# data[].attributes.headline
Affordable price for every class of customer

# data[].attributes.subject
Affordable price for every class of customer

# data[].attributes.body
Goals

# data[].attributes.body
Strong brand name

# data[].attributes.body
Reachable

# data[].attributes.headline
Easy to order and remember about their menu

# data[].attributes.subject
Easy to order and remember about their menu

# data[].attributes.headline
Position itself in a unique market ( Always have a store on a Gas station) 

# data[].attributes.subject
Position itself in a unique market ( Always have a store on a Gas station) 

# data[].attributes.body
Unstable taste in each branch

# data[].attributes.body
Mission

# data[].attributes.body
Goals

# data[].attributes.body
Vision

# data[].attributes.body
Goals

# data[].attributes.headline
Thai people are still consume less coffee when compare to other country

# data[].attributes.subject
Thai people are still consume less coffee when compare to other country

# data[].attributes.headline
Easy to copy and dont need much to invest

# data[].attributes.subject
Easy to copy and dont need much to invest

# data[].attributes.headline
When face economical crisis people tend to avoid buying coffee because it is consider unnecessary 

# data[].attributes.subject
When face economical crisis people tend to avoid buying coffee because it is consider unnecessary 

# data[].attributes.body
When it becomes big market, it might have a new competitive in the future

# data[].attributes.body
Coffee cafe is a big market, it can make more profit

# data[].attributes.body
Lots of competitive