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our chosen brand within the Bicester village is Hunter, with a British heritage and iconically known for their Wellington boots, we wanted to celebrate the brands rural routes and create an English community garden prop package!

With sustainability and ever growing subject and more brands trying to limit their impact on the environment we believe we have come up with a sustainable solution to retail props with our proposal.

When researching into ideas we came across an article about  Konoha Mall in Japan, a shopping centre that incorporates sustainability And an eco designs into retail.  Drawing inspiration from its natural surroundings, the development was constructed entirely with locally and regionally-sourced materials, and receives its operating energy from solar panels. The Japanese mall are leading the way when creating a shopping centre that incorporates sustainability and from here is where our community garden idea began.

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Hunter Boots is making waves again. The Edinburgh, Scotland-based historic icon has opened its first-ever flagship store at 83 Regent Street in London with a celebration featuring a troupe of Singing-In-The-Rain dancers arriving in a red double-decker wearing head-to-toe Hunter Original collection.

The store design is a funky combo of urban shopping heaven and agricultural themes that echo farm life and barns - all thought up by the design team at Checkland Kindleysides.

Established in 1856 and known for its dutiful supply of millions of trench boots for the British troops in both World Wars, Hunter has been making a steady move from boots only to a full-fledged clothing brand.

When Hunter hired Alasdhair Willis (aka Mr. Stella McCartney & co-founder of Wallpaper with Tyler Brûlé ) as their design director two years ago, everybody paid attention and started expecting big things. And they have not been disappointed.

The expanded repertoire and the new flagship are just the beginning, however. Willis is going to launch yet another new line in 2015. Hunter Field will be a more technical outdoor collection, for 'the guy and girl who wants to look amazing in the wilds of the great outdoors,' as Willis has been quoted describing it.

The flagship, with its barnyard ambiance enhanced with a two-storey high LED screen showing fashion shows and campaigns, will not be the only retail expansion either. According to Checkland Kindleysides, it will form the foundation of future retail and shop-in-shop opportunities. - Tuija Seipell.

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Hunter Boots Flagship Store - London - The Cool Hunter Journal

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Hunter Boots is making waves again. The Edinburgh, Scotland-based historic icon has opened its first-ever flagship store at 83 Regent Street in London with a celebration featuring a troupe of Singing-In-The-Rain dancers arriving in a red double-decker wearing head-to-toe Hunter Original collection.

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https://www.theguardian.com/business/2016/sep/28/hunter-wellies-boots-profits-fell-2015-after-investment-in-stores-and-staff

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Post Covid attitudes
We are realising that we have the power of the purse – that we not only drive style trends, but also social trends, as well as business trends. (And, through social media pressure, can make businesses #PayUp.)

Localisation
"Diane Wehrle, insights director at Springboard which specialises in tracking shopper numbers, said that smaller high streets had hung on to more shoppers than bigger towns as people stayed local"

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IMPACTS OF COVID RULES
Retailers are also allowed to open until 10pm as the Government seeks to bolster the high street and ensure compliance with social distancing rules.

Make sure everyone is social distancing. Make it easy for everyone to do so by putting up signs or introducing a one-way system that people can follow.

Provide adequate ventilation. This means supplying fresh air to enclosed space where people are present. This can be natural ventilation through windows, doors and vents, mechanical ventilation using fans and ducts, or a combination of both

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How Will Covid-19 Permanently Affect Our Shopping Habits?

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How Will Covid-19 Permanently Affect Our Shopping Habits?

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- With eye opening articles and news stories breaking daily as a generation we are becoming more aware than ever of unethical and  unsustainable practices. "We are realising that we have the power of the purse – that we not only drive style trends, but also social trends, as well as business trends."

Cosiness and wellbeing are the new buzzword and things everyone is after post difficult COVID times. Kingham believes consumers will make “considered purchases” in the future, buying pieces that honour “craftsmanship and artisanal values”.

After disaster retail profits have fallen as proven with the 911 terrorist attacks and post COVID  in china. However “They’d say, ‘I just want to have that one special thing.’” “Investment items will be paramount. This plays into my brand's ranges which are stand out items at a slightly higher price point.

