# data[].attributes.body
H & M Trend Report

# data[].attributes.body
H & M Brand Report

# data[].attributes.body
H & M Seasonal Range Plan

# data[].attributes.body
Boohoo Sourcing Responsibility

# data[].attributes.body
H & M Best and Worst Sellers

# data[].attributes.body
H & M Brand Values

# data[].attributes.body
H & M Comp Shop

# data[].attributes.body
Supplier Strategy Infographic

# data[].attributes.attachment_link.title
Sourcing Infographic - Journey of a Garment

# data[].attributes.body
Topshop BAA Advert

# data[].attributes.body
SWOT Analysis - Arcadia

# data[].attributes.body
Personal LinkedIn

# data[].attributes.body
H & M Brand Research

# data[].attributes.body
Xmas Jumpers Edited Exercise

# data[].attributes.body
RTW and Fashion Show Trend Research

# data[].attributes.body
COO Research

# data[].attributes.body
Trend Report Research

# data[].attributes.body
H & M S/S20 Trend Research

# data[].attributes.body
Modern Amish Trend Research: Past V Future

# data[].attributes.body
PESTEL

# data[].attributes.body
Pantone Mood Board

# data[].attributes.body
CV

# data[].attributes.body
Photoshop Beginners Mood Board

# data[].attributes.body
Modern Amish Trend: Mood Board

# data[].attributes.body
M&S Cover Letter - BAA

# data[].attributes.body
Romantic Florals Trend: Mood Board

# data[].attributes.body
BAA Job Search

# data[].attributes.body
Employability Self Assessment

# data[].attributes.body
Resilience Assessment

# data[].attributes.body
Personality Insight Assessment

# data[].attributes.body
Strengths Assessment

# data[].attributes.body
Communication Questionnaire

# data[].attributes.body
Competencies

# data[].attributes.body
My Career Plan

# data[].attributes.body
After FRA Worksheet

# data[].attributes.body
Photoshop Challenge

# data[].attributes.body
Skype & Face to Face Interview Expectations

# data[].attributes.body
Personal and Professional Terms

# data[].attributes.body
H & M: PEST

# data[].attributes.body
H & M: SWOT

# data[].attributes.body
Timeline and Essay

# data[].attributes.body
Mods Subculture

# data[].attributes.body
1930's Research Presentation

# data[].attributes.body
Notes

# data[].attributes.body
Notes

# data[].attributes.body
Region Mind map

# data[].attributes.body
H & M Brand Report

# data[].attributes.attachment_link.title
GlobalData_H  M Hennes  Mauritz AB_Profile_130420

# data[].attributes.body
H & M Brand Report
Customer Profile

# data[].attributes.attachment_link.readable_text
Living for the moment, Aspirant Tribes know the look, music and lifestyle they want - and will spend big in order to get it! Attuned to what's happening in Leading Edge circles, it's about keeping up with what's cool but without all the hard work of creating it themselves. These Tribes will be found in Student Unions across the UK, from UE to Loughborough.

Social butterflies, they are spending summer holidays hitting the festival circuit - from Bestival and Secret Garden Party in the UK to Croatia's Outlook and Serbia's Exit festival. Whether it's the latest pop-up, food truck, concept store, art gallery or nightclub, they want to be the one to have seen it first - and post it on social media. Experience seeking drives the Aspirant segment, and introducing the newest fashion and music to their friendship group motivates Tribe members.

From the ubiquitous gap year alpaca jumper, to the MacBook Pro, Ugg boots and Hershel backpack, Aspirant Tribes are big consumers with strong brand affiliations. Brands trying to crack the Aspirants need to work hard to prove their cool credentials. They need to be in the right place, at the right time, with the right people - although appealing to them may be challenging, those who do are rewarded with surprising brand loyalty.

Trendies

Trendies are driven by beautiful things and beautiful people, Trendies love fashion and are always looking for the next big trend!

