comes in different weights that are specified in ounces. Cotton canvas reusable bags are typically 10 to 12 ounces, but we do offer less expensive bags that are between 5 and 8 ounces. Take care to note the weight when comparing like bags. Cotton is often regarded as the material which yields the best reusable grocery bags because of its many advantages:

Advantages
* Biodegradable/Natural plant fiber
* Renewable resource
* Strong and durable
* Soft, smooth and pleasant to the touch
* Widely available in the USA and abroad
* Can be machine washed, with like colors, in cold water. We recommend air drying to reduce shrinkage and to preserve the longevity of any printing.
* Cotton provides the ideal 'canvas' for logo printing on reusable bags. In addition to screen printing and full color heat transfer printing, some custom cotton bags can also be printed in full bleed

Disadvantages
* Not moisture resistant unless chemically treated
* High water consumption crop
* Traditional (non-organic) cotton accounts for 16% of the world's pesticides
* Heavy, bulky and expensive to ship
* As with anything made from 100% cotton, bags can shrink and wrinkle with machine washing (to limit this, wash in cold water and air dry).

HEMP grows well without pesticides or fertilizers and is drought tolerant. Each acre yields three to six tons of dry fiber. Hemp fibers are one of Earth's longest, strongest and most durable fibers and are several times stronger than cotton.

Advantages
* Extremely strong, durable, and rot resistant
* Can grow in poor soils with little water
* Refined hemp is soft, smooth and pleasant to touch
* Most hemp reusable bags can be machine washed and dried
* Hemp gets stronger over time and 'breaks in' nicely when used frequently
* Hemp can be blended with other materials to make highly desirable, high end fabrics with texture similar to linen (hemp is typically blended with cotton or recycled PET)

Disadvantages
* Currently cannot be produced in US (hemp products in the western world are imported)
* Can be expensive
* Can be grainy, though most is refined. Refined hemp uses a fair amount of water

JUTE is a natural plant fiber, often referred to as hessian or burlap.

Advantages
* Natural renewable resource
* Jute is biodegradable and compostable
* Cultivated
* Durable
* Grows in high rainfall areas and require little to no pesticides or irrigation
* Can be blended with other fabrics (like nonwoven polypropylene)

Disadvantages
* Not very resistant to moisture unless chemically treated or laminated
* Grainy texture
* Printing limited to thick lines and bold objects (no fine details)

POLYPROPYLENE is a form of plastic-a flexible resin polymer. Nonwoven polypropylene bags are regarded as the best reusable grocery bags by some, due to their low cost and relative durability. The primary market measurement for nonwoven polypropylene bags is GSM (grams per square meter). GSM measures the weight and density of the material. The higher the GSM, the stronger the material. The fabric density is directly correlated to the quality and durability of the bag. GSM is indicated on almost all of our nonwoven polypropylene reusable bags. If it is not specified, please contact us for more information. Polypropylene can also be woven, though it's not as common a material. We offer several woven polypropylene bags, though most are produced overseas at large quantities only.

Advantages
* Recyclable #5
* Very strong
* Can be made from recycled materials
* Chemical resistant
* May be woven, making it less porous and easier to wipe clean
* Wide variety of material color options
* Flexible printing options. Can be screenprinted (spot colors), printed in full color (heat transfer), printed in full color/full bleed or even laminated with a gloss or matte finish

Disadvantages
* Type of plastic
* Not biodegradable or compostable
* Product of the petrochemical industry
* Non-renewable resource
* Not readily available in the USA
* Not recommended for machine washing (hand wash or spray clean only)
* Texture of the bag and thickness of inks used require fairly thick lines and larger font sizes

NYLON is a type of synthetic polymer originally made to replace silk in fabrics.

Advantages
* Nylon is strong and durable
* Lightweight material
* Compacts easily - can be folded, stuffed in a pouch, and carried in a pocket, pocketbook, backpack or car cup holder
* Easily dyed which creates interesting material color options
* Water resistant
* Can be screenprinted (spot colors) or printed using a full color heat transfer

Disadvantages
* A petroleum-based product
* Slow to break down
* Heavy use can cause screenprinting inks to break down

POLYESTER is a polymer typically made from polyethylene terephthalate (PET), the same material found in drink bottles. Polyester can be recycled through reheating, thereby converting back into polymer fibers for further reuse.

Advantages
* Versatile material
* Polyester is resistant to water and mold-mildew
* Resistant to crinkling
* Compacts easily - can be folded, stuffed in a pouch, and carried in a pocket, pocketbook, backpack or car cup holder

Disadvantages
* A form of plastic
* Slow to break down
* Heavy use can cause screenprinting inks to break down

RECYCLED PET is a durable, eco-friendly fabric made from post consumer recycled plastic bottles and containers. Using recycled PET reduces waste and conserves oil and non-renewable resources. Reusable bags made from recycled PET create a market for post-consumer recycled materials. Some of our best-selling reusable bags are the ones that are made from recycled materials!

Advantages
* Strong and durable
* Requires 2/3 less energy to manufacture products made out of PET
* Can be blended with other fabric, like hemp or polyester, to make a nice material for reusable bags
* Recycled PET reusable bags can be screenprinted in spot colors. Some blends can be printed with a full color heat transfer. Recycled PET can also be laminated and printed will beautiful full color, "all over" graphics

Disadvantages
* A form of plastic
* The process of transporting, sorting and recycling post consumer waste expends energy and can create pollution (Remember: reduce, reuse, recycle - in that order)
* Not recommended for machine washing (hand wash only)

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Reusable Bag Materials: Which Option is Best? | Bulletin Bag [.com]

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We get asked what the best reusable bags are a lot! Bulletin Bag features custom bags made from a wide assortment of materials and fabrics. Each one material carries its own advantages and disadvantages, so the best reusable bags really ARE in the eye of the beholder, er, project manager!

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For thousands of years, dyes were created by using natural materials like leaves, roots, bark and flowers. Some of the most beautiful and longest lasting colored fabrics were created with those natural dyes. Today, most fabrics and fibers are dyed with synthetic dyes that create reliable and easy to repeat results. The liquid synthetic dyes you can buy for home use involve fewer steps than naturally created dyes.

However, part of the joy of creating your own dye are the happy mistakes and surprises that can come by combining plant material and mordants. A mordant is a substance used to permanently bond dyes on fabrics or create a chemical reaction to create new colors. Mordants include alum, sodium chloride (table salt) and certain metal salts like iron, copper and tin.

Prepare Fabric or Fiber for Dyeing

Whether you are planning to dye fabric or yarn, you must prepare the item by removing any commercial finishes and treating the fabric with a new mordant. All washable fabrics should be washed to remove any finishes applied during weaving. Before washing, weigh your fabric or yarn. The best results come from dyeing in smaller batches usually around one pound.

The amount of mordant used in each batch should be measured carefully. For alum, divide the weight of the material to be dyed by four to get the number of ounces of alum to use.

Two level tablespoons equals one ounce of alum. Add the alum in the dyeing pot and fill the pot with warm water leaving room for the textiles. Stir until fully dissolved.

For iron, copper and tin mordants, use .5 ounce (two teaspoons) per pound of fiber.

When ready to dye, completely wet the fabric or yarn with warm water.

Squeeze gently to extract excess water. Add the fabric or yarn to the water and mordant solution stirring gently. Be sure the fabric is open and every surface is exposed to the water.

Heat the pot to 180 to 200 degrees F. and keep it at that temperature for about one hour. Stir gently occasionally. Let cool overnight with the fabric in the water. Your fabric is now ready to dye.

How to Extract Dye from Plant Material

Begin by cutting large plant material into 1-inch pieces. For flowers and fresh leaves and stems, begin with about one quart of plant material to your large pot and add enough water to cover it by an inch or so. Boil for twenty minutes to extract the dye. Strain to create the dye bath.

For roots and bark, you will get better color if you soak the plant material overnight and then boil for thirty minutes. Strain, saving the colored water, cover bark with water and boil again. You can do this several times to extract more dye.

The best pots for extracting dye are stainless steel or unchipped enamel. Aluminum pots can be used but they can be permanently stained by dark dyes. Iron pots will cause colors to darken. If you plan to dye frequently, you may wish to have a dedicated dye pot as some mordants and plants can be toxic.

Now You're Ready to Dye

Remove the fabric from the mordant bath. Dispose of the mordant solution. In a large pot, add the extracted dye solution. Add enough water to the dye solution so the fabric or yarn can move freely in the dye bath. Add the fabric and heat to 180 to 200 degrees F. Heat for one hour or until the color. Remember the color will be darker while wet and will lighten when rinsed and dried. If the color is too light, use more dye extract to the bath.

Allow the fabric to cool enough to handle and rinse. Fabric should be gently squeezed through several changes of water until the water runs clear. The fabric can also be rinsed in the washer by running a cycle with no detergent. Yarn should be rinsed in an up and down motion to help remove tangles and smooth it.

How to Modify Colors

There are several plant dyes that can be modified by using an iron mordant to significantly change the color.

Iron will turn some golds to moss greens, reds to plum or maroon and will darken browns.

The modification takes place after the fabric is dyed with the original plant dye bath. Fill a dye pot or bucket with warm water, add one tablespoon of ferrous sulphate per pound of fabric or yarn. Stir to dissolve completely and add the fabric. Allow to soak for desired color is achieved. Rinse and allow fabric to dry.

Create Fabulous Colors

This is a comprehensive list of plant material that can be gathered to create specific colors. You'll find plants in your backyard, along the roadsides, in markets and online. You'll be able to create thousands of combinations to create your unique colors. Remember, that every dye bath is unique so enjoy the results!

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For thousands of years, dyes were created by using natural materials like leaves, roots, bark and flowers. Some of the most beautiful and longest lasting colored fabrics were created with those natural dyes. Today, most fabrics and fibers are dyed with synthetic dyes that create reliable and easy to repeat results.

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I carried out this research on Instagram and asked people who are my target customer different questions about the pop-up.

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This is the website I used to plan out what size my posters are going to be and how much they are so I can use these prices in my financials.

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Online Business Card Printing and Flyer Printing

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Create a poster online with 24-hour dispatch as standard. With a wide range of sizes and paper types available, choose between sizes A4, A3, A2, A1, A0, 40x30 and 60x40. Upload your own design or personalise one of our poster templates | instantprint online printing by people

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These are the clothes hangers I'm going to use - wooden hangers - Absolutely no plastic.

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Home-it 319 Premium Velvet Heavy duty-50 Pack Non Slip Ivory Suit Clothes Hanger Hook Swivel 360-Ultra Thin. pricefrom $16. 99. ZOBER Premium Quality Space Saving Velvet Hangers Strong and Durable Hold Up to 10 Lbs - 360 Degree Chrome Swivel Hook - Ultra Thin Non Slip Suit Hangers, Black.

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One of the stops the Airstream Is going to stop off - I researched pricing so I could use it in my financials - I rung the portobello market and asked the pricing of having an airstream there. There was a small fee which is in my financial document. I chose Portobello market because the people that sell their sell a lot of vintage clothing. It's the perfect destination. The market only runs on a Friday and Saturday - this means it will be really busy - Portobello is also a great tourist destination.

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Street Trading Fees | Royal Borough of Kensington and Chelsea

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Information about street trading fees and charges for casual traders. Stalls may be hired from local contractors on Fridays and Saturdays.

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09:00 - 18:00 Monday To Wednesday
09:00 - 13:00 Thursday
09:00 - 19:00 Friday Antique stalls
09:00 - 19:00 Saturday Main day
00:00 - 00:00 Sunday (closed) fashion under Portobello Green canopy
Above times are a guide only, shops & cafes open 7 days a week

Portobello is really several markets in one, Saturday being the day when all are in full swing. Then you can experience a mile of hustle, haggle, colour and energy. The feature of Saturdays is the opening of hundreds of antique and specialist shops and stalls. There are some talented and bizarre street performers to be spotted too.

Southern Portobello Road - antiques
Middle of the market - food, new fashion, accessories, household goods
Portobello Green, North Portobello - vintage clothing & accessories, collectables, bric-a-brac
Golborne Road - bric-a-brac, furniture, food

Full street market (like Friday, listed above), plus;

Antiques Arcades - open
Westbourne Grove - antiques stalls between Portobello Road and Kensington Park Road
Portobello Green - more new fashion and less vintage than Friday
The market is packed with stalls from Westbourne Grove all the way up to and along Golborne Road, and across under the Westway out to Ladbroke Grove. Come early to discover the best finds and avoid the crowds!

Portobello Green has a market selling mostly vintage clothing and bric-a-brac -no street market in Portobello or Golborne Roads.

Most cafes/shops are open + some forecourt traders at the southern end of Portobello Road.

Monday/Tuesday/Wednesday

Portobello Road between Elgin Crescent and the Westway - fruit and veg, household goods, a few clothing stalls, sometimes casual stalls of vintage clothing or bric-a-brac
Golborne Road - fruit and veg, hot food

Portobello market and Golborne market is half-day on Thursdays, with stalls closing by 1pm.

Bank Holidays

The street market is open on Good Friday, but closed on other bank holidays.

The markets main attraction is the vibrant antiques section which is located near Notting Hill tube station; The half mile of road contains 100's of buzzing market stalls, shops and arcades. You can expect to find a wonderful and wide array on antiques dating from BC to the 1960's on offer including items such as glass and crystal, silver, books and many other collectibles.

Saturday is main antiques trading day and trading generally starts around 8:30-9:00am. It's best to arrive before 11:30am if you want to avoid the crowds before they get too bustling.

Iconic London market stalls as full English character as they're fruit and vegetables come next after the antiques section. You will also find a few bread stalls, cakes, a fish mongers and a cheese stall here.

Friday & Saturday - along with the above, baked goods, oils, olives, gourmet cheeses, meat, seafood and other specialist items

The new good section is more typical London market traders with stall selling cheap socks, toys, batteries etc.

Shop from vintage bags, lace and fur coats to more touristy london t-shirts.

Around Westway you will find the area some call the "Fashion Market" which has second hand clothes stalls side by side with young new designers.

You will also find a number of bigger brand shops in this area.

Usually more a destination for locals than tourists, this section of the market offers second hand goods including clothes, great for any fashionista hoping to pickup a bargain.

Firday & Saturday: Hot food stalls offering choices from around the world are available such as curry, paella, fish and chips, bratwurst and more more
In Goldborne Road you'll find North African and Caribbean street food throughout the week.

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Portobello Market | Opening Times & Information

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Portobello Market Antiques Section Fruit & Veg New Goods Fashion Market Second Hand Goods Hot Food Market opening times 09:00 - 18:00 Monday To Wednesday 09:00 - 13:00 Thursday 09:00 - 19:00 Friday Antique stalls 09:00 - 19:00 Saturday Main day 00:00 - 00:00 Sunday (closed) fashion under Portobello Green ...

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SNOG Frozen Yogurt returns to Southbank Centre this Summer, for you to enjoy delicious frozen yogurt by the Thames in their iconic bright pink neon-lit Routemaster bus.

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This is my Southbank space right next to snog for the collaboration - I chose Southbank because its an area thats busy and very open. Its near Waterloo station and you can see the snog frozen yogurt space when walking over the bride. Thats what I mean by open, everyone can see the area I have chosen my pop-up to be.

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Southbank Centre offers three locations across the central London site for brand activation. With an average footfall of more than 71,000 people per day, this is an unrivalled place in which to promote your brand in an experiential way.

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This is the space I chose for the location in Shoreditch. It's more expensive than my other locations but I thought it was necessary to spend more money on a good location as Shoreditch is the location I think will be the most successful. The space is in Boxpark which is also another tourist destination but all round a highly visited area. The space is right near the station - this is great for brand awareness as people will see it walking to and from Shoreditch High Street station.

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Rent a space | BOXPARK, Shoreditch - The Square (Monday - Wednesday) | Pop up shops, showrooms, galleries in London

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Event space from £1,500/day. BOXPARK Shoreditch is the world's first pop-up mall with a curated line-up of unique fashion and lifestyle brands, galleries and restaurants. In front of the shipping containers you'll find this...

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Level 5/6 is where my closing party will in Peckham in collaboration with Wavey Garms.

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Occupying the empty levels of a multi-storey carpark, Peckham Levels exists to showcase the cultural talent at work in Peckham and create affordable workspace for artists and entrepreneurs. This constantly evolving space will change and develop over the coming months and years as we work with our me

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These are inside pictures of the event space. I chose Peckham Levels because its a popular location and a great space. Peckham levels is a quirky location and fits perfectly with the theme of Queens Vintage.

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Large Flexible Event Space at Peckham Levels

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Book Large Flexible Event Space at Peckham Levels - Tagvenue

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Our 300 capacity blank canvas event space is perfect for private functions, ticketed events, birthdays, corporate events and away days, brand activations, award ceremonies, fashion shows, live music and more. You can hire this space on it's own, in conjunction with our other break out spaces and as part of our corporate packages which include creative activities for groups which are delivered by a number of our on-site creative members.

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This website is where I got the prices for the Airstream. I used this information to work out my financials.

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2008 Airstream Safari Trailer Rental in San Francisco, CA | Outdoorsy

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See 10 photos of this 2008 Airstream Safari Trailer in San Francisco, CA for rent now at $150.00/night

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This website gives a whole list of prices - this was useful as I could compare the prices of different Airstreams to find the right one for Queens Vintage.

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Campers, Motorhomes & RVs for Rent | Outdoorsy

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Discover RV Rental and Motorhome! Find more Class A, Class C, Class B, trailers, fifth wheel trailers and more at Outdoorsy!

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Where to Rent An Airstream

Can you rent an Airstream? Absolutely! There are loads of RV owners who rent their Airstream travel trailers and camper vans on Outdoorsy.

Just go to their site, enter the rental location and date range for your RV vacation, then type " Airstream" in the Keywords search filter in the left-hand menu.

From here you can refine your search further by price, amenities, rules, customer ratings, etc.. I recommend looking for 5-star reviewed vehicles, since it is a peer-to-peer rental platform (meaning RVs for rent by owner, not by an RV dealership).

You can book online without needing to call anyone or visit an RV dealership!

Why Outdoorsy? Because we compared the top three RV rental companies based on reviews, customer service, prices, availability and features (such as roadside assistance and insurance), and they came out #1 in nearly every category.

How Much Does It Cost to Rent An Airstream?

Airstream rental prices vary based on size, model, age of the unit, location, and time of year. But in general, they typically cost between $100 to $400 per night.

Smaller models, like the new 16' Basecamp or 16' Nest by Airstream (see video below), are in the $100 to $150 range.

But you can also rent luxury Airstreams like the massive Airstream Land Yacht (see video below). They have more room and better amenities, but also have a luxury price tag at $300 to $400+ per night.

Why You Should Rent An Airstream

Besides the fact that they look awesome and NASA used them for shuttling astronauts, they are also super light. How light?

Well, a French cyclist names Alfred Letourneur pulled one using a bike as his tow vehicle!

That's not all. These snazzy trailers were once used to move High-Ranking Air Force Officials. Pretty cool, right? But let's look at the actual pros and cons...

Airstream Trailer Pros & Cons

Is renting an Airstream right for you? Here are some pros and cons to help you decide.

Airstream RV Pros

They're high-quality and durable. There's a reason NASA chose these RVs to transport their astronauts (besides just how cool they look)! Compared to motor homes and other travel trailers, Airstreams are built with some of the highest-quality materials and built well.

Airstream RV Cons

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Rent an Airstream Travel Trailer Near You // Best Deals in 2019

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Can you rent an Airstream? Absolutely! There are loads of RV owners who rent their Airstream travel trailers and camper vans on Outdoorsy. Just go to their site, enter the rental location and date range for your RV vacation, then type " Airstream" in the Keywords search filter in the left-hand menu.

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The airstream is on of the most sustainable campers to get around in. It's also one of the biggest with a lot of space. By reading its the most sustainable camper was like music to my ears. The Airstream fits perfectly with what I want to use it for.

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Here at Van Clan we're conscious about the environment. We recycle, we don't use tonnes of plastic, and we certainly keep a 'leave no trace' policy when we're out and about on our travels. Being green is something that comes natural to Vandwellers, but what if you want to go that step further and make your vehicle green too? We've made a list of 10 Top Eco Campers that will keep Mother Nature happy until the cows come home.

Top Eco Campers That Are Making Vanlife Greener.

1. Dalbury E Electric

Some of you might think that the worlds first all electric campervan might be a bit rough around the edges (or a little bit square). We're here to tell you that you'd be wrong. The Dalbury E Electric is stylish and comfortable beyond belief, and it's greener than your Granny's cabbage patch.

What makes this vehicle one of our Top Eco Campers is the stats that come with it - you can get an 80% quick charge in only 30 minutes, and the projected running cost of the Dalbury E Electric is just 2 pence per mile! British Gas will install a charging unit for no extra cost, there's no tax to pay on electric vehicles, and it's so quiet that you won't get a headache on long journeys!

Prices for this amazing vehicle start at just under £30'000. Check out our extensive article to find out more about the Dalbury E Electric Campervan.

2. VW ID BUZZ

Welcome to the future of VW - the VW ID BUZZ. Billed as VW's answer to greener living, the ID Buzz makes our list of Top Eco Campers because of its modern take on the iconic look, and because it's less like a van and more like an eco friendly spaceship!

