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Dear teachers, thanks for your help.

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Activity 1.4: Collaborate and reflect about your mind maps

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Activity 1.4: Collaborate and reflect about your mind maps

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Rember English Words

In this mind map, there are key areas that can help me to learn and REMEMBER English words. These include focusing on a word’s meaning, spelling, pronunciation, and grammar. Learn why each of these areas are important and learns how they help me to remember.

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Activity 2.3 Share one source from the annotated bibliography

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Activity 2.3 Share one source from the annotated bibliography

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Scollon, Ron, et al. Intercultural Communication: A Discourse Approach, John Wiley & Sons, Incorporated, 2012. ProQuest Ebook Central, pp 1-24

Available at: https://ebookcentral.proquest.com/lib/unisa/reader.action?docID=822409&ppg=5

This article gave me an inside into the  a lively introduction and practical guide to the main concepts and challenges of intercultural communication.Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and I with a comprehensive and unified resource.

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Activity 2.3 Share one source from the annotated bibliography

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Activity 2.3 Share one source from the annotated bibliography

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Dansoh, A, Frimpong, S, Ampratwum, G, Dennis Oppong, G & Osei-Kyei, R 2020, ‘Exploring the role of traditional authorities in managing the public as stakeholders on PPP projects: a case study’, International Journal of Construction Management, vol. 20, no. 6, pp. 628–641.

Previous research indicates that involving representatives of the public in stakeholder management increases the likelihood of obtaining successful outcomes when managing the public as stakeholders on PPP projects. Relatively little is however known about the exact roles played by traditional authorities, who are powerful public representatives and significantly influence the public and the stakeholder management process on PPP projects worldwide. A case study of a PPP was conducted to explore this question. Through a thematic analysis of data collected from multiple sources, four main roles of traditional authorities were identified: mediation; project monitoring; community representation; and custody management of community culture and physical resources. These roles and their associated outcomes make traditional authorities a crucial link between project executors and the public during stakeholder management. This study provides a step towards developing strategies for collaborating.
https://www.pexels.com/zh-cn/photo/3184416/

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It is important to know what distinguishes the product/service from the competitor. Make up the strengths and perhaps ask attention to their weaknesses. Comparing copywriting has been made for ages and sounds reasonable if the product/service is excellent. But be confident to help any claims if you are disputed.Determine this target market for the products or services as just as possible. The target market profile describes the features of the candidates most likely to buy from you. Have features , e.g., age, gender, position, income level or education to create this profile. Age or sex are critical features if you sell products , e.g., clothing or kids’s games. Focus on positioning if the products are just accessible in specific countries or if they are location-specific, such as hiking or sport equipment. Income is crucial if the products take a premium value.This result is useless if there isn’ ’t The opportunity to put in it. You want to see the target audience in order to achieve them. The work is to make (and innovation) so that the target audience pays attention. Create the demographic profile of the people to help target them better through the text and visuals of the design. Demographics include: Sex, age, ethnicity, household status, income, occupation, and different pursuits.
https://images.pexels.com/photos/3183197/pexels-photo-3183197.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500

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Red: Stimulates and excites the baiting system, increases adrenaline secretion and Zhi enhances blood circulation.
Orange: Induces appetite, helps restore health and calcium absorption.
Yellow: Stimulates the nervous and digestive systems.
Green: good for digestion and body balance, sedative effect.
Blue: Reduces pulse rate and helps to adjust the body balance (e.g. Mythical Cloud).
Indigo: Harmonizes muscles, stops bleeding, and affects the sense of sight, hearing, and smell.
Purple: Depresses the motor nerve and heart system.
Black: Depresses the mind and can cause illness. Causes of disease.
How can I be sure that the product promotion program is effective for me and what is effective? The implementation of this promotional program will bring user traffic, inquiries, and purchases we call it effective, can you guarantee it? 98% of marketing We may ask, what is the point of a promotion that does not guarantee a "purchase"? In fact, the purchase behavior has a lot to do with the product and the enterprise itself, the promotion program is only responsible for bringing "user traffic", effective promotion. The program can bring "there is consultation", as for the purchase is related to product features, price, and other factors. We certainly hope to get effective consultation, effective consultation of users we can call the precise user, and the precise user means What's that? For example, we push a hand in marketing planning and promotion, specializing in precision marketing, and we mainly use the Baidu search to get precision users. Determine the search demand by the user's search keywords, according to different users' search keywords, we will plan the corresponding promotion project. According to the user's search demand combined with their own product features and advantages to planning the corresponding content marketing, so as to obtain more accurate user traffic., we can boil it down to 3 steps, first, keywords, second, project, and third, content, through which can get your own precise users.
https://images.pexels.com/photos/1370294/pexels-photo-1370294.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500

