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NATIONAL DRINK WINE DAY (Week 3)
- BYO wine (if they'd like) but will cost more.
- Weekly wine highlights leading up to the event (post on Instagram & Facebook listing our wines, where they're from etc.)
- Happy wine hour promotion etc.
- Fun facts about Australian wine.

Week 1
1) Cont. prepare for national drink wine day.
- Wine Highlights

- Instagram Post $ 0
- Facebook Post $ 0
- Instagram Push Promo $ 100
- Facebook Push Promo $ 100

Week 2
1) Cont. prepare for national drink wine day.
- Wine Highlights

- Instagram Push Promo $ 100
- Instagram Push Promo $ 100

Week 3
AUSTRALIAN NATIONAL DRINK WINE DAY
- Wine Highlights

- Instagram & Facebook Post $ 0
- Instagram Push Promo $ 150
- Instagram Push Promo $ 50

Whole Month
- Ongoing Website Cost $ 55

Total Monthly Budget: $ 555

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Week 1
1) NEW YEARS
- Electronic gift vouchers and gift certificates.
- Suggestion box (what do you wish from us this year?)

- Instagram Post $ 0
- Facebook Post $ 0

Week 2
N/A

Week 3
1) Prepare for national drink Australian wine day promotional event.
- Reach out to our partners.
- Website update and suggest wine parings.

- Instagram Post $ 0
- Facebook Post $ 0

Week 4
1) Cont. prepare for national drink Australian wine day promotional event.

- Instagram Push Promo $ 100
- Facebook Push Promo $ 100

Whole Month:
- Website Ongoing Cost $ 50

Total Monthly Budget: $ 250

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Week 1
1) Cont. prepare for Christmas brunch promotional event.
- Website updates and Christmas specials.

- Instagram Push Promo $ 100
- Facebook Push Promo $ 100

Week 2
1) Cont. prepare for Christmas brunch promotional event.
- Instagram Push Promo $ 50
- Facebook Push Promo $ 50

Week 3
1) Cont. prepare for Christmas brunch promotional event.
- Instagram Push Promo $ 50
- Facebook Push Promo $ 50

Week 4
1) CHRISTMAS
- Special brunch and drinks menu.
- Special gift boxes.
- Gift vouchers for New Years.

- Instagram Post $ 0
- Facebook Post $ 0

Whole Month:
- Website Ongoing Cost $ 50
- A-Frame Sign Board $ 55

Total Monthly Budget: $ 505

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Week 3
1) Prepare for Christmas brunch promotional event.
- Menu Design
- Drinks Design

- Instagram Push Promo $ 100
- Facebook Push Promo $ 100

Week 4
1) Cont. prepare for Christmas brunch promotional event.
- Send email to our regular clients - upcoming Christmas specials!
- Website updates and Christmas specials.

- Instagram Push Promo $ 100
- Facebook Push Promo $ 100
- Decorations $ 250

Whole Month:
- Website Ongoing Cost $ 50

Total Monthly Budget: $ 700

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Week 1
1) INTERNATIONAL COFFEE DAY
- 10% off all coffee orders, 15% discounts for BYO take away coffee cups.
- Mention our fair-trade and sustainable coffee bean suppliers (partners).

- Instagram Post $ 0
- Facebook Post $ 0
- A-Frame Sign Board $ 13

Week 2
N/A

Week 3
N/A

Week 4
N/A

Whole Month:
- Website Ongoing Cost $ 50

Total Monthly Budget: $ 63

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Week 3
1) Prepare for international coffee day promotion.
- Contact coffee bean suppliers.
- Instagram Post $ 0
- Facebook Post $ 0
- Prepare coffee cups imprints for the promotional event. Approx. $ 300

Week 4
1) Cont. prepare for international coffee day promotion.
- Instagram Post $ 0
- Facebook Post $ 0

Whole Month:
- Website Ongoing Cost $ 50

Total Monthly Budget: $ 350

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Week 1
1) NATIONAL TREE DAY
- 15% discount for all of our native Australian ingredient cocktails.
- Donation towards FNPW (Foundation for National Parks & Wildlife)

- Instagram Push Promo $ 150

2) Cont. contest for world photo day promotion.
- Instagram Post $ 0
- Facebook Post $ 0
- Prizes

Week 2
1) Cont. contest for world photo day promotion.
- Instagram Post $ 0
- Facebook Post $ 0
- Prizes

Week 3
1) WORLD PHOTO DAY
- Instagram challenge for followers. Theme: Australian Wilds.
- Winner gets complimentary meal.
- Runner ups get gift vouchers for meal discounts.
- Photographs featured on our Instagram posts.
- Display of photographs from local artists.