Clean, fresh, light and spacious, the VW ID Buzz is truly a work of art. It's so different to the Retro Volkswagen Bus Camper that we all know and love. With on board extra such as a touch screen retractable steering wheel, four different seat set ups, and an interactive iPad display. Beam us up Scotty, where can we sign up for one?

Check out more about the VW Buzz in our full length article!

But if you really don't like the new futuristic look and want the real deal then you could always get a...

3. 1975 VW Microbus

Pick your jaws up off the floor, because this is 100% real! Yes, you're seeing a 1975 Microbus in our list of Top Eco Campers! We've found a company that completely strip the old diesel systems out of VW Vans and replace them with electric systems. How cool is that!

Complete with original fixtures and fittings, these VW Electric Microbus are the 'VW purists' answer to an eco friendly classic. For more information on these electric retro powerhouses, visit Brazilian Kampers.

4. The Tribrid

For those who think that a hybrid simply isn't enough, the good people over at Eco Campers have just the thing for you. Their 'World-beating eco-hero' Tribrid Electric Campervan is an über-green machine, and one of the most eco conscious vehicles in our list of Top Eco Campers.

As well as looking stylish and pretty funky fresh, The Tribrid also harnesses the benefits of LPG (liquefied petroleum gas), which you and I might refer to as Autogas. It makes a super efficient and safe natural gas power that works hand in hand with the petrol and electric options in the vehicle. Autogas will halve your petrol bills, and you can go for about 1000 miles without having to refuel!

Eco Campers claim that "You won't find a cleaner or cheaper campervan to run than the Tribrid Eco Camper." They're pretty confident in their mean-green machine, and why wouldn't they be! If you can lower carbon emissions, be kind to the planet and drive a tasty looking camper at the same time then you're gonna be pretty happy all year round. Check out the Eco Campers website for more information on their different models.

5. Dethleffs Solar Assisted Electric Motorhome

Ever wondered what the motorhomes of the future might look like? This one could be a pretty good guess, especially if the sun moves a fraction of an inch closer and turns the UK into the Bahamas. This concept idea from Dethleffs shows a solar assisted electric motorhome, and it looks as though it's come straight out of a Star Wars movie.

The battery is said to be able to last for around 155K miles before it needs replacing, and the solar panels can provide an extra 3 kilowatts of juice for your every day needs!

While the outside looks like a Tie Fighter Conversion, the inside is pretty luxurious and looks like a swanky boardroom. Infrared heating panels help to heat the walls and floor as a source of heating, and phase-change materials will absorb and release heat depending on the temperature, helping you to stay comfortable on the road. It's glamping on electric steroids, and we think it's brilliant!

6. Prius Camper Conversion

Ok, so this camper may be a little bit out there, but stick with us - campers don't have to be large and luxurious to make our Top Eco Campers list after all! Prius are known for their super quiet electric hybrid cars, and Japanese giants Toyota haven't disappointed with this futuristic looking car-home combo. If you have $50k to spare and love your Prius more than your children then this is the vehicle for you!

So it doesn't have all of the mod-cons that the other engine powers campers have had in this list so far, but if you're looking for a place to sleep when you're on the go and aren't bothered about cooking and showering off grid then this Prius Conversion is perfect for you. It's got a microwave and little kitchenette, so its perfect if you like soup and mini pizzas. Maybe you're heading to a meeting in the city and don't want to pay for a hotel, or perhaps you just cook on a bbq and shower in the lake. With two double sized beds you can rock up at anytime, anywhere, and show the old school travellers what minimalistic living really is!

Top Eco Campers Don't Always Need An Engine!

Campers don't always need an engine to be a mobile home. If you have a green car or van that you can take out on the road then a trailer can be the perfect companion for your eco friendly lifestyle. Check out these incredible green options to the conventional camper below!

7. The Ecocapsule

Could the home of the future look like a slip proof egg? It's no surprise that the aptly named Ecocapsule has made our list of Top Eco Campers, and once you know more about it you'll be racing to get your own. Lightweight enough to fit on a trailer and with all of the mod cons that you need for your digital lifestyle, the Ecocapsule is a green machine that really packs a punch.

The Ecocapsule gets its power from a built in wind turbine and solar cells that are fixed to the roof. It also has a big battery bank that stores up energy, meaning you can still cook and charge in cloudy conditions.

The inside is pretty bland and looks a little bit like the cell that Priness Leia is kept in in A New Hope, but with a few home touches you could make it your own. It has a kitchenette, more storage than you could shake a suitcase at, and a bathroom with flushing toilet and hot shower. Plus it also collects rain water and from the roof and filters it so that you can reuse it - you can't get more eco than that!

8. Taxa Mantis Trailer

Top Eco Campers come in all shapes and sizes, and the Taxa Mantis Trailer certainly ticks all of the boxes for a quirky, sharp looking and spacious mobile home. It's light (under 2,300 pounds), and is a whopping 18 feet long. Plus with room to sleep up to four people and one awesome looking dog it really can be an eco friendly home-from-home.

The mantis has a kitchen area with hob, washroom and toilet area, and a queen size bed + two adult fold down beds. It's roomy, practical and eco friendly! You can red more about the Taxa Mantis Trailer in our full length article.

If VW's are the most iconic looking camper van of all time then the Airstream takes the prize for most iconic trailer. With over 6 metres of length, a bathroom with separate shower, L shaped seating area and spacious kitchen, the Airstream 604 is a luxury home on wheels, and one that we wouldn't mind getting lost in for a couple of months.

There's no engine, so it's already more eco friendly than a diesel camper, and with big open windows on all sides you'll have no need to waste electricity by putting the TV on. With room for three people the Airstream 604 is definitely a family friendly camper that really makes you feel like an off grid pro. Whether you're a weekend warrior or a full time nomad, an Airstream Trailer won't let you down.

10. Air Opus Pop Up Camper

If you're looking for a portable pop up camper for you next off grid adventure then the Air Opus should be high up, if not at the top of your list. We've previously done a whole article on pop up campers, but the Air Opus makes our list of Top Eco Campers because of how lightweight, portable and down right gnarly it is.

See this picture? That's what come out of the trailer above! The Air Opus use Air Pole technology to self inflate, so you don't need to faff around with poles and hammers at midnight when its raining and your kids are having Xbox Withdrawal. It's a great option for people who don't have much space at home, and its as eco as the car that pulls it! Check out more about the Air Opus on the OPUS website.
And finally, (because lists of ten are yesterdays news...)
11. Black Finn Camper Box

If you have an eco car and don't want to drag anything behind you on the road then a camper box could be the solution. Last but not least in our list of Top Eco Campers is the Black Finn Camper Box, a pop up tent for the roof of your car that attaches easily and can be put up in seconds.

This all-weather rooftop camper can extend to a whopping three feet high and only takes 5 seconds to pop up once the clasps are released. It's 50 inches wide and 83 inches long and can comfortably sleep two people. When it's packed down it measured at just over 11 inches tall, making it compact and streaming on your eco car's roof.

Thanks for checking out our list of Top Eco Campers. Hopefully it's given you some inspiration into buying your own mobile home and living a greener lifestyle. We only get one planet, so if we want to keep travelling we've got to look after it!

Looking for the best van life gear around? Check out our product reviews here:

Written by Seb @vincentvanlife

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Top Eco Campers That Are Making Vanlife Greener

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Here at Van Clan we're conscious about the environment. We recycle, we don't use tonnes of plastic, and we certainly keep a 'leave no trace' policy when we're out and about on our travels. Being green is something that comes natural to Vandwellers, but what if you want to go that step further and make your ...

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Where to Rent An Airstream

Can you rent an Airstream? Absolutely! There are loads of RV owners who rent their Airstream travel trailers and camper vans on Outdoorsy.

Just go to their site, enter the rental location and date range for your RV vacation, then type " Airstream" in the Keywords search filter in the left-hand menu.

From here you can refine your search further by price, amenities, rules, customer ratings, etc.. I recommend looking for 5-star reviewed vehicles, since it is a peer-to-peer rental platform (meaning RVs for rent by owner, not by an RV dealership).

You can book online without needing to call anyone or visit an RV dealership!

Why Outdoorsy? Because we compared the top three RV rental companies based on reviews, customer service, prices, availability and features (such as roadside assistance and insurance), and they came out #1 in nearly every category.

How Much Does It Cost to Rent An Airstream?

Airstream rental prices vary based on size, model, age of the unit, location, and time of year. But in general, they typically cost between $100 to $400 per night.

Smaller models, like the new 16' Basecamp or 16' Nest by Airstream (see video below), are in the $100 to $150 range.

But you can also rent luxury Airstreams like the massive Airstream Land Yacht (see video below). They have more room and better amenities, but also have a luxury price tag at $300 to $400+ per night.

Why You Should Rent An Airstream

Besides the fact that they look awesome and NASA used them for shuttling astronauts, they are also super light. How light?

Well, a French cyclist names Alfred Letourneur pulled one using a bike as his tow vehicle!

That's not all. These snazzy trailers were once used to move High-Ranking Air Force Officials. Pretty cool, right? But let's look at the actual pros and cons...

Airstream Trailer Pros & Cons

Is renting an Airstream right for you? Here are some pros and cons to help you decide.

Airstream RV Pros

They're high-quality and durable. There's a reason NASA chose these RVs to transport their astronauts (besides just how cool they look)! Compared to motor homes and other travel trailers, Airstreams are built with some of the highest-quality materials and built well.

Airstream RV Cons

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Rent an Airstream Travel Trailer Near You // Best Deals in 2019

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Can you rent an Airstream? Absolutely! There are loads of RV owners who rent their Airstream travel trailers and camper vans on Outdoorsy. Just go to their site, enter the rental location and date range for your RV vacation, then type " Airstream" in the Keywords search filter in the left-hand menu.

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Airstream has long been concerned with protecting the environment - we emphasize efficiency in travel and longevity of use, with almost 70% of the Airstreams that have been built still on the road today. In part because of this nature-conscious philosophy, EcoTrek sought to partner with Airstream.

EcoTrek is a non-profit organization whose mission is to work to preserve natural and cultural resources, and to promote the use of renewable fuels and recycled/recyclable material in automobiles. They do their work primarily by spending a lot of time in the field - up to 300 days in a typical year - travelling both North and Central America to visit endangered resources to do work to protect them, and to test innovative renewable fuels, designs, and processes on the road in real-world situations.

With so much time on the road, often in remote locations and sometimes up to 100 miles from the nearest hotel, EcoTrek needed to find a way to make sure accommodations would be available for their field crews at all times, and the solution obviously needed to be eco-friendly. Luckily Airstream has been setting the precedent for environmentally-conscious travel for almost a century. "We've been fans of Airstream since our inception," said EcoTrek founder Tom Holm. "If you're going to travel, you should conserve as much as possible."

EcoTrek sought out Airstream because of our tradition of promoting efficient travel, adventure, and products that are built to last and to be passed down from generation to generation, rather than being cast aside. We think it is great that EcoTrek is fighting to preserve our natural and cultural heritage, and we encourage their exploration of renewable fuels - and of America at large.

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Airstream has long been concerned with protecting the environment - we emphasize efficiency in travel and longevity of use, with almost 70% of the Airstreams that have been built still on the road today. In part because of this nature-conscious philosophy, EcoTrek sought to partner with Airstream.

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Taking care of the environment is a responsibility that everyone should feel accountable for. Most of us are already aware of environmentally friendly processes such as recycling to minimise the amount of waste we produce and reduce our carbon footprint. However, a lot of people are unaware of new and upcoming technologies that we can use to help reduce carbon emissions. A good example of this is LED lighting, which provides many environmental advantages.

LED lights are up to 80% more efficient than traditional lighting such as fluorescent and incandescent lights. 95% of the energy in LEDs is converted into light and only 5% is wasted as heat. This is compared to fluorescent lights which convert 95% of energy to heat and only 5% into light! LED lights also draw much less power than traditional lighting; a typical 84 watt fluorescent can be replaced by a 36 watt LED to give the same level of light. Less energy use reduces the demand from power plants and decreases greenhouse gas emissions.

LED lights contain no toxic elements. Most offices currently use fluorescent strip lights which contain noxious chemicals such as mercury. This will contaminate the environment when disposed of in landfill waste. Disposal has to be arranged through a registered waste carrier so switching to LED avoids the cost and time implications required for compliant disposal - and helps to protect the environment from further toxic waste.

LEDs have a better quality of light distribution and focus light in one direction as opposed to other types of lighting which waste energy by emitting light in all directions, often illuminating areas where light isn't required (such as the ceiling). This means that less LED lights are needed to achieve the same level of brightness given off by fluorescents and incandescent lights. Fewer lights will reduce energy consumption and will therefore be a benefit to the environment.

A longer life span means lower carbon emissions. LED Lights last up to six times longer than other types of lights, reducing the requirement for frequent replacements. This results in using fewer lights and hence fewer resources are needed for manufacturing processes, packaging materials and transportation.

About the Author: Alex Connell, Public Relations Officer at LED LightSense. Alex builds a good reputation for the organization and manages its relationship with the public. He is also a writer promoting the environmental and performance benefits of LED lights.

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The Advantages of LED Lights for the Environment

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Taking care of the environment is a responsibility that everyone should feel accountable for. Most of us are already aware of environmentally friendly processes such as recycling to minimise the amount of waste we produce and reduce our carbon footprint.

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Trends in retail and real estate are making it easier for marketers to use temporary stores for experiential marketing activations. (Also, they work.)

Trendwatching.com claimed to coin the terms "pop-up shop" and "pop-up retail" in January 2004, and in the past decade we've seen pop-ups offering everything from yogurt to cat food. The trend shows no signs of slowing.

"I feel like I take a call about pop-ups once a day," says Kelly Eng, director of client services at experiential agency MKG, which has produced temporary activations for the likes of Delta, Dockers, Hermes, and Warby Parker.

Sometimes those callers just want a pop-up because it seems like the thing to do, Eng says, but pop-ups can also be strong tools for building brand awareness, reaching a new audience, and creating a live experience for a brand with no permanent physical presence.

Here are some reasons why we can expect these temporary stores and brand experiences to keep-sorry-popping up:

1. There's a glut of unused retail space.

"We're overstored," says Robin Lewis, C.E.O. of the Robin Report, a retail strategy newsletter, and co-author of The New Rules of Retail (Palgrave Macmillan). He points to 2010 research from Cushman & Wakefield and Kurt Salmon that says there are 42 square feet of shopping-center space per capita in the United States; the next runner-up in the world is Sweden, with just three square feet per capita. One in 10 retails stores is vacant now, says Tristan Pollock, a co-founder of Storefront, a Web start-up that helps brands find temporary retail space from commercial real estate owners-a kind of Airbnb for retailers.

2. Retail habits are changing.

Lewis says several trends mean retailers will use less and less of all that space: People are purchasing more online. Aging baby boomers are spending money on experiences and travel instead of buying more stuff. Millennials are seeking more urban, boutique-style shopping experiences, which means brands will use fewer and smaller stores, and will do better trying to reach younger consumers at well-placed, well-curated temporary stores.

3. Renting short-term retail space is getting easier.

It used to be you had to send an intern to walk around a target neighborhood and write down phone numbers listed on open commercial spaces, and then call and beg a broker to take a short-term lease while they were waiting for a longer-term tenant. "Now it's easier to talk real estate owners into them," Eng says. "But then at the same time, it's more competitive." Since Storefront launched in March 2013, it has facilitated more than 1,000 pop-up-shop bookings for brands including Zipcar and Nike. While anyone can list a location in any city, the company focuses on New York, Los Angeles, and San Francisco, its headquarters. Pollock says Storefront will launch another city later this month.

Meanwhile, some communities are working to invite brands and artists to fill empty commercial spaces. Made in Lower East Side hosts classes, events, co-working hours, and short-term space rentals in empty storefronts in its Manhattan neighborhood. And some venues on high-traffic retail streets now specialize in hosting pop-up shops.

4. Timing is everything.

Before "pop-up" was a marketing buzzword, temporary Halloween shops would open to sell costumes just when people needed them. That principle still holds, with brands launching stores for holiday shopping, or to coincide with big events like New York Fashion Week. Pop-ups help brands be where they want to be, when they want to be there. "We have very few spaces in Austin, [Texas]," Pollock says, "but every one of them was rented out for South by Southwest."

5. They can be platforms for other events.

Building out a brand experience in a location that you rent for more than a day or two means you can use it for several different elements of a promotional campaign: a big launch party, cocktails for V.I.P. customers, a reception for partners, a lunch for media, public hours for consumers, additional parties hosted by collaborators or like-minded brands.

6. Pop-ups give online brands a physical presence.

Many of the most interesting and ambitious new brands launch and acquire most of their customers online. But an in-person activation can help strengthen a brand's relationship with its customers and lure consumers who might not have encountered it online. "In the end we want to have an experience, to touch and feel and talk to people," Pollock says.

7. Temporary experiences can be experiments.

Some pop-ups become testing grounds where brands can try concepts including new products, store designs, and technology tools. Brands with existing stores can test ideas for their permanent locations, and online-only sellers can see how consumers respond to a brick-and-mortar showroom.

8. They lend existing venues some temporary cache.

While Pollock and co-founder Erik Eliason launched Storefront to help independent brands and artists find unused retail space, they were surprised to see other kinds of locations list their spaces as well. More than 100 hotels are on the site, looking for indie brands to open small stores and give their lobbies a cool, local vibe. Existing venues like hotels and boutiques now make up 30 percent of Storefront listings.

9. They can borrow someone else's customers.

Matthew Glass, senior vice president at Allied Experiential, has been suggesting a concept he calls "pop-overs"-a cross between a pop-up and makeover that temporarily rebrands an existing establishment. He helped YouTube take over a bakery in New York's SoHo neighborhood, so its regular customers got a surprise when they stopped by.

10. Pop-ups are an entrenched platform. It's probably no coincidence that the decade of the pop-up has also been a period when marketers have paid increased respect to the power of live experiences as marketing tools.

"This is one of the tent poles of the industry," Glass says, as popular as mobile marketing tours and street teams. Brands know they can be powerful, and event creatives get excited about building large-scale experiences outside of existing venues like hotels and bars, especially when they live for longer than a night.

As pop-ups have become an enduring experiential marketing platform, producers say marketers should remember a crucial factor in their original effectiveness. "Part of the initial appeal is that element of surprise," Glass says. "It's morphed into something that is perhaps not as expected. You have to try a little harder to do something unusual."

"For us the whole point of a pop-up is that it feels like it just popped up," says Eng from MKG, "and it could go away."

Go to the article

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Bizbash - Why pop-ups are getting even more popular - TrendWatching

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Trends in retail and real estate are making it easier for marketers to use temporary stores for experiential marketing activations. (Also, they work.) Trendwatching.com claimed to coin the terms "pop-up shop" and "pop-up retail" in January 2004, and in the past decade we've seen pop-ups offering everything from yogurt to cat food.

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Small Business

Most weekday mornings, Jessie Goldenberg can be found driving around the Flatiron district or Lower Manhattan searching for just the right parking space for her truck. And Black Friday will be no different, as competition for consumer dollars heats up for the holiday season.

While there's no precise formula to finding a premier spot, Ms. Goldenberg said she has learned valuable lessons, including the importance of a corner spot. "We cannot park in the middle of a block because our entrance is through the back," she said.

Ms. Goldenberg owns a mobile boutique, called Nomad, that sells clothing and accessories with what she described as a "wanderlust, bohemian vibe" from a truck. She said it cost her about $70,000 to start the business - considerably less than the $100,000-plus she thinks a traditional storefront would have required.

"I had very briefly considered opening a brick-and-mortar," Ms. Goldenberg said. "But after working at a small boutique in Brooklyn and observing the overhead and seasonal cash flow, I knew it would be too much of a risk for me just starting out. Having the truck involved a lower total start-up cost and felt a lot less risky."

Over the last 10 years, mobile businesses have been on the rise across the country as the economy faltered and aspiring entrepreneurs sought ways to operate businesses for less money.

Much of the rise can be traced to Roy Choi, a chef in Los Angeles who started selling Korean barbecue tacos from a truck in 2008. The popularity of Mr. Choi's tacos is largely credited with being the tipping point for urban food trucks and for spreading the movement around the country.

Matt Geller, a board member of the National Food Truck Association, said that the way food trucks created a natural gathering place for people when clustered together helped demonstrate that mobile was a viable option for selling all kinds of merchandise: flowers, music, art and especially clothing.

Even though temperatures were plunging on Wednesday in New York, Ms. Goldenberg said her Nomad truck would be open for holiday shopping on Friday, and into the winter on a limited basis. "We're going to be out there no matter how cold it is," she said. "It's Black Friday, so I'm going to tough it out."

With many shoppers choosing to spend at large department stores and online to avoid the crowds on Friday, Sarah Ellison Lewis, founder of Bootleg Airstream, a mobile shoe store based in Austin, Tex., has opted for a pop-up shop outside of her usual location in hopes of attracting a different audience. "We're having a huge shoe clearance in a great little historic town outside of Austin for Black Friday and Small Business Saturday, mainly servicing tourists who will be passing through the area."