A rise in sustainability- At Browns, Petersson says, “We were already seeing a shift in customers pivoting towards being more conscious in the way they shop. I think this will continue to grow.”

"After confinement, “it’s going to be about access to beauty, longevity, integrity – things that are meaningful.”

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https://modernretail.co.uk/visual-merchandising-props-impulse-purchases/

https://colorreflections.com/digital-printing-news/what-are-props-in-retail/

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Selfridges 'Waste is Rubbish' window display as a part of Project Earth

Over the past year, with everyone essentially living on the internet, the conversation around sustainability, especially sustainable or conscious consumerism, has significantly amplified. People had the opportunity to reflect on how their behaviour is impacting the environment and led to a dramatic shift in preferences. Aside from buying good quality products, people also care about what they buy, where they buy it from, and the story behind it all.

So why should brands, more specifically retail stores, care about sustainability, aside from it being a CSR manifestation? The driving force behind the advent of such sustainable practices appears to be the desires of modern day consumers. A newly identified need among consumers is for sustainability, particularly among millennials. According to a Euromonitor report, the demand for commodities today is built around the demand for sustainability, authenticity, simplicity.

Here comes the fun part, because this is where we as visual merchandisers come in - simply caring isn't enough, you kinda have to show that you do! It is of course the actual commitment to cause that matters the most, but it also needs to be effectively communicated to the consumers to build brand loyalty and meaningful consumer relationships. Retail stores, be it permanent or pop-ups, are the point of contact between brands and consumers. It is the easiest way, well second to social media maybe, to convey to them your identity and provide motivators to engage with your brand. It is no longer about what you're selling, but also how you're selling.

Doesn't it seem counterproductive to use environmentally harmful materials and practices to help promote a brand advocating sustainable products and practices? Each element form packaging to in-store window displays needs to reflect the brand's commitment. Not only does it help the cause for sustainability, it also challenges us as VM professionals to up our game and constantly think of new and creative ways to minimise waste.

Window Displays have always been a platform to spark conversation or convey a message to the consumer. Be it a new product, a festive offer or collaboration, window and store displays are a popular messaging strategy. Check out our blog on PDAs: Public Displays of Art and their relevance in commercial branding to know more about that!

While some brands are setting precedence for what sustainability in VM looks like, several others are jumping on the bandwagon and we love to see it! One of our favourite examples of trendsetters in this line is of Anya Hindmarch's "I am a Plastic Bag' campaign, using recycled plastic from bottles to create luxury handbags, with 32 bottles to a bag ratio. Hindmarch used window displays in an unconventional way to launch the collection during London Fashion Week. The designer's stores across the city were closed off and filled with over 90,000 plastic bottles, recovered from local communities, to raise awareness towards her cause. That is roughly the same number of bottles that go into a landfill in under 10 minutes! If that doesn't shock a passerby into stop using plastic bottles then what will.

Approaching this from an added retail design perspective, recently, United Colours of Benetton unveiled its sustainable store concept in Florence. Their one-of-a-kind (for now) store features sustainable materials in retail design on a scale like never before. Drawing inspiration from their Italian roots, the flooring in the store is made entirely using gravel from the river Paive and waste wood from the aftermath of a storm. Textile industry scraps are used in several elements in the interiors of the store, for instance repurposing used buttons for retails stands. In addition to everything from flooring and shelving, to mannequins being made from up-cycled materials, the store is also intelligently designed to be energy efficient. Benetton aims to set the standard in sustainable retail, not just for their future stores, but for the entire industry.

A pioneer in sustainable fashion, Stella McCartney's London flagship store is the perfect embodiment of the brand. The store incorporated recycled paper from London offices into its design and uses mannequins made from sugarcane bioplastic.

Another retailer embracing their responsibility towards the environment in everything they do, including building their new stores, is international eyewear brand Ace & Tate. Two of their stores, the first in Zurich and the other in Antwerp, are designed using recycled plastic, all sourced locally. They were spot-on with the thought, design, story, as well as in tying their brand to the local community. The brand's 'we're working on it' platform and ideology is inspiring us all to keep taking small steps in embracing sustainability.

