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Originally I was going to focus my project on abusive relationships but after reading back the description of social justice I realised its more to do with decisions being made that effect people negatively.
This made me look into laws being made or exist that harm women instead,  this led me to my new theme of "Honour Killings "

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My first typography experiments were unsuccessful this was because I was trying to mix two different typefaces that didn't suit each other, this also had bad reviews when shown to someone In   my target audience.
after research of posters and looking into Paula scher's work I realised that only one type is used in their campaigns and then the typeface is experimented with e.g. size and width. This made me select one font for my design and start working with ways I can push the typeface.

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Logo Design (responding to mixed responces )

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Logo Design (responding to mixed responces )

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After sending my logo designs to people that fit my target audience it was clear that the type base logo designs was more successful than the illustrated designs.
There was two logo's that were most favoured so I took the most liked elements and characteristics to form 3 more logo's designs. After sending over the three new logos to my target audience  my final design was selected as it was chosen in every response meaning it was successful and matched the eye of the people my campaign is aimed towards.

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statement of intent
reflections
critical summery