They're the biggest outwardly 'brand-me' Tribe - they're universally aspirational in fashion and music, both offline and online.The rise of Mainstream Brand Me behaviours and fast fashion means the Trendies are still going strong and are one of the biggest Tribes on the map in 2015. Their influence is if anything growing, as more and more Trendies lean towards vlogging and sharing their super-soft-focus, Instagrammable lives online - inspiring younger teens to live a perfect life.

Vloggers
Vloggers and Bloggers are at the heart of today's Tribal map - inspiring a whole generation how to live.
In 2012 Tumblr Kids joined the map - by 2015 Vloggers are one of the most familiar and famous Tribes in the UK. A catch-all Tribe to describe young people that are vlogging, blogging, tweeting and instagramming their lives, attitudes and values online; they aren't creating culture and new social norms (bar those with 1M+ followers!) but are having a huge impact on youth culture today.

New Casuals

New Casuals are football mad lads with a love of underground club music and understated fashion - but will move to the next thing once it becomes predictable...

Hypebeasts

Urban and Skater inspired, US-rooted breed of New Casual - who love Hip-Hop and electronic, niche knowledge, luxury sportswear and limited editions.

Hypebeasts are a new breed of New Casual/Hipster- obsessed with the aspirational Urban lifestyle and the brands that go with it. With a thriving online culture, key icon products and their own language (Bump, OG, Grail, Wavey...) they are thriving - but bitchy too!

New Casuals
The New Casuals are unchanged on the map - think twenty-something, understated lads that consciously maintained low-key style from Norse, APC and Folk.
Their hate of hype and broadcasting their lives makes them polar opposites to the Hypebeasts! While they share a love of music, festivals, fashion and footy - the Hypebeasts are all about niche language, products and 'getting in there first'.

Hipsters
It's been a long time coming - but the Hipsters are firmly out of the Leading Edge, and are getting younger by the year.
Poor Hipsters! Since 2012, they took over being the vilified Tribe from the Chavs - synonymous with being 'try hard' and vacuous at a Tribal level, but receiving derision from wider British culture too (even your dad knows what a Hipster is in 2015!).

As authenticity became a key tenet of youth culture and the Hipster look was disseminated to teens via Primark; the iconic skinny jeans, glasses and obsession with Bergheim made the Hipsters a stereotype and an insult for the original Hipsters (most of whom have now aged out of the Tribes model).

# data[].attributes.attachment_link.description
Living for the moment, Aspirant Tribes know the look, music and lifestyle they want - and will spend big in order to get it! Attuned to what's happening in Leading Edge circles, it's about keeping...

# data[].attributes.body
Treasure Hunt Task

# data[].attributes.body
Digital Range Plan

# data[].attributes.body
H & M Technical Buyers Pack

# data[].attributes.body
Topman Trading Exercise

# data[].attributes.body
Line Print Exercise

# data[].attributes.body
Product / Fabric Board

# data[].attributes.body
Timeline and Essay

# data[].attributes.attachment_link.readable_text
Let us first define the terms: what is the difference between a jumpsuit, a boiler suit (or overall/coverall) and a bib-and-brace overall (or dungarees)?
A jumpsuit is a slim-fitting, one-piece garment that covers the arms and legs. It was originally created in 1919 as a functional garment for parachuters to, yes, jump from planes in. The boiler suit/overall/coverall is looser fitting and more utilitarian. Worn by men who maintained coal-fire burners, the male boiler suit was first adopted by female munitions workers during the Second World War, when a more form-fitting suit with bloomer-like legs was designed to better fit women's bodies. Dungarees were invented by Levi Strauss and Jacob Davis in the 1890s.

Most likely because of its slimmer cut, the jumpsuit was the first of the three workwear garments to gain a fashionable following.

In the 1930s, fashion designer Elsa Schiaparelli began creating jumpsuits for elegant women. Her one-pieces were much talked about, but were probably only worn by a select few. The sporty styles by the American designer Vera Maxwell in the mid-1940s may have found their way onto the street, but were still considered a novelty item. While the jumpsuits worn by women during the Second World War were mainly utilitarian - Rosie the Riveter set the example - by the 1950s, some American designers such as Bonnie Cashin were experimenting with evening jumpsuits. But it took another decade for the fashion to truly become popular for day and eveningwear.