Scandinavian clothing brand Ganni's New York City store embodies sustainability in several elements from up-cycled display shelves to furniture as well as rugs made out of old and used fabrics. Their podiums and shelves made from recycled plastics such as bottles and chopping boards add to their vibrant aesthetic.

With a rise in conscious consumerism, multi-brand departmental stores such as Selfridges & Co., too have announced their commitment to sustainable practices. Their store and window displays help convey their goals as outlined in their five year 'Project Earth' initiative to promote sustainability and ethical shopping practices. Project Earth signages are made using recycled materials and window displays are aimed at starting a conversation around environmentally conscious practices in the fashion and retail industry. In an interview with the Guardian, Selfridges Group MD Anne Pitcher highlighted,

"I think [consumers] will shop with businesses that they trust, that they know care, businesses that they feel are their friends or that they can relate to, businesses that choose doing the right thing over making money, and businesses who are transparent in the way they do business"

Sustainability need not be some far out fantasy, it can be a very achievable reality, one towards which there is a growing global interest. These are just a select few examples that stood out in their commitment towards sustainable VM and retail design. There might be a long way to go, but these could become the norm and not the exception.

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The Why, Wow and How of Sustainability in Visual Merchandising

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Over the past year, with everyone essentially living on the internet, the conversation around sustainability, especially sustainable or conscious consumerism, has significantly amplified. People had the opportunity to reflect on how their behaviour is impacting the environment and led to a dramatic shift in preferences.

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Anya Hindmarch’s ‘I Am A Plastic Bag’ display by Studio XAG

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Anya Hindmarch’s ‘I Am A Plastic Bag’ display by Studio XAG

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Anya Hindmarch’s “I am a Plastic Bag’ campaign, using recycled plastic from bottles to create luxury handbags, with 32 bottles to a bag ratio. Hindmarch used window displays in an unconventional way to launch the collection during London Fashion Week.

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Stella McCartney’s flagship store in London uses biodegradable mannequins made from 72% sugarcane bioplastic and hidden ventilation systems. The seamless and sustainable operation helps to reduce the daily carbon emission of the store. Other brands, like the
Ganni Stores in Copenhagen and Stockholm, also feature a green strategy. They use recycled plastics for displays, upcycled decorations, and adopted renewable energy iAt TDF-Asia, we provide luxury retail merchandising displays using sustainable, eco-friendly materials

Burberry planned to eliminate plastic packaging by 2025. With the concept of the circular economy, their new packaging made from coffee cups. It helps to decrease their environmental footprint for the brands and consumers together. Based on this concept, we should extend the fields of adopting sustainable visual merchandising. Should we change the shelf life of FSC woods and papers or even other biodegradable materials in the other visual merchandising projects, manufacturers, luxury brands, and consumers can shape the future retail together..

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Selfridges ‘Waste is Rubbish’ window display as a part of Project Earth

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Selfridges ‘Waste is Rubbish’ window display as a part of Project Earth

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Aside from buying good quality products, people also care about what they buy, where they buy it from, and the story behind it all.

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Since they first became a regular component of retail design around the mid-19th century, mannequins have come to reflect society’s changing attitudes to the human form. What’s more, mannequins have transformed the shop window into a performative space.

Industrial revolution and mid- to late 19th Century

Before the industrial revolution, shop mannequins were seen primarily as a behind-the-scenes tool of the trade, designed without heads and used for the practical purposes of dress-fitting and tailoring custom suits. As technological advancements brought about the production of industrially manufactured, off-the-rack clothing, mannequins used for tailoring purposes fell out of widespread use.

Second World War
Owing largely to wartime rationing, mannequins during the Second World War became slimmer and less decorative. To save on resources, they were also made shorter: around 5’3” for women and 5’9” for men. But the wartime period saw more lasting changes, with the first plastic mannequins created by designers Maury Wolf and David Vine.

The Swinging Sixties and seventies

The countercultural movement of the sixties led to mannequins depicting more realistic (albeit still skinny) body forms in realistic postures. There was a return to the stylised elongation of the art deco age—the thinning of limbs and body contours to uphold the stick figure form.

