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We’ve all heard the clichés about millennials — they’re entitled; they are impatient; and as consumers they exhibit zero loyalty, dismissing brands as quickly as the jobs they hop from, or their quickly fading Snapchats.

But it isn’t true. According to Elite Daily, they are the most brand-loyal generation, with over half of millennials claiming loyalty to their favorite brands. This is in large part connected to social media, which offers constant interaction, feedback loops, and peer influence. While old advertising falls on deaf ears, user-generated content (UGC) and user engagement help marketers to meet this cohort in their own world, on their terms.

For many businesses this means a quick shift in attitude is needed. Millennials are maturing; they are already the largest generation and as they come into real earning power they will dictate every business’ future.
(http://www.ibtimes.com/marketing-millennials-how-reach-younger-shoppers-survive-millennial-crush-opinion-2451899)

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http://www.millennialmarketing.com/who-are-millennials/

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Research on Millenials
* "Useful is the new cool." Millennials value brands that enhance their lives.
* 80% of millennials
want brands to entertain them

* 40% want to participate in
co-creation of products and brands

*70% feel a responsibility to
share feedback with companies
after a good or bad experience
*79% of millennials would like to visit all 50 states and
75% would like to travel abroad

http://www.millennialmarketing.com/who-are-millennials/

Who are Millennials?
The millennials are the group of people born between 1980-1995, or some stretch this from 1980-2000, and this category primarily means the group of people born to at least middle class families in the US. The term millennials might be used interchangeably with Generation Y, Gen Y, Igen, Echo Boomers or Internet Generation. By popular vote via the Internet for ABC, many in this group voted for millennials as their favorite term.

Much discussion of who and what the millennials are has entered the mainstream, especially as children born in the 1980s enter the workforce or are already in it. Generalizations about this group are easy to find. A 2007 60 Minutes report had many people bristling with rage. It described this generation of kids as having been coddled by parents, repeatedly told they’re special, been overscheduled, and less “responsible” in terms of getting summer jobs than previous generations. This generation, according to Morley Safer, was given a world of all carrots and no stick, and taught to believe that happy endings can always be reached.

http://www.wisegeek.com/who-are-the-millennials.htm

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http://www.millennialmarketing.com/who-are-millennials/

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There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market. Plain and simple: Nearly every marketer today is making Generation Y a priority – or at least working to understand what drives and delights this instrumental group.
https://blog.hubspot.com/marketing/marketing-to-millennials#sm.000055f0bb13ef30syu1dql00ynw1

Millennials Are Forever Connected

The millennial generation was the first to grow up with technology at their fingertips. They are used to always being connected. The majority of millennials will be connected to multiple tech devices at the same time. Without constant access to the Internet they’re going to feel helpless.

http://www.forbes.com/sites/ajagrawal/2016/08/03/6-things-to-know-about-marketing-to-millennials/#47e109386310