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How to Use Google Sites

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New Google Sites for Beginners

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TeacherCast: Weekly Edtech Tutorials for Teachers

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New Google Sites for Beginners Tutorial - 2018

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Web Writing Guidelines for Content Contributors

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Web Writing Guidelines for Content Contributors

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As web professionals, we owe a lot to our content contributors. Your college website has tons of content, and no one person can do it all. The more you enable content contributors to write for your site (supported, of course, by a thorough editorial process), the closer you will be to your shared goal of creating great content. Here are some web writing guidelines to help make that happen.

1. Keep your audience in mind.

Consider who will be reading and using your web content. Prospective students, current students, alumni, faculty, staff? What are they looking for, and what do they need? Be sure the tone, language and organization of content is appropriate for your audience.

2. Be concise.

Web writing should be clear and direct. Keep sentences short. Remove words or descriptions that don't add value to the content. As content strategist Margot Bloomstein says, "Thoreau instructed 'simplify, simplify.' You can do him one better. Here's to snappy writing that gets to the point and knows when to stop!"

3. Make content scannable.

Readers scan web pages before they read. If they don't recognize useful, relevant content, they often move on. Elements that enhance scanning include headers, links, highlighted text, bulleted lists, graphics, captions and pull-quotes. However, be careful not to overemphasize content and confuse the visual and editorial hierarchy of information. There's a reason the blink tag is deprecated by the W3C.

4. Write meaningful headers.

Readers rely on headers to navigate on-page content. Choose words for headers and subheaders that clearly describe the content they introduce. Boring, useful words are better than clever, obtuse words.

5. Limit paragraphs to 70 words.

I've seen numerous recommended word counts, but I've found a 70-word limit to be a practical and effective number in most cases. Of course, less is better.

6. Use bulleted lists whenever possible.

Bulleted lists are easier to scan and read than full paragraphs. If you are listing three or more items, consider using a bulleted list. For instructions or long lists like this one, consider using numbered lists for easy reference.

7. Use active voice.

Writing in the active voice is more clear, conversational and engaging than the passive voice. Just ask Strunk and White: "The active voice is usually more direct and vigorous than the passive." Also, "when a sentence is made stronger, it usually becomes shorter. Thus, brevity is a by-product of vigor" ( The Elements of Style, Third Edition, pages 18-19).

8. Use common language.

It's essential for findability and SEO (search engine optimization) to use the same words and phrases your readers do. When creating page titles, headers, list items and links, choose keywords carefully. Additionally, be sure to use keywords consistently when creating web content. When used appropriately, this practice reinforces keyword relevancy for search engines, such as Google and your own internal search, thereby improving findability.

9. Be professional and human.

Think like a publisher and less like a marketer. Use a more conversational tone. Avoid jargon and buzzwords like "cutting-edge" or "leverage." Users are turned off by content that talks at them instead of with them. Consider how you would communicate with someone standing in front of you instead of via a traditional TV or radio advertisement.

10. Include valuable links.

If additional useful, relevant and appropriate content exists elsewhere-on or off your website-link to it. Instead of repeating information that already exists on your site, link to this content as well. Consider what content elsewhere might add value to yours and improve usability. When possible, include links within your page copy to make them contextually relevant.

What else?

Writing guidelines don't replace an editorial process. Everyone needs an editor. But guidelines can be a great reference for those learning about web writing, as well as for pros who appreciate friendly reminders about best practices

For learning about web writing, I highly recommend Letting Go of the Words: Writing Web Content that Works, by Janice (Ginny) Redish. Check out other recommended books in Our Library.

What did I miss? Are there other tips you would add to this list?

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Web Writing Guidelines for Content Contributors

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As web professionals, we owe a lot to our content contributors. Your college website has tons of content, and no one person can do it all. The more you enable content contributors to write for your site (supported, of course, by a thorough editorial process), the closer you will be to your shared goal of creating great content.

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How to Copyright a Website to Protect It

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How to Copyright a Website to Protect It

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Your business website is a valuable asset for marketing, sales, and customer service power, and you should protect it just like you would your other business property. You can do that by copyrighting it and taking measures to protect it.

Your business website is an intellectual property just like a trademark or patent. These types of property are " creations of the mind." They have value to your business and can be sold, just like a building or a business vehicle.

What Is a Website?

A website is defined by the U.S. Copyright Office as "a webpage or set of interconnected web pages, including a homepage, located on the same computer or server (i.e., fixed together on that computer or server), and prepared and maintained as a collection of information by a person, group, or organization."﻿﻿﻿

Can I Copyright My Website?

In general, work can be copyrighted if it is an original work and it is "fixed in a tangible medium of expression" (something that is printed or recorded or on an active website, for example).

A website qualifies as intellectual property that can be copyrighted if the work is original, is owned by the applicant, and is clearly described. Your website is protected the minute it goes "live" on a server; you don't have to register the copyright for it to be effective.﻿﻿﻿

Copyright protection on a website is for the content on that site. The U.S. Copyright Office also says that content is "material that is perceptible to the users of a particular website." It includes just about everything from news articles, literature, blogs, music, audio such as a podcast, webinars, games, and video.