The eighties to present

By the advent of the eighties, mannequin design had shifted even further away from anything that resembled a living human. Simon Doonan, former creative director of Barneys, portrayed an especially abstract aesthetic in his fanciful window displays, which featured faceless stylisations and eggheaded designs.

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Organoid - Natural materials – everything from alpine hay, petals, moss and coffee – are mixed with an ecological binding agent and then pressed together into a thin layer. Organoid® surfaces are practically emissions-free, are manufactured in a CO2-neutral process and 100 % biodegradable.

Beauty really is in the detail here, with small petals and single leaves applied to surfaces manually. Surfaces can be sealed with conventional oils, varnishes or resin coating to ensure they are water, scratch, light and abrasion resistant.

Jesmonite -  The ultimate chameleon material, Jesmonite can replicate virtually any surface, colour or texture. Made from a mineral base and pure water based acrylic resin, it’s an eco-friendly alternative to resin, concrete or plaster. Mixed with other materials such as pigments, ink, metal fillers, to achieve different finishes, it is both durable and waterproof.

Re-board is a versatile and reasonably strong material. It’s particularly useful when print is used, for unusual shapes, or if construction is needed. It also requires very little energy to recycle.

Newspaper Wood reverses a traditional production process; not from wood to paper, but from (news)paper to wood. When a Newspaper Wood log is cut, the layers of paper appear like wood grain or growth rings of a tree and therefore resemble the aesthetics of real wood.

Benefits are plentiful. The material has already had an element of circularity and is created using relatively low emission. It is long lasting and not easily damaged. It also has a high quality finish.
This beautiful material may look like terrazzo but it’s actually made from wood chippings. Foresso is a relatively new material composed of timber, wood dust, cement, waste lime plaster, and 0% VOC resin cast onto an 18mm birch plywood substrate.

Foresso have put in place strict rules for their supply chain, sourcing only responsibly and ethically. It has a minimum 75% recycled material sourced from British trees and is FSC Certified. It’s also long wearing with a very high finish.

Greencast® is an extremely high-quality cast acrylic entirely made from 100% recycled consumer acrylic.

It’s the only 100% recycled plastic on the market that has the same qualities as normal acrylic. Comes in a range of different colours and thicknesses. It also takes back used material to be recycled to increase its circularity.

Sustainable plywood can be made from a variety of different woods, with wood being a natural product from a renewable resource. It’s long lasting, very versatile and can be printed on. Recycled easily, it’s also cost effective.

Bamboo fibres are particularly versatile and bamboo can grow without fertilizers or pesticides. Some bamboo materials are 100% biodegradable and the plant itself creates 35% more oxygen when compared to similar plants.

Cost effective and versatile, with a large majority of the materials being biodegradable. Some bamboo plastics have a biodegradable plastic composite too.

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Lucky Fox - UK Visual Merchandising company

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Sustainable alternatives for VM materials are becoming increasingly important to our clients. But choosing the right sustainable material for your retail interiors can feel overwhelming with so much now available. Here's our lowdown on the most sustainable non-virgin and virgin materials we've found on the market to date.

We've been admiring Organoid® ever since they collaborated with Liberty on a beautiful window display - more on that here. Natural materials - everything from alpine hay, petals, moss and coffee - are mixed with an ecological binding agent and then pressed together into a thin layer. Organoid® surfaces are practically emissions-free, are manufactured in a CO2-neutral process and 100 % biodegradable.

Beauty really is in the detail here, with small petals and single leaves applied to surfaces manually. Surfaces can be sealed with conventional oils, varnishes or resin coating to ensure they are water, scratch, light and abrasion resistant.

The ultimate chameleon material, Jesmonite can replicate virtually any surface, colour or texture. Made from a mineral base and pure water based acrylic resin, it's an eco-friendly alternative to resin, concrete or plaster. Mixed with other materials such as pigments, ink, metal fillers, to achieve different finishes, it is both durable and waterproof.