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4.2 Writing the treatment - Potato chips for hunger fears

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4.2 Writing the treatment - Potato chips for hunger fears

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The highlight the crispiness of the chips. Second, highlighting people's love for potato chips, eating potato chips has become a necessary behavior in people's daily life.

1: A man in a suit looks nervously ahead.

2: Close up of a man carrying a briefcase in one hand, then, his hand tugging at the handle of the bag.

3: The man makes up his mind, nods his head and walks forward, getting on a crowded bus.

4: The bus is very crowded with people, so crowded that people can't move.

5: The bus arrives at the station and a group of people get off the bus, all office workers with bags in their hands, including the man. They get off the bus and are all going through their briefcases. The man took out a metal box from his bag and opened it, inside was a bag of potato chips, he opened it and took out a slice and put it in his mouth, smiling with happiness and walked away. He is followed by others who take the same brand of broken chips out of the bag and hold the pieces in their mouths.

Voice-over: chips to full the day.

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Japan has always been keen and good at playing around with bad fonts of all kinds. The following animal-themed font marketing Japan was used last year. Japan's WWF (World Wildlife Fund) and Ogilvy Tokyo collaborated on around panda-themed font, named " made by pandas for pandas". The 26 letters of the alphabet and common symbols are made up of the various poses of pandas. Imagine that every time you type a letter on the keyboard, you will feel like a panda.
In advertising design for a predominantly male consumer base, graphics such as bold, hard, powerful, cornered, and forceful are often used Characteristic fonts. For example, this style of the font was used in most of the designs for the World Cup held in Brazil last year.
The fonts used in designs for female-dominated consumers are usually slim and soft. The font is slender, beautiful, with smooth lines and details such as the thickness of the characters, which can be rhythmic or combined with decorative elements. For example, the logo design of the women's magazine Ruili, shown below, is a typical example of this typeface.
https://images.pexels.com/photos/2506923/pexels-photo-2506923.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500

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Colors marketing to understand and analyze the psychological basis of consumers, to do what consumers think, to the appropriate positioning of the product, and then to the product itself, product packaging, personnel clothing, environmental settings, store decoration has been to the shopping bag with the appropriate color, so that high emotion of goods, become a bridge to communicate with consumers, to achieve "people's hearts - color - commodity" unity, will convey the idea of the product to consumers, improve the efficiency of marketing, and reduce marketing costs.

The U.S. marketing industry summed up the "7 seconds law", that is, consumers will decide within 7 seconds whether they are willing to buy the product. The first impression of a product at first glance may trigger consumers' interest in the product and their desire to buy the product in terms of function, quality and other aspects. Have a better understanding. If a company is sloppy with the visual design of its products, it will lose not only attention but also a business opportunity. And in just 7 seconds, color is 67% of the deciding factor, which is why "color marketing" emerged in the 1980s.

The "color theory" has brought about a full range of powerful results for every person, business and even successful brands around the world. Many businesses have seized the opportunity to use color theory to market their products, and countless successes have been achieved. From the 80s of the last century, foreign countries began to implement the "color marketing strategy", is now widely used. Such as the colored case of the American Apple computer, the selling point of Nokia's "color whirlwind", the green logo of the crocodile T-shirt, the green logo of Kodak's film, and the green logo of the "Color Marketing Strategy", which is now widely used. The golden yellow packaging has become a memorable symbol of a brand. In recent years, Chinese companies have also paid increasing attention to the role of color in product marketing.
https://images.pexels.com/photos/1209843/pexels-photo-1209843.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500