Le Fashion Truck, the brainchild of Jeanine Romo and Stacey Steffe, hit the streets of Los Angeles in 2011 and is often credited with being the first successful mobile boutique there, selling local clothes and handmade jewelry. Its start-up costs, according to the owners, were less than $20,000.

It features young contemporary clothing with a California style, Ms. Steffe said, and she and Ms. Romo take their truck to events, private shopping parties and collaborative promotions like a monthly pop-up at the Los Angeles-Westwood W hotel, where guests are given promotional cards that include a small discount at the truck.

Mobile boutiques also have a growing presence in New York, Nashville, Houston and the Washington area, according to the American Mobile Retail Association.

"The future of mobile retail is going to be very diverse," Ms. Lewis said. "It's an amazing way to reach people in a memorable form, and it's a sustainable business model."

Ms. Lewis said she had lower overhead expenses than most traditional stores and reached $100,000 in revenue in her first year.

Average start-up costs for mobile boutiques, according to Ms. Steffe, who is a co-founder and president of the mobile retail association, generally run from $20,000 to $30,000, based on expenses for a used truck, interior and exterior upgrades and inventory. She said the average truck carried $2,000 to $3,000 a month in overhead costs, including gas and insurance.

Ms. Romo of Le Fashion Truck, who also acts as a consultant for other truck owners, says it takes mobile businesses one to two years, on average, to break even.

The success of mobile stores can produce resentment from bricks-and-mortar businesses that sometimes see mobile stores as competitors that are not necessarily required to comply with the same regulations traditional businesses face.

"When I started, we did get a little bit of tension from brick-and-mortar stores," said Abby Franklin, the owner of the Trunk boutique in Nashville, whose truck design is inspired by the old-fashioned wagon of a traveling medicine man. "The hardest part was educating the community that it was a local small business, not someone from out of town. My favorite piece of advice was, 'You are ahead of your time with the truck. Hold on and the rest of Nashville will catch up.' "

While acknowledging the tension, Mike Gatti, senior vice president for member relations at the National Retail Federation, said bricks-and-mortar owners stood to gain from the rise of mobile retailing.

"It creates another competitor," he said, "but what we're seeing is that a lot of them are buying into it now because they are seeing a benefit. For example, a customer might buy something in a truck and then walk into a brick-and-mortar location and find something that complements the purchase. I wouldn't be surprised if the big brands start doing it themselves. Because it's a great way to bring what you've got in your store to a new neighborhood to test it in a new market."

As temperatures drop, weather is another challenge for truck owners. Last year, Ms. Goldenberg closed her truck during the winter, which allowed her to focus on branding and, in the spring, to introduce an e-commerce site that broadened her consumer base beyond New York City.

"I instantly learned that I have overlooked how much work goes into setting up a functioning online store," she said, adding that while it was too early to gauge the online store's success, she was working on increasing its inventory and improving the site.

Regardless of the season, parking is always an issue. In Nashville, Ms. Franklin said she had success in the small shopping district of Hillsboro Village near other boutiques, adding that owners had welcomed her truck.

"I don't really park anywhere you need to feed the meter," she said. "I try to park in a business parking lot or at an event. I will pay a fee to the business owners to park on their property."

The rules differ by city, and boutique owners are often subject to changing regulations, making it tricky for mobile businesses to move from one jurisdiction to another.

In California, a bill sponsored by Rob Bonta, a Democratic state assemblyman, that was intended to standardize the process for licensing mobile retailers across the state passed the Legislature but was vetoed by Gov. Jerry Brown. The mobile retail association, Ms. Steffe said, would like to see more statewide legislation across the country to simplify and standardize regulations.

Some owners, like Ms. Franklin, are finding a middle ground by having both a mobile truck and a bricks-and-mortar store - even if, for some, the truck is more of a marketing tool than a big component of sales.

Of the two, Ms. Franklin said, the mobile boutique actually had higher start-up costs, with the truck costing $35,000 to get up and running in contrast to the $10,000 she invested in a microretail location, which she is planning to expand. But she said the monthly costs of the shop were much greater than those of the truck. "Having them is like the best of both worlds. When the truck can't go out, we still have a way to sell stuff," she said.

She still considers the truck her main business, which she said earned almost double the profit of her bricks-and-mortar store. In terms of revenue, she said, "We are on track to make between $175,000 and $200,000 between both."

Despite the challenges, Ms. Goldenberg said she simply enjoyed life on the road. "I'm putting every dime possible back into the business," she said. "I took out loans and credit cards to get Nomad rolling, and while I'm still paying those off, I'm off to a pretty good start."

A version of this article appears in print on , on Page B1 of the New York edition with the headline: Shops on Wheels, but the Goods Aren't Sold From the Trunk. Order Reprints | Today's Paper | Subscribe

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Shops on Wheels, but the Goods Aren't Sold From the Trunk

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Small Business Most weekday mornings, Jessie Goldenberg can be found driving around the Flatiron district or Lower Manhattan searching for just the right parking space for her truck. And Black Friday will be no different, as competition for consumer dollars heats up for the holiday season.

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A lot goes into starting and running your own retail store. Going all-in on a location, estimating expenses like utilities, decorating the space... it's a big commitment. And with rent prices rising in many cities around the globe, it's a costly commitment, too.

That's part of the reason so many small businesses are turning to other options like food trucks and temporary pop-up shops. Pop-up shops have grown in popularity in the last several years, and they're particularly popular with ecommerce brands looking to dip their toes into physical retail.

The pop- in store is another one of these options.

What Is a Pop-In Store?

Simply put, a pop-in shop is a store that's inside another store. To open one, you typically rent a small piece of an established retail store or boutique. Once you have an agreement in place, you can decorate and furnish the pop-in to make the space your own - just as you would with a pop-up shop or longer term brick-and-mortar store.

How Is a Pop-In Store Different From a Pop-Up?

If all of that sounds really similar to a pop-up shop, that's because it is. The chief difference is that your store exists within another store. It's a small distinction, but it can make a big difference for your retail brand.

For one, opening your store inside of an established retail location means you have a built-in marketing partner. You both benefit from driving foot traffic and getting customers to come in and stay awhile.

Selling out of an existing store also means you aren't responsible for furnishing an entire space. Working with another retailer (instead of a landlord) typically offers more flexibility when it comes to leasing terms and a lower rental cost. That means your pop-in can open seasonally or for brief periods to promote sales or new launches.

Without the high cost of short-term rent, utilities, and other expenses, it's more affordable to keep the shop open for a longer period of time.

Benefits of Pop-In Shops: Why Do They Work?

Pop-in stores have the potential to drive real success for both the pop-in shop itself and the retail store owner. That's why it's a growing trend in the retail space. So much so that department store Nordstrom even created an ongoing pop-in program - Pop-In@Nordstrom - at nine of their locations in the U.S. and Canada. Let's look at a few of the benefits Nordstrom's new pop-in partners can bet on.

Reach a New Audience

Speaking of your host's marketing efforts, opening your store inside another retailer immediately provides your business with a targeted, engaged new audience. By choosing your host wisely (more on that later), you can ensure your pop-in store's built-in audience expands your reach and leads to meaningful new customer relationships.

Brick-and-Mortar Customer Engagement

Shopping online is easier and more convenient than ever before. And with the growing popularity of free and fast shipping, more and more commerce is becoming ecommerce. That means customers who frequent brick-and-mortar retail stores have the opportunity to i mmerse themselves in your brand than their digital counterparts. A pop-in doesn't just give you access to your host's audience - it serves up the most engaged segment of it.

Capitalize on Existing Foot Traffic

Whether you open a pop-in inside a large retailer like Nordstrom or a small, local boutique, you have a head start when it comes to foot traffic. Pop-up shops and traditional brick-and-mortar stores are responsible for drumming up foot traffic basically from scratch. When you pop-in, that foot traffic is already rolling in, thanks to your host's marketing efforts.

FURTHER READING: Get more customers into your store with these online promotion tactics.

Test Out the Retail Experience Without the Commitment

There's a lot of talk out there about the fate of retail as ecommerce takes over the market. But for many ecommerce brands - even big online brands like Wayfair - brick-and-mortar stores can be a huge benefit for customers.

If you're running a booming ecommerce business, you might be eyeing a physical retail space as a way to try out multichannel retail. Opening a pop-in shop can help you test the waters of brick-and-mortar retail. That way you can ensure your store's success before committing to a lengthy business lease.

Opening a few pop-in stores throughout your area can help you find the best location for a store, too.

Diversify Your Reach

With a pop-in shop, you have the flexibility and cost savings to pop into not just in one store, but several, throughout your area. That means you can both grow and diversify your customer base. Another benefit is that you can strategically test the waters in each location to see if it makes sense to open a permanent brick-and-mortar location there.

Take Advantage of Seasonality

Seasonal businesses face all kinds of challenges that standard retailers don't. By opening a temporary pop-in shop, you have the freedom to master seasonal swings and events and leverage them to boost sales.

Have a popular swim line? Add an early summer pop-in shop to your marketing strategy. Is there a big festival happening downtown? Plan a pop-in store for the week.

FURTHER READING: Learn more about why you should consider hosting a holiday pop-up shop.

Tips for a Successful Pop-In Store

Now that we've sold you on opening a pop-in store, let's talk about making sure your pop-in is a success. We could go on all day about ensuring your store's triumph, but let's start with the four biggest and most vital tips for your pop-in shop.

Choose the Right Retailer to Partner With

You can put all of your efforts into building a pop-in shop, creating displays, and making your space stand out - but if your host's brand isn't the right fit, you likely won't see products flying off the shelf. That's why choosing the right brand to partner with is the number one most important factor in creating a pop-in store. A few things to consider when looking at your options:

Brand fit: Does your host's branding complement your business? Do your values, and the values of your customers, align? If building environmentally sustainable products is a central part of your brand, look for a host that's also committed to that goal.

Audience compatibility: Do the same people buy your products and your host's? If your customers are all between 20-30 years old, and your host primarily serves the 65+ crowd, it's not a good fit.

Audience stretch: One caveat to the tip above is that a mismatched audience can work to your advantage when used strategically to diversify your customer base or test out a new market. If you're looking to stretch your brand into a new segment, the brand fit piece becomes even more key.

Find the Best Location

Once you have a list of compatible brands to host you, narrow down your list based on location. The right location depends on a lot of factors including who your customers are, where they live, hang out, and how they get around.

You want to make it easy for the right customers to get to you, and you also want to choose a location that will help your audience grow. That means a location with ample foot traffic will produce the best results for your business. You should also consider locations where the flow of foot traffic varies with the seasons. For example, the boardwalk is bustling in August, but if you sell winter hats, it's probably not the best location for your pop-in store.

Another thing to consider is parking and accessibility. If your customers drive everywhere, you'll need a location with plenty of parking. If they take public transportation, you'll want a location that's close to bus and subway stops.

Create a Sense of Urgency and Exclusivity

One of the reasons non-traditional retail setups like pop-up and pop-in stores are so effective is their ephemerality. They only exist (in a particular location or at all) for a fleeting period of time. Only a certain number of people will be able to shop there, and that lends pop-in shops a sense of exclusivity. They're a novelty.

To make the most of your limited run, your marketing should really emphasize the urgency and exclusivity of your pop-in store. Consider running a temporary sale for those who buy in person (versus online) to add to the exclusivity, and make a point of publicizing how long your pop-in will be open.

Make It an Experience

As large retailers scramble for a way to give in-store shopping its own unique value proposition, many of them are working to turn brick-and-mortar shopping into an immersive experience. If you're taking an ecommerce brand into the retail habitat, you have an opportunity to create a completely new experience for customers shopping with you.

Decorate your new pop-in store to the nines and make the space feel like your brand. Just because it's a temporary investment, doesn't mean you shouldn't go all in. Consider hosting an event that encourages customers to stop and stay awhile.

FURTHER READING: Read more about how to create a cohesive customer experience for customers shopping online and in-store.

Is a Pop-In Store Right for Your Business?

Pop-in stores - like any other sales channel - aren't for everyone. Some brands thrive online and stagnate in a physical retail space. Some products are too large or complicated to lend themselves to a pop-in installation.

But a pop-in can be a powerful tool to reach new customers and grow sales. That's why it's worth looking into opening a pop-in store if you're:

Considering opening a brick-and-mortar store of your own,

Trying to break into a new local market, or

Wanting to tap into an established and engaged segment.

Have you tried a pop-in store? What was your experience? Share your thoughts in the comments below.

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Pop-In Store: What Are They and Why They Work - In-person Selling and Pop-Up Shops

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A lot goes into starting and running your own retail store. Going all-in on a location, estimating expenses like utilities, decorating the space... it's a big commitment. And with rent prices rising in many cities around the globe, it's a costly commitment, too.

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Pop up shop - what is it and why does it work ?

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Pop up shop - what is it and why does it work ?

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I looked here because it tells you how to set up a Pop-up and how to open one. Queens Vintage is a new business so researching how to start one up was really interesting and great to great and helped me out a lot.

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If you've been thinking about adding a physical presence to your online business but have been put off by the cost and commitment, a pop-up shop could be the solution.

A pop-up is an accessible way for businesses of all sizes and budgets (digitally native brands in particular) to test the waters of physical retail before making a large investment.

Having a physical space allows you to meet your customers where they live and put your brand in front of new shoppers. It's also a direct way to encourage sales-despite the rapid growth of online shopping, only about 11% of U.S. retail sales happen online, according to digital research provider eMarketer -without pouring more money into online customer acquisition.

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In this guide, we'll look at the steps, costs, and logistics involved in opening a pop-up shop, as well as how to evaluate its success.

What is a pop-up shop?

A pop-up shop is a short-term, temporary retail space where brands-usually ones without a physical presence-can interact in person with current customers and communicate their message to potential new ones. A pop-up can look like a regular store, but many brands use them to create a unique, engaging physical shopping experience.

Online-only brands often use pop-ups to help them decide whether exploring the world of offline sales makes sense for their particular business, without having to make the financial commitment of a full-on permanent storefront.

How much does a pop-up shop cost?

Location, duration, and size are just a few of the factors that can determine the total cost of a pop-up. The sky's the limit as far as how much you can spend, but you also can pull off a short-term pop-up for as little as $1,500.

Popertee, a retail analytics firm, estimated the total cost of one 30-day pop-up at €29,085 (about $33,000), while Inkbox, an online temporary tattoo brand, totalled the cost of its 2016 two-week pop-up to about $15,000, plus $3,000 in furniture that it will be able to use for other purposes.

Why run a pop-up shop?

Sales are just one of the benefits of opening a pop-up shop, albeit and important one. Here are a few others to consider:

Create an in-person connection with customers

According to Retail Dive, the majority of consumers want to see and touch a product before they buy it, even if they're purchasing online.

A physical store allows you to connect with your customers on a human level.

Technology might make purchasing more economical and convenient, but there's no replacement for face-to-face service and immersive in-person shopping experiences.

A pop-up shop can also play an important role in the omnichannel experience offered by your brand. Consumers learn about products on social media, search engines, in print, and everywhere in between. Complementing your established online experience with an offline experience to match is an excellent way to build a network of loyal, engaged shoppers.

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Build buzz and awareness

Scarcity is a proven sales tactic that drives action through a customer's desire to purchase exclusive or otherwise limited products. A temporary pop-up shop with a definite end date encourages shoppers to visit before missing out.

This approach works especially well when promoting new products or collections, kicking off major campaigns, or simply looking to increase overall brand awareness.

Create a strong sense of urgency by letting your customers know the exact dates your pop-up begins and ends. Create a Facebook event page or send a broadcast to your email list. If you have a limited inventory and want to make your shop feel especially exclusive, consider promoting the closing date as whenever all items are sold out.

Test offline selling as a sales channel

Pop-up shops require little upfront investment, which makes them a great testing ground. A successful pop-up can be a good indication that your business is a candidate for expansion into physical retail. If your shop doesn't end up as successful as you'd hoped, you might need to regroup and find a new way to test your expansion plans. (We'll look at some post-mortem metrics later.)

Eyeglass brand Warby Parker is a one-time digital-native brand that initially tested physical retail through pop-ups. Its experiment was so successful, the company opened several storefronts, and now has nearly 90 retail locations.

Drive more sales during busy seasons

Black Friday Cyber Monday and any other peak sales periods are excellent times to open a pop-up. Introducing your brand into holiday action and excitement is a smart move-in 2017, 84% of holiday sales happened in-store, reports Retail Dive.

A pop-up can drive retention long after your shop is closed and the holiday season is over, turning seasonal shoppers into lifelong customers. If you host seasonal pop-ups regularly, you'll build a sense of anticipation among your most loyal customers. Denver's annual Christkindl Market is just one example of a pop-up locals and tourists alike bookmark the date of every year.

Test new markets and gain traction in existing ones

One of the most important things for a new business to do is validate demand for its products-and real product validation only happens when money changes hands.

Manufacturing a small batch of merchandise to test at a pop-up is one way to validate customer demand before investing in a larger number of units. If you have an idea for a new collection or product line, for example, start with just one or two items to see if they have traction.

Pop-ups can also let you test different pricing, product bundles, and merchandising ideas.

Selling in person gives you the added benefit of receiving direct, unfiltered feedback from customers by seeing their initial reactions and finding out if they're willing to spend money on what you're selling (and how much).

If you've already established your business online and know you have a strong customer base in a specific region, a pop-up shop can help you literally be where your best customers are. It can also assist with word-of-mouth marketing in an area where you know your target demographic resides.

Unload older inventory

Holding on to dead stock is more expensive than you might think. You're not only missing out on sales, you're also paying for carrying costs and tying up money that could be invested elsewhere in your business. Plus, that inventory could eventually age out and no longer be sellable, which means lost revenue and capital.

Pop-up shops are a great way to breathe new life into aging stock-especially seasonal merchandise with a short shelf life-by using fresh displays and enticing visual merchandising elements to attract new shoppers. Encourage impulse purchases by offering special deals, such as buy-one-get-one-free, or bundling items together.

How to pick the perfect pop-up shop location

It's important to find the right spot for your pop-up. There are a number of factors to consider, and one of the most important is determining what type of space makes the most sense for your event. There are a few common spaces used for pop-up shops:

Vacant storefront. An empty storefront is a retail space just waiting to be used. All you have to do is customize it to your brand. Look around for vacant storefronts in your ideal area or contact a local real estate agent for help.

Shopping center or mall. Many shopping malls have kiosks, booth space, or vacant in-line stores available to rent. Mall space may be less cost effective than other venues, but it can put you in front of the best kind of foot traffic-consumers who are looking to spend their money.

Pop-ins. Pop-ins are stores within a store and a great way to piggyback off an existing brick-and-mortar brand's success. Pop-in@Nordstrom, for example, is a series of pop-in shop collaborations with other brands, like Away luggage. Hotels are also a great location for pop-ins.

Gallery/event space. Gallery or event spaces, unlike pop-in shops, offer a blank canvas for translating your digital brand into a physical space with eye-catching displays. These venues are also primed and ready for events, unlike some typical brick-and-mortar retail environments.

Mobile. If you don't want to limit yourself to one location, consider going mobile and renting a truck or bus to host your own traveling pop-up shop. In 2017, Casper's Nap Tour traveled from Vancouver to Toronto, offering customers throughout Canada the chance to test out its mattresses.

How to choose your pop-up location

After you've determined what type of pop-up you want to have, you can begin deciding on a location. Knowing what your shop's goals are is one important factor to consider. If you're looking to launch a new swimwear collection, somewhere tropical or near a beach might be best. If you're trying to decide whether to make a permanent move into physical retail, use current sales data (if you have it) to figure out where most of your existing customers are.

Once you have a general area in mind, look at some other factors to help you zero in on an exact spot.

One major consideration is foot traffic. Is the neighborhood or street you're considering a high-traffic area? Are there plenty of people walking by the location you're scouting-and, most importantly, are those people your target customers?

Nearby retailers and events occurring in the vicinity are other important considerations. Look to see if surrounding retail stores are complementary or competitive to what you're offering. Complementary is good, but you may want to steer clear of direct competitors.

When established shops feel threatened by competing stores, you lose out on making a potential ally. Take the time to introduce yourself and establish a rapport with other shop owners in the area. From them, you can glean valuable information on what makes your shared target demographic tick.

Things to consider when choosing a pop-up shop venue

Here are a few more factors to help you narrow down your venue options:

Type of pop-up shop

First things first-you need to figure out what type of event you're having and understand what specifically makes that appealing to a pop-up shopper. There are a few common types of pop-ups:

Press preview. Usually an invite-only/exclusive look at your shop for local journalists and bloggers who can help you spread the word about your store.

Launch party. Pop-up shops make for great launch parties, whether it's your pop-up debut or the launch of a new product line. Remember, if you're billing it as a party, you need to deliver on your promise. Consider hiring a DJ, serving food and drinks, and promoting social sharing to further your reach.

Experiential. Entice visitors with immersive experiences they can't get anywhere else. Think about what types of featured workshops, speakers, and individuals work best for your brand. For example, HutchLA once ran a pop-up shop with a tattoo artist on premise because it aligned with the brand.

Influencer party. Tap into an influencer's audience in your niche by allowing them to host, curate, and be the "star" for the night. Ask them to build anticipation before the fact by posting about it on social media, and view the opportunity as a collaboration that ends up paying big dividends for both parties.