We used Jesmonite to create plinth stands at Levi's sustainable concept space, Haus London - more on that here, and pictured above. The marbling effect gave the look of carrara marble in the brand's on brand blue palette.

Re-board is a versatile and reasonably strong material. It's particularly useful when print is used, for unusual shapes, or if construction is needed. It also requires very little energy to recycle.

We used reboard finished with a PVC-free vinyl to form the backdrop of Vivienne Westwood's windows, pictured above.

Newspaper Wood reverses a traditional production process; not from wood to paper, but from (news)paper to wood. When a Newspaper Wood log is cut, the layers of paper appear like wood grain or growth rings of a tree and therefore resemble the aesthetics of real wood.

Benefits are plentiful. The material has already had an element of circularity and is created using relatively low emission. It is long lasting and not easily damaged. It also has a high quality finish.

This beautiful material may look like terrazzo but it's actually made from wood chippings. Foresso is a relatively new material composed of timber, wood dust, cement, waste lime plaster, and 0% VOC resin cast onto an 18mm birch plywood substrate.

Foresso have put in place strict rules for their supply chain, sourcing only responsibly and ethically. It has a minimum 75% recycled material sourced from British trees and is FSC Certified. It's also long wearing with a very high finish.

Greencast® is an extremely high-quality cast acrylic entirely made from 100% recycled consumer acrylic.

It's the only 100% recycled plastic on the market that has the same qualities as normal acrylic. Comes in a range of different colours and thicknesses. It also takes back used material to be recycled to increase its circularity.

A more obvious one but not to be overlooked. Locally sourced reclaimed wood is highly circular and can be sourced from a number of not for profit organisations. It saves resources, it's long lasting and can be easily locally sourced. It's also highly versatile and different types can be used to inspire projects.

Take Levi's CINCH store, pictured above, which Lucky Fox installed. Keen to re-use and recycle where possible, we repurposed wood previously used in the store to clad the walls into wood shelving.

Sustainable plywood can be made from a variety of different woods, with wood being a natural product from a renewable resource. It's long lasting, very versatile and can be printed on. Recycled easily, it's also cost effective.

This pop up in Selfridges, pictured above, was designed and installed by Lucky Fox. Sustainable plywood was used for the structure, meaning it's durable, cost effective but also easily recyclable.

Bamboo fibres are particularly versatile and bamboo can grow without fertilizers or pesticides. Some bamboo materials are 100% biodegradable and the plant itself creates 35% more oxygen when compared to similar plants.

Cost effective and versatile, with a large majority of the materials being biodegradable. Some bamboo plastics have a biodegradable plastic composite too.

Terrazzo-effect Durat is a sustainable solid surface material which contains recycled post industrial plastic and is 100% recyclable. It can be made into seamless surfaces and can be refinished, making it perfect for high use areas like retail stores.

This incredibly versatile material formed the work tops for Levi's concept space, which we collaborated on in 2020. More on that here.

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Sustainable alternatives in VM - Lucky Fox - UK Visual Merchandising company

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Sustainable alternatives for VM materials are becoming increasingly important to our clients. But choosing the right sustainable material for your retail interiors can feel overwhelming with so much now available. Here's our lowdown on the most sustainable non-virgin and virgin materials we've found on the market to date.

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With growing importance placed on wellness and community, retailers with the ability to introduce green space and gardens to their locations should do so for the beneficial effects it will have.

Beyond just aesthetics and enhancing customer mood, gardens and green space around or within a store can fulfil a vital role as meeting places for local customers, offering community services and extending retailer reach beyond shopping.

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Bicester has a range of cafe's, restaurants and snack stops for the shopper to enjoy including ice cream cafe's, Italian's and Thai food to name a few.

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Bicester Village is home to more than 160 boutiques of British and international fashion and lifestyle brands including Alexander McQueen, Balenciaga, Bottega Veneta, Breitling, Burberry, Dior, Gucci, Manolo Blahnik, Prada, Smythson, Stella McCartney and Valentino.

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- Special access to private sales
-  Bespoke Offers
- Gifts from boutiques

The more you shop the more rewards you earn.

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Value Retail employs 1,200 members of staff, representing 50 nationalities with 36 languages spoken, in eight countries.

