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Collection Videos:
Short definition: Showing viewers their (usually large) collection of something they (obviously) collect and talking about the items in said collection.
https://www.youtube.com/watch?v=b55pNh71LtY&feature=youtu.be
Synopsis: A guys talks about his million dollar Hot Wheels collection
Emotional response/connection: The video is about a guy who collects a really popular childhood toy, which people can relate to, even though they are baffled at the fact that he collects toys they used to play as kids
Call-to-action: In the description, viewers asked to subscribe to the channel, like/follow on Facebook/Twitter n to check out more videos

QNA Videos:
Def: Youtubers will ask viewers to send them questions (either in comments or on twitter) and they try to answer them
https://www.youtube.com/watch?v=GP_iLWGpUnE
Synopsis: Cavetown answers his fans' questions with his chameleon.
Emotional Response: This elicits excitement and satisfaction from the fans as this is a direct way of engaging with them. They get to ask about things they're curious about, and the chance to learn answers and also be featured
Call-To-Action: Cavetown asks viewers to comment their favourite type of peanut butter

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Prank Video:
Def: The Youtuber plays pranks either on friends/family or strangers
https://www.youtube.com/watch?v=SVBaE2c8Ao8
Synopsis: Kyutie texts romantic song lyrics to her crush.
Emotional Response: This elicits happiness in the form of laughter as it is pretty funny to see her and her crush's reactions, and it also elicits curiosity because people want to know what happens in the end.
Call-To-Action: She asks people to subscribe in the description.

Unboxing Video:
Short Definition: Opening items, usually mystery boxes (the contents of which aren’t known to the viewers or to the person in the video), but it can also be opening boxes of goods (like video game consoles or handphones).
https://www.youtube.com/watch?v=_cIOuNMG0ao
Synopsis: The person in the video unboxes a mystery box from Ebay that is worth $5000. The contents are not known to the unboxer or to the viewers.
Emotional response / Connection:
- Neither the viewers nor the unboxer knows what's inside the box, which causes the viewers to watch the video in order to satisfy their curiosity about what could be inside. They want to see what's the contents of this $5000 mystery Ebay box.
- The unboxer is speaking directly into the camera and addressing her audience as she unboxes. This pulls them into the video, forming a connection between the person behind the video, and her audience.
Call-to-Action:
- Asking the viewers to like the video and subscribe to the channel if they enjoyed the video.
- This is also mentioned in the description of the video

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1. Comedy Video

Definition: Videos that often play on exaggerated stereotypes or world issues with a touch of humour

Synopsis: An Ivy League Graduate with a fresh, distinct British accent competes with a secondary school student in a spelling bee with strong, outrageous Singlish pronunciations

It elicits emotional response by making people laugh at the absurdity, and the elements of the video are also especially relatable to Singaporeans.

Call to Action is delivered through the sypnosis of the channel being stated in the description box, along with the related social media accounts ( Instagram, Facebook and Twitter) of both the channel itself and the actors

Link: https://www.youtube.com/watch?v=y1L0tu1wwwU

2. Gaming Video

Definition: Videos that involve an individual, or a group of people, playing a game for their audience's entertainment. The game can consist of many different genres or continue on as a series depending on the popularity, and by the end of the video the YouTuber gives their personal opinion on the game.

Sypnosis: Jay from the Kubz Scouts plays BitLife Simulator. The challenge . of this particular video is to live the most perfect life within the mobile game " BitLife " that was suggested by one of his viewers

It elicits laughter from the viewers as Jay gives huge outbursts and witty comments as he is met with every hilarious situation. He also includes funny sound effects within his video.

Call to Action is seen in the description box where Jay links similar ' BitLife ' challenge video, and even the game ' BitLife ' itself. he also links the channel's official instagram, twitter  page and twitch channel where he plays more games. He also requests at the end of his video that his subscribers comment what kind of challenge should he do next, or what kind of game should he play next.

Link: https://www.youtube.com/watch?v=UccL-cLYxkE&list=PL4vF-TxbCczIcZ1MzV3oGszTxNhP8i-RB

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Best of video: Compilation of feats done by people.

https://www.youtube.com/watch?v=yYU4Q9qjPZs

Synopsis:
The video compiles and presents the submitted clips of amazing and unbelievable feats  by the audience.

How it elicits emotional response or connection with viewer:

Viewers are amazed and left in awe by what they see in the video, leaving them in a state of euphoria and disbelief.

The call to action is delivered at the end of the video as the channel asks the viewers to share their talent with over 25 million people by submitting their videos to their website, peopleareawesome.com

Educational:

https://www.youtube.com/watch?v=-Egxm5QuW9o

Educational Video: Educational videos are videos that teach viewers new things, or introduce new perspectives and concepts to them.

Synopsis: The video tells us about the cons of most educational systems around the world. They show us that success in school rarely ever equates to success in life, and that life skills are required. Success in life is more than just grades, and how you interact with the people around you and your work also matters a lot.

How it elicits emotional response or connection with viewer.:

When brand new perspectives are introduced to the viewer, they may feel like their minds are more open, or they my feel amazed by how else people can see things. This can feel refreshing to the viewers.