Sponsored event. While even a one-off piece in the media can be advantageous, investing in a sponsored event can land you even more coverage. A partnership with a local magazine in your niche, for example, can provide you with coverage before, during, and after your pop-up happens.

Exterior factors

Signage. Check to see if the location you're looking at comes with signage and, if so, whether you're allowed to customize it. Some spaces may already have branded entrance or storefront signs, which could prevent people from noticing your shop. Other spaces may not allow signage at all. Determine what you need and how customers are going to find your pop-up.

Cleanliness. Landlords typically ensure the interior of a pop-up space is pristine, but the exterior can be susceptible to the elements. You'll likely have to assume responsibility for its cleanliness. Get out there with a broom, bring your own potted plants, or invest in a bottle of Windex to get every last face smudge off of the venue's windows.

Parking and access to public transportation. The easier it is to visit your store, the more customers you'll have. An on-site parking lot is ideal, but not always realistic. So create accessibility any way you can. Research public transit routes, check on parking meter rates and times, and look for nearby paid parking lots.

Interior factors

Stock space. Visible inventory not on display can make even the largest spaces look cluttered, so make sure you have a storage area. Many spaces won't have a back stockroom, so see if it's possible to create a makeshift separation or partition using curtains or a room divider. This will make the space seem more professional and tidy.

Lighting. Proper lighting sets the mood and makes your merchandise stand out. The right lighting for your store ultimately depends on the mood you want to create. If your brand is more modern, brighter lighting may work. Soft lighting pairs well with brands that feature a classic aesthetic. Ask to see if the bulbs are on dimmer switches or if lamps and portable lighting are available as an alternative.

Anti-theft features. Tyco Retail Solutions estimates that 34% of retail shrinkage is due to shoplifting and crime. Find a space that has adequate loss prevention measures in place. Surveillance cameras and alarm systems are both great tools for preventing shoplifting. If a retail space doesn't have cameras, see if other tactics were employed by previous pop-up vendors.

Internet access. WiFi is usually included with most spaces, but double check with the leasing agent to make sure high-speed internet access is available. This is important both for your point of sale software as well as front-end customer interaction. When customers can connect immediately to your online presence, they can navigate all of your selling channels. You don't want to give them the chance to forget about you once they're out the door.

Display space. Every space is different, so make sure the spot you're considering is equipped with whatever you need to display your products or materials.

Where to look for pop-up shop venues

You can contact realtors directly to see if they have any pop-up shop venues. There are also many online databases you can search to book properties yourself. Here are a few:

Tips for closing the deal on your pop-up shop venue

There are several legal documents pop-up operators need to be familiar with before securing a space:

Lease

The lease is the most important document. Under a lease, the renter is considered a tenant and given exclusive possession for the time agreed to by both parties, otherwise known as the "term" of the lease. The term will outline what you're allowed to do in the space, such as modifications, hours of operation, and several other key aspects.

Licenses

Depending on your geography and the length of your pop-up shop, you may need a license rather than a lease. A license gives you, the licensee, the legal authority to use the landlord's asset. In some cases, without a license, using the property is unlawful.

Generally, licenses are given out for short-term occupants and come with a limited arrangement that sometimes doesn't guarantee exclusive use of the property.

Permits

Each region has its own legal regulations and business permit requirements. Many cities, for example require a permit to sell food and alcohol. So, if you plan to serve champagne at your opening, you'll need to secure the appropriate permit.

To ensure you're set for opening day, check with your real estate agent, landlord, and/or the city to make sure you're doing everything local law requires.

Insurance

Business insurance (or commercial insurance) is different from personal coverage. Without the proper insurance policies in place, you're not only putting your business at risk, but your employees and customers as well.

Some rentals include insurance coverage, but you may want to look into consulting a risk management expert or firm.

Questions to ask before you book a space

To make sure you have a complete understanding of what you're getting into, have the following questions ready for your property manager or real estate agent:

What's the rental cost? Find out the daily, weekly, or monthly rate (depending on how long you plan to be open). Be sure to check out multiple spaces and weigh your options, and don't be afraid to negotiate on price before you sign.

What's included in the rental cost? Drill down on what you're getting for your money. Make note of specifics like square footage, amenities, and occupancy dates-and get everything in writing.

Are there any additional utility costs? Clarify any additional costs and how they're split up. Make sure you determine which expenses you're responsible for-and whether they're reasonable. Utility costs for a pop-up rental can become a major unexpected expense.

What's the layout of the space? Have a good grasp on the shop's current layout so you can visualize what your final presentation could look like. It might help to sketch out a scale drawing to make sure the space will work for your needs.

What are the specific dimensions of the ceiling, windows, doors, counters, pillars, etc.? Know exactly what you have to work with-and work around. This information is good to have when you start designing your displays or printing signage, and it'll give you a sense of how much or how little you'll need to dress the space up.

Can the space be modified? Know how much control you have over the space. If you're sharing a gallery with multiple vendors, you might not be able to drill holes into the wall or make significant changes. Determine the landlord's dos and don'ts and whether they'll work for you.

Who's liable for what? Property owners typically will attempt to limit their liability, so read the fine print on your lease. If something happens, like a fire or a plumbing issue, it's better to know ahead of time who's responsible instead of disputing or creating a claim down the road.

Is there internet or WiFi? You'll need an internet connection to process transactions and accept credit card payments, whether you're using Shopify POS or a mobile card reader. So determine if it's included or if you need to set it up yourself.

Will you need insurance? Getting property insurance is often a prerequisite when signing a lease agreement. This kind of coverage protects you from a number of things that could go wrong, including, but not limited to, theft, venue or glass repairs, and merchandise damage.

How much of a deposit is required to secure the venue? Often, if your pop-up shop will span multiple months, the rental deposit is equivalent to a month's rent. For shorter timelines, you might be expected to put down a third of the total rent payment. Be sure to find out how and when you'll get your deposit back after the pop-up is over.

What's type of foot traffic you can expect? It's a good idea to do your own research on foot traffic, but sometimes the property owner will have numbers they can share with you. This becomes even more pertinent if you're getting a booth at a trade show.

How to market your pop-up shop

When determining your promotional strategy, remember what consumers go to pop-ups for: an authentic, in-person brand experience. According to Retail Touchpoints, most consumers want unique services and products, localized assortments, and optimal pricing. If your pop-up offers any of those things, spread the word!

There are plenty of ways to go about getting PR for your event, including targeting traditional media, leveraging influencer marketing, and pitching your pop-up to local bloggers.

Targeting media and influencers

Keep your target customer in mind when creating a list of media outlets to contact, thinking about where they most likely find information on local events and what publications and websites they might regularly read.

Audience size isn't always the most important factor when it comes to promoting your pop-up.

Micro-influencers may have smaller followings, but dismissing them completely could mean missing out on a potential partner who doesn't have a large geographical reach but is influential in your pop-up's area. Here are a few other tips to consider:

Understand who you're pitching and what their needs are. There's nothing wrong with using a template, but you'll still have to customize it to elicit a good response rate.

Give media enough advance warning about your event to leave them time to do a story. Aim for two to three months before launch for local print, and two weeks for online media.

Keep your pitch short and simple. Be considerate, and make sure all of the important information about your event is prominent and easy to find.

Open your pop-up shop on a high note. Throw a launch party and invite an exclusive list of who's who in your local region. For example, when apparel brand Kith opened a pop-up in Paris, it had a fantastic turnout and received great coverage from influential local blogs read by its target demographic.

Create a list of the key target influencers and bloggers you want to see at your pop-up and reach out, highlighting different incentives for them to get involved.

Writing your press release

Increase your odds of getting coverage by publishing a press release, and include it as a link to your media and influencer outreach.

Build buzz for your pop-up shop with social media

Be ready to maximize your exposure through social media before, during, and after your event-not only with the editors and influencers whose interest you've piqued but with your current and future customers as well.

Pre-pop-up

Keep any buzz you established with your initial outreach going. Including a branded hashtag in your press materials and other collateral will help you find and curate content posted about your event online.

Ask hotels and restaurants near your pop-up to mention you on their social media feeds, offering them some free promotion in return. Tourists love to return home with a unique product and story they discovered on vacation.

Post behind-the-scenes content on your own social channels, showing your pop-up being built and set up. Give users a sneak preview of the products they can expect to see. Host an online contest and announce the winner at your pop-up.

Evelyn & Bobbie used a mural to aide its guerrilla marketing by painting the outside of the building being used for its pop-up with an eye-catching, branded design to help it stand out against the surrounding businesses.

During the pop-up

Remind visitors to your shop to share their experience online. Continue incentivizing social media sharing with contests, and add a few touches to your space to make it more Instagrammable.

Keep the space clutter-free, post inspirational or on-brand messages on the walls and floors, and create artful product displays.

Bulletin's 2017 Mini Mall pop-up in New York City was light, bright, pink-and begging to be shared on Instagram.

Frozen foods brand Birds Eye stepped up its Instagram game, allowing customers to use posts as currency to purchase products, while the Museum of Selfies pop-up was quite literally fueled by social media and the infatuation with posting selfies with impressive and creative backdrops.

Consider setting aside some of your budget to gift influencers products they can touch, feel, and use publicly-and, ultimately, post about. You can also offer them an exclusive discount code to share with their audience.

Post-pop-up

Don't let the conversation stop once your pop-up is over. Keep up the buzz you worked so hard to build and continue engaging with people talking about your brand and the pop-up experience.

Leverage user-generated content on your website, social feeds, product pages, and other online channels. One Yotpo survey found that more than three-quarters of consumers prefer to see photos of products in real use, not just on display. Interesting product page photos can increase conversions by as much as 24%.

Use your point-of-sale to collect email addresses and run targeted social media ads to drive shoppers to your online store. The lessons you learn from your pop-up can inform future digital campaigns.

Evaluate your pop-up shop's success

Among the first things you should do when planning a pop-up is identify your shop's goals and set specific key performance indicators (KPIs). This will help you understand what you're trying to accomplish and eventually help you determine whether your venture was successful.

Conducting a postmortem will show you what you can do differently next time and whether selling in person is an effective channel for you.

Be sure to closely analyze your pop-up's metrics, such as sales, foot traffic, brand awareness, and new email leads.

Examine sales metrics

There's more to retail than just sales, but strong sales is the ultimate end goal. When you dig into your data, consider the following sales metrics:

Sales by date. Sales by date can help you determine the best timing for your next pop-up. Knowing which days or hours were particularly busy is also useful information for planning special promotions and giveaways and for knowing when you need to add more staff.

Sales by customer. Sales by customer can be broken down to both the average total items and total dollars spent. You can use this data to create refined customer profiles, which you can then analyze to segment your customers. You'll also gain insights into price sensitivity, purchasing habits, and product preferences that can inform online promotions and campaigns.

Sales by product. Zooming in on things like sales by stock-keeping unit (SKU), variants (color, size, etc.), and vendor can help you evaluate your products themselves. This information can tell you which product lines to invest in and which to consider scraping. Your bestsellers will also inform your visual merchandising and window displays.

Sales by employees. Knowing which of your employees generate the most revenue can provide insights you can incorporate into the hiring and training of future employees, even if you're not running a traditional commission-based compensation structure.

Track foot traffic

In the past, measuring foot traffic was hard to do and often yielded less-than-accurate data. Now, there are foot traffic counters that make it easy to learn not only how many people are walking into your store, but who they are and what preferences they have.

If you have room in your budget, consider using a traffic counter like Dor, Aislelabs, or ShopperTrak. These tools provide accurate, by-the-minute foot traffic analysis.

Once you have a grasp on how many people entered your pop-up, you can drill down into other metrics, like conversion rate (the number of sales divided by the total foot traffic).

Measure social media mentions and engagement

What happens offline is only half the story. Just as important is how an offline experience impacts your brand online. One way to look at this is by analyzing your social media mentions and engagement before, during, and after your pop-up.

Look at how many conversations your promotional hashtag inspired and how customers engaged with it via user-generated content. If you used a branded a hashtag, track and measure impressions or conversations. And if you ran a contest or specific giveaway, look at how many entrants you had and how many emails you gained.

Here are some tools you can use to get a clear picture of just how much traction your pop-up shop brought to your brand:

Qualitative analysis for your pop-up

Perhaps the most meaningful information you can take away from your pop-up isn't a metric at all-it's in-store customer interaction and feedback. Seeing customers react in real time to your products can be an eye-opening experience, especially if you've previously sold only online.

Being able to talk to your customers about everything from your branding to displays to products to layout can be vital feedback for thriving in a retail environment.

Examples of successful pop-up shops to inspire you

Here are five real-world examples of successful pop-ups shops you can look to for inspiration.

The Museum of Ice Cream

The first "museum" pop-up launched in 2016 as a limited engagement in Manhattan's Meatpacking District. The Museum of Ice Cream, a.k.a. MoIC, sold 30,000 tickets to its 2016 opening and waitlisted another 200,000.

MoIC, is now a cultural phenomenon, looked up to by brands wanting to create the next popular museum in the trend. From a retail perspective, MoIC paved the way for product creation opportunities with the launch of its ice cream brand.

Learn more: Want an in-depth look at the Museum of Ice Cream's success? Read our interview with Maryellis Bunn, the founder and CEO of the Museum of Ice Cream.

Glossier You

Glossier, the online skincare and beauty brand, opened its Glossier You pop-up in conjunction with the launch of its debut fragrance of the same name. The Instagrammable space, which Glossier referred to as an "offline experience" rather than a store.

The shop was decorated with lush pink carpets and magenta furniture-shades matching the Glossier You fragrance bottle-and featured interactive moments, like a gloved hand holding a jar of perfume that emerged from a mirrored closet and sprayed the Glossier You scent.

Learn more: Find out what made Glossier You go viral, along with three other pop-up success stories.

BarkShop Live

BarkShop.com, the online subscription box and pet gift store, opened a pop-up called BarkShop Live. Visiting dogs were outfitted with tech-equipped vests that tracked their movement, while an app provided insights on each pet's toy preferences and instructions on how customers could purchase and ship items directly to their homes.

BarkShop collected lots of data on its products by treating the pop-up shop as a testing ground. The event also served as research for future expansion into brick-and-mortar retail by tapping into the experiential marketing trend.

Learn more: Check out these 10 lessons from successful pop-up shops, including BarkShop Live.

Ikea Play Café

Ikea used a pop-up to showcase and allow customers to interact with a lesser-known facet of it business.

Many Ikea shoppers love the meatballs served in its eateries as much as they love its furniture. The brand opened a pop-up café in Toronto spotlighting its food and giving diners a chance to try its meatballs, chicken balls, and veggie balls. In addition, houseware products related to cooking, eating, and entertaining were also available for testing.

Learn more: Check out these 10 visual merchandising ideas from Ikea Play Café and more retail examples.

Louis Vuitton X Supreme

Luxury label Louis Vuitton and cult streetwear brand Supreme shook the fashion world with their partnership, which they launched with a pop-up tour. About 600 people lined up for the mobile shop's grand opening, and the collaboration earned Louis Vuitton and Supreme second and third place, respectively, in Google's Top 10 Most Searched Fashion Brands of the Year.

Kylie Cosmetics

Kylie Jenner has risen from reality TV star to global business mogul. Kylie Cosmetics, a partnership with Seed Beauty that turned into a global cosmetics brand, launched its first pop-up shop to connect with customers and learn more about them.

Over the two-week span, the L.A. pop-up saw 25,000 visitors in pursuit of the perfect pout. It was so successful that Kylie Cosmetics opened up a pop-up at New York Fashion Week just two weeks later.

Learn more: Get to know the success behind the reigning reality TV darling and makeup mogul. See how Kylie Cosmetics pulled off their first pop-up.

Moving forward with your pop-up shop

A pop-up shop isn't just a way to generate quick sales. Pop-ups can be part of your overall brand strategy. They're a powerful customer acquisition and retention tool, an accessible way to test ideas and gather data, and a great way to build buzz and awareness for your brand.

Now, you're ready to plan, execute, analyze your own pop-op, no matter what form it takes.

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Pop-Up Shops 101: Everything You Need to Know to Try Temporary Retail

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If you've been thinking about adding a physical presence to your online business but have been put off by the cost and commitment, a pop-up shop could be the solution. A pop-up is an accessible way for businesses of all sizes and budgets (digitally native brands in particular) to test the waters of physical retail before making a large investment.

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Sirena Bergman

The panel
Becky Jones works at PopUp Britain, which gives online retailers the space and opportunity to set up a pop-up shop for two weeks at a time. Tristan Pollock is the co-founder of Storefront, a marketplace for short-term retail space which has worked with local and national brands to set up pop-up stores around the country.

Ross Bailey is the founder of Appear Here, an online service which partners landlords with retailers. He has also set up his own pop-ups across London. Alice Vaughan works for 3Space, an organisation which offers charities and social enterprises the chance to set up pop-up stores in empty locations. Alexandra Heywood is the founder of teastained Lil, a fashion brand which has set up a permanent shop thanks to her experience using pop-ups to grow her business. Emma Mapp runs Abitoffthemapp, a photography business which set up London Photo Gallery, a pop-up space in Richmond, to showcase the brand.

Richard Hughes is a solicitor at Boodle Hatfield LLP. He specialises in property law and has acted for both landlords and retailers to set up pop-up shops.
* What are the most important factors in choosing a pop-up location?

Tristan Pollock: You want to be in a high foot traffic area. If it's shopping foot traffic, even better. This will save you the headache of trying to drive all your store traffic yourself. You also want to be in an area and on a street that fits your brand and experience. That means choosing the right neighborhood with the right retailers and businesses nearby.
It's imperative that you do your market research before setting up, have a physical walk around the area and speak to local people - what do they want to see in their high street?

Alice Vaughan: Another point to consider is who your pop-up is trying to attract - is it people who already use your products or service, or are you trying to reach an entirely new audience? If it's the latter, a pop-up can be a great way to introduce your brand, but will require more work in terms of spreading the word through routes aside from your physical presence in the area.

Has the area hosted pop-ups in the past, and were they a success? Definitely have a wander around the area, have a look on Twitter and see what other activity there is in the neighbourhood and think about the people who will be visiting the area, whether for work, shopping, leisure or other reasons. Is there parking or good public transport links nearby? - this can be a real make or break.

* What if I want to set up a pop-up shop but I can't find any appropriate space in my town?

Emma Mapp: Look at places like church halls, community spaces, boats and so on, and not just empty shops for places to pop up.

Alice Vaughan: Some of the most innovative and successful pop-ups we've seen and hosted have taken place in unconventional spaces. I think it adds a degree of intrigue and captures the imagination of visitors. It also gives you the chance to really experiment with the fit out and marketing of the project.

* Do pop-ups have the same legal obligations as permanent premises?

Richard Hughes: On the lease itself, in contrast to a more long-term lease, you will often find that the rent in a pop up lease is inclusive of insurance and service charge. As a short term tenant, you will want your repairing obligations to be limited just to returning the premises back to your landlord in a clean and tidy condition - you would not want to be required to foot the bill for any expensive repair bills, through the service charge or otherwise.

* How can I go about setting up a pop-up to complement my holiday cottage business?

Richard Hughes: Do you know of any food retailers in your local area who might be interested or could you post on a local website or newspaper? Having someone with experience on board might be a good idea. You would need to think carefully how any set-up and running costs and profits and losses might be split between you.

Ross Bailey: My tip for finding a partner yourself would be to go out to a local town and find someone who has a concept you love, let them know the opportunity and the benefits of taking their idea to a new area; new customers, great word of mouth and additional revenue.

* How can you ensure a return on investment given the cost of setting up a pop-up shop?

Tristan Pollock: At Storefront, we've seen the most success happen for pop-up entrepreneurs when they start with a space that's in the right location - that's (1) high foot traffic, (2) turn-key space, and (3) nearby businesses that are relevant to the experience you are creating.

Becky Jones: It's worth trying to reduce fit out, visual merchandising and marketing costs by offering suppliers profile as a sponsor in exchange for assistance or free materials.

You may also be able to team up with a leisure-based space provider. I've seen a men's fashion retailer popup in an East London barber shop, and a jewellery brand popup in an edgy bar - both running joint events and both benefitting from the increased footfall and customer interest.

Ross Bailey: Many of our users have created pop ups and fitted out the store on a very tight budget. The current trend with retail design is quite minimalist and industrial around the edges, so your store doesn't need to look perfect.

* Could I set up a part-time pop-up to run around my current job?

Emma Mapp: I have two part-time jobs and run three businesses. I think you need to find something that works for you but one of the most important things to customers is consistency: they like to know that you'll be sticking around and won't be too bothered that you are open on certain days, but they will want them to be the same days so if they have planned to come and see you on a Wednesday, you'll be open.

Alexandra Heywood: I think the nature of a popup is that it's finite and only there for a limited time. Because of this, we tend to be open as much as possible and ensure we sell it as a 'limited time only'. This does help engage people quickly and can encourage frenzy buying as it feels exclusive. Many of the people I have collaborated with on pop-ups have other jobs so we work together to man the shop and share the load - we've all got bills to pay! Perhaps forming a pop-up collective could be the way forward.

Richard Hughes: Most retail leases will contain a "keep open" clause, for example to keep open for trade during the normal business hours of the shopping centre or locality. You would need to raise your trading hours with the landlord when negotiating terms.