The jumpsuit made its first appearance in Vogue in September 1964. Photographed by Irving Penn, the brown wool-jersey one-piece by Guy Laroche was paired with a sealskin jacket. It made a bold fashion statement and a few months later it had become a trend, with two "moon shot"-style jumpsuits in white jersey featuring as Vogue patterns in January 1965.

The jumpsuit made its first appearance in Vogue in September 1964.

The late 1960s and 1970s were prime years for the jumpsuit. There were sportswear styles for day, and leather one-pieces or embellished designs for evening. Almost every designer had his or her own version of the jumpsuit, from Oscar de la Renta and Christian Dior to André Courrèges and Yves Saint Laurent. The 1970s jumpsuit was unisex, beloved by slim-hipped men and women. Cher and Elvis adopted the style as part of their stage personas and Studio 54 regulars danced to disco in Halston 's chic designs.

American designer Geoffrey Beene declared it "the ballgown of the next century"

By 1980, the jumpsuit had become so popular that the American designer Geoffrey Beene declared it "the ballgown of the next century". But the style may have reached saturation as it fell out of favour until the early 2000s. Then in 2002, Nicolas Ghesquière, who was at Balenciaga at the time, began experimenting with fabrics and patterns, sending an updated jumpsuit down the runway. And thus the style was relaunched. Easy to wear, versatile and a little bit feisty, the jumpsuit has become a modern wardrobe staple.

Also on Vogue.fr: Vogue's fashion encyclopedia: The white wedding dress Vogue's fashion encyclopedia: The history of sneakers

# data[].attributes.attachment_link.title
Vogue's fashion encyclopedia: The jumpsuit

# data[].attributes.attachment_link.description
Let us first define the terms: what is the difference between a jumpsuit, a boiler suit (or overall/coverall) and a bib-and-brace overall (or dungarees)? A jumpsuit is a slim-fitting, one-piece garment that covers the arms and legs. It was originally created in 1919 as a functional garment for parachuters to, yes, jump from planes in.

# data[].attributes.body
Harrods and Next Comp Shop for Fabric Board

# data[].attributes.body
WISSI Markdown Exercise

# data[].attributes.body
Fabric Board Kidswear Research

# data[].attributes.body
Product / Fabric Board Assignment Feedback

# data[].attributes.body
Best Sellers Exercise

# data[].attributes.attachment_link.title
WC 2nd march COMPANY BEST SELLERS - STUDENT (1)

# data[].attributes.body
Company Best Sellers

# data[].attributes.attachment_link.title
Exercise 2 COMPANY BEST SELLERS - STUDENT (1)

# data[].attributes.body
Notes

# data[].attributes.body
Timeline and Essay

# data[].attributes.body
Notes

# data[].attributes.body
Mods Subculture

# data[].attributes.attachment_link.readable_text
Throughout the Mod movement the main influencers have been Music and Fashion (closely followed by smart haircuts) - when the two go together a culture is created. Each play an equally important role in what makes a Mod, a Mod. Initially it was Music that fashioned an entrance for the Mods, but as the movement grew and image became more important, especially for bands, it was the Mod look and the subculture itself that paved the way for bands, the prime example being The Jam.

Examples of Artists influenced by the Mod subculture are: The Action, The Who, The Rolling Stones, Rod Stewart, Small Faces, The Kinks, The Beatles, David Bowie, Marc Bolan, The Specials, The Jam/Paul Weller, Oasis, Blur, The Libertines, Amy Winehouse, Miles Kane, Jake Bugg.

# data[].attributes.attachment_link.title
British Mod Culture and Fashion: Discover John Smedley

# data[].attributes.attachment_link.description
Discover how British Mod Culture has been influencing fashion since it's inception, and how it still influences our designs today.