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Short takes with professional seeming camera work is often used in her videos. The short takes illustrate the point that her videos are often quite busy, and there's a lot going on, whereas the professional seeming camera work emphasizes that she is a successful artist. Camera movements are very rare in her videos, as most of the shots are so short.

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Expensive looking props and locations are also used commonly in her videos, further enhancing her image of being rich and successful, further distancing herself from her target audience.

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In her music videos, she is commonly following a storyline, along with choreographed dance routines, performed with backing dancers. This makes the video look more professional and expensive looking, emphasizing her success to the audience and therefore distancing herself from her target audience slightly, as they are unable to relate to the lifestyle she is demonstrating.

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The costumes used by this artist are often extremely strange, and she has become well known for some of the outfits she has worn in the past for example a dress made entirely out of meat. None of the costumes worn are directly consistent throughout her videos, however, they are typically used to suit the storyline. However, they could be viewed as consistent in their level of extremity and the extent to which they are unusual, as this image of being 'strange' and 'unusual' is one she is recognised for, and has built her star identity upon.

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The costumes used by this artist are consistent throughout all videos- smart casual clothing e.g. jeans and a shirt. He also has a beard which can be seen as being 'different' or 'individual', and could be something he is recognized for as he becomes more popular.

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The props used are also consistent within his videos- a guitar os often featured as his main/only prop, along with outdoor features such as moss (in an office location) etc

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The artist does not acknowledge the audience commonly in his videos, and does not use much body language to engage the audience. In his videos, he will usually be walking around slowly, playing his guitar and singing. The camera work is typically very professional looking- this creates distance between the artist and the audience, however the location, costume and props create a closeness between the artist and the audience as it doesn't look too expensive or professional.

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There are often quite long takes used in videos by this artist, to suit the slow pace of the song, and to create relaxed connotations about the artist.

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For example, their costumes in videos are typically quite casual costumes in their videos, for example skinny jeans and hoodies or jumpers. This could be an attempt to hide the extent of their success, to create a closer relationship between the artist and the producer- as the audience will be better able to relate to the artist if they can identify with the lifestyle they are demonstrating in their videos.

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To further emphasize the idea of the band under-exaggerating the success they've had in their videos, they often contain a ware-house, inexpensive looking location, where it shows the band as if rehearsing. The camera work used in this location is typically shaky, and unprofessional looking- this gives the impression that the band isn't 'over successful' or 'too perfect'. Their videos also typically contain simultaneous cutting to another storyline, where more expensive looking sets and professional camera work is used, meaning the unprofessional looking aspects of the video are intentional. However, not all music videos by this band follow this storyline, but most will typically follow this convention.

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The artists often use a lot of head-banging and dancing in their 'warehouse' location, where most band members will not acknowledge the audience, however the lead singer will often appear to be singing to the audience. This emphasizes the attempt to create a close relationship between the artist and the audience, and will engage the audience more as they feel as if it is being directed more towards them. During the storyline parts of the video, however, the audience are not often acknowledged.

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Videos by this artist are often very short takes, giving the impression that there is a lot going on in the video. There are often camera movements in these takes, and fast-pace panning is a common feature, emphasizing the idea that there is a lot happening in the video.

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The props used are typically just instruments needed for the band, and small props needed to fit the storyline.

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To emphasize the aspirational lifestyle, the camera work is typically very professional looking- giving connotations of success for the artist, which is associated with being rich and leading a lifestyle which is often aspired by the target audience.

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In his videos, he uses a lot of hand gestures aimed towards the audience- this may be an attempt to further engage the audience.

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The locations used in each video can vary- some videos may take place in a poor looking estate, and others on a private plane. Through using a poor looking estate he could be trying to give the impression that he started in a far lower social class than he would be associated with today (private plane, expensive lifestyle etc). This relates to the target audience as it could be something they would like to achieve, and gives credit to the amount of hard work that has gone into his success.

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Videos are typically a mix of extremely long takes, mixed with a few very short takes. This gives a chance to show off the lifestyle, whilst keeping up with the pace of the song.

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Although camera movements aren't often used, when there are camera movements it tends to be quite slow panning - this relates to the rapper trying to 'show off' their lifestyle.

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The props used are often quite expensive looking, emphasizing the 'aspirational lifestyle' he is attempting to demonstrate.

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As all videos by this artist follow a specific storyline, there is no distinct clothing style, as clothing is often used to achieve the different locations and characters in each individual video.

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Typically, professional looking camera work and long shots are used, as not to distract the audience from the storyline. Camera movements are not used very often in videos by this artist, and movements that are used are typically very slow panning or tracking, to follow the characters

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The audience are not often acknowledged in their music videos, and body language is often suited to each character in the storyline.

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The locations used in this artists videos often reflect poor looking places, where dull, dark colours are often used. This is often reflective of the lifestyle of the characters sued in each story line, as poorer looking people are often used.

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This is quite a new genre, where most music videos offer an uncommon perspective in society, For example, 'Skrillex' often offer the idea in their music videos that children are not as innocent as their appearance and popular belief suggests.

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Rap music artists will usually demonstrate an aspirational lifestyle through their videos, however still keeping the sense about them that they're disobedient, and often in trouble with the law.

For example, in most of 'Tyga's videos, he is wearing expensive looking clothing, including golden chains, fur coats, however he also wears clothing associated with rebellious street youths such as snapbacks, tracksuits etc. This may be an attempt to relate to his stereotypical target audience.

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Most indie or 'individual' music artists will try to appear to be 'breaking out' of the social norm, and as particularly friendly, happy characters.

This can all be seen clearly through music videos made by 'passenger'. Videos by this artist tend to include outdoors locations, typically woodland, and often show people 'breaking out from the norm- e.g. people in offices stopping their work and refusing to continue, running in forests etc.

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Most rock music artists' videos will contain scenes from a recent tour or live show, or similar style story lines.

These conventions are mainly followed in most of 'Sleeping With Sirens' videos

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Many pop music artists will build themselves a brand through following a specific theme throughout their video.

For example, Lady Gaga has created a brand image as being quite weird through her music videos, through using strange clothing, props, story lines and locations.