* How do you create a buzz around your new pop-up?

Ross Bailey: This is where your creativity comes into play as the best pop-ups get people talking and leave a lasting impression. How about giving your shop a theme or linking it up with a national event, or bringing energy into the shop with live music or a free drink? With every shop we launch ourselves, I try to create an 'instagram moment' - something quirky and fun that stops shoppers in their tracks and leaves them with an experience to share with friends.

From the biggest fashion houses to the tiniest vintage eBay retailers, everyone knows that social networks can be a great way to drive people to your shop and create a buzz about your brand. Make the most of Twitter, Facebook, Instagram and Pinterest, post plenty of photos, engage with your users, invite key influencers and bloggers and get your friends to come down and talk about you online.
PR is crucial. Have people handing out flyers on the day of the pop-up, get in touch with local magazines and newspapers - a lot of them will have a free calendar you can place your event in. Introduce yourself to businesses in the local area area and invite them to an exclusive pop-up launch event if you can, and use social media, especially Twitter to make contact.

* Will a pop-up really increase sales in the long run?

Tristan Pollock: It's about tying in your offline experience with your ecommerce site. Thousands of local and large brands have been able to use pop-up shops and offline retail to drive business back online.

Alexandra Heywood: We've definitely had more traffic and interest online when we're in a shop, but I don't think that, ultimately, it's boosted online sales - we're still firm believers in engaging with people directly and the face-to-face experience is much more enjoyable (and profitable) for both us and the customer.
This piece was originally published on 17 September 2013 Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox. Topics

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Sirena Bergman Becky Jones works at PopUp Britain, which gives online retailers the space and opportunity to set up a pop-up shop for two weeks at a time. Tristan Pollock is the co-founder of Storefront, a marketplace for short-term retail space which has worked with local and national brands to set up pop-up stores around the country.

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In order to understand Pop-Ups I had to research all about them. Why are they popular? and why are pop-ups becoming more popular and what it means for retail. This article was really useful in my project as it gave me facts and figures I could include to back up the points I was making in my essay.

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Pop-up retail has taken the UK by storm over the last few years, with temporary shops now proving a staple in many of the country's busiest retail spaces.

The UK's pop-up industry is estimated to be worth £2.3 billion, accounting for around 0.76 per cent of total retail turnover, according to EE's Britain's Pop-Up Retail Economy report.

Furthermore, 44 per cent of customers say they have visited a pop-up shop in the last 12 months and the industry employs 26,200 people.

These figures could potentially increase dramatically, given the crippling hikes many retailers face under the new business rates revaluation and the increasing numbers of bricks-and-mortar retailers closing down and leaving behind vacant units.

Appear Here, a company at the forefront of the pop-up retail movement in London stated that there was £33 million in demand for pop-up spaces, with 3000 pop-up spaces in London alone last year.

Appear Here acts like a an "Airbnb for retail", allowing retail businesses to book a vacant space for short-term periods.

While based in London and focused on pop-up spaces all over the UK, it also has an office in Paris and it recently ventured into the US for the first time.

Appear Here's chief marketing officer Elizabeth Layne said around three quarters of pop-up stores leased in the UK are by independent retailers or startup companies, given that they don't yet have the means to consider a store in the prime retail locations where these pop-ups are situated.

"In terms of segments of customers that have grown, we're seeing more and more ecommerce companies that want to test offline," she said.

"More independent brands, or privately-owned start-ups tend to be the big majority in the UK. They have a bit more freedom, they take longer leases. They have a mix as to whether they're using the space for selling or marketing, sometimes both.
READ MORE: Porsche drives into Liverpool One with new pop-up store
"We've seen so many brands actually launch their business with a pop-up. Whether it's launching in a new market or completely launching from scratch.

"Some brands that are now becoming fixtures in London actually launched with an Appear Here pop-up. They've used us to test the market, test their idea, hone in on their product."

Despite the obvious benefits available for independent brands, big name retailers are also jumping on the pop-up bandwagon.

In a recent interview, Manchester Metropolitan University business school Professor Gary Warnaby told the Retail Gazette that the retail landscape was perhaps contracting, and that "physical stores as a show room rather than a selling space might be a way forward".

According to Layne, this is a trend that has been seen from established retailers using pop-up spaces.

"From a trend perspective, we have seen more bigger brands using retail space as media space," she said.
READ MORE: Notorious B.I.G pop-up shop opens in London
"They've seen that its more efficient in some ways than traditional media outlets like TV or at home. It really offers an opportunity to engage with customers.

"Some interesting examples there could be Hunter Boots, which booked space with us in Piccadilly Circus station.

"They booked several units, they didn't sell merchandise there. Instead they used the space to create an installation which then drove traffic to their store not too far away.

"With the ability to book short term rent this is actually pretty affordable for them. And in in some cases it has a more efficie

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The rise of pop-up shops and what it means for retail

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Pop-up retail has taken the UK by storm over the last few years, with temporary shops now proving a staple in many of the country's busiest retail spaces. The UK's pop-up industry is estimated to be worth £2.3 billion, accounting for around 0.76 per cent of total retail turnover, according to EE's Britain's Pop-Up Retail [...]

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'What is a pop-up shop?' is a question we get asked frequently. Fortunately, the answer is simple. A pop-up shop is the term given to a shop or store that is deliberately temporary. It's a store that "pops-up" for a limited period of time to achieve a particular goal.
Overall, pop-up retail is becoming more and more common, challenging the traditional brick-and-mortar retail of long leases and large transaction-based flagship stores.

A pop-up store can look like a regular store, but many brands use them to create unique and engaging physical shopping experiences because they provide flexibility and the opportunity to experiment with less risk.

You've probably already experienced pop-up retail. They're getting more and more popular with customers and retailers. Some of them you may not have even known were pop-ups, they often look like regular stores. Many brands rum traveling pop-up shops which they install in a location and then move it to another retail location every few months.

While the concept of temporary shared retail spaces has been around for centuries (think markets or fairs) the term "pop-up retail" can be traced back to the late 90s. Media entrepreneur Patrick Courrielche ran an event called The Ritual Expo in Los Angeles in 1997. It was a one day event that brought together music, food and fashion in a single shopping experience. Nicknamed the one day "Ultimate Hipster Mall", it was hugely successful with its mix of retail stores and experiences. In the years following The Ritual Expo many big brands including AT&T, Levi-Strauss, and Motorola worked with Courrielche to create pop-up shopping experiences across the USA.

Over the next 20 years the modern pop up retail store as we know it evolved. In the face of the so-called 'retail apocalypse' and the decline of the traditional retail model, flexible retail and pop-up stores have come to the fore.

Pop-up retail is hugely beneficial for customers, retailers and landlords alike. There's a reason we're seeing more and more of them. Often situated in places with high foot traffic, pop-up shops are a valid way to increase sales, but, as you can see from the below, there are many more benefits:
Read More: ​​Reasons to open a pop-up shop. Top 7 business benefits to opening a pop-up shop

More diverse and fluctuating retail stores, high streets and shopping malls. Wider variety and more excitement.

Opportunity to explore new brands and products

Pop-up shops are more likely to offer discounts, giveaways and event specific concessions than traditional retail establishments.

Image by author

Reach potential customers - a pop-up store in a new location with high foot traffic enables a brand to get in front of a new audience.

Experience - "pop-up retail" can be used to deliver a delightful short-term experiences or reinforce a brand message with positive customer engagement. Brands can position themselves as cultural influencers, expand their reach and build brand loyalty. As powerful as ecommerce can be, nothing compares with a physical face-to-face interaction.

Market research - using promotions, events or competitions a pop-up event provides the perfect contact point to help you gather insight to better understand your target customers. This information can be critical in guiding future activities right across a business.

Sell more or clear stock - while times are slowly changing it remains a fact that a huge number of transactions are still done in physical stores. A temporary storefront in an area with high foot traffic for two weeks can provide sense of urgency and drive sales or help fashion brands shift stock before it reaches the end of its shelf life.

Launch a new product - a pop-up event is a great option to showcase a new product or range with a bang.

Test physical retail - an online DNBV store looking to take the next step can test whether it works with pop-up retail.

Test a new retail locations - brands looking to expand their footprint can test new neighbourhoods or countries before greater financial commitment.

Fill vacant storefronts that would otherwise sit empty waiting for a long-term tennant.

Provide the street and neighbourhood with an exciting and innovative attraction.

Temporary storefronts create buzz for the property and will help attract new tenants

Short-term leases can be set up and arranged in a short period of time.

Test out a brand who may be looking for a longer term lease in future or more pop-ups.

The short answer: everyone and anyone.

We've helped thousands of brands run successful pop-up stores. We've seen pop-up shops in fashion, health and beauty, online retailers, consumer goods, services, hotel chains even technology giants like Facebook and Twitter. While the big name brands such as Kate Spade, and Louis Vuitton Danone may steal the headlines, pop-up retail is an extremely valid option for a huge variety of sectors and industries.

Here are a few examples:

Fashion - everyone from large High Street brands to independent designers and local brands.

Health and Beauty - Pop-up shops are the perfect opportunity for product launches, test events and brand building exercises.

Art and artists - many artists use pop-up shops and galleries to display their collections and reach potential buyers. The flexibility of a pop-up shop allows local artists to flex their creative muscles to produce an impactful display space.

Online retailers - Pop-up stores are particularly attractive to digital first online retailers and ecommerce brands looking to extend their reach or test out physical retail. The online experience can never compete with a real world offline experience.

Retailers with existing physical presence - Retailers with an existing physical space can use them to test out new geographies or concepts. With less investment at risk you can run a six month pop-up store to see if it's worth pursuing something more permanent.

Food and beverage providers - from ice cream to burger trucks and pop-up cafés . Pop-ups are a great way for up and coming vendors to expand their reach or test out new audiences and offerings with temporary restaurants.

Last, but by no means least, pop-up shops are great tools for small brands just starting out. Perhaps they have been going to small markets or fairs and are considering the next step. Running a pop-up in a busy area for a week or two a couple of times a year will help them understand whether there is a market for their brand and if they move the location around they can experiment with locations.

In general, pop-up retail has proven extremely popular in the United States, Canada, China, Japan, Mexico, France, Germany, the United Kingdom and Australia. It is also becoming more and more popular in Asia including Shanghai, Singapore, Hong Kong and Seoul. Pop-up shops are often found in major cities such as New York, London, Los Angeles, Paris, Milan, Hong Kong and Amsterdam. In theory they can be anywhere and we certainly have a wide range of options on the Storefront platform.

Most of the time pop-up shops are normal retail storefronts. Many landlords have dedicated temporary pop-up spaces. However, there are a large number of unusual venues that allow for some serious creativity. We've helped clients pop up on staircases, halls, lofts and warehouses to name a few. In reality, a pop-up shop can be absolutely anywhere.

There is a growing trend of pop-up retail spaces in shopping malls and shopping centers. Shopping malls are really good retail locations for foot traffic, public transportation and sizing up your direct competitors.

The cost of a pop-up shop depends hugely on what you are hoping to achieve with your pop-up, the pop-up shop location and the type of space. As we have seen there are many types of pop-up store. Factors such as duration, venue and location can vary so much that there it's impossible to provide a relevant estimated cost for your pop-up shop. Overall however, the pop up model is considerably cheaper than traditional stores and the reduced investment means a much lower level of risk.

For more on the cost of a "pop-up" shop check out this article on ' How much does a pop-up shop cost? '.

Right here! Thanks to Storefront, you can now find the pop up store rental in just 3 clicks. Lofts, retail spaces, apartments, malls... you'll find a wide range of pop-up shop venues from as little as $50 a day.
If you're considering running a pop-up shop check out our pop up shop guide, it's free to download.
So whether you want a regular storefront, an experience space or even a 220 foot long boat. Check out Storefront.

Download the guide for everything you need to know to run your pop-up shop:

Pop-Up shop ideas

There are a few things to consider when thinking about pop-up shop ideas.

First, what type of products or services do you want to sell?

Second, what is your budget for the space and inventory?

Third, what is your target market?

Assuming you have a good idea of what you want to sell, the next step is to find a suitable location. This could be a vacant storefront, a community center, or even a public park.
Read More: 23 Smart Pop Up Shop Ideas to Steal From These Successful Brands
Once you have a space, the next step is to stock it with inventory and set up displays. If you're on a tight budget, you can get creative with your displays. For example, you can use recycled materials or items you already have on hand.

How to set up pop-up shop?

A pop-up shop is a great way to test out a new retail concept or product. They are also a great way to build brand awareness and create a buzz around your business.

Here are a few tips on how to set up a successful pop-up shop:
Read More: How to set up a pop-up shop. Set yourself up for success with this handy checklist

1. Find the right location. This is key to attracting foot traffic and generating sales.

2. Create a visually appealing space. This will help you stand out from the competition and attract customers.

3. Make sure you have a strong marketing plan. This will help you promote your pop-up shop and generate interest.

4. Have a great product or service. This is what will ultimately drive sales and keep customers coming back.

By following the above tips, you can ensure a smooth and successful pop-up shop experience for both you and your customers.

Renting a pop-up store
Read More: How To Grow Your Brand With Global Pop-Up Stores
Are you thinking about renting a pop-up store? Here are a few things to keep in mind!

First, consider the location of your pop-up. You'll want to make sure it's in a high-traffic area with good foot traffic.

Second, think about what you'll be selling. You'll want to make sure you have a good mix of products that will appeal to your target customer.

Third, make sure you have a good marketing plan in place. You'll want to make sure you're promoting your pop-up store ahead of time and that you have a plan for driving traffic to your store.

Fourth, be prepared for the unexpected. Pop-up stores can be a great way to test out a new location or product, but things don't always go as planned. Be prepared for the possibility that your store might not be as successful as you hope.

But if you keep these things in mind, renting a pop-up store can be a great way to grow your business with pop-up stores.

Conclusion

In summary, Pop-up stores are temporary stores that use innovative strategies to target customers. These stores promote products or services by temporarily occupying a retail space. Pop-up stores are cost-effective, and they allow businesses to get exposure and new customers.

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What is a pop-up shop? | Definition, history, benefits, costs |

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Pop-up shops are the future of retail. In this article we define pop-up retail and what it means for customers, retailers and landlords

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Click on the link to view a video of our Airstream

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I had to research options for the perfect trailer to use for Queens Vintage. I researched trailers and stands used to sell clothing at football games or events. I decided that this wasn't right and I thought the Airstream was a better option as it fits with the brand more.

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At TCM, we don't just hire trailers, we manufacture them too. In addition to our hire service, we custom-build trailers to your own specification, with sizes ranging from 3m up to 7m in length, all of which can be towed behind a 4×4 or van for ease of use.

We offer a full hassle-free service from design to build to after-sales servicing and refurbishment, and for many of our clients we also provide ongoing support, moving the customer's own trailer between locations if they do not have a suitable towing vehicle or experienced driver. We can also store your trailer at our base, conveniently located in the Midlands and within striking distance of the whole of the UK.

We now also hold stock of ready-to-go 4.3m exhibition trailers - meaning you can collect today and exhibit tomorrow. Call us for our latest stock and drive away today!

Exhibition Trailer specification and sizes

TCM built trailers are of GRP construction on a fully galvanized chassis - we have three basic designs on top of which a range of options is available:

Chatsworth range - 3m to 6.5m in length with a hydraulic lift-up canopy and wing panel doors.

Hardwick range - 4m to 6.5m in length with barn doors and a wind-out canopy.

Eastwood range - 5m to 6.5m in length with glazed sliding doors and premium interior fittings.

Alternatively, if you have ideas about the size and design of trailer you want then speak to us about customised trailers built to your own specification. Sizes range from 3m up to 7m in length, all of which can be towed behind a 4×4 or van.

Our exhibition trailers come with carpet tiles or vinyl floor, electric pack including sockets and spot lights, and a spare wheel is included as standard. On top of this basic trailer, you can choose from a range of additional options which include built-in cupboard space, bench or free-standing seating, header boards (on top of the trailer for marketing boards), rear personnel doors, kitchen units etc. All internal cupboards and fittings are hand built to the highest quality to your specification.

Merchandising Trailer specification and sizes

TCM merchandising trailers are based on a similar specification, but on to the basic shape we build retail counters with safety-glass counter top for display, and shelving underneath. The counters are removable, so our merchandising trailers can be easily converted back to an exhibition unit if required for promotional activities.

The internal back walls of the merchandising units can be fitted out with high quality slatwall with aluminium trim for displaying goods. The internal layout of our merchandising trailers can be built to your detailed specification with many colour choices of boarding and slatwall available.

Visit us to find out more

We are happy to provide a quote to your detailed specification, or if you aren't sure what you need, why not arrange to visit us and have a look at the retail and merchandising trailers on our hire fleet to give you some inspiration? We are conveniently located in the heart of the Midlands, with our storage unit in Lichfield, Staffordshire, only minutes from the motorway network.

We will happily show you the different size options and you can view some of the trailers we have built, look at different internal fixtures and fittings such as furniture, kitchen areas and storage and talk to us in detail about your plans.

In line with current UK legislation, all our trailers are individually type-approved by VOSA to give you peace of mind, and we offer 12 months' warranty on trailer builds, subject to normal wear and tear.

Second hand and used trailers for sale

TCM Trailers occasionally have second-hand trailers for sale, which could be a great solution if your budget doesn't extend to new build or if you need a trailer very quickly. Used trailers can either be sold as seen, or we can offer a refurbishment package if the current internal set-up doesn't meet your needs - for example, by adding a kitchen area, additional seating or cupboard space etc.

The availability of our second hand trailers changes regularly so contact Lindsey on 01543 546474 to find out about our latest stock. Don't forget, if we don't have a secondhand trailer to hand, why not try a long-term hire option for a low-risk alternative? Many of our clients have hired for a season first before committing to a new build, or whilst they are securing the capital and building their business case for investment.

Custom-built Exhibition and Merchandising Trailer prices

Typical prices for custom-built exhibition and merchandising trailers are included below, but for further information about the range of options available, please call Lindsey on 01543 546474.

TCM trailers are built on a fully galvanised chassis, of GRP construction, and come with road lights, corner steadies and a spare wheel as standard. Trailers comply with current UK legislation, all trailers have VOSA individual vehicle approval, and are provided with an electrical certificate. Prices include vinyl flooring, electric pack including spotlights and two double electric sockets. Additional options include header board on top of trailer, additional lights and sockets, Velcro-compatible walls, a range of internal seating and storage options, Perspex doors, rear personnel door and trailer graphics.

We require a 50% deposit with order, balance on completion, and build time is usually 12-14 weeks (subject to specification).

TCM Trailers Ltd

Watery Lane
Lichfield
Staffordshire
WS13 7SE

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Custom Built and Secondhand Trailers for Sale

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At TCM, we don't just hire trailers, we manufacture them too. In addition to our hire service, we custom-build trailers to your own specification, with sizes ranging from 3m up to 7m in length, all of which can be towed behind a 4×4 or van for ease of use.

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Merchandising trailer hire from TCM offers an ideal solution for temporary retail space to maximise spend - for example, at music or sporting events and airshows. We have a range of merchandising/retail trailers available to hire on a long-term or short-term basis, providing an ideal base for ticket sales or to sell sporting goods, T-shirts, hats, hoodies and other merchandise.

Merchandising trailers offer an ideal solution for a temporary or pop-up shop and you can fit the interior out just how you like.

We have a range of merchandising units available from 3m/4.3m trailers with hydraulic lift-up or wind-out canopies which are ideal where space is limited, up to 6.5m trailers with more selling space available. The trailers are all fitted with wing panel doors with aluminium channel for foamex marketing boards. The trailer hire price includes retail counters across the front opening of the trailer and slatwall panels fitted to the internal walls. We can also provide internal furniture eg pigeon hole storage, bench seats etc free of charge - just add these to the booking form. Ask for specific trailer dimensions and the pitch sizes required.

Retail counters and slatwall

Trailer graphics/branding

Generator, screens and accessories

Merchandising/Retail Trailer hire prices

Typical prices for the different sizes of merchandising units are in the tables below, or call the office on 01543 546474 for up to date prices and availability on the full range of options.

Prices quoted INCLUDE delivery/collection to any site in England or Wales. Contact us for prices for Scotland, Northern Ireland and Ireland.

If you are considering longer-term hire, run a number of events throughout the year or are planning a trailer roadshow, discounts may be available. Call Lindsey on 01543 546474 to find out more.

3m to 4.3m merchandising units for hire

5m to 5.5m merchandising units for hire

6m to 6.5m merchandising units for hire

Self-drive hire

Self-drive hire is available subject to suitable vehicle, driver and insurance cover with collection from our conveniently located storage unit in Lichfield, Staffordshire in the heart of the Midlands. If you want to find out about how you can save money through self-drive options, call the office on 01543 546474.

TCM Trailers Ltd

Watery Lane
Lichfield
Staffordshire
WS13 7SE

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Merchandising trailer hire from TCM offers an ideal solution for temporary retail space to maximise spend - for example, at music or sporting events and airshows. We have a range of merchandising/retail trailers available to hire on a long-term or short-term basis, providing an ideal base for ticket sales or to sell sporting goods, T-shirts, hats, hoodies and other merchandise.