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Authenticity
Innovation
Passion
Critical Thinking
Vision

This is what we will demonstrate through our prop package

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VARIOUS TYPES OF DISPLAYS AND VISUAL MERCHANDISING PROPS

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VARIOUS TYPES OF DISPLAYS AND VISUAL MERCHANDISING PROPS

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Potted plants

Ceramic pots

Colorful and artfully arranged lights

Boxes or crates

Barrels Wrapped gift boxes denoting the occasion

Ribbons Flowers, both artificial and real arrangements

Sculptures

Signage

Artworks

Holiday motifs such as turkeys, Christmas trees, paper mache hearts

Artificial grass

Artificial snow

Fabric

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A prop is an item or group of items you use to tell your product’s message. It is usually placed in a window display, floor display or stand alone by an end cap. It can include a PoP display shelf or product display in your retail store. The items are solely for sales support and are not for sale.

Most of the time, props are used in visual merchandising within a window display. They don’t have to be expensive, and finding just the right retail window props can be time consuming. One thing is certain, when implemented into a good design, props can help attract foot traffic.

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Green buildings and materials

The Salone del Mobile 2018 event saw Schemata exhibit experimental furniture made from Solid Textile Board. This material, co-developed by Danish textile makers Kvadrat and Really, is made from offcuts and end-of-life textiles including wool and cotton

Japan: Sustainable Repurposing

Japanese local government’s comparatively liberal attitude towards the repurposing of residential property for commercial use, making these transformations far more common than in most Western countries.

Urban farm to urban retailer

Hikarie, a female fashion and lifestyle-focused retail complex in Tokyo’s Shibuya, features a grocery section that offers pre-packaged leafy greens grown beneath city railway tracks. Sold under the Tokyo Salad brand, red kale, endive, lettuce and other plants are cultivated without dirt, sunlight or pesticides in a series of "hydroponic farming stations" managed by rail operator Tokyo Metro.

K11 Art Mall Shanghai gives customers a more hands-on role in urban farming. An on-site farm enables regular visitors to grow herbs that they can take home when the plants are ready to be eaten.

Green Power

the Konoha Mall in Fukuoka, western Japan, is an eight-acre shopping and leisure destination designed by the Jerde Partnership that aims to introduce sustainability and eco-design principles into retail. Drawing inspiration from its natural surroundings, the development was constructed entirely with locally and regionally-sourced materials, and receives its operating energy from solar panels concealed in leaf trellises dotted around the site.

Global Brand Strategy

In Hualien, Taiwan, Starbucks is working with renowned Japanese architect Kengo Kuma to create a 3,400 sq ft, four-storey Starbucks branch constructed of 29 upcycled shipping containers.

in Taiwan, Nike is working with local research and design company Miniwiz on its NikeLab stores. Miniwiz is committed to creating a circular economy and runs an initiative called The Trash Lab, which it claims is the world's only laboratory exclusively dedicated to discovering the upcycling potential of pre- and post-manufacturing waste. Miniwiz has patented a number of new materials, which it is currently showcasing in NikeLab flagships.

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Silk comes from silkworms that subsist on a diet of only mulberry tree leaves, which are resistant to pollution and easy to grow. This plant’s characteristics make the production of silk a fairly low waste ordeal. But as silk requires animal labor, it’s essential to vet brands and ensure they’re using ethical production methods, so be sure to look for Ahimsa silk (or Peace silk).

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We are creators of Flagship Retail experiences
serving the discerning travelling luxury consumer in the most coveted locations
in Europe and China.

We are retailers serving retailers
supporting our brand partners to achieve their maximum sales potential.

We are tourism professionals
partnering with global tourism leaders to welcome tomorrow’s travelling luxury consumer today.

And we are hosts
welcoming 45 million guests in 2019 who came to shop with us, dine with us, and unwind with us.

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Organic cotton is produced without any toxic pesticides, synthetic fertilizers, or genetically modified seeds (GMOs). This usually implies a sustainably managed fabric production process, though it is not always a given without proper certifications.