The call to action: SUBSCRIBE TO OUR CHANNEL

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Product review video: https://www.youtube.com/watch?v=vILRacsBdTk
Definition: People review products for their audience
Synopsis: two women are reviewing the Neutrogena Rapid Wrinkle Repair Moisturiser for Night. They talk about their experiences with the product and how it has helped them.
It uses humour to illicit an emotional response. One woman talked about how she sometimes got lazy to do her skincare routine and fell asleep, and it made us laugh.
The call to action is found in the description box, where links to all their social media is located

How To Video:
https://www.youtube.com/watch?v=DDXN_ehODds
Definition: Tutorial videos to teach the target audience skills.
Synopsis: 7 fast and simple snack recipes.

It has shots that make the food seem desirable, like the cheese pull shots, making the audience hungry for more.

The call to action is presented at the end of the video when they include other videos in their video for the viewers to click on, which will immediately take them to their other videos. They also include all the links to their social media in the description box.

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- Best Of Video:
Dogs Protecting Their Owners - Dogs that are better than guns! [ Dog Training ]

https://www.youtube.com/watch?v=iOxiw6Smvgk

- Definiton:
A compilation of popular clips, put together for entertainment purposes.

- Synopsis:
Owners training their dogs to protect them.

- How it elicits emotional response from viewer:
For dog owners, it makes them feel happy to see that their dogs are loyal to them, therefore making them feel safer.

- How 'Call To Action' is delivered:
"Subscribe for more new videos" and there will be links in the description box that lead to other videos.

- Educational Video:
The Water Cycle- How rain is formed-Lesson for kids

https://www.youtube.com/watch?v=s0bS-SBAgJI

- Definiton:
A video which presents educational material for a topic which is to be learned. It might be a video of a teacher speaking to the camera, photographs and text about the topic or some mixture of these.

- Synopsis:
The water cycle is explained to kids in a fun manner, using animation.

- How it elicits emotional response from viewer:
Kids will be more interested to learn as the animations such as the talking cloud and water droplet elicits a sense of curiosity in them.

- How 'Call To Action' is delivered:
The water droplet tells kids to subscribe to the channel at the end of the video.

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Haul video:
YouTuber shows things they have bought recently

https://www.youtube.com/watch?v=aehNOKZYlbM&t=159s

Synopsis:
The YouTuber, Alisha, shows the school supplies she bought for the "back to school" season.

How it elicits emotional response or connection with viewer:
The video was posted during the "back to school" season in America so it makes viewers excited to shop for school supplies and look forward to going back to school.

Call-to-action:
The video has a giveaway so Alisha explains to viewers how they can enter the giveaway as well as telling them to follow her social media accounts and subscribe to her channel.

meme video:

The Nasty Files

https://www.youtube.com/watch?v=4j-TxCTi94c

synopsis:
a compilation of Jenna Marble's dogs, particularly Kermit, being nasty, with edits such as text, text-to-voice dubbing and visual effects.

it elicits emotional response as it is hilarious to anyone who watches Jenna Marbles' videos and understands the dynamics of her dogs.

call to action:
the creator leaves their twitter link, the links of the videos they've drawn clips from and Jenna's channel link in the video description.

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How to video: https://youtu.be/k5e1HPeusiA
Definition: a step by step tutorial to teach audience a certain topic/object.

Synopsis: step by step tutorial on making Spongebob Squarepant's Krabby Patty gone wrong

Emotional response/Connection with viewer: It's funny because the creator is randomly doing steps that are disgusting/unappetising while making the Krabby Patty. Not your usual How-to video

Product Review video:
http://www.youtube.com/watch?v=ljD4SNG6jE8
Definition: review of products that is popular, for viewers to see if it is worth buying these products, and is it really worth getting them.
Synopsis: was supposed to be a Samsung Galaxy Fold Review, but it was more of a complaint and warning video.
Emotional response/connection with viewer: many people have been experiencing the confusion of whether they should be removing the protective screen, because other models of Samsung phones require the protective layer to be removed.

Gaming  video: https://www.youtube.com/watch?v=B1-ZeMzO_vY
Definition: see people play games and interact with other players ( If there are more than 1 player )
Synopsis: Plats vs zombie character was in minecraft and invaded a pokemon character's house, end up he didn't know that was a trap and he died.
Emotional response: Viewers will find it fascinating at first to see the well-structured craft then when the character dies, they'll pity him.

Comedy/Skit video: https://www.youtube.com/watch?v=35oRa33UlYY
Definition: People coming up with skits ( usually real life situations ) and make into a comedy.
Synopsis:There's 3 girls who are just playing some games and then came a guy who finds them very noisy and start complaining and scolding the kids. One of the girl outsmart him and she got chased.
Emotional response: It feels like an everyday life of kids jus fooling around. Then they'll feel a little annoyed when they are abit too noisy lastly, the viewers will laugh at their comedy.

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Category definition
Haul videos:
person discusses items that they recently purchased

Meme videos:
Video that contains humorous elements that can be shared easily

Video Synopsis
Meme Videos:
FUNNIEST/CRINGIEST TIK TOK MEMES COMPLIATION
(https://www.youtube.com/watch?v=1z-T84bxRAg)
The video is a compilation of Tik Tok memes.

It allows the audience to have catharsis

The "the call to action" is delivered in the form of the Tok Tok creator's account name. This drives users to follow them

Video sypnosis
Haul video: This Hentai Box Is Not Safe For Youtube.

(https://www.youtube.com/watch?v=7aUTf9HpfXQ)

The video is about opening a package of adult content

It allows the audience to have catharsis

The "call to action" is found in the final seconds of the video where users are encouraged to subscribe, follow the content creator's social media pages and watch his other videos.