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In the beginning the marketing mix was represented by only 4Ps and they were divided into:Product, Price, Promotion and Place.

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In the last 50 years there are studies that consider this formula a bit obsolete and for this reason they have included more P's and some C. According to these studies the mix changes depending on the context in which it is used, particularly when it is applied to service organizations. So the expanded marketing variables became 7Ps.

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Not just dealing with customers, but the culture within a company. The management and staff. All the people inside and outside of your business who handle every element of your sales and marketing strategy and activities.

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is a valuable tool for a business to build credibility with potential customers. Examples of this is consistency across branding, testimonials from former clients, and recommendations.

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The process of a business is how they supply and sell a product or service. Every link of the chain from convenience and speed at the point of sale, to response time online or on the phone from customer service.

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Packaging is the way your product or service appears from the outside. Packaging also refers to your staff and how they are presented and how they interact with customers.

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Refers to the capacity of setting viable objectives, making short and long run business forecast and analyzing results.

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Positioning is where a brand sits in the market relative to the competition.

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Is an object or system made avaible for consumer use

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refers to the search for the best markets
for distributing certain products

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A company’s pricing decisions are determined by
several factors
-MANUFACTURING
-COMPETITION
-SELLING COSTS

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Promotion is about bringing products to the
attention of customers and persuading people to
buy them.