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Sustainable Tourism - Highland Campervans

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As a family firm based in the Highlands, we understand how important it is to support other businesses in the area and keep trade local. Where possible we encourage our customers to buy products as they travel around the Highlands, however, we also realise that sometimes an initial shop has to be done in one place just to get you on your way sooner!

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The idea behind Queens vintage is to promote sustainability. This article tells you how to make a vehicle environmentally friendly. I got inspiration from this article to change the Queens Airstream to be more sustainable.

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RV vacations are already more environmentally friendly than fly, drive, or hotel vacations, but there are still ways we can go green-er in Airstreams. SmartPlug is all about safe and responsible RVing, so we wanted to share our favorite tips to help you go green in your Airstream.
1. Minimize your trash
While camping, use as few disposables as possible. Instead of packing paper plates and plastic ware, consider using real dishes. Look for opportunities to reuse consumables such as sandwich bags and aluminum foil. Another great hack is to refill your plastic bottles instead of throwing them out after one use. And don't forget to recycle. If your campground doesn't have a recycle station, designate a bin in your RV for recyclables and do a Google search for the nearest recycling center on your route.
2. Work with nature
When in hot weather, use natural shade. Try using awnings and canvas covers instead of the AC when possible and keep the windows open to get a nice breeze. When you're in cold weather, remember to park your RV in a place where it will be protected from the north and west winds and warmed by sun exposure. You can drastically reduce the amount of energy use by cutting back on the AC and heater.
3. Cut down on utilities
In addition to cutting back on the AC and heater, save water by investing in a good water filtration system for your Airstream. In addition to reducing plastic consumption, you'll also save money by not purchasing bottled water. Use solar kits as much as possible to reduce your power consumption while also keeping your RV's batteries fully charged. Another great tip is to consider upgrading your fridge. If you've got an older refrigerator you may want to replace it with a high-efficiency model that could cut energy consumption in half.
4. Maximize your fuel efficiency
Here are some simple adjustments to make that can have a huge impact on your fuel efficiency. First, properly inflate your tires, as it improves an RV's gas mileage. Whenever possible use biodiesel instead of regular diesel. Only pack what you absolutely need for your trip so that you reduce the weight of your Airstream. When driving on hills, reduce your speed; in addition to increasing your fuel efficiency, driving slow allows you to better enjoy the gorgeous view! Finally, stay on top of your scheduled maintenance and keep your Airstream tuned up.

At SmartPlug, we believe it's our responsibility to be safe and smart RVers, and taking these easy steps will ensure you're being environmentally friendly while on your adventures.

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Tips to Make Your Airstream Go Green - SmartPlug

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RV vacations are already more environmentally friendly than fly, drive, or hotel vacations, but there are still ways we can go green-er in Airstreams. SmartPlug is all about safe and responsible RVing, so we wanted to share our favorite tips to help you go green in your Airstream. 1.

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How should I shop in today's world? I've been thinking about this a lot lately, particularly in the aftermath of Fashion's Dirty Secrets, a BBC documentary that aired in October and revealed that in the U.K. alone, we dump 300,000 tons of clothes in landfills each year (that's the weight of a small family car every two minutes).

When The Guardian's fashion editor, Jess Cartner-Morley, recently debuted a new column, she told her readership: "I'm going to change what I wear and what I write about. Every week's look will include old favourites from my wardrobe and discoveries from vintage stores. There will still, always, be gorgeous hand-picked pieces that are available to buy. But we won't pretend that's the whole story."

Up until that point, and certainly during my tenure as a fashion columnist at a competing broadsheet, The Sunday Times, there was an idea that if your readers couldn't buy something, you shouldn't shoot it. What kind of service were you doing for the audience if they couldn't shop your solutions? But when I left the newspaper, I decided I wanted to make vintage clothing not only a part of my wardrobe (it was already a large part of that) but part of any fashion journalism that I did. My intention: to take things out of the retail cycle as much as I put things in, to inspire personal style interpretations of these vintage pieces and to encourage the hunt for one's own unique version of what I'm wearing.

Of course, not all vintage comes cheap. Pre-owned designer clothes - seasons old rather than decades old - can be expensive ( just look at old Celine). Part of the fun for me, however, is unearthing "steals" from the vintage shops I frequent, like this Gucci wool blazer you see here - my favorite, would-save-it-in-a-fire piece of clothing, which was £50 ($61) from Portobello Market. I found the balloon-sleeved Aran knit cardi in the slideshow above for £30 ($38) from there, too. My pearl-strewn beret, £15 ($19), is from Beyond Retro. This suede skirt, £20 ($26), is from ASOS Marketplace. My suede and sheepskin coat from eBay (bought in 2010) was £65 ($83). I have an electric blue kilt from eBay that I bought for £5 ($6.40) and a lace T-shirt from a flea market in the South of France that I found for £1 ($1.28).

(For what it's worth, I've learned that the best way to find said gems is to have specific pieces you're looking for in mind, and to keep your eyes out for anything you buy on repeat. I, personally, buy suede coats and white frilly blouses over and over again.)

This is not me saying that I am winning at sustainability. I still shop more than I should; I am not immune to the "new in" section. But I do have a rule that if I see something new that I like, I have to see if I can find the vintage version of it first.

It isn't an entirely altruistic endeavor, either. Whether it's clothing, furniture, art or crockery, I love vintage shopping: the hunt (trawling through market racks and web pages, eyes the size of saucers, refusing to give up until I find what I am looking for), the score, the bargain, the knowledge that no one else has that piece.

I love it so much that I've done a trawl for you to give you a head start on your own hunt. Here are some of my favorite bargains online at the moment with a similar luxury counterpart to show how you can still shop "in fashion" at a fraction of the price.

Like: Sandro's velvet trousers
Try: Peekaboo Vintage's version

Like: Isabel Marant's suede and shearling coat
Try: Beyond Retro's suede coat

Like: Christopher Kane's tartan kilt
Try: This red one from Etsy

You have no idea how much I wanted to keep those finds to myself. But then, I can't be too selfish about them, given that I found, and bought, a Burberry kilt on Etsy while writing this...

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Shopping Vintage Could Make Your Whole Dang Outfit

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How should I shop in today's world? I've been thinking about this a lot lately, particularly in the aftermath of Fashion's Dirty Secrets, a BBC documentary that aired in October and revealed that in the U.K. alone, we dump 300,000 tons of clothes in landfills each year (that's the weight of a small family car every two minutes).

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Beyond Retro is one of Queens Vintage competitors.

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Sustainable Fashion Designer Beyond Retro is the leading Vintage Clothing Chain in the UK and Sweden. We are dedicated to bringing high quality vintage garments and bags to our fashion forward customers and beyond. "Beyond Retro Label" is crafted from reclaimed materials, this growing line of apparel and accessories

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Maybe you've been told some bad stories and prefer to buy your clothes new or maybe you just don't care. I get it. I could spout facts about how Fast Fashion is one of the most corrupt and polluting industries in the world, but the problem is that for many, these facts are just ideas floating around with no present and real life experiences to show for it.

Considering that fashion is about looking good, you want to be on top of the game. So why should buying secondhand mean anything to you and are donated clothes and secondhand shops the best way to deal with textile waste anyways?

My answer is yes, yes, and yes! Donated clothes is the best way to deal with waste. Let me kill two birds with one stone for you. Here are the 3 reasons why its the best way to deal with textile waste and why it should mean something to you.

1) It Saves You Money

Shopping secondhand means that whatever price you pay is only half of the original. Most often, clothes are donated because the person that bought it no longer likes it, or the piece no longer fits them. You can find brands like Urban Planet and Calvin Klein if that appeals to you. It also includes some of the latest trends at exceptionally low prices. Since used clothes come from all decades, you can explore fashions of the past to express the unique person that you are.

It's the best way to deal with textile waste, because clothes don't get thrown out after a few uses, it goes to a new home for another five years or more. This sounds pointless but think about where your thrown out clothes go. Landfills. There's a big possibility that one day, the city you live in may have no choice but to turn the only available space into a landfill because there's no space elsewhere. It may be your neighborhood...or your backyard. If you don't believe me, mine was called Mount Trashmore.

2) It's More Sustainable

There's a lot of water and chemicals that go into our clothes. When I say a lot, I mean 1,800 galleons of water to make one pair of blue jeans. If we recycle unused clothes, that means we won't be paying the price in the future. Aside from landfills there's damage to the environment, loss of habitat for animals, and pollution of natural resources. Whose money goes to fixing that? Your tax money! Where do those landfills go? Anywhere. And the water that's used to make clothes is probably drinking water... You'd think, it wouldn't run out but let's not wait for that surprise.

How is this a better way of dealing with textile waste? Clothes get a longer lifespan. When things get thrown out by hundreds of people, at around the same time, it creates an exponential amount of waste. But when people use clothes to the fullest extent, that clothes can take up to a decade before it touches a landfill. That means one pair of jeans could be used by someone else's sibling, cousin, or friend. You paid a small amount and the benefits were a hundred times over.

3) Its a Recycling System that Directly Helps Everyone in Your Community

If you think secondhand clothes makes you look poor, it's quite the opposite. Yes, there's outdated items but overall, it's relatively recent stuff that doesn't get used. Everyone knows that being poor is one thing but looking poor can keep you that way. Your appearance is a key factor in areas like job interviews. Say you meet all the resume criteria but the place you're having your interview requires a black suit. Low income workers can't always drop a couple hundred bucks at a store selling a suit at retail price. Being able to walk to the nearest Talize or Bibles for Missions Thrift Store for a suit around $15 dollars or less is a blessing. Even if you're well off, you might have to be penny pinching at least once in your lifetime and secondhand clothing stores have been supporting people of all income range for a long time.

Why is this a better use of textile waste? Because it creates a recycling community. Recycling clothes becomes a resource to people while helping those in need and the environment. On a social level, it's a place where people can build a new identity out of used clothing that gives them greater mobility in the social world. On a community level, it builds a culture of recycling.

If you think that buying secondhand doesn't change anything; it does. It directly helps to keep the recycling system in place and gives people with little money a face and personality of their own by keeping the costs low. If you think buying secondhand isn't fashionable; it is. You can find anything from Levi denim jeans to black jackets and converse in a thrift store. You're not settling for less at a thrift store. You're settling for more.

By: Joanna Jusse

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3 reasons to buy second hand: Environment and Cost - Trusted Clothes

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Maybe you've been told some bad stories and prefer to buy your clothes new or maybe you just don't care. I get it. I could spout facts about how Fast Fashion is one of the most corrupt and polluting industries in the world, but the problem is that for many, these facts are just ideas floating around with no present and real life experiences to show for it.

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Fashion blogger bryanboy highlighted this in a recent tweet: "If I hear about yet another 'sustainable' clothing line...There's nothing sustainable about creating something new en-masse. Just stop. Please. You wanna know what's sustainable? Wearing your old damn clothes."

Considering that the clothing and textile industry is the world's second largest polluter (oil comes in first), that it takes 2,720 litres of water to manufacture just one T-shirt, and that each year the average shopper throws away £70 worth of clothes, with over 300,000 tonnes of clothing sent to landfill, we have to ask ourselves what our relationship with fashion - sustainable or not - is doing to our planet.

Emily Bothwell, the founder of the hugely successful Peekaboo Vintage, is asking that very question. "Do I really need this? Why am I buying it? It is our responsibility to think more wisely, change our perspective, and shop more considerately." Her new campaign is aiming to drive vintage into the public consciousness, so that when we take steps to alter our shopping habits for the good of the Earth, we consider vintage retailers over browsing for trend-led new pieces that might just end up in landfill or, worse, our oceans.

Designers are under increasing pressure to churn out more collections each year, and the fast pace of Instagram-hosted influencer style has resulted in consumers eager to keep up with a carousel of trends. Something's gotta give. So we're looking to existing clothes from some of the most sartorially exciting decades - hello, '60s and '70s - for our new favourite pieces.

"By changing the way we buy our fashion, we start to value it as a considered purchase," Emily explains. "Taking more care and attention to what we are buying and why we make these impulsive buys reduces non-essential spend, saves money and at the same time, helps the cause. I'm challenging any negative connotations of investing in pre-loved items and highlighting the positive reasons true vintage is a wonderful ethical lifestyle choice offering unique and as-new pieces."

Refinery29 chatted with Emily about holding her own as the only female trader at Portobello Market, the best throwback designers to hunt for, and why vintage never goes out of style.

From age 13, when all my friends were in New Look, I loved trawling charity shops far more than the high street. I'd pull outfits together and my friends would look at me like I was mad! After school, I had a really great career in the music industry, working for Sony and CBS Records, but at the same time I'd go to Portobello Market every weekend, shopping for vintage pieces. I eventually went for it, gave it all up, and set up a stall there.

I wasn't very good at first! I was only 21 and was the only woman there at the time. It was a hardcore atmosphere, full of proper market traders, and as a young woman I had to stand my ground and keep up. Lugging that stall around was no mean feat - I did it in all weathers and through three pregnancies!

My deep obsession is vintage Ossie Clark. I read that he called a skirt of his the peekaboo skirt, which, despite the childish connotations, was really sexy. Everything he did had something revealing, whether it was an exposed back, a little bit of cleavage, or the way a skirt opened. I love that concept, so I named my brand after that.

Topshop brought me in as a pop-up 20 years ago and I never left! I've seen such changes in the high street over the past two decades. But it's really sad, you used to have to fight for a space at Portobello Market but now there's hardly anyone there.

It's true, although I couldn't bear to buy vintage and not feel the fabric or see it in person. Also, we're the most-followed concession on ASOS, which is incredible, but we sit in a sea of vintage sportswear brands. There're so many other types of vintage out there waiting to be found.

I was always obsessed with the '70s - I was born in that decade, but wish I'd been a teenager during it. I'm still true to that love now. However, I'd rarely put someone in a head-to-toe vintage look. It's all about that mix and match, eclectic vibe that British girls are so great at. We never commit to a whole look. In Europe they really don't get vintage at all, it's all about the labels and logos for them. I think we're really unique here in how we put things together.

What I'd say to someone unsure whether to invest in a beautiful vintage piece is that it's already dated; it's already 40 or 50 years old, so it's not going to feel 'last season' when you step out in it six months after purchasing. It's timeless. I have so many pieces that aren't relevant all of the time, but I'll pack them away until they feel fresh again. That ties into our message about sustainability, too - you won't bin it because it feels out of sync with current trends.

I've been building my collection of vintage Laura Ashley this year; which other brands should we be on the lookout for?

Thea Porter, Mr Darren, Gunne Sax, 1970s Wallis, and Jeff Banks, who started Next but was a really incredible designer before he founded the brand.

Firstly, the quality of vintage shoes is really bad. They didn't have the same restriction on what went in the heel, so when you try them on now you feel really unstable. It's the one item I avoid. Secondly, if you love it, get it. The arm might be a bit tight or the bust too loose, but taking your piece to be altered extends the life and means it's tailored perfectly for you, so it will last forever. Never buy anything with underarm stains! It never comes out, so I avoid that like the plague. Iron everything inside out to avoid burn marks. And in the '70s they put packets in clothes to avoid moth damage. Unfortunately the packets let off this horrific smell which you can never remove - it's not that musty vintage smell, it's much, much worse...

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This Expert's Guide To Vintage Will Change The Way You Shop

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Fashion blogger bryanboy highlighted this in a recent tweet: "If I hear about yet another 'sustainable' clothing line...There's nothing sustainable about creating something new en-masse. Just stop. Please. You wanna know what's sustainable? Wearing your old damn clothes."

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This video backs up my point that wearing Vintage is more sustainable. This video talks about environmental factors vintage shopping has.

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Green-conscious fashion blogger Greta of Greta Guide recently captured me touting the sustainable benefits of shopping vintage.

Not only is shopping vintage the rock n' roll of possessing fashion know-how, it's most definitely a FUN way to know that you're adding some social goodness to your wardrobe by withdrawing support and purchasing power behind mainstream, mass-produced clothing.

Not that you should start picketing in front of your local H&M - it's about integrating pieces of sustainable style into your closet that would otherwise be substituted with disposable clothing produced and distributed without environmental impact in mind.

Buy vintage: It's style and substance without the stress of wondering how to be sustainable.

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How Wearing Vintage is Sustainable Fashion

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Green-conscious fashion blogger Greta of Greta Guide recently captured me touting the sustainable benefits of shopping vintage. Not only is shopping vintage the rock n' roll of possessing fashion know-how, it's most definitely a FUN way to know that you're adding some social goodness to your wardrobe by withdrawing support and purchasing power behind mainstream, ...

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This article helps be adapt Queens Vintage to be more sustainable as it gives different ways a business can be more environmentally friendly.

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This is something I've been mulling over for a solid two years.

Whilst I wouldn't call myself an expert by any means, I have loved vintage shopping for a good decade now, so I feel pretty capable of navigating myself through that world. But it has also meant that, over the years, I started to notice something.

When it comes to sustainability, I'm not sure that all vintage stores are created equal.

I first felt like something was off a few years ago, when I noticed that the stock in some of the big vintage stores in London was changing. Then last year, when I travelled to Amsterdam and Oslo, I realised the emerging trend I had noticed in London was a fully fledged operation elsewhere. Over the years I've googled it on and off, trying to delve deeper into the ethics of the situation or at least get some more information, but have come up empty handed each time.

The two things I've noticed are these: the introduction of multiples (selling more than one of the same item, often in a variety of colours or sizes), and the rise of the words 'vintage style'.

Perhaps both of these things don't seem like that big of a deal to you, but today I want to examine why these small details are actually very important. It's something I sat on for a long time because I couldn't find any research or sources beyond my own suspicion, and I didn't know any vintage retailers myself to verify my thoughts. However this changed a few months ago when I met Louisa Rogers, the girl boss behind Newcastle-based vintage retailer Trendlistr, who source each and every item by hand from across Europe. We met after both of us spoke at a sustainability event up North and, after excitedly asking her a bunch of questions on the world of vintage fashion, visiting her beautiful studio in Newcastle's city centre, and attending a presentation Louisa gave on the history of vintage fashion, I was finally able to get my head around some of what is going on in the complex world of reselling unique clothes.

Louisa's work is not for the fainthearted, as she has honed a specialist set of knowledge and skills that help her identify and understand vintage clothes in a way that is truly admirable. For Trendlistr she sources from various locations, mainly Brussels and France, picking every piece by hand from house sales, vide greniers and a variety of other sources. She specifically picks items that are unique and interesting, often selling a mix of pieces that are designer, quirky, and unlike anything else you'll have seen before. And because Louisa's knowledge of this world is so thorough, through our discussions I was able to discern where some shady antics may be hiding too.

So first, a little background.
Wearing: 80's Oliver Grant Paris Shirt, c/o Trendlistr; Yellow 80s Shorts, Trendlistr (but bought myself!)
What is vintage?

The term vintage fashion is usually applied to clothing from the 1920s-1980s. Clothes from before this time aren't generally circulating, and are mostly not in wearable condition, so are seen as antique. At the same time clothes from after this time can be seen as vintage if they're from a specific designer, as they can be classified by the seasons within the brand's history. For example, vintage Marc Jacobs could be from Spring Summer 2012. Vintage fashion has always been a staple of identity building and expression; being adopted by subcultures as far back as people protesting mass production in a post Second World War world, and regularly used by groups as varied as beatniks, hippies, punks and those protesting subsequent wars such as Vietnam and Korea.

Today vintage fashion is enjoying a surge of popularity. Despite the growth in fast fashion, vintage has experienced a resurgence from around 2008 onwards, as social media and the internet has allowed for a vintage economy to flourish. Unlike editorial fashion, where models are often dressed head to toe in one designer, the rise of influencers, Instagram and blogging have shown how vintage can be styled in real life, as true street style is often a mix of many sources. While fast fashion is more accessible than it's ever been vintage is also more popular, as people have more inspiration for how to incorporate it into their styling, and more ability to access the clothes themselves. Although shopping vintage is sustainable, social responsibility doesn't solely motivate many vintage buyers. Instead, vintage often offers a much more fun, interesting and rewarding shopping experience than looking through mass produced fast fashion, as well as some sense of freedom from restrictive fashion norms and sizing. Vintage sizing is a product of its time, so people often don't have to feel guilty if they don't fit something that was made for a body bred on post-war rationing, instead they just rework the size and enjoy their find.

But vintage fashion, as we know it now, won't continue forever. Many vintage clothes were hand tailored and made of durable materials, resulting in better products that last a long time. Due to the changes in clothes manufacturing in recent decades, vintage is now a finite resource. As the creation of unsustainable, throwaway, cheaply-made items that quickly fall apart has risen, it's unlikely that most of the clothes produced today could live to become vintage.

Where are the problems?

The main issues in vintage fashion are caused by a lack of understanding, and a lack of value around the clothes. For vintage sellers a lot of work goes into selling an individual item which then can't be sold again, whilst at the same time sellers are in the difficult position of a demand for lower price, due to our skewed modern perspective on how much clothes should cost. This means that margins are extremely slim and, faced with increased pressure, vintage retailers may turn to fast fashion practice to bolster their profit.

