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Surround by industrial factory

Nearby waterway

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Flexible use

Restriction Building Height

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Sustainable Design adopt to the refurbishment work

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Population of Sheffield majority is young generation

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Economic situation & Trend

Job Opportunity

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Policy and regulation for planning

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To ensure the development are sustainable development, refurbishment of the building is considered when change the functionality of the building from laboratory to hotel. Refurbishment the existing building enable Contractor utilize use the existing resources and efficiency use of building material. Conservation the major part of the existing building structure and appearances and utilize the space of land site can saving numerous amount of development cost.

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After review the comparison of SWOT analysis, found out that most sustainable development are hotel development. Although there is various of weakness of the Matilda street location but through the appropriate marketing skill would have make the weakness to our strength. Location of site are located at ring site of city center, which are can be attract the customer that like the quite environment to rest after visiting the Sheffield City.

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Existing Building next to pedestrian street, so must provide good safety measure to protect the pedestrian. Set up signage around building to increase the awareness of pedestrian is necessary.

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Traffic condition of Matilda street high at peak time

Nearby the Key route and Gateway entrance the city center (Shoreham Street

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Limited development area

Poor scenery view

Surrounded by many industrial factory

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Having knowing competitors (Premier inn/Jurys inn)

Difficult to compete with other hotel that have a nice view as it is surrounded by residential and industry

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Nearby university, parents can overnight while visiting their child

Higher potential as not many budget hotel around

Enhance the future development around the site due to potential of the business

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10 minutes walking distance to city centre

Strategic location (next to ring road)

Convenience public transport

Existing building note not require much demolishing works, require minor refurbishment

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Floor & Wall

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Ceiling