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LIFEWTR was introduced to the industry in December 2016. It went on the shelves February 2017 after the Superbowl commerical was seen.

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Art work on bottles will change every three months, and will feature new artist each time.

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PepsiCo wanted to break into the premium water business, but wanted to be inspirational as well. Global success is ultimate goal.

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Premium water that is pH balanced with electrolytes added for taste.

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PepsiCo was established by the merger of Pepsi-Cola and Frito-Lay.