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CHANEL

A famous French luxury product, is a well-known brand with an entire 100-year history and is fascinated by many women worldwide. Chanel represents a style, a unique style that will last forever. Since entering the Chinese market in 1995, Chinese women have flocked to them, and men have also been impressed. Many people think of Chanel perfumes and Chanel bags when it comes to Chanel, and these two make how many women voluntarily lie on the generous Simmons!

Chanel has taken the world by storm, so many women and men are dreaming. Nevertheless, how many people know what the Chanel symbol represents? Each symbol has its characteristic meaning, and what does Chanel, a famous brand with a whole hundred years of history, contain in its double C?

The design concept originated from Gabrielle Chanel, the founder of Chanel. In her early years, Gabrielle Chanel worked as a singer in bars and cafes. She gave herself the stage name COCO. In order to commemorate her brand, Gabrielle Chanel used the two initials with double C as the logo, and the corporate logo design was derived from this. Chanel believes that women should have duality, and she firmly believes that women should be internal and external. Chanel has not been married in her entire life. She has created a great fashion empire while pursuing the life she wants. She is the new-age woman who knows the most emotional pleasure. Chanel's design has a distinctive personal touch. She pursues freedom but loves men; she is strong and independent but full of femininity.

The symbol of Chanel has been changing, but the motivation behind it has not changed: it has always represented unwillingness. People are unwilling to be labelled; they want to find their label, prove others' independence, personality, and taste, and prove excellent.

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Test shoot (1)

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Test shoot (2)

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Test shoot (3)

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Fragrance

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Fragrance

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Fragrance

CHANEL
PARIS -- EDIMBOURG

For women and men

Main accords : woody , aromatic , fresh spicy

Top notes --Cypress and Juniper Berries

Middle notes -- Cedar , Vetiver and Lavender

Base notes -- Musk and vanilla

Launched in 2021

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I think I have benefited a lot from this topic. For example, Chanel is not a well-known brand, but I have learned more about the brand through this topic.

First of all, the mood board let me know the brand value and concept presented by the original brand. Then, there are so many front lines, including shooting, editing, composition, etc., using a photo to let people know what they want to express. It turned out to be such a tricky thing. Because we usually see advertisements and online publicity, such as IG, Facebook, etc. I see. Having completed the work, I never thought about how much preparation they had. A mood board is critical, and you can organize your thoughts and find new design inspiration. You can intuitively see the designer's ideas and future design directions. Moodboard has been received, presented, screened and summarized. This allows us to have a lot of room for imagination and, at the same time, draw a clear-thinking style direction file.

In addition, the photographic task is the most challenging task for me. From this, I admire photographers even more. I find that photography is a very systematic knowledge and skill, but videography alone is not enough. Exposure, aperture, shutter speed, ISO ￼, light, shooting angle, I learned this through too many failures at the beginning. In addition, although I had a camera in the past, I found that I have too much room for improvement. Taking pictures is easy, but photography is difficult. To handle different photos, you must have requirements for image quality and texture. Mobile phones are tough to do. At first I thought it would be easier to take a still Live Photo, but I found that I was wrong, and it was even more difficult. It was necessary to consider the object's swing, angle, colour, and reflection control. Although other objects are put together, how can you make others see what you want to express at a glance? I think this requires preparation and creativity. In addition, I think the essential thing in shooting still life is light. Compared with colour, the tone of light projected on the object is a more straightforward, more powerful and delicate classical artistic language. Before the production of colour film, black and white photography has become countless classic works. To this day, he still maintains his enduring charm. The reason is that it fully embodies the beauty of light and shadow of photography.

In the photography of still life, colour not only reproduces the actual object, once injected into the photographer's emotion, but it can also more mobilize the emotion of the audience.
Each colour has the distinctive personality of its symbol. For example, red makes people feel festive and joyful, and purple makes people think mysterious. A warm tone makes people feel friendly and courteous, and a cold style makes people feel quiet, refreshing and calm.

Finally, when life starts to take photography, photography will change the way you look. It is a very magical and exciting transition: suddenly, you will notice light, shapes, colours, textures, characters, buildings, trees, flowers. When you start photography, everything around you will become different!