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"For a truly luxurious day out, the Villages offer personal stylists to help you achieve the perfect look, and a Hands-free Shopping option so you can browse effortlessly without having to carry your bags. Each Village also has a VIP Lounge, children’s play area, multi-faith prayer rooms, free Wi-Fi, Gift Cards and can arrange international home delivery."

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Their website is fully optimised and has lots of information for customers, including FAQ's, blog posts, virtual shopping, a live chat feature, maps and more. It is clean and sleek with a white and grey theme running throughout.

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8am to 8pm Monday to Saturday.
9am to 7pm Sunday.

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https://www.thebicestervillageshoppingcollection.com/en/home/

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Founded in 1995, Bicester Village sprang out of a field in Oxfordshire, England, to become one of the world’s leading luxury shopping destinations.

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The Collection is unique in its unprecedented brand mix, beautiful settings, cultural richness, and remarkable service and savings.

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According to KPMG analysis, UK high streets could lose between 20-40% of their retail offerings due to the accelerated shift to online commerce. Some cities are being proactive around these shifts and investing money in making sure that their destination shopping streets and precincts are fit for the future, with Paris mayor Anne Hidalgo approving an EUR250m plan to revamp the Champs-Élysées, turning the luxury shopping strip into an "extraordinary garden".

Reducing Waste

Test reusable packaging solutions: Work with businesses in the space such as Repack and LimeLoop to build solutions that will allow consumers to return packaging rather than disposing of it. Asos is set to start trialling returnable packaging in 2021. Look at strategies being employed by grocery retailer GoodClub to help manage reverse logistics for packaging.

Focus on making packaging more sustainable: H&M has begun testing a paper packaging solution in some of the brands in its stable and Asos committed to using 90% of recycled content in its garment and mailing bags in 2020.

Continue to reward good behaviours

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Sustainable fabrics are often made from natural or recycled materials, aiming to reduce harm either through the production process, fiber properties, or overall environmental impact. These fabrics can also contribute to waste reduction, water conservation, lowered emissions, and soil regeneration—though, as mentioned, there isn’t one fabric that is entirely sustainable.

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Bicester Village is the founding member of a Collection of 11 global shopping destinations, all offering world-leading brands and exceptional savings.

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Bicester Village, London UK
Kildare Village, Dublin Ireland
La Valée Village, Paris France
Wertheim Village, Frankfurt Germany
Ingolstadt Village, Munich Germany
Maasmechelen Village, Brussels Blegium
Fidenza Village, Milan Italy
La Roca Village, Barcelona Spain
Las Rozas, Madrid Spain
Shanghai Village, Shanghai China
Suzhou Village, Suzhou China

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Retail Productivity
The Villages are widely recognised as the best performing shopping destinations in terms of sales densities in the world.

A Model That Consistently Generates Growth
From its beginning with Bicester Village in 1995 to 2019, The Bicester Village Shopping Collection
in Europe and China delivered double digit growth in gross sales every year.

Growing International Reach
In 2019 the Collection of Villages in Europe and China attracted 45 million guests.

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Continuous Improvement

Value Retail recognises that sophisticated international guests expect continuous investment in the physical premises and in the upgrading of the Villages’ merchandise mix. Each Village benefits from extensive improvement programmes designed by its expert retailing and development teams.

Exceptional Value

Guests in the Villages can discover an unrivalled selection of leading fashion and lifestyle brands, offering exceptional value for money.

Vision and Values

Value Retail’s vision is to serve the world’s leading brands and its sophisticated, international guests with the best luxury outlet experience.

Value Retail’s commitment to hospitality, diversity and creativity is fundamental to the integrity and growth of its business.

Authenticity

Value Retail’s commitment to authenticity strengthens the integrity of Value Retail’s organisational culture, quality of service and provides a strong link with brands, partners, colleagues and guests.

Diversity

Value Retail has a diverse culture. This promotes an inclusive and stimulating environment in which teamwork and individual contributions flourish.

Creativity

Value Retail embraces creativity in all aspects of its business. It encourages critical thinking, passion and teamwork to engage all Value Retail colleagues to become active participants in the success of the business.