This is where the multiples come in. I remember finding myself in a well known London vintage shop maybe two years ago, completely baffled as to how I was seeing twenty different shirts, all the same design, in various colours and sizes. I knew that many large vintage sellers bought from wholesalers in order to sell at lower prices, but surely it wasn't possible to find so many of the same item. I spoke to Louisa, who confirmed what I thought. If you see multiple of the same item (more than maybe one or two that could have been found together, but instead seem as though they wouldn't be out of place in a normal clothes shop) at a similar price point to what the vintage is being sold for, there's no way the stores aren't using fast fashion methods to create at a low cost.

Now there's currently no more information or official sources out there for me to link to to back up my claims, and maybe where you are you haven't seen this happen at all, which is great. But if you're at all unsure I'd argue that this is where the phrasing 'vintage style' comes in. It's a subtle turn that I've seen sneak into traditional vintage selling, where shops will describe themselves as selling 'vintage and vintage style clothing'. Vintage style does not have to equal true vintage, it can simply be fast fashion produced to emulate the vintage aesthetic. There is always a chance that this can occasionally be a mistake, as the high street sometimes produces clothes that imitate vintage style. Some items are legitimately hard to date, and Louisa herself has even sold one piece that turned out to be modern. However she explained that the margin for this type of error is so low that it doesn't add up with the amount of clothing that's being kind-of-greenwashed and sold as vintage.
'Often people fall for it, thinking it's true vintage, when sadly it was probably made in the last five years'
Is there a solution?

As a consumer there are a few things you can do.

- Firstly, avoid multiples. If it looks like one or two pieces that could have been donated or sourced together that's probably ok, if it's a lot of the same style with varying colours or sizes leave it alone. If you're not sure whether an item is definitely vintage here are some quick tells for checking:

Look at fastenings and zips. Are they hook and eye or poppers? If the zip pull is small and thin, like the ones you'd see on a normal pair of jeans, then it's more likely to be modern

Look at linings and stitching, if there are small irregularities you can see it was handmade rather than mass produced

If the labels are cut out, be suspicious as something is probably going on. Potentially the seller is buying new clothes, cutting out the label and selling them as 'vintage'

- Check that the store you're going to is actually selling vintage, and not 'vintage style' clothing. You should be able to tell fairly easily, as the latter often sells a lot of multiples.

- Try to buy from and donate to local, smaller vintage dealers. If you're selling clothes they'll probably give you a better price, due to having specialist knowledge and fully understanding the value of the pieces. If you're buying from them you can usually be assured that they're buying from their immediate surroundings, hand sourcing items, and only selling one of each piece. For example for Trendlistr Louisa sources from Brussels and France when she goes home to see her family, whilst her dad also picks things up when he sees something he thinks may sell well! Everything is picked by hand, and she often goes live on Instagram to talk through the newest pieces she's sourced.

- If you are in larger vintage stores, try to buy pieces that are actually vintage, and work to change your perspective on the value of clothes. If dealers could charge higher prices they wouldn't necessarily feel the pressure to supplement, so if we boycott shops selling these vintage style clothes alongside true vintage, we'll just increase the pressure and result in it happening more. Instead, we want to make sure our investment in vintage fashion is going into the actual vintage clothes, and alleviating the pressures these stores feel. If the market shifted and people were willing to pay a little bit more, we could work to eradicate these subtle fast fashion tactics.

- From a business model point of view, an excellent solution would be for vintage stores to house ethical brands within their space as concessions. Many ethical brands can't afford an entire shop space, and selling these clothes would be mutually beneficial as the vintage sellers wouldn't feel pressure to mass produce vintage knock offs. Of course this also depends on a perspective change, as ethical fashion brands often have higher price points, but it's also an achievable goal to work towards in time.

It's not the simplest, most obvious problem, and it's not the easiest set of solutions either. But it's definitely something to be aware of, and an area to aim to see improvement in. I hope this helps you next time you want to buy vintage.

Francesca Willow

Francesca Willow is a Geordie writer and artist based in Cornwall/London. She believes the best way to see change happen is through consumer choice, intersectional collective action, and policy change.

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This is something I've been mulling over for a solid two years. Whilst I wouldn't call myself an expert by any means, I have loved vintage shopping for a good decade now, so I feel pretty capable of navigating myself through that world. But it has also meant that, over the years, I started to notice something.

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Like it or loathe it, when Kim Kardashian wears something, people take notice. With the reality TV star wearing secondhand Azzedine Alaïa to Paris fashion week, secondhand Jean Paul Gaultier to a party and a secondhand 1990s Thierry Mugler gown to an award ceremony, it suggests change is afoot. Who would have thought that Kardashian - a woman worth $350m (£270m), who usually wears Balmain and bodycon - would be making a case for sustainable fashion?

As consumers become increasingly aware of the environmental impact of fast fashion, they are looking for a more sustainable way to shop. Could buying secondhand be the answer?

Vintage, it seems, is increasingly in vogue across the board, from Meghan, Duchess of Sussex, who wore 1960s Dior to a christening, to its appearance in British Vogue (the May issue asks: "Does your dress look vintage?"), to high street stores H&M, Arket and & Other Stories announcing they would trial vintage and secondhand clothes sales on their websites. High-end boutique Browns has also just launched the label One Vintage, which uses antique textiles to create new garments. Octavia Bradford, the womenswear buyer for Browns, says: "Sustainability is the loudest conversation in fashion right now."

A study shows that, last year, 64% of women were willing to buy pre-owned pieces compared with 45% in 2016 - and it is thought that by 2028, 13% of the clothes in women's wardrobes are likely to be secondhand. Fashion circularity, a new term referring to the recycled life of a garment, is projected to reach $51bn in five years, up from the current $24bn, according to ThredUp 's annual resale report.

The Stellar Boutique Photograph: Publicity Image

Stella McClure, the founder of the online shop The Stellar Boutique, has noticed a shift. When she opened 20 years ago "there was still a stigma attached" - conjuring images of the yellow sweat patches and emotional baggage people often associate with used clothing. "But now (thankfully) it is not just acceptable - it's cool and has completely captured the fashion zeitgeist," she says.

Vintage has been venturing on to the high street in fits and starts - in 2000, Portobello Road's Peekaboo Vintage was welcomed into Topshop's Oxford Circus flagship store. In 2010, Asos launched its Marketplace, which helped to bring vintage wares to a much wider - and crucially, online - audience.

If the trend has waned of late, this has been purely about aesthetics - minimalism replaced boho chic, and modernity was more in demand than 1970s florals. But fashion has shifted. Aside from an increased awareness of sustainability, vintage fashion fits neatly into the wider mood of the Instagram age, where authenticity and originality - not being seen in the same outfit as anyone else - are highly prized. What better way to stand out than to wear clothes few others are likely to own?

Fashion tends to mine the past. But many of today's most exciting young designers, from punk-revivalist Charles Jeffrey to James Theseus Buck and Luke Brooks of Rottingdean Bazaar, are looking to decades before they were born for inspiration. "High-end design teams are referencing past eras," says Nicky Albrechtsen, the author of Vintage Fashion Complete. She refers to the prairie-style dresses of Erdem and Zimmermann, "reminiscent of the nostalgic fashions of the 70s", as well as cult brands such as The Vampire's Wife and Batsheva.

"Seeing such strong references on the catwalk gives confidence to fashionistas to embrace the original dresses and showcase original pieces in a modern way," says Albrechtsen. According to Scarlet Eden, a vintage buyer at Beyond Retro, if the pieces the high street produces are based on vintage trends: "We're able to offer customers the original looks."

Vintage naysayers who may have been put off in the past by thoughts of rummaging around in jumble-sale-like basements may be persuaded by the ability to buy online. "The popularity of online vintage shops is great for those who don't have access to everything a city such as New York has to offer," says Gabriel Held, described by Vogue as "Instagram's most celebrated vintage dealer".

But it is not all rosy: opening up the market with numerous online shops has meant less quality control. Held sees "a lot of mediocre used clothing being marketed as vintage ... Something doesn't have to be 20 years old to be considered vintage, but, for me, if it's not true vintage, then it should be something extraordinary."

This is where the lines blur between secondhand and vintage. For Albrechtsen, vintage means any era up to the early 80s, while Eden and McClure consider it to be clothing that is more than 20 years old. Held says his definition "is not set in stone" - he even has some contemporary pieces in his own archive "that I know will be collectible in 10 years' time".

Virginia Bates, whose Notting Hill vintage emporium attracted the likes of Naomi Campbell and Donatella Versace before it closed in 2012, used to stock items from the end of the 19th century. Her definition of vintage runs "up to the 1920s, 30s, a bit of 40s, occasionally 50s ... I don't consider 60s vintage. I would never have sold that because I was there, I was wearing it." But, as she says: "With another generation coming up, the 60s is the equivalent of what I thought of as antique when I opened my shop."

Vintage 1970s Brown Tooled Floral Leather Shoulder Bag from Peekaboo Vintage Photograph: Asos Marketplace

Albrechtsen says: "Many professionals now include any [era]-defining garments - by which I mean iconic or clever designs." This is where the resurgence and reverence of certain 90s styles comes in, arguably spearheaded by cult Peckham shop Wavey Garms. "Nineties sportswear is," according to Albrechtsen, "very clever in terms of design ... so it still works now." Little surprise, then, that it has filtered down to more mainstream vintage outlets - Beyond Retro, for example, is always well-stocked with Champion sweatshirts.

The flames of this "less vintage vintage" are also being fanned by the rise of resale sites. According to the ThredUp 2019 resale report, resale has grown 21 times faster than apparel retail in the past three years. These luxury sites offer a glimmer of hope to those seeking a more affordable way to buy into designer fashion.

Not content to sit back and watch others profit from their vintage items, some luxury labels are relaunching decades-old designs from their own archives. Last year, for instance, Dior brought back its saddle bag because of the attention it was getting in the vintage fashion market. In February, Fendi brought back its Carrie Bradshaw-approved baguette bag from 1999 - luxury resale website Vestiaire Collective had seen a 558% increase in sales of the bag since January last year. "Every brand is currently developing a point-of-view on how to coexist with secondhand," ThredUp cofounder and chief executive James Reinhart recently told the Business of Fashion.

Of course, for some, buying vintage will never feel quite right. "It's really not my bag," says Bates. There are obvious pitfalls - sizing isn't uniform, and, she says: "You have to be so careful to look for holes and moths and rips."

But being able to call a 90s hoodie, a Dior bag from the 00s, or a dress first worn by Naomi Campbell in 1996 "vintage", might just help to keep the appeal going. As Bates puts it: "At the end of the day it doesn't really matter ... the most important thing is that it's recycled - it encourages people not to go out and buy more."

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Is buying vintage clothing the most eco way to shop?

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With Meghan, Duchess of Sussex, and Kim Kardashian spotted in vintage wear, and its increasing availability on the high street, it could be the answer to sustainable shopping

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This article was really useful. This describes a bricks and mortar store. They talk about vintage leaving a carbon footprint. This is because of the transportation of the products. Even though Queens vintage is a moving pop-up meaning pollution from the car, I am looking at sustainable ways to reduce this. This article has given me an idea to make Queens vintage even more sustainable - selling to textile merchants who break them down the clothes into rags or fibres and sell them on to upholstering companies as stuffing for things like car seats, sofas and punchbags. I will be using this idea - if the item of clothing doesn't sell after the pop-up has finished they will be sold and broken down.

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We all love a dose of vintage. It's hard not to be enchanted by a piece of clothing with such a huge sense of history attached to it. But have you ever taken the time to research the processes behind how these garments reach your rails? And how exactly does the life-cycle of vintage differ to clothing mass produced within the fast fashion industry? Well, hopefully I can shed some light.

As you may already be aware, the fast fashion industry (referring to fast-turnover high street retailers) generates 100 billion garments per year and is one of the most polluting industries in the world, after oil. This is because retailers restock collections every 4-6 weeks, pressuring us to buy more and think less, leaving a huge amount of unwanted clothing to discarded at landfill (that's 16 million tonnes a year in the US alone) - the majority of which can actually be recycled. Pretty crazy.

The more environmentally aware shopper may prefer to donate clothing to a charity shop or clothing bank. Here, did you know that your unwanted pair of jeans have just a 1 in 3 chance of finding a lucky new owner in store and a 2 in 3 chance of being sold to textile merchants who either ship them across the world, chop them up into rags or recycle the fibres? Oxfam even has their own "Wastesaver" recycling scheme dedicated to this final process.

A large amount of the reusable clothing finds its way to sub-Saharan African countries where is sold on the second-hand clothing market by local vendors. Whilst this creates jobs in the short term, there are debates as to whether this trade stifles local manufacturing businesses who are unable to compete against the low priced imported garments. Buyers pay an average of just £2.90 for a pair of jeans and £1.50 for a t-shirt.

But what about vintage clothing: What makes it different from second hand? And is buying vintage a decent solution to minimising your carbon footprint and reducing overall resource use?

Within the industry, vintage clothing is widely classified as a garment that is 20 years or older (if this item survives beyond 50 years it may proudly call itself an "antique"). The life cycle of a vintage garment will often begin at a recycling clothing bank alongside modern items. Once sorted apart, it is packaged into bales.

These bales are then sold to companies who either sort and sell in-house or act as suppliers to smaller companies who may buy by the kilo or come to "hand-pick" items for their customers.

The clothing will usually be graded A-C and priced accordingly.

Vintage clothing companies are forced to be thrifty with their stock, as unlike major retailers, every unique item arrives in an unpredictable condition and therefore requires a full check before being resold.

Garments are often salvaged, upcycled and sold by various means including:

They are then:

Before being listed on E-commerce websites or priced and put out for sale in store.

It's true - vintage clothing does mirror the world of fast fashion in some ways. Yes, there will still be textile wastage. Some items won't make it off the rails - but their lifespan is unlikely to be a mere 4 weeks as it so often is on the high street. These garments will be re-entered into the recycling process and sold off in bulk again. They may well be sold to textile merchants who break them down into rags or fibres and sell them on to upholstering companies as stuffing for things like car seats, sofas and punchbags.

The vintage clothing industry will therefore inevitably leave some carbon footprint of its own: transportation being the main resource here. Choosing to ship large pallets of items to and from warehouses by sea freight, as opposed to air, is one way to manage emissions. However, it's worth remembering that the initial resale of vintage clothing doesn't usually require any additional materials, other than the odd button or stitch, plus laundering. So in that respect the resource use is still pretty minimal.

Another consideration when buying vintage is the workplace ethics and pay of people employed by sorting factories, as well as the conditions under which the clothes were made in the first place (as difficult as this can be to trace). Look out for labels indicating vintage clothing was made in countries which have tough laws protecting workers rights. Admittedly, it's a lot easier to locate and challenge your clothing manufacturer in the modern would of fast fashion where garments were produced in the last few years, but you can still have a go at conducting some background research of your own.

One sure fire way to make sure your fashion choices are sustainable is by investing in garments that can stand the test of time. And it's true: vintage clothing can certainly be of a higher quality, but not by default. There are plenty of 70s polyester blouses circling the rails - but heavy duty fabrics such as denim are an especially durable presence in the industry. Buy carefully.

So, yes, choosing vintage can definitely be a great way to acquire a new wardrobe whilst minimising the resources used. But how about taking a sustainable approach to the garments you already own?

One way to fall back in love with your clothes is to put aside an hour, head over to your wardrobe and experiment with different outfit combinations. When you're in a rush in the morning you don't always have the time to look with fresh eyes; frantically clutching for familiar friends, those cherished items you've donned a hundred times over, after cautiously eyeing up that dress you love but can never quite figure out how to wear. Learning to layer jumpers and tights with summery pieces can help overcome seasonal boundaries and add a huge dose of versatility to your wardrobe.

You can also have a go at selling your unwanted clothes. Etsy, Depop and eBay can be really fulfilling ventures and bring you a satisfying sense of business achievement. In some ways these platforms facilitate the easy purchase and disposal of garments - but if you're looking for a long term way to say no to fast fashion then they can help you to clear out and start making the most of what you already have. With selling platforms like these, one of the main resource usages comes down to transportation emissions within the postal distributor sector, which is still significantly less than the production energy that goes into creating a garment from scratch (1 t-shirt uses 2720 litres of water).

It's also worth noting that in order for vintage clothing to actually continue to exist in the future we must pay attention to what we buy now. Investing in higher quality items or taking the time to repair clothes is a great place to start.

Obviously the least polluting fashion choice would be to never buy any more clothes ever again - new or second hand. No resources would be used: no virgin fibres spun, no transportation used, no oil spent. However we'd then have to consider the prospective loss of jobs if this were to happen; an ethical challenge that is characteristic of dilemmas we face when trying to determine the most constructive approaches towards achieving a sustainable textile industry.

Sustainable living is a test for even the best of us. But it's not about blaming ourselves or each other. In a society that is constantly pressuring us to purchase with personalised adverts and website cookies tracking our every click, it's no surprise that the invitation to hop on fast fashion's runaway train without looking back can be tempting. But awareness is the key. Just taking the time to think about your stance is a constructive step. You're not expected to have all the answers - but doing a little research of your own, educating yourself and educating others as you do so, is the right way to incite discussion and encourage accountability within the textile industry, both for the supplier and end consumer.

Head to this Fashion Revolution page to learn more about what you can do to get involved in the fashion revolution. Small efforts like tweeting your clothing retailer with the challenge #whomademyclothes could be all it takes to encourage friends, family and strangers to engage in the discussion.

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Written by Rebecca Linnard of Brag Vintage.

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An ethical decision: fast fashion vs. vintage fashion - Fashion Revolution

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We all love a dose of vintage. It's hard not to be enchanted by a piece of clothing with such a huge sense of history attached to it. But have you ever taken the time to research the processes behind how these garments reach your rails?

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Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model.

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Reading and learning about sustainability has really pushed me to do a vintage brand that recycles clothes. "Fast fashion is leading to mountains of post-consumer waste being produced. In turn this leads to problems such as the rapid increase in damaging plastic microfibres from polyester fabrics and artificial suede making their way into ocean ecosystems." - This is why I chose not to do a fast fashion brand. The environment needs saving and looking at my research before people like shopping at brands that products have been sustainably sourced.

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Fashion is big business. It plays a major role in the global economy, with annual worldwide revenues of well over £1 trillion. The industry supports hundreds of millions of jobs around the world, accounting for over a third of total employment in some of the most important producing countries.

It is also a fast growing industry. Work by industry consortium, Global Fashion Agenda, and Boston Consulting Group predicts a rise of 63% in overall fashion consumption between 2017 and 2030, with increasing demand from developing countries leading us swiftly towards a point where over 100 million tonnes of apparel and footwear will be purchased each year.

Unfortunately all this success comes at a high environmental cost.

Fast fashion is leading to mountains of post-consumer waste being produced. In turn this leads to problems such as the rapid increase in damaging plastic microfibres from polyester fabrics and artificial suede making their way into ocean ecosystems.

Cotton is heavily associated with freshwater resource depletion. The majority is grown on irrigated farmland and the water footprint for just one kilogram can be 10,000 litres of water, or more than 20,000 in parts of countries such as India.

Certain activities lead to harmful levels of pollution, caused directly by the hazardous ingredients needed for dyeing and tanning escaping into the local environment.

Then there is the land use change associated with raising livestock for leather, or growing tropical rubber plantations, which are a cause of deforestation and biodiversity loss.

And of course, climate change comes into the picture. Analysis from the Ellen MacArthur Foundation describes how, if the growth in fashion continues along its current trajectory, by 2050 the textile industry would account for around a quarter of the world's total allowable carbon emissions, when considered under a scenario that would hold global warming below 2°C.

The good news is that there are some exciting consumer trends, new technologies and innovative business models, which are helping to lead the future of fashion down a more sustainable runway.

The shift to sustainable materials

Many of the materials currently favoured by the fashion industry face three interwoven challenges: resource scarcity, a lack of recyclability, and the fact that costs are expected to rise for some virgin raw materials.

As water scarcity increases, this puts security of supply at risk for water-intensive fibres like cotton. And as ever higher carbon taxes are put on fossil fuels, materials derived from petrochemicals such as polyester are going to get more expensive at the same time.

However, some materials already exist, or are being developed, which are far less resource-dependent, more recyclable and have longer lifecycles.

Lyocell, for example, is made from wood pulp and has a low environmental impact in its production and processing when compared to alternatives like cotton, although this comes with higher costs. But in recognition of the sustainability and reputational benefits it brings, a growing number of companies - including Patagonia and Banana Republic - are making it a feature within their product lines.

Learning to design for longevity

Designers and brands are increasingly pushing the advice encapsulated within Dame Vivienne Westwood's mantra: "Buy less. Choose well. Make it last." This is with the aim of shifting demand towards valuing fewer, higher quality products, which can command higher prices and result in lower total resource use.

Making clothes that last just three months longer can help cut 3% from the carbon, water and waste impact of companies in the fashion supply chain, according to WRAP's Sustainable Clothing Action Plan.

Rather than create things that go out of fashion within weeks or months, the principle of emotionally durable design is starting to take hold. This is encouraging the creation of items that people love, look after, and want to keep using for longer periods.

This is a trend being strengthened through new opportunities for personalisation and customisation, unlocked by advances manufacturing technologies, and even 3D printing. Larger companies are now able to produce unique variants of common designs with customer input, which has become especially popular in footwear. Brands including Nike, Adidas, Vans and Converse each now have their own online create-your-own offerings.

