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Vans workers commonly help you find the right size shoe for you to take home and make sure it's the on just for you.

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In Nike the employees ask the customers what they are looking for and they also ask if they want anything else when they are done shopping.

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Vans direct markets by emailing or texting customers with discount codes or coupons lowering prices and increasing sales.

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Nike uses this by asking for your email on the Nike app and when you give it to them you get promotions in your mail.

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Vans greatly uses advertisement on social media. On here they give sneak peaks at new designs and upcoming specials.

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Nike uses Advertising with Billboards, immediacies,commercials, ads, Sponers, etc.

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Nike uses this by giving discounts and stuff like buy one get one free.

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Vans uses sales promotion through BMX competitions and skating competitions as well as through coupons to new customers.

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Nike uses public relations like for example: Nike uses stuff like athletes to sponsor them and give them publicity.

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Vans handles public relations by having customers fill out a form with contact information and they then contact the customer to help resolve their issues.