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Vans is an American manufacturer of skateboarding shoes, based in Cypress.Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia open for business at 704 E. Broadway in Anaheim, Calif on March 16. The Van Doren Rubber Companies speciality is that it manufactures shoes on premises and sells them directly to the public.On that first morning, 12 customers purchase shoes, which are made that day and ready for pick-up in the afternoon.The name House of Vans is coined by Early 70s Skateboarders who like Vans' rugged make-up and sticky sole are seen sporting for the first time and it is showcased on the windows of the Anaheim location.

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Vans describe its competitive advantage by targeting a certain type group, who they advertise with and by collaborating with the marketing team to work effectively with each editorial team they develop ideas on how each department can work together and brainstorm on ways to come up with new products, event strategies and how to develop PR plans for each individual magazine. They are different and better than   other brands because they have a variety such as vans, sperrys, or toms.

Distribution: Where is Van’s sold? What is their pyramid distribution strategy? How does it work?

Vans are sold basically everywhere various malls have them also you have the option to shop online at Vans.com . Their pyramid distribution strategy is :

They break up the marketing department of four teams: circulation team, creative service team, merchandise and events team

and the PR team.

The company advertises through skateboarding, surfing, motor cross, and snowboarding magazines.

They also advertise through actual events such as concerts, and skateboarding competitions.

The last resort to advertising is through television and radio commercials.

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Vans, the highly popular, eternally youthful skater footwear brand, hit a major milestone last year: It eclipsed The North Face juggernaut as apparel giant VF's top-selling brand.

The 50-year-old Vans saw sales hit $2.3 billion in 2016, after years of work expanding the brand's appeal beyond teenage skateboarders. It did that by being selective about where its products are distributed and also by leveraging one of the biggest assets.
For all its success, Vans still has a lot of runway. the brand commands only 5% of the $39 billion U.S. footwear market and 1% of the apparel market. (The brand gets about 20% of its revenue from clothing and accessories, and the rest from footwear.) Vans, which started out as a retailer all those years ago, has been adding about 50 stores a year (600 worldwide or so now). Still, the brand will be careful about not going on an expansion binge by opening tons of stores and selling through many more outside retailers, lest it hurt its own cachet.

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Vans a 50 year old venture that has been producing stylish and comfortable sneakers for all kinds of adventure sports . Vans has been one of the few shoe companies that penetrated the market quite easily and was rewarded in a fashionable manner . Vans began the process of internationalization in a very distinctive manner . The vans were first spotted being styled by the famous American actor Sean penn in his movie . From the streets of California the company soon took of to international borders due to its different kinds of sneakers but most importantly it's chequered shoes . To expand its business further the owners van boren brothers started organising adventure sporting events like the skateboarding and snow boarding etc . Many popular icons are seen spotting the vans now such as Ethan hawk , Justin Bieber , Shane o Neil , Paul Rodriguez etc . The journey of vans started with 12 customers in California but now after 50 years and it's ups and downs vans caters to more than 170  countries in the world . The countries vans operate in are USA,  Brazil, Argentina, Austria, Mexico, Belgium, , France, Italy, Poland, Spain, Czech Republic, Switzerland, UK, Australia, Germany. Today Vans is not only known for making shoes but also for making really good quality clothes, bags, sunglasses, caps and also customizable shoes .

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Offices-
In 2017, Vans moved into a brand new corporate Headquarters in Costa Mesa, California.

Manufacturing-
The brothers, Paul Van Doren and James Van Doren, started The Van Doren Rubber Company in 1966. Over the next 40 years they opened factories in California and later contracted factories in China and Vietnam to make the classic Vans vulcanized shoes.

Distribution Centre-
Vans’ Santa Fe Springs, California Distribution Center is over half a million square feet and ships out more than 30 million products a year.

Marketing-
Vans has been sponsoring the Warped Tour for over 20 years.Returning in 2017, the tour is taking on a new element asking fans to complete a survey requesting which acts they should book.
The company became the title sponsor of the US Open of Surfing in Huntington Beach, California in 2014.
The company does a lot of social media marketing through platforms like Instagram, Twitter etc . It also uses youtube as a mode for sharing company stories

How are Vans shoes made .

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Kausarali Dalal A-23
Aliasgar lokhandwala A-5
Shaun Noronha A-53
Nitin Manwani A-54
Ritik Manwani A-36

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