- Instagram Post $ 0
- Facebook Post $ 0

Week 4
N/A

Whole Moth:
- Website Ongoing Cost $ 50
- A-Frame Sign Board $ 55

Total Monthly Budget: $ 255

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PLASTIC FREE JULY (1-4)
- BYO take away coffee cups (15% discount).
- Donations go towards Plastic Free Foundation.
- Designate a coffee cups recycling bin at the cafe restaurant.

Week 1
1) PLASTIC FREE JULY

2) Prepare for world photo day promotion.
- Instagram Post $ 0
- Facebook Post $ 0

Week 2
1) PLASTIC FREE JULY

2) Release contest for world photo day promotion.
- Instagram Post $ 0
- Facebook Post $ 0

Week 3
1) PLASTIC FREE JULY

2) Cont. contest for world photo day promotion.
- Instagram Post $ 0
- Facebook Post $ 0

Week 4
1) PLASTIC FREE JULY

2) Cont. contest for world photo day promotion.
- Instagram Post $ 0
- Facebook Post $ 0
- Release Prizes

3) Prepare for national tree day promotion.
- Instagram Push Promo $ 100
- Facebook Push Promo $ 100
- A-Frame Sign Board $ 55

Whole Month:
- Website Ongoing Cost $ 50
- A-Frame Sign Board $ 55

Total Monthly Budget: $ 360

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GRAND OPENING (1-4)
- VIP guest list.
- Partner with local businesses.
- Degustation menu (limited time only).
- Donate proceeds to a charity.

Week 1
GRAND OPENING
- Instagram Push Promo $ 100
- Facebook Push Promo $ 100

Week 2
1) GRAND OPENING
- Instagram Push Promo $ 100
- Facebook Push Promo $ 100

2) Prepare for plastic free month promotion.
- Instagram Post $ 0
- Facebook Post $ 0
- Take Away Coffee Cups Imprint $ 1,595

Week 3
1) GRAND OPENING

2) Prepare for plastic free month promotion.
- Instagram Push Promo $ 150
- Facebook Push Promo $ 150

Week 4
1) GRAND OPENING

2) Prepare for plastic free month promotion.
- Instagram Push Promo $ 150
- Facebook Push Promo $ 150

Whole Month:
- Website Ongoing Cost $ 50
- A-Frame Sign Board $ 55

Total Monthly Budget: $ 2,700

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Week 1
Grand Opening Promotion Cont.
- Instagram Push Promo $ 50
- Facebook Push Promo $ 50
- Business Cards x 3000 $ 600

Week 2
Grand Opening Promotion Cont.
- Instagram Push Promo $ 100
- Facebook Push Promo $ 100

Week 3
Grand Opening Promotion Cont.
- Instagram Push Promo $ 100
- Facebook Push Promo $ 100

Week 4
Grand Opening Promotion Cont.
- Instagram Push Promo $ 150
- Facebook Push Promo $ 150

Whole Month:
- Website Ongoing Cost $ 50
- A-Frame Sign Board $ 55
- Google Advertising $ 6,875

Total Monthly Budget: $ 8,380

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Week 3
Prepare for grand opening promotion.
- Create Instagram Account $ 0
- Create Facebook Page $ 0
- Create Website $ 300
- A-Frame Sign Board $ 13
- Imprints Budget $ 10,000

Week 4
Grand Opening Promotion Cont.
- Instagram First Post $ 0
- Facebook First Post $ 0
- A-Frame Sign Board $ 13
- Website Ongoing Cost $ 12.50

Total Monthly Budget: $ 10,338.50