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Han

Storyboard

9x16 horizontal

Kes

Print - newspaper + magazine

OOH

*isabel will send dimensions for both*

Sourcing sound effects

Iz

Print + OOH mock-ups *when kes is done*

Sourcing sound effects

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Come sit with us, we actually value your comfort.

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Old person walks into Tim Hortons for a sit down coffee, uncomfortable couches, can hear the fluorescent lighting, he is grumpy and groaning, flashes to Starbucks, comfortable couches and ergonomic mugs and natural coffee shop sounds, he is happy and comfy, at end he is socializing with friends and final copy comes up

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have a nice, soft lamp, green background, Starbucks font

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Green background, comfortable, homey looking mug, Starbucks font

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Green background with almond, oat and regular milk, Starbucks font

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Green background, Starbucks font with a comfy Starbucks couch

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have same person doing same things, at Tim Hortons vs starbucks

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Experience-based ad as opposed to coffee

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Experience-based ad as opposed to coffee

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Take a hit at Tim Hortons, the environment

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- vegetable garden
- watching sunrise on your porch
- hugging grandchildren
- morning tea
- laughing with an old friend

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the whole experience, with half the ingredients

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everyone is there to sit in the comfy chairs and drink coffee, regardless of your coffee order

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Starbucks is more than the fancy, complicated drinks

In the end we’re just some damn good coffee

When it comes down to it it’s just some damn good coffee

Regardless of what you order,

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create the whole campaign based around simplicity, and how your order doesn't need to be complicated

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The menu is fully simplified, like it shows the ingredients of each of the drinks, or what’s in it

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For a video ad (social experiment) where we simplify the menu/whole store for a day

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focus on simplicity of coffee orders for old people

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make fun of complicated orders

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Have people living in Starbucks as their home, in their pyjamas, Chillin

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The Starbucks order looks like their prescription. 

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The Starbucks order looks like their prescription. 

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"Just what you to continue your day."

Possible print ad.

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walking around in underwear, reading newspaper, having barista serve them coffee, etc

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old couple waking up, doing their routine in Starbucks, baristas walking around

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Meet for different activities they would do in their homes, home away from home

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Love story, best friends, father and son timeline