# data[].attributes.headline
Ch1 Defining Marketing for New Realities

# data[].attributes.subject
Ch1 Defining Marketing for New Realities

# data[].attributes.body
VCoach Bong De Ungria

# data[].attributes.attachment_link.description
The document discusses the evolving landscape of 21st century marketing, emphasizing its critical role in business survival and growth. It outlines key concepts, such as the importance of marketing for all entities, the necessity for holistic strategies, and the need for companies to adapt to increased competition and consumer power. Additionally, it highlights the requirement for marketing to accomplish eight essential tasks to remain effective. - View online for free

# data[].attributes.headline
Ch1 Defining Marketing for New Realities

# data[].attributes.subject
Ch1 Defining Marketing for New Realities

# data[].attributes.body
VCoach Bong De Ungria

# data[].attributes.attachment_link.description
The document discusses the evolving landscape of 21st century marketing, emphasizing its critical role in business survival and growth. It outlines key concepts, such as the importance of marketing for all entities, the necessity for holistic strategies, and the need for companies to adapt to increased competition and consumer power. Additionally, it highlights the requirement for marketing to accomplish eight essential tasks to remain effective. - View online for free

# data[].attributes.headline
Ch 7 Analyzing Business Markets by Ays Garcia

# data[].attributes.subject
Ch 7 Analyzing Business Markets by Ays Garcia

# data[].attributes.body
B2B or not B2B, that is the question?

# data[].attributes.attachment_link.title
Chap 7_Analyzing Business Markets by Aileen DS Garcia v88

# data[].attributes.body
Sensei Ravel Bartolome... Understanding Consumer Insights

# data[].attributes.attachment_link.title
Ch 4 conducting marketing research by ravel bartolome v88

# data[].attributes.attachment_link.description
Concept Synthesis and Local Application of Ch 4 Kottler -Conducting Marketing Research V88 Marketing Management

# data[].attributes.attachment_link.embed_code
Ch 4 conducting marketing research by ravel bartolome v88 from Ravel Bartolome

# data[].attributes.headline
Ch 3 Collecting Information and Forecasting Demand

# data[].attributes.subject
Ch 3 Collecting Information and Forecasting Demand

# data[].attributes.body
Maria Rica A. Baltazar

# data[].attributes.attachment_link.readable_text
What to Upload to SlideShare

Download Now

Download to read offline and view in fullscreen.

Ateneo Graduate School of Business
Masters in Business Administration in Health
V88 Marketing Management

Read more

1. 1. Capturing Marketing Insights COLLECTING INFORMATION AND FORECASTING DEMAND Maria Rica A. Baltazar, MD Ateneo Graduate School of Business V88MarketingManagement Byte for Success www.linkedin.com/in/maria-rica-baltazar

2. 2. OUTLINE: COLLECTING INFORMATION AND FORECASTING DEMAND www.linkedin.com/in/maria-rica-baltazar

3. 3. OUTLINE: 1. Importance of Collecting Information COLLECTING INFORMATION AND FORECASTING DEMAND www.linkedin.com/in/maria-rica-baltazar

4. 4. OUTLINE: 1. Importance of Collecting Information 2. Marketing Information System (MIS) a. Internal Reporting System b. Intelligence System c. Research System d. Decision Support System COLLECTING INFORMATION AND FORECASTING DEMAND www.linkedin.com/in/maria-rica-baltazar

5. 5. OUTLINE: 1. Importance of Collecting Information 2. Marketing Information System (MIS) a. Internal Reporting System b. Intelligence System c. Research System d. Decision Support System 3. Local Applications : Hospital ICT, CHITS COLLECTING INFORMATION AND FORECASTING DEMAND www.linkedin.com/in/maria-rica-baltazar

6. 6. OUTLINE: 1. Importance of Collecting Information 2. Marketing Information System (MIS) a. Internal Reporting System b. Intelligence System c. Research System d. Decision Support System 3. Local Applications : Hospital ICT, CHITS COLLECTING INFORMATION AND FORECASTING DEMAND www.linkedin.com/in/maria-rica-baltazar

7. 7. 1.WhyisCollectinginformation important? The art and science of making marketing decisions in a fast-changing www.linkedin.com/in/maria-rica-baltazar

8. 8. 1.WhyisCollectinginformation important? The art and science of making marketing decisions in a fast-changing New opportunities and threats in marketing environment Continuous need for: 1. Monitoring 2. forecasting 3. adapting to environment Organize and distribute continuous flow of information to managers www.linkedin.com/in/maria-rica-baltazar 1 2 3

9. 9. 1.WhyisCollectinginformation important? The art and science of making marketing decisions in a fast-changing New opportunities and threats in marketing environment Continuous need for: 1. Monitoring 2. forecasting 3. adapting to environment Organize / distribute continuous information flow to managers www.linkedin.com/in/maria-rica-baltazar 1 2 3

10. 10. 1.WhyisCollectinginformation important? The art and science of making marketing decisions in a fast-changing New opportunities and threats in marketing environment Continuous need for: 1. Monitoring 2. forecasting 3. adapting to environment Organize / distribute continuous flow of information to managers www.linkedin.com/in/maria-rica-baltazar 3 2 1

11. 11. OUTLINE: 1. Importance of Collecting Information 2. Marketing Information System (MIS) a. Internal Reporting System b. Marketing Intelligence System c. Marketing Research System d. Marketing Decision Support System 3. Local Applications: Hospital ICT, CHITS COLLECTING INFORMATION AND FORECASTING DEMAND www.linkedin.com/in/maria-rica-baltazar

12. 12. 2.What isMarketing Information System(MIS)? Marketing Information System (MIS) is more than a system of data collection or set of information technologies www.linkedin.com/in/maria-rica-baltazar

13. 13. 2.What isMarketing Information System(MIS)? Marketing Information System (MIS) is more than a system of data collection or set of information technologies www.linkedin.com/in/maria-rica-baltazar Set of procedures/ methods Generate, analyze, disseminate, store Regular, continuous basis

14. 14. 2.What isMarketing Information System(MIS)? Marketing Information System (MIS) is more than a system of data collection or set of information technologies www.linkedin.com/in/maria-rica-baltazar Set of procedures/ methods Generate, analyze, disseminate, store Regular, continuous basis

15. 15. 2.What isMarketing Information System(MIS)? Marketing Information System (MIS) is more than a system of data collection or set of information technologies www.linkedin.com/in/maria-rica-baltazar Set of procedures/ methods Generate, analyze, disseminate, store Regular, continuous basis

16. 16. 2.What isMarketing Information System(MIS)? MIS components used to integrate data collection, processing, analysis and reporting activities www.linkedin.com/in/maria-rica-baltazar

17. 17. 2.What isMarketing Information System(MIS)? MIS components used to integrate data collection, processing, analysis and reporting activities www.linkedin.com/in/maria-rica-baltazar INTERNAL REPORTING SYSTEM MARKETING RESEARCH SYSTEM MARKETING INTELLIGENCE SYSTEM MARKETING DECISION SUPPORT SYSTEM

18. 18. 2.What isMarketing Information System(MIS)? MIS components used to integrate data collection, processing, analysis and reporting activities www.linkedin.com/in/maria-rica-baltazar INTERNAL REPORTING SYSTEM MARKETING RESEARCH SYSTEM MARKETING INTELLIGENCE SYSTEM MARKETING DECISION SUPPORT SYSTEM

19. 19. 3A.WhataretheocmponentsofMIS?Internal Reporting System Companies used to spot opportunities and potential problems MANAGERS rely on the following: 1. Internal report of orders 2. Sales 3. Prices 4. Costs 5. Receivables 6. Payables www.linkedin.com/in/maria-rica-baltazar

20. 20. 2.What isMarketing Information System(MIS)? MIS components used to integrate data collection, processing, analysis and reporting activities www.linkedin.com/in/maria-rica-baltazar INTERNAL REPORTING SYSTEM MARKETING RESEARCH SYSTEM MARKETING INTELLIGENCE SYSTEM MARKETING DECISION SUPPORT SYSTEM

21. 21. 3B.WhataretheocmponentsofMIS?Marketing Intelligence System Marketing intelligence system supplies happenings data Set of procedures and sources on external marketing environment www.linkedin.com/in/maria-rica-baltazar

22. 22. 3B.WhataretheocmponentsofMIS?Marketing Intelligence System Marketing intelligence system supplies happenings data Set of procedures and sources on external marketing environment Sources: www.linkedin.com/in/maria-rica-baltazar

23. 23. 3B.WhataretheocmponentsofMIS?Marketing Intelligence System Marketing intelligence system supplies happenings data Set of procedures and sources on external marketing environment Sources: www.linkedin.com/in/maria-rica-baltazar

24. 24. 3B.WhataretheocmponentsofMIS?Marketing Intelligence System Marketing intelligence system supplies happenings data Set of procedures and sources on external marketing environment Sources: www.linkedin.com/in/maria-rica-baltazar

25. 25. 2.What isMarketing Information System(MIS)? MIS components used to integrate data collection, processing, analysis and reporting activities www.linkedin.com/in/maria-rica-baltazar INTERNAL REPORTING SYSTEM MARKETING RESEARCH SYSTEM MARKETING INTELLIGENCE SYSTEM MARKETING DECISION SUPPORT SYSTEM

26. 26. Marketing Research System is the most powerful and independent component Systematic design Collects, analyzes and reports data Uses primary and secondary data 3C.WhataretheocmponentsofMIS?MarketingResearchSystem www.linkedin.com/in/maria-rica-baltazar

27. 27. 2.What isMarketing Information System(MIS)? MIS components used to integrate data collection, processing, analysis and reporting activities www.linkedin.com/in/maria-rica-baltazar INTERNAL REPORTING SYSTEM MARKETING RESEARCH SYSTEM MARKETING INTELLIGENCE SYSTEM MARKETING DECISION SUPPORT SYSTEM

28. 28. Marketing Decision Support System is helpful in improvement of efficiency and utilization of MIS 3D.WhataretheocmponentsofMIS?MarketingDecisionSupportSystem www.linkedin.com/in/maria-rica-baltazar

29. 29. Marketing Decision Support System is helpful in improvement of efficiency and utilization of MIS Used for processing data: 1. Collection 2. Analysis 3. Interpretation Make better decisions 3D.WhataretheocmponentsofMIS?MarketingDecisionSupportSystem www.linkedin.com/in/maria-rica-baltazar

30. 30. OUTLINE: 1. Importance of Collecting Information 2. Marketing Information System (MIS) a. Internal Reporting System b. Marketing Intelligence System c. Marketing Research System d. Marketing Decision Support System 3. Local Applications: Hospital ICT, CHITS COLLECTING INFORMATION www.linkedin.com/in/maria-rica-baltazar

31. 31. 4.LocalApplication * Used to tap into innovative technologies * Reduce costs, improve efficiency and provide better experience for patients * Telemedicine, mobile apps for prescription delivery and online forums - addresses issues such as consultations, advice and patient status Major private hospitals in the Philippines adopted electronic medical records and implement new Information and Communication Technology (ICT) www.linkedin.com/in/maria-rica-baltazar

32. 32. 4.Local Application:Marketing Intelligence System Filipino start-up company, Pivotal Peak Digital Health Solutions, Inc., leverages information and communication technology for health to address healthcare gaps * Spin off company utilizing the community health information tracking system (CHITS) * Composed of researchers that focuses on generating innovations * Adapt to current needs of healthcare service delivery www.linkedin.com/in/maria-rica-baltazar

33. 33. SUMMARY: 1. Importance of Collecting Information 2. Marketing Information System (MIS) a. Internal Reporting System b. Marketing Intelligence System c. Marketing Research System d. Marketing Decision Support System 3. Local Applications: Hospital ICT, CHITS COLLECTING INFORMATION www.linkedin.com/in/maria-rica-baltazar

34. 34. Capturing Marketing Insights COLLECTING INFORMATION AND FORECASTING DEMAND Maria Rica A. Baltazar, MD Ateneo Graduate School of Business V88MarketingManagement Byte for Success www.linkedin.com/in/maria-rica-baltazar

# data[].attributes.attachment_link.title
Ch. 3 Collecting Information and Forecasting Demand by Rica Baltazar v88

# data[].attributes.attachment_link.description
What to Upload to SlideShare Download Now Download to read offline and view in fullscreen. Ateneo Graduate School of Business Masters in Business Administration in Health V88 Marketing Management Read more 1. Capturing Marketing Insights COLLECTING INFORMATION AND FORECASTING DEMAND Maria Rica A. Baltazar, MD Ateneo Graduate School of Business V88MarketingManagement Byte for Success www.linkedin.com/in/maria-rica-baltazar 2.

# data[].attributes.headline
Ch 12 Addressing Competition and Driving Growth

# data[].attributes.subject
Ch 12 Addressing Competition and Driving Growth

# data[].attributes.body
War for #1!

# data[].attributes.attachment_link.title
Ch 12 Addressing Competition and Driving Growth by Maria Gracia Gutay v88

# data[].attributes.body
Ma. Rowena M. Muñoz

# data[].attributes.attachment_link.title
Chapter 19 managing digital communications online, social media, and mobile by ma. rowena muñoz v88

# data[].attributes.attachment_link.description
1 Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile

# data[].attributes.headline
Ch  3 Creating Long-Term Loyalty Relationships

# data[].attributes.subject
Ch  3 Creating Long-Term Loyalty Relationships

# data[].attributes.body
Richard S. Christie

# data[].attributes.attachment_link.readable_text
A look into Chapter 5 of Kolter and Keller's Marketing Management, 15th Edition and offering local (to the Philippines) and personal suggestions based on the information provided in the chapter.

This chapter is about Creating Long-Term Loyalty Relationships and is useful to anyone wishing to learn more about fostering relationships with customers.

Note: Edited slides for V2 for easier viewing. (Less clutter).

# data[].attributes.attachment_link.title
Ch 5 Creating Long Term Loyalty Relationships V2 by Richard Christie

# data[].attributes.attachment_link.description
A look into Chapter 5 of Kolter and Keller's Marketing Management, 15th Edition and offering local (to the Philippines) and personal suggestions based on the information provided in the chapter. This chapter is about Creating Long-Term Loyalty Relationships and is useful to anyone wishing to learn more about fostering relationships with customers.

# data[].attributes.headline
Ch 2 Developing Marketing Strategies and Plans

# data[].attributes.subject
Ch 2 Developing Marketing Strategies and Plans

# data[].attributes.body
Planning your end goal by Charisse T. Alvarez

# data[].attributes.attachment_link.title
Ch 2 developing marketing strategies and plans by charisse alvarez v88

# data[].attributes.attachment_link.description
www.linkedin.com/in/charisse-alvarez-785507143/ Understanding Marketing Management Developing Marketing Strategies and Plans (Planning your end goal) Charisse ...

# data[].attributes.headline
Ch 21 Designing and Managing an Integrated Marketing Channel

# data[].attributes.subject
Ch 21 Designing and Managing an Integrated Marketing Channel

# data[].attributes.attachment_link.title
Ch 21 designing and managing integrated marketing channels by daryl r…

# data[].attributes.attachment_link.description
Discussion on integrated marketing Channels. Has some revisions from previous version

# data[].attributes.attachment_link.embed_code
Ch 21 designing and managing integrated marketing channels by daryl requiso v88 (version 2) from DarRequiso

# data[].attributes.headline
Ch 12 Addressing Competition and Driving Growth 

# data[].attributes.subject
Ch 12 Addressing Competition and Driving Growth 

# data[].attributes.body
War for #1

# data[].attributes.attachment_link.title
Ch 12 Addressing Competition and Driving Growth by Maria Gracia Gutay v88

# data[].attributes.body
Developing a Strategy to Manage Across Borders

# data[].attributes.attachment_link.title
Ch 8 Tapping Into Global Markets by Majelle Gagtan v88.pptx

# data[].attributes.attachment_link.title
COSLA Chapter 23 Managing a Holistic Organization final 001