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WHITE PLAINS, NY: Heineken USA has hired Amy Palladino as senior director of corporate communications.

Palladino stepped into the role on Wednesday, reporting to Tara Rush, SVP and chief corporate relations officer. Rush was the most recent person to hold the senior director of corporate communications position at the company before she was promoted in June, succeeding former comms leader Stacey Tank.

Managing three people, Palladino is overseeing day-to-day corporate communications and brand public relations, internal communications, employee and distributor engagement, consumer response, and crisis communications.

"My overarching goal is to help Heineken build and sustain its reputation as a leader in this upscale beer category," Palladino said. "This is an incredible brand I have admired for years."

Most recently, Palladino was a director for three years in Emanate's New York office. Her clients included Heineken USA, Hilton Garden Inn, Philips Corporate, and Philips Lighting.

She departed Emanate last Friday, less than a week before Access Communications and Emanate said they will merge at the start of next year into a combined firm known as Access Emanate Communications. The merged shop will operate as a standalone firm inside Ketchum's network.

Before that, Palladino was an SVP at Ketchum. During her six-year stint at the Omnicom Group firm, she led integrated planning for Ikea, Kodak, Best Buy, and Philips. Previously, she was VP and group director at GCI Group, which was merged into Cohn & Wolfe, and served as communications director for Teach for America.

Heineken USA appointed Jessica Robinson, a former brand director for Sierra Mist at PepsiCo, as senior director of marketing for portfolio brands in July. She succeeded Charles van Es, who joined coconut water brand Vita Coco as head of marketing for the Americas in June.

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Heineken USA hires Amy Palladino for corp comms role

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WHITE PLAINS, NY: Heineken USA has hired Amy Palladino as senior director of corporate communications. Palladino stepped into the role on Wednesday, reporting to Tara Rush, SVP and chief corporate relations officer. Rush was the most recent person to hold the senior director of corporate communications position at the company before she was promoted in June, succeeding former comms leader Stacey Tank.

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Six Components of a Great Corporate Culture!

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Six Components of a Great Corporate Culture!

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1. Vision: see PDF attached

2. Values & Behaviours:
http://www.theheinekencompany.com/sustainability/values-and-behaviours

Company Presentation 2013
we are:  A proud, independent, global brewer committed to surprising and exciting consumers everywhere.
we value:  A passion for quality, enjoyment of life, respect for people and respect for our planet.
we want:  To win in all markets with Heineken®, and with a full brand portfolio in markets where we choose.

In 2017:
People are at the heart of HEINEKEN and we see our strength in trust, diversity and progress. We value a passion for quality, brands that people love, enjoyment of life, and respect for people and for our planet. Our values represent what we stand for as a corporate citizen, a business partner and an employer.

3. Practices:  They follow their COC
http://www.theheinekencompany.com/about-us/business-conduct/the-heineken-code-of-business-conduct

Annual surveys:  Heineken is a big fan of annual engagement surveys, to which, last year, 88% of Heineken staff responded.  People take the time to fill it in because they know their voice gets heard.  https://www.theguardian.com/careers/positive-corporate-culture-working-enviroment

4. People: "Heineken revolves around the personality of their employees, and they want these personalities to thrive. That's the main message that had to come across in a way that stands out from all other HR campaigns.

Related to this article:
https://dannybrown.me/2013/02/21/why-heineken-understands-the-importance-of-employee-culture/

5. Narrative: The three 'e's on the Heineken logo are tilted backwards slightly, making them look like they are smiling. The smiling Es were brought in as the original label was thought too formal for the beer Visual relationship between all elements always fixed – eg Star-Heineken rarely used without the star

Find out more here: https://ebiquity.com/media/120147/brand%20review%20sample.pdf

6. Place

http://www.adweek.com/creativity/heineken-just-made-hr-campaign-thats-cool-any-consumer-ads-its-done-173289/

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1 Group beer volume is consolidated beer volume plus attributable share of volume from joint ventures and associates

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LinkedIn
Facebook
YouTube
Instagram
Twitter

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-''Build and sustain reputation of being a leader in upscale beer category'' - PRweek.com
-''Our role at Heineken is to build reputation and create positive conditions for growth in the face of a challenging public policy environment and growing stakeholder expectations'' - Gorkana

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-Sr. Director of Corporate Communications
-Sr. Director of Marketing for Portfolio Brands
- Head of Public Affairs
- Corporate Relations Director
- Chief Corporate Relations Officer