The adoption of circular economy principles

Due to the current way materials are used and a limited use of recycling technology, the fashion industry experiences up to a 75% loss of value from material use in the first cycle of production. But the Ellen MacArthur Foundation estimates that an industry-wide move to adopt circular economy principles could add €160 billion in value by 2030.

Despite the fact that there has been cultural shift, where some items that were once second-hand are now considered to be vintage instead, still only 18% of clothing in the EU is currently reused or recycled. But there are signs that the industry is starting to become more collaborative and circular. Major retailers including Zara and Marks & Spencer are introducing collection points for old clothes at their stores.

This is leading to opportunities to increase recycling rates. Materials like wool have been recycled for hundreds of years, but mass production technologies are now advancing so that more fibre recycling is becoming far more cost-effective. This is closing the loop, helping turn waste fabrics back into useful materials, cutting down the need to produce virgin fabrics.

Innovative business models are starting to take off. Companies like Rent the Runway are using e-commerce models to turn expensive dresses, often bought and only worn once, into something that can be worn once by many people. MUDjeans leases its products for a one year term, with free unlimited repair services, after which they can be changed for a new pair and returned for recycling or upcycling.

Beyond this, we are seeing a trend towards trade restrictions on used clothing. Uganda, Tanzania and Rwanda all now seeking to prevent the import of second-hand garments and shoes to protect their domestic industries.

This will prevent dumping of excessive production, of the sort encapsulated in the example of the annual Super Bowl donation of tens of thousands of pre-printed "Champions" t-shirts, baseball caps and sweatshirts, wrongly naming the losing team as the winner. This merchandise is manufactured for both teams ahead of time, to be sold quickly as soon as the game is completed. By refusing to take waste from the West, this will force developed nations to adopt better policies, encouraging them to deal with end-of-life clothing more effectively.

There are also structural changes coming through the system. Fashion graduates coming into the industry today are grounded in zero-waste design and circular economy principles, which as they progress through the ranks and grow in influence should change things for the better.

The will to change

In addition to the three trends already discussed, one final important ingredient is helping to drive the shift towards a more sustainable fashion industry: the will to change. Alongside the fast-growing disruptive businesses, some of the fashion industry's titans are making clear commitments to transform the way they do business.

H&M announced in April 2017 that they are aiming to become 100% circular by 2030, meaning that they will only use recycled or other sustainably-sourced materials. Others leaders are setting similar goals. This means that many in the industry are waking up and recognising that business-as-usual cannot last much longer.

Inertia leads to the risk of irrelevance, falling behind innovative competitors. And where sustainable success can be demonstrated, regulation is likely to fall hard upon companies that continue to cause environmental harm.

Fashion isn't going anywhere. Millennia of human history tell us that as we move towards a sustainable, low carbon future, people are still going to be dressing to impress. But if we are going to reach that future, the industry is going to have to fundamentally change for the better.

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Three sustainability trends shaping the future of the fashion industry

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Fashion is big business. It plays a major role in the global economy, with annual worldwide revenues of well over £1 trillion, supporting hundreds of millions of jobs around the world. Unfortunately, this success comes at a high environmental cost - but there are some exciting consumer trends, new technologies and innovative business models helping to lead the future of fashion down a more sustainable runway.

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Exposed to technology from young ages. Queens vintage is targeted towards Generation Z ages and isn't technology based. It's interesting researching different age groups to see the different cares, views and wants.

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What is Generation Alpha? | Fast Web Media

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They're steeped in digital media, have huge spending power and are even making a splash in influencer marketing. We look at the rise of Generation Alpha.

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Millennials, Generation Z and Generation Alpha

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Millennials, Generation Z and Generation Alpha

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Grumps might have to rethink criticising the "kids of today" and millennials in the same breath, as the oldest among them are not so young any more. At 22, the youngest millennials are still fresh-faced and leaning on their better-off Gen X or baby boomer parents. And the oldest millennials are 38 - not really kids by any metric, but conceivably still in their parents' pockets.

Maligned as feckless, entitled, absorbed by screens and uninterested in sex, millennials have been a favourite punchbag for some time. Generation Z , born from mid-1990 on, are next in line for a kicking. After them are Generation Alpha, the first group of millennials' children, born from about 2011 until 2025. Henry Rose Lee, the intergenerational speaker and author, describes them as "millennials on steroids". "The oldest millennials didn't really grow up with digital technology, though of course they've inherited it and made it their own," she says. "People under the age of 22 have virtually grown up with it in its increasing sophistication. They are thus quite different from us oldies."

Attempts to stratify society have endured ever since the social researcher Henry Mayhew strolled round Victorian London's slums. But is defining generations useful? "You have to be careful about it," says Karen Rowlingson, professor of social policy at the University of Birmingham. "But we shouldn't ignore generational divides. Younger people are, on average, facing many more challenges. And, certainly, inequalities within that generation [millennials] are greater."

Lee says labels can be helpful in understanding how technology, economics and politics have affected different age groups. Millennials, for instance, are the first generation since the 19th century to be worse off than their parents - a misfortune that Gen Z and Gen Alpha are likely to inherit. But, for Lee, a greater concern is the risk of devaluing individuality. "What I normally say to people when I'm presenting a workshop is: 'We're going to label the hell out of things, but please don't do it outside this room.' Because as soon as you label somebody, you're judging them."
Topics

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Move over, millennials and Gen Z - here comes Generation Alpha

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Grumps might have to rethink criticising the "kids of today" and millennials in the same breath, as the oldest among them are not so young any more. At 22, the youngest millennials are still fresh-faced and leaning on their better-off Gen X or baby boomer parents.

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10 years and younger - very heavily technology users

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Generation Alpha is the 'next next' generation: born between born 2010 and 2024, they are tablet-trained before they are toilet-trained, and the first generation fully born into the 21st century, according to a report compiled by WGSN.

Like many generational studies and theories, Generation Alpha's attributes and characteristics will evolve as the group gets older, however it hasn't stopped forecasters and marketers providing initial predictions of the generation's values, identities and lifestyles, including buying habits as an emerging group of consumers.

Generation Alpha, like Generation Z, is already creating its own aesthetic, and is perhaps the most fashion-conscious generation to date. We can already gather intelligence on such a young group by analysing some key areas, starting with the demographics, which gives certain forward forecasts.

Children today dress as mini-adults

"If before little girls and boys were more into the frilly-frocky cuts or the Disney-inspired cartoon character patterns, today the taste has evolved," says Ambika Zutshi, CEO of Fashionbii. "Today, kids are more inclined to dress up as their favourite adults. It could be their parents, elder stylish cousins or celebrities... in other words, they demand a mini version of the adult clothing."

Childrenswear is booming on both sides of the Atlantic. In the US the kidswear market is estimated to have reached 156.8 billion dollars last year alone, and the UK childrenswear market is expected to reach 8.5 billion dollars by 2017.

Designers including Karl Lagerfeld and Balmain are capitalising on this growing market, releasing luxury children's collections that are similar to the adult collections. "When you see the Balmain children's pieces, you can see the references that are actually part of the Balmain women's and men's wardrobes," Olivier Rousteing tells Vogue.

Toddlers are seen front row at fashion weeks

Generation Alpha are fashion influencers; babies and toddlers are now front-row at fashion weeks, are snapped by street-style photographers and have parent-run Instagram accounts featuring their #outfitoftheday. It's likely that brands will soon begin treating them as influencers and create targeted campaigns to gain lifelong customers.

Zutshi notes: "Kids today are much more exposed than ever: to the media, surroundings, celebrity news, kid's influencers on Instagram, etc, that they do demand a say in their styling, as well as desire to dress like their favourite celebrity. Hence, if the brands go about satisfying this need, they have a chance to win big."

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Is Generation Alpha the new fashion influencer?

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Generation Alpha is the 'next next' generation: born between born 2010 and 2024, they are tablet-trained before they are toilet-trained, and the first generation fully born into the 21st century, according to a report compiled by WGSN.

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This article was super useful. It gave me facts and figures and a graph to add into my essay. I reason why I looked at this article was because its about Generation Z which is my target market and sustainability which is what Queens Vintage promotes. It says that 'Gen Z secondhand sales increased by 37 percent and 46 percent, respectively. In total, the secondhand clothing market is expected to double in the next five years, and, while being driven by the younger generations, growth is happening in all age groups.' This is great research and backs up my reasons for choosing generation Z as my target market as they are increasing second hand sales. This ties in nicely with my project.

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Millennials and Gen Z Causing Surge in Used Clothing Demand - Planet Aid, Inc.

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There are two main factors leading to the increase in clothing resale and reuse. First, demand for sustainability and ethical fashion is on the rise, and reuse is an obvious way to save resources. Secondly, consumers want to be able to constantly change their wardrobe, a trend that has been fueled by social media and a desire to always be seen in something different.

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Queens vintage is a sustainable brand. This document has pushed me further towards sustainability because it says in this document "Gen Z would spend more money on a service if it was sustainably produced." This whole document states that people would rather spend money on products that are sustainable. Queens vintage is all about being sustainable and recycling products. To know that the target audience I'm aiming this business towards likes and appreciates sustainability is a real bonus.

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As Gen Z is expected to become the largest consumer market by 2020, their buying choices are beginning to affect the market. According to a report by CASSANDRA, ninety-three percent of parents say their children influence household purchases, showing that Gen Z's spending habits are already making an impact. Though the exact age range of Generation Z is up to debate, what is clear is that the generation is unique in that the majority of its members have known the internet since a young age. Most sources agree that Gen Z encompasses those born after 1995 and sometime before 2009 through 2014.

GreenMatch, an online service set to link consumers with green energy products, has created an infographic to explore the importance of sustainability to Gen Z consumers. "Generation Z is continuing the trend set by millennials in choosing to spend more money on goods from sustainable or ethical companies," the report stated.

According to GreenMatch's findings, 72 percent of Gen Z would spend more money on a service it was sustainably produced. The study shows that Gen Z isn't as concerned with brand loyalty as their millennial predecessors. Rather, Gen Z will actively seek out sustainable products as their loyalty lies more within values. Like millennials, however, Gen Z has a strong preference to switching to brands who take sustainable initiatives, and those values are more important to Gen Z than cost. Furthermore, GreenMatch's findings show that Gen Z is more willing to boycott companies who do not meet their values.

The study concluded, "The buying habits of Gen Z have yet to be fully discovered, but it is clear that the next generation will change the business landscape through greater consumer activism than past generations."

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New study shows that Gen Z will strengthen sustainability trend

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As Gen Z is expected to become the largest consumer market by 2020, their buying choices are beginning to affect the market. According to a report by CASSANDRA, ninety-three percent of parents say their children influence household purchases, showing that Gen Z's spending habits are already making an impact.

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This document is very useful information. Queens Vintage is aimed at Generation Z age range which is 16-25. This document tells me that Queens vintage will Appeal to Generation Z because they care about making a difference. Queens Vintage focuses a lot on sustainability and making a difference to the way people shop. This information says that Generation Z likes to be collaborative and teamwork orientated. I feel like Queens vintage really relates to Generation Z as Queens is all about working together and there are a few collaborations along the way. It's an independent brand and Generation Z likes to work independently. They like the idea of new businesses starting. They like communicating face to face. Pop-Up shops are great for this as they are smaller so can communicate and talk more about the products. Generation Z want to be catered to. This is all in the customer experience. This document has given me a greater understanding of what my target customers needs and wants are and makes me understand more of what they like and care about.

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Generation Z is composed of those born between 1995 and 2010, which means that the oldest are about 22 and are just entering the workforce.

The media has focused a lot on millennials in recent years, but it's time to turn some of the attention to the millennials' future co-workers. Gen Zers have a lot in common with millennials, but there are also many ways in which the two generations differ.
1. Gen Z Is Motivated By Security
These young people were still kids during the Great Recession, which means that they may have seen their parents take huge financial hits. A significant portion of their lives may have been defined by struggles related to that.

While millennials are often seen as more idealistic, and more motivated by purpose than a paycheck, Generation Z may lean more toward security and money. This is a pragmatic generation - they care about making a difference, but are ultimately motivated by ensuring they have a secure life outside of work.

If you're looking to recruit members of Generation Z, you may be able to tempt them with promises of job security and raises down the line.
2. Gen Z May Be More Competitive
As a cohort, millennials are said to be collaborative and teamwork oriented. They want to work in an environment where inclusion is a priority, and where everybody works together to advance goals. Gen Z, on the other hand, is said to be defined by its competitiveness. They want to work on their own and be judged on their own merits rather than those of their team.

Gen Z also understands that there's a need for constant skill development in order to stay relevant. Their parents likely taught them the importance of working hard, and that no one will hand them their success. This generation is willing to work hard, but they expect to be rewarded for it.
3. Gen Z Wants Independence
Gen Zers' independence ties into their competitiveness, but they generally like to work alone. Many of them prefer to have office space to themselves, rather than an open, collaborative workspace. Many also want to manage their own projects so that their skills and abilities can shine through. They do not want to depend on other people to get their work done.

This independence is apparent in the higher education choices some Gen Zers make. More of them are skipping higher education than their millennial counterparts, and moving straight into the workforce. They'd rather avoid the years of debt and try one of the newer, more affordable options. Don't disregard a potentially great employee just because they don't have the credentials you usually look for - they might have all of the skills you need, just from a different source.
4. Gen Z Will Multitask (More Than Millennials)
If you thought your millennial employees were easily distracted, always flipping between texts and emails, just wait until you start working with members of Gen Z! These young people have always lived in a connected world, and they're used to constant updates from dozens of apps. Switching between different tasks and paying simultaneous attention to a wide range of stimuli comes naturally to them.

This can be perfect for a workplace that requires multitasking. If you're looking for employees who can focus deeply on a task for a long period of time, make sure that's communicated to potential Gen Z employees. And, if you see them looking at their phone during work hours, don't assume that will distract them for ages - they're used to spending five seconds checking for updates before returning to the task at hand.

This group of employees might start working on a document in the afternoon, open it on their phone on the subway ride home and pull it up again on their laptop while watching TV. They don't have as much of a harsh delineation between work and home, and this could change the workplace even more in the coming years.
5. Gen Z Is More Entrepreneurial
Generation Z is 55% more likely to want to start a business than millennials. In fact, a full 72% of Gen Z high school students say that they want to start a business. This can be tied back to many of their traits - especially the independence and desire for financial success. They are highly motivated and willing to work hard to achieve their dreams.

These budding entrepreneurs can make great employees. They are likely to soak up as much knowledge as they can and take on many different challenges as they pursue their goal of starting their own company in the future.
6. Gen Z Wants To Communicate Face To Face
You may have just gotten used to your millennial employees preferring to communicate over email or Slack, but be prepared to switch it up again. Generation Z likes to talk face to face. Fifty-three percent of Generation Z said they prefer in-person discussion over instant messaging or email.

This can be attributed to the negative attention they've seen millennials receive for their reliance on technology, or because the technology they've grown up with (Skype, Snapchat) has allowed people to communicate with a full range of sound and motion, instead of just text. Be prepared for regular in-person meetings with your Gen Z employees to discuss their projects as well as their professional development.
7. Gen Z Are True Digital Natives
Millennials have long been described as digital natives, but they actually grew up in a world that was still full of landlines and dial-up internet. They're used to progress taking time, and are just as confused by some of the newest apps as baby boomers are. Gen Z, on the other hand, has been living in a world of smartphones and free Wi-Fi for as long as they can remember. Ninety-two percent of them have some sort of digital footprint.

They easily flit between platforms and technologies and pick up new software quickly. Their relationship to technology may be even more instinctual than that of a millennial in their late 30s.
8. Gen Z Wants To Be Catered To
Gen Zers expect the workplace to conform to their needs. They are similar to millennials in this way, and are actually fairly similar to boomers as well. This attitude is having an effect on the workplace. In recent years, stars such as U2 and Bruno Mars performed at Salesforce's annual conference. A decade ago, a huge company would never have hired a rock band to appeal to young people. Now, it's pretty typical to have young attendees in mind.

There are some clear generational differences between millennials and the young people just entering the workplace today. Of course, every member of a generation is an individual and will have their own unique traits, but keeping these generalizations in mind could help you prepare to welcome this new generation to the working world.

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8 Ways Generation Z Will Differ From Millennials In The Workplace

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Generation Z is composed of those born between 1995 and 2010, which means that the oldest are about 22 and are just entering the workforce. The media has focused a lot on millennials in recent years, but it's time to turn some of the attention to the millennials' future co-workers.

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This document specifically focuses on people leaning more towards Retro items. Queens vintage is a vintage brand selling designer vintage items. In this research I says about "providing affordable value." Queens vintage will be very affordable for the items that will be sold. "Gen Z will respond to brands that understand their identities, purpose, and values. Marketers can determine these from Gen Z’s habits, interests and activities." From doing research I have understood what Generation Z are looking for. They like face to face, they like making a change, independence is really important to them. They like to be heard and to be acknowledged. In terms of marketing, Generation Z like information to be in Magazines or Newspapers ( this is why all my work produced has been in a magazine style.) - They believe it's trust worthy information. They like in-store experiences which they will receive with queens vintage. They like shopping in store. This is why I have created a moving pop-up because it's an experience and it's visual.

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Gen Z marketing needs to go as retro as its audience: being value-driven, providing affordable value, involving print in daily life and presenting in-store shopping experiences.

In other words to reach Gen Z, marketers should know that everything old is new again. The generation that will account for 40% of consumers and $4 billion in discretionary spending within the next two years loves print marketing and 98% of them buy products in stores some or most of the time. But most importantly, their values matter more to them than price - despite how heavily having grown up during the Great Recession weighs on them, new research finds.

In a study replete with '80s graphics, MNI Targeted Media Inc. - a division of the Meredith Corporation - released the white paper "Generation Z: Unique and Powerful" on Monday.

"This generation is always 'on' and they expect everything to be available in seconds," said Vicki Brakl, VP Marketing of MNI Targeted Media Inc., in the research announcement. "Marketers who consistently provide value and relevancy in their messaging, and their corporate actions, will earn Gen Z's respect and dollars."

Values Drive Gen Z's Conversions

Gen Z will respond to brands that understand their identities, purpose, and values. Marketers can determine these from Gen Z's habits, interests and activities. And if marketers don't get authenticity right, Gen Zers will dismiss any messages that lack the right tone, language and relevancy.

MNI's research announcement further reads:

"They are a generation driven by values, with 68 percent identifying that doing their part to make the world a better place is important to them, and this directly impacts their buying behavior."

One way to create messages that are authentic to Gen Z is to weave in customer voices. MNI says user-generated content drives engagement and creates brand identity.

Print Marketing Is an Uninterrupted Customer Experience

Despite, as MNI reports, this generation expecting service within seconds because its never lived without the Internet, technology is also perhaps why Gen Z values print channel experiences. This marketing - and they do value relevant marketing - can be consumed without the kinds of interruptions that plague digital customer experiences.

The MNI research shows 61% of the Gen Z respondents "think their generation would benefit from unplugging more," but fewer follow through on that belief: "47% intentionally put their phones away at least once a day."

The MNI research announcement provides this thought about the 83% who "turn to newspapers for trusted information and content, and 34% [who] turn to magazines":

"Gen Z may breathe new life into print - preferring to use newspapers and magazines [without] interruption and trusting these publications over other media to deliver credible information."

Their older friends are almost as nuanced, says a survey released on April 26 by FedEx Office, "a leading provider of convenient, state-of-the-art printing, packing and shipping services and a subsidiary of FedEx Corp."

FedEx Office found 90% of all consumers prefer to read printed materials vs. digital screens and:

"Despite the familiarity with digital, nearly half of Millennial respondents (ages 18-34) reported having something professionally printed at least once a month."

Price Is the No. 1 Factor to 72% of Gen Z

Values matter to this generation, but they won't buy if the price isn't right. The Great Recession and the jobless recovery impacted them greatly - to the point that MNI reports 60% of them have a savings account. So it's not that they're buying from the competition - it's that they're not buying at all if they don't get what they want.

MNI says:

"They saw their parents' net worth fall by over 40%. Gen Z knows how to live in survival mode," David Stillman, Gen Z expert and founder of GenZGuru.com, told us in an exclusive interview.

They will price-check on their phones in stores, and want to buy quality goods - so affordable products, not cheap ones. MNI says of price and quality: "Effective marketing will weave both into messaging."

In-Store Experiences Need to Be Omnichannel

While the in-store experience may be Gen Z's interpretation of "unplugged from technology," they're using their phones here, too.

Just as they see identity as fluid, they see bringing digital experiences into the real world as similar things, reads the MNI white paper. What 47% of them are doing on smartphones in the store is price-checking and contacting friends and family for advice.

The Gen Z research finds:

"Digital and physical aren't separate to Gen Z-they work together. They've seen brands that started in e-commerce then moved to brick and mortar, like Warby Parker and Birchbox. And while 60% of Gen Z shoppers prefer to go into a store over shopping online, 75% of them also check a store's app while they're shopping there (Source: GenZGuru.com). Crafting your marketing to capture this audience and adding new features like AR to your app can go a long way."

What do you think, marketers?

Please respond in the comments section below.

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Gen Z marketing needs to go as retro as its audience: being value-driven, providing affordable value, involving print in daily life and presenting in-store shopping experiences. In other words to reach Gen Z, marketers should know that everything old is new again.