You can only copyright what's already on your website. The U.S. Copyright Office indicates that the registration extends only to the content presented with the registration. Any content you add to the website later, or any updates to the website would require its own registration.﻿﻿﻿

What Can You Not Copyright?

Here's a shortlist of parts of your website that you can't copyright:

Your domain name or URL isn't copyrightable, nor is the layout, look, or feel of a webpage.

Links to other websites don't reside on your website so you can't copyright them.

You can't copyright work that's in the public domain. These works have no owners, either because the copyright has expired or it's impossible to assert ownership.

You can't copyright ideas, such as plans for future websites, or functional design elements, because you can only copyright what's in place on your website when you apply for the copyright.

Common, unoriginal material, such as names, icons, or familiar symbols are not subject to copyright. You don't own them. ﻿﻿

Having an outside hosting company for your website doesn't affect your copyright. Your hosting company-the company whose server your website resides with-doesn't have to be owned by you but you should still back up all your website data in case your hosting company server crashes or some other accident destroys it.

Who Owns the Copyright?

It's important to distinguish between an employee of your company who develops a website or writes content for it as opposed to an independent contractor (non-employee) who does this work.

The employee doesn't own the content or design of your website - your business does. But if you hire an independent contractor, this person owns what they created, You will need an agreement with them that gives your company an exclusive license to use it.

Many websites include third-party content, like user ratings or comments. The users own their content on your website. You can transfer ownership of this content (and have it included in your copyright) by requiring users to agree to your terms of service. Then, when you apply for the copyright, you'll need to confirm that the content has been transferred to you by agreement.﻿﻿﻿

How Do I Copyright My Website?

Although it's true that you have automatic copyright protection the minute the website content is put up before the public; it's still smart to take a couple of additional steps.

Put a copyright notice on every page of your website, including the year. The best way to do this is to have a footer on every page that reads, "Copyright [date] [company name]." And be sure to update the year regularly. Some businesses include all the years of copyright protection, as in "Copyright 2010-2019 XYZ Company."

Register your copyright. You can do this easily with the U.S. Copyright Office. It should be registered under the category "other digital content."

The process of copyrighting a website can be complicated. You might want an attorney to help you or contact the U.S. Copyright Office.

What If You Don't Copyright?

Your website is ever-changing. You're probably adding content to it all the time so you might not want to register the copyright. You'll still be protected by putting the copyright notice on your website. Just be sure to keep the year on the copyright notice up to date and make sure it shows on all pages.

Is a Blog a Website?

A blog is a type of website with original content that's added by you or by others working for your business. A blog can be copyright protected in the same way and in the same category as a website.

How Do I Protect Parts of My Website?

Protect Your Domain Name

Be sure your business owns not only its website content, including graphics and images and your domain name as well. A domain name is a unique identifier on the internet. It appears like "http://www.domainname.extension", such as "http://www.domainanonymous.com".

A domain name cannot be duplicated and it can't be copyrighted. When you register your domain name, you get an exclusive name. But domain names can be the same if they carry different extensions. For example, there might be "domainanonymous.com", "doomainanonymous.net", "domainanonymous.biz", or "domainanonymous.info".

Buy the name under your own business from a reputable domain registration service, but keep in mind that buying the ".com" extension leaves the other extensions open to be taken by someone else. Someone could buy "domainanonymous.biz" and start drawing potential customers away from you.

If you want to protect your domain name from copycats, you might want to also buy some or all of the most common extensions from a domain registration service then have them forwarded to your main domain name.

The "look" of your domain name is separate from its content. This look might include a graphic like the famous Amazon arrow or Google's multicolored "G." You'll have to register it as a trademark or service mark if you want to protect your website's logo.

You might want to copyright any original images on your website separately. And if you use images, make sure that your use isn't plagiarism.

Defending Your Website's Copyright

You'll have to be vigilant if you want to protect your website's copyright. Register the copyright and regularly monitor for plagiarism by searching for copycats. Issue "cease and desist" letters if anyone has plagiarized your site. ​

You can protect your original website content by adding copyright notices to each page, but it's also a good idea to register your copyright. If your site is complex or includes multiple authors, look for a good intellectual property attorney to help you.

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How to Copyright and Protect Your Business Website

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Your business website is a valuable asset for marketing, sales, and customer service power, and you should protect it just like you would your other business property. You can do that by copyrighting it and taking measures to protect it. Your business website is an intellectual property just like a trademark or patent.

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Quick Summary: The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while

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Sample Website Created by a Student Using Google Sites

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Sample Website Created by a Student Using Google Sites

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Google Sites is a website building platform from Google. It allows you to create a website without having to know how to code it yourself. It falls under the Collaborative category in G Suite, meaning that you can get other Google users in on the website creation process too, which is what makes it so powerful and such a valuable tool for teams.