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Communication is always key to business marketing; without it, the 4 C’s would not be effective.

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Don’t confuse the cost of your product with its price!!!

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1. Time
2. Cost of supply elements
3. The product`s benefits

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Convenience is a customer-oriented approach to this marketing strategy.

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Focuses on filling a void in the customer’s life.

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Is important for businesses that are interested in seeking an understanding of their customers.

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The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for.

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All companies are reliant on the people who run them from front line Sales staff to the Managing Director. Having the right people is essential because they are as much a part of your business offering as the products/services you are offering.

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How the organisation will distribute the product or service. It is the right place at the right time.

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- generates turnover
- includes the following factors: costs of producing the product, competitors` prices, company objectives, target group and willingness to pay

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- USP (Unique Selling Point)

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- premium pricing strategy

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Communication is also a customer-oriented approach to the task of selling products. Communication requires interaction between the buyer and seller. This marketing strategy can very easily be implemented through the use of social media.

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- tool to differentiate company from its competitors

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manufacturer --> Wholesaler --> Retailer --> Consumer

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manufacturer --> consumer
Dell Computers
Advantage: it gives a manufacturer complete control over the product.

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Marketing a product on your social media sites can be very beneficial to your customers. This allows them to interact with your brand on a personal level and will eventually lead to greater brand loyalty among your customers.

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Just do it

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The